Determinants of return intention of visitors: An investigative study in Phu Quoc islands, Vietnam

The Vietnamese tourism sector was fastly growing in several years, this sector also has played an important role in support the social development in Vietnam. Our paper tries to analysis the factors affect return intention of visitors with the data sample are collected from a survey including 230 visitors in Phu Quoc islands, which is the most well known and beautiful one in Vietnam. The research model has one dependent variable which is Return intention and eight independence variables including Destination Image, Natural and Cultural Environment, Perceived Price, Infrastructure, Accessibility, Local Cuisine, Leisure and Entertainment, and Attitude of the local people. The results show that all independent variables also have the positive effects on the Return intention of visitors at the statistical significance at 5% level. Finally, our paper provides some suggestions which are useful for managers in the tourist service sector and academics in the service economics field.

Conceptual Foundations of Modeling Tourist Service Market in Russia by Using Digital Technologies

Big participants of IT market, whose profits can depend seriously on dynamics of tourist flows use today’s analytical systems in order to get information concerning tourist service providing. Such information can be used for efficient distribution of resources. In March 2021 spokespeople of such companies as ‘RZhD’, ‘Yandex’, ‘Megafon’, ‘MTS’, ‘Roscosmos’ and others delivered reports on possibility to use indirect data to analyze tourist flows at the round table discussion ‘Managing Tourist Industry on the Basis of Data’, that was arranged by the Analytical Center under the Government of the Russian Federation. Opportunities to use big data and advanced methods of data analysis were demonstrated. However, such systems are not meant to solve problems of social character. Moreover, a player cannot affect the steps and preferences of the considerable circle of people, which means that there is no need to test the community response on possible planned events that can increase usefulness of the entity. In view of state entities the latter is rather important, especially in case usefulness is considered in the social-economic aspect. As a conclusion the authors underline significance of tourist market modeling in Russia by using digital technologies.

TOURISTS SATISFACTION TOWARDS SMART TOURISM SERVICES IN MALAYSIA

Smart tourism projects are already underway across the globe including Tourism Malaysia. In 2018, Tourism Malaysia has launched the Malaysia Smart Tourism 4.0 initiative to take the industry to the next level by capitalizing on the new opportunities of the digital age. Despite the increase in the number of studies on customer satisfaction towards smart tourism services, only a limited number of studies were carried out in Malaysia. Therefore, this research proposes to obtain a better overview of this issue from a Malaysian perspective. The main objective of this study is to analyse the relationship between smart tourism technology attributes, tourist service satisfaction levels and to assess the relationship between the levels of tourist service satisfaction and the intention to use new technology. This study was also carried out to examine the moderating effect of trust on the relationship between smart tourism technology. This study will use a structural equation method to find the relationship between the smart tourism technology attributes of trust, service satisfaction, and the intention to use. This study employs a quantitative method of analysis with a questionnaire that were distributed to Malaysian tourists online. The sample size was selected based on the sample size table used by Krejcie & Morgan (1970). The study expects to find that smart tourism technology attributes are significantly associated with service satisfaction levels, and this it will have a positive effect on the intention to use. Meanwhile, the trust factor will be positively associated with service satisfaction.

ECONOMIC EFFICIENCY OF THE ACTIVITY OF TOURIST SERVICE SPHERE ENTERPRISES

The main purpose of the article is a comprehensive study of issues related to the analysis of the main components and the development of measures to ensure the economic efficiency of enterprises in the field of tourist services in modern conditions. Systematization of literature sources and approaches to solving the problem showed that the service of tourists during the trip involves various companies and organizations in the field of service. The object of the study are selected enterprises in the field of tourist services. The study period is 2015-2019. The study of the economic efficiency of service enterprises showed that in recent years there has been an increase in the number of tourists who were served by tour operators and travel agents in Ukraine 2.6 times, of which inbound tourists ‒ 5.5 times, outbound tourists ‒ 2.9 , and domestic tourists ‒ 1.3 times. The cost of sold tourist vouchers also increased (3.5 times). The study empirically confirms and theoretically proves that the main executor that ensures the implementation of the stages of accommodation and service in the hotel guest cycle, is the accommodation sector. Its representatives are also involved in the organization of leisure tourists. The number of persons in collective accommodation facilities increased 1.2 times in 2015-2019. Meeting the needs and demand for tourism implies the need to provide a large number of tourist services. Significant growth in terms of all costs incurred by tourism entities for the services of third-party organizations used in the production of tourism products. In the structure of the studied costs, the largest share is occupied by accommodation and accommodation costs ‒ 25.7%, transport services ‒ 26.9%. Thus, the analysis of economic efficiency of enterprises in the field of tourist services is of practical importance. According to its results, you can not only assess the efficiency of the enterprise, analyze the total effect of its structural units and activities, but also identify promising areas of development of the industry and the results of the resourses use. The analysis indicates a gradual increase in most of the studied indicators that characterize the work of enterprises in the field of tourist services. In the future, to successfully overcome the crisis, it is necessary to develop integration forms of enterprises in the hospitality industry and tourist services

ARCHITECTURAL ASPECTS OF FORMATION OF THE TYPOLOGICAL STRUCTURE OF ETHNOCULTURAL TOURISM CLUSTERS

The target programs for the development of tourism adopted by the government of the Russian Federation testify to the relevance of this sector of the economy. One of the developing areas of tourism is ethnocultural tourism associated with the study of the culture, life and traditions of numerous ethnic groups. Currently, the scientific and theoretical basis for the design of objects of ethnocultural tourism is insufficiently formed, there is no classification of such institutions in the system of tourist services. The aim of the study is to develop a universal typological structure of ethnocultural tourism objects - ethnocultural tourism clusters (ETC). The purpose of the study is to form a classification of ethno-cultural tourist clusters and on its basis to identify their typological characteristics. As a result of the study, a typological classification of ethnocultural tourist clusters is proposed. It is based on the previously developed three-stage system of organizing ethnocultural tourism for the Russian-Kazakh borderland. The proposed typological structure is based on the one-time carrying capacity of the ETC. Tourist service options determine different forms of tourist accommodation in the cluster system of ethnocultural tourism: in the houses of local residents in ethnic settlements, as well as in hotels and guest houses on the territory of the cluster. It is concluded that the proposed typological structure of ethnocultural tourist clusters is universal in solving the problems of multivariate tourist services in vast, undeveloped territories with a poorly developed transport infrastructure and rich cultural, ethnic heritage and similar in climatic and socio-economic conditions.

Perception of innovation in tourism with regard to controversial types of travel: A study of Polish consumers

The aim was to determine how tourism innovations, including controversial types of tourism, are perceived by consumers. The hypothesis adopted was that there would be statistically significant correlations between demographic variables, the respondents’ perception of innovations and their propensity to engage in non-normative behaviour during tourism trips. The study was conducted using the CAWI surveying technique by means of an online questionnaire (N = 407). The respondents had noticed significant changes in the tourism industry and the majority were in favour of those innovations. These mainly related to the development of tourist service infrastructure. The study found a statistically significant difference between male and female respondents with more males in favour of introducing controversial tourism offers to the market. Male respondents were also more likely to engage in deviant behaviour.

The Expansion and Spatial Pattern of Shopping and Tourism Services Facilities in North Bandung Region, Indonesia

This study aims to identify the expansion and spatial patterns of shopping and tourism services facilities and evaluate whether the locations are aligned with the spatial plan map of the North Bandung region. The research was conducted by taking inventory of shopping and tourism services facilities in 2010, 2012, 2014, 2016, and 2018. The locations were plotted into maps to calculate each point's spatial pattern for each period using the nearest neighbor analysis method. The 2018 map was overlaid with a spatial plan map to identify whether the existing location aligns with the regional plan. The first results were the expansion and spatial pattern maps of shopping North Bandung area for 2010, 2012, 2014, 2016, and 2018; that show the broadest expansion of shopping facility in 2018 with a clustered pattern. The second results were expansion, and spatial pattern maps of tourism service facilities in the same period show that since 2014 the expansion started with clustered patterns. The evaluation results show that only convenience stores were located in protected areas, but all tourist service facilities were located in these locations. This finding is essential for local governments in monitoring spatial use.

Implementation of the alternative tourism paradigm in Bali Aga Traditional Village

The paradigm of developing alternative tourism is a development option for Bali Aga village as a tourism village. This paper aims at investigating form of alternative tourism implementation in Bali Aga Village valued by its tourist activities. This research focuses on tourist aspects including the importance of culture, motives for traveling (what they do on holiday and how they feel and behave) such as participating with the local people making bamboo weaving, they felt like family members. Because of the interaction that makes tourists and local people very closely filled with a sense of kinship. The importance of this research is to determine how much the characteristics of alternative tourism have been implemented in Bali Aga village. This research is a qualitative research. Data were taken by administering purposive sampling technique. The results of the study are used as a basis for describing the application of alternative tourism concepts in two villages of Bali Aga, namely Pedawa Village and Sidatapa Village, Buleleng Regency. The study shows that (1) tourists really like the culture that is owned by the community, (2) the purpose of visiting tourists does have a purpose to get to know the culture of the community and be involved in people's lives; (3) visiting tourists live in the home of the Bali Aga village community. Thus, the totality of community involvement as actors of tourist service providers has been able to show the main characteristics of alternative tourism.

Entertaining Aspect in Tourist Service

Animation activities at the enterprises of the tourism industry play a great role in creating a favorable psychological climate in the tourist complex, thereby creating the preconditions for the return of the tourists, which significantly contributes to an increase in the image and profit of the recreation center. The entertainment, leisure and sports sector play an important role in the general infrastructure of the tourism industry and solves various problems (first of all, education, the formation of an optimistic mood, education, filling the rest, developing the culture of people, etc.). Filling his pastime with entertainment and sports, a person rests and recovers one’s strength.

MARKETING OF PROVISION OF EDUCATIONAL TOURIST SERVICE OF THE BLACK SEA REGION IN THE CONDITIONS OF COVID-19

The relevance of the study is to find new ways to ensure compliance with the process of providing educational tourist services in the context of the factors of COVID-19. The modern signs of coronavirus development of universities of the Black Sea region are indicated. The fundamental issues of marketing education in tourism are identified. There is conducted a marketing study of the peculiarities of obtaining higher tourism education on the basis of studying the point of view of teachers of universities of the Black Sea region by the method of survey. A profile of the process of providing higher education for the training of specialists in the field of tourism has been compiled. Recommendations have been developed for heads of universities in order to make management decisions to improve the process of providing educational services, taking into account the factor of pedagogical potential. The conclusion is made about the effectiveness of the development of the marketing complex in ensuring the advantages of universities.