scholarly journals An Analysis of Local Product Authenticity and Customer Attachments

Author(s):  
R. Roostika
Author(s):  
P.W. Shannon

Increasing material, processing, and distribution costs have raised superphosphate prices to a point where many farms cannot support the costs of meeting maintenance phosphate requires men& Alternatives to superphosphate, particularly those that have lower processing costs and contain more P, may offer a solution to the problem provided they are agronomically as effective. Phosphate rock may indeed be such an alternative. Preliminary results from a series of five trials in Northland show that on soils of moderate P fertility, with low phosphate retention (PR) and high pH (5.9.6.0), initial pasture growth responses to rock phosphates are smaller than those from single or triple superphosphate. On one soil of higher PR and lower pH, the differences in yield between the rock-phosphates and the super. phosphates were smaller. Of the rock phosphates tested, Sechura and North Carolina (unground and ungranulated) tended to be more effective than ground and granulated Chatham Rise phosphorite. The effect on production of applying fertilisers once every three years, as opposed to annual applications is being investigated using triple superphosphate and Sechura phosphate rock. After two years, production levels appear largely unaffected by differences in application frequency. A comparison of locally-produced superphosphate with a reference standard showed that both performed similarly, indicating that the local product was of satisfactory quality.


2020 ◽  
Vol 11 (5) ◽  
pp. 469
Author(s):  
Waleerak Sittisom ◽  
Thammarak Srimarut

Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.


2021 ◽  
Vol 13 (15) ◽  
pp. 8433
Author(s):  
Fatima Lambarraa-Lehnhardt ◽  
Rico Ihle ◽  
Hajar Elyoubi

The Green Moroccan Plan (GMP) is a national long-term strategy launched by the Moroccan government to support the agricultural sector as the main driver of social and economic development. The GMP involves a labeling strategy based on geographical indications, aimed at protecting and promoting the marketing of locally produced food specialties and linking their specific qualities and reputations to their domestic production region. We evaluated the success of this policy by comparing consumers’ attitudes and preferences toward a local product having a geographical indication label to one without. We conducted a survey of 500 consumers in main Moroccan cities. The potential consumer set for the local product was found to be segmented, indicating the potential for a domestic niche of environmentally aware consumers preferring organically and sustainably produced food. We applied the analytical hierarchy process to prioritize the attributes of the commodities of interest, which underscores the importance of the origin when choosing a local product without origin labeling; for the labeled product, intrinsic quality attributes are considered to be more important. These findings demonstrate the limited promotion of the established origin labeling in the domestic market. Hence, we recommend that the Moroccan government reinforce the labeling scheme with an organic label to increase the market potential of the environmentally aware consumers by ensuring sustainable production of local products.


2021 ◽  
Author(s):  
Emmanuel Ayodele ◽  
David Ekuma ◽  
Ikechukwu Okafor ◽  
Innocent Nweze

Abstract Drilling fluid are complex fluids consisting of several additives. These additives are added to enhance and control the rheological properties (such as viscosity, gel strength and yield point) of the mud. These properties are controlled for effective drilling of a well. This research work is focused on determining the rheological behavior of drilling mud using industry-based polymer and Irvingia Gabonensis (ogbono) as viscosifiers. Water based muds were formulated from the aforementioned locally sourced viscosifier and that of the conventional used viscosifier (Carboxylmetyl cellulose, CMC). Laboratory tests were carried out on the different muds formulated and their rheological properties (such as yield stress, shear stress, plastic viscosity and shear rate) are evaluated. The concentration of the viscosifiers were varied. The expected outcome of the research work aims at lowering the total drilling cost by reducing the importation of foreign polymer which promotes the development of local content in the oil and gas industry. The research compares the rheology of mud samples and the effect of varying the concentration (2g, 4g, 6g, 8g, and 10g) of both CMC and Ogbono and determining the changes in their rheological properties. The total volume of each mud sample is equivalent to 350ml which represent one barrel (42gal) in the lab. From the result, at concentration of 2g, the ogbono mud has a better rheology than the CMC mud, but at a concentration above 2g, CMC mud shows a better rheology than ogbono mud, that is, as the concentration of CMC is increased, the rheological properties of the mud increased while as the concentration of ogbono is increased the rheological properties decreased. The viscosity of the drilling fluid produced from the ogbono were lower than that of CMC, it could be used together with another local product such as cassava starch, offor or to further improve the rheology and then be a substitute to the conventional viscosifiers.


Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.


2016 ◽  
Author(s):  
Puren Veziroglu ◽  
◽  
KENAN CIFTCI ◽  
BULENT MIRAN ◽  
AYCA NUR SAHİN ◽  
...  

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