scholarly journals How Successful Is Origin Labeling in a Developing Country Context? Moroccan Consumers’ Preferences toward Local Products

2021 ◽  
Vol 13 (15) ◽  
pp. 8433
Author(s):  
Fatima Lambarraa-Lehnhardt ◽  
Rico Ihle ◽  
Hajar Elyoubi

The Green Moroccan Plan (GMP) is a national long-term strategy launched by the Moroccan government to support the agricultural sector as the main driver of social and economic development. The GMP involves a labeling strategy based on geographical indications, aimed at protecting and promoting the marketing of locally produced food specialties and linking their specific qualities and reputations to their domestic production region. We evaluated the success of this policy by comparing consumers’ attitudes and preferences toward a local product having a geographical indication label to one without. We conducted a survey of 500 consumers in main Moroccan cities. The potential consumer set for the local product was found to be segmented, indicating the potential for a domestic niche of environmentally aware consumers preferring organically and sustainably produced food. We applied the analytical hierarchy process to prioritize the attributes of the commodities of interest, which underscores the importance of the origin when choosing a local product without origin labeling; for the labeled product, intrinsic quality attributes are considered to be more important. These findings demonstrate the limited promotion of the established origin labeling in the domestic market. Hence, we recommend that the Moroccan government reinforce the labeling scheme with an organic label to increase the market potential of the environmentally aware consumers by ensuring sustainable production of local products.

2019 ◽  
Author(s):  
Sri Sukari Agustina

The fisheries sector is one of the prima donna of Banggai Regency because the maritime and fisheries sector development is mentioned in the vision statement of the Banggai Regency Government. The purpose of this research was to determine superior local products in the sub-sector of the processing industry of Banggai Regency Indonesia by using Analytic Hierarchy Process (AHP) approach. This research aims to determine the superior local product in the fishery sector of Banggai Regency Indonesia with the Analytic Hierarchy Process (AHP) approach and supported by Expert Choice 11 software. The research was conducted based on several criteria such as production facility availability, market potential, human resource support, uniqueness, and economic contribution. The data were taken by purposive sampling method by considering the capacity and ability of respondents consisted of 15 SMEs stakeholders in fishery sector, 12 heads of division in Fisheries and Marine Affairs Department, and 7 academics in Faculty of Fishery, and 5 Faculty of Economics. The data were collected through Focus Group Discussion (FGD) and indepth interview. The result shows that the priority of superior local products of Banggai Regency can be developed by the local government namely wild fisheries products (pelagic fish species). In addition, the emphasis in aspects of human resources and means of production facilities.


2020 ◽  
pp. 71-80
Author(s):  
Olesya Tomchuk

The article highlights the problems and prospects of human development, which is the basis for the long-term strategies of social and economic growth of different countries and regions at the present stage. Submitting strategies of this type provides an opportunity to focus on individual empowerment and to build a favorable environment for effective management decisions in the field of forming, maintaining, and restoring human potential. The analysis of the Vinnytsia region human potential dynamics in the regional system of social and economic development factors was carried out. Application of generalized assessment of the regional human development index components allowed the identification of the main trends that characterize the formation of human potential of the territory, including the reproduction of the population, social environment, comfort and quality of life, well-being, decent work, and education. The article emphasizes that despite some positive changes in the social and economic situation of the region and in assessing the parameters of its human development level relative to other regions of Ukraine, Vinnytsia region is now losing its human potential due to negative demographic situation and migration to other regions and countries. The main reason for such dynamics is proven to be related to the outdated structure of the region's economy, the predominance of the agricultural sector, the lack of progressive transformations in the development of high-tech fields of the economy. An important factor is the low level of urbanization of the region, which leads to the spread of less attractive working conditions and less comfortable living conditions. The key factors that cause the growth of urbanization in the region have been identified, including the significant positive impact of the transport and social infrastructure expansion, the lack of which in rural areas leads to a decrease in the level and comfort of life. Without progressive structural changes in the economy and the resettlement system, the loss of human potential will continue.


Data ◽  
2021 ◽  
Vol 6 (11) ◽  
pp. 115
Author(s):  
Fabio De Felice ◽  
Marta Travaglioni ◽  
Antonella Petrillo

Big Data, the Internet of Things, and robotic and augmented realities are just some of the technologies that belong to Industry 4.0. These technologies improve working conditions and increase productivity and the quality of industry production. However, they can also improve life and society as a whole. A new perspective is oriented towards social well-being and it is called Society 5.0. Industry 4.0 supports the transition to the new society, but other drivers are also needed. To guide the transition, it is necessary to identify the enabling factors that integrate Industry 4.0. A conceptual framework was developed in which these factors were identified through a literature review and the analytical hierarchy process (AHP) methodology. Furthermore, the way in which they relate was evaluated with the help of the interpretive structural modeling (ISM) methodology. The proposed framework fills a research gap, which has not yet consolidated a strategy that includes all aspects of Society 5.0. As a result, the main driver, in addition to technology, is international politics.


2021 ◽  
Vol 904 (1) ◽  
pp. 012061
Author(s):  
I A Mohammed ◽  
M A K Al Dulaimi

Abstract The research aims to analyze the costs of producing tomato under greenhouses in Anbar Governorate for the agricultural season (2019-2020), based on field data of 16 samples selected randomly. The results of the analysis shows that fixed costs constitute about (44.20%), while variable costs constitute about (55.80%) of the total costs. The average production costs in the research sample are about (109808) dinars/ton. The long-term cubic function was the best among the functions that express the relationship between production costs as a dependent variable and production and the number of greenhouses on the farm as independent variables. This is due to its analogy with the logic of economic theory. The modified coefficient of determination in it R-2 reached (0.98). It is found that the optimal size of the farm includes (3) greenhouses. It achieves the optimum production volume of (21.17) tons/farm. The average cost is about (64193) dinars/ton. (62.5%) of the farmers in the study sample achieve capacity savings, while (31.25%) do not achieve any savings. As for the percentage of farmers who achieve low rates of economic efficiency, they reach about (6.25%). The supply function shows that the elasticity of supply decreases with the increase in production. This means that the farmer faces great difficulty in controlling production in the event of price changes. The study recommended the needed to raise the marketing efficiency of the products of the agricultural sector and to protect the local product to help the Iraqi farmer attain the ability to compete.


Author(s):  
Miftakhurrizal Kurniawan ◽  
Imam Santoso ◽  
Harry Mangatur Silaban

The purpose of this study is to analyze the internal and external factors that influence development and provide proposals for competitive strategies which are the priority of developing CV Angkasa Jaya. This study uses Strength, Waekness, Opportunity and Threat (SWOT) methods to identify internal and external factors of the company as well as alternative strategic planning and Fuzzy Analytical Hierarchy Process (FAHP) for determining strategic priorities. The results showed that internal and external factors that affected were products, marketing, production processes, the existence of government support, fruit beverage trends, market potential, technology, competition, shifting market tastes, economy and substitute products. Alternative strategies that become priority development strategies that can be applied by CV Angkasa Jaya are to increase the use of production technology and the internet, improve and maintain product quality in order to be able to compete with other products, develop business potential by making product innovations, carry out continuous production processes, improve and maintain market share, increase production capacity and the last priority is to increase promotion.


10.5772/56816 ◽  
2013 ◽  
Vol 5 ◽  
pp. 42 ◽  
Author(s):  
Elisa Battistoni ◽  
Andrea Fronzetti Colladon ◽  
Laura Scarabotti ◽  
Massimiliano M. Schiraldi

The success of a New Product Development (NPD) process strongly depends on the deep comprehension of market needs and Analytic Hierarchy Process (AHP) has been commonly used to find weights for customers' preferences. AHP best practices suggest that low-consistency respondents should be considered untrustworthy; however, in some NPD cases – such as the one presented here – this stake can be extremely big. This paper deals with the usage of AHP methodology to define the weights of customer needs connected to the NPD process of a typical impulse buying good, a snack. The aim of the paper is to analyse in a critical way the opportunity to exclude or include non-consistent respondents in market analysis, addressing the following question: should a non-consistent potential customer be excluded from the analysis due to his inconsistency or should he be included because, after all, he is still a potential consumer? The chosen methodological approach focuses on evaluating the compatibility of weight vectors among different subsets of respondents, filtered according to their consistency level. Results surprisingly show that weights do not significantly change when non-consistent respondents are excluded.


2019 ◽  
Author(s):  
Wahyudin Rahman

The purpose of this research was to determine superior local products in the sub-sector of the processing industry of Banggai Regency Indonesia by using Analytic Hierarchy Process (AHP) approach.. The research was conducted based on several criteria such as the pro-duction facility, market potential, human resource support, uniqueness, and economic contribution. The data were taken by purposive sampling method by considering the capacity and ability of respondents to provide the necessary data, here the respondents consisted of 15 SMEs stakeholders, and the expert stakeholders of 4 heads of division in Industry and Trade Department, 4 heads of division in Coop-erative and SMEs, 7 academics in Faculty of Industry Technic, and 5 in Faculty of Economics. The data were collected through Focus Group Discussion (FGD), questioner, and in-depth interview. The result shows that the superior local products of Banggai Regency in the processing industry sub-sector are processed food and beverage products, with an emphasis on SME empowerment located in aspects of human resources, production facilities and utilization of market potential.


Author(s):  
Kotelnikova Iuliia Mykolayivna

The purpose of the scientific research is to form the process of personnel provision at the agricultural enterprise and personnel management of the agricultural enterprise to increase its efficiency, identifying key components of personnel provision and their impact on the effective activity of the enterprise. As a result of the study, the place of Ukraine as a country-exporter of agricultural products, especially cereals, in the world space was shown. The market trends of the agricultural sector of Ukraine for 2014 – 2019 are analyzed. The key problems of the agricultural labor market are identified. An organizational scheme-algorithm for the formation of the process of effective personnel provision at agricultural enterprises is proposed, considering the main stages, which is based on a systematic approach. Within the framework of the system-process approach, it is proposed to implement the PDCA methodology, which allows effectively manage the activities of an enterprise on a systematic basis for further effective management of the personnel provision at an agricultural enterprise. Also, significant components of the personnel provision process are identified and, using the analytic hierarchy process (AHP), the influence of these components on the key performance indicators of each individual enterprise are revealed.


2019 ◽  
Vol 26 (3) ◽  
pp. 35-39
Author(s):  
Jelena Jardas Antonić ◽  
Ivana Matković ◽  
Kristina Kaštelan

AbstractIntroduction. High-category hotels are considered to be one of the most important elements of every tourist destination’s supply. Recently, the lack of highly rated hotels in the Republic of Croatia has often been criticized by the public because they are believed to be a prerequisite in the creation of a competitive tourist offer.Material and methods. The authors have performed a multi-criteria decision analysis of eight companies owning five-star hotels in Primorsko-Goranska County using the Analytic Hierarchy Process (AHP) method. Their business performance was evaluated based on both financial and market criteria. The financial criteria encompassed indicators of liquidity, indebtedness, activity and profitability. Data regarding the market indicators were collected using a questionnaire.Results. The importance of market criteria in the tourism industry is visible in tourist demand, which is founded on the perception of potential hotel guests, their recognition of the brand and thus the market potential of the hotels themselves. Therefore, both the financial and market aspect have been included in the Analytic Hierarchy Process analysis and synthesized to estimate the overall priority based on which the hotels were ranked. According to all criteria and sub-criteria, the best ranked hotel company is Eles Turizam j.d.o.o with its five-star hotel Mozart (0.2540), followed by Milenij hotels d.o.o. with its Milenij and Milenij Sveti Jakov. The third place has been assigned to Liburnija Rivijera Hoteli d.o.o. and its Ambasador.Conclusions. All but one of the analyzed five-star hotels are under the ownership of the biggest hotel companies in PGŽ with a long presence in the tourism industry. Therefore, it was expected that, due to their market recognizability and, consequently, their good financial performance, they would rank first. However, the research has shown that market potential does not necessarily imply best practices. Eles Turizam and its hotel Mozart were ranked the highest according to financial and overall priority scores. It may thus be concluded that even a small family hotel company with reduced marketing costs, especially one with an elite tourist offer, can compete with big hotel companies if it continuously assures the quality of its services.


1989 ◽  
Vol 7 (2) ◽  
pp. 193-204
Author(s):  
R B McNaughton ◽  
M B Green

The encouragement of minority entrepreneurship is frequently advocated as a means of promoting social and economic development. The Minority Enterprise Small Business Investment Company (MESBIC) program pursues this goal by increasing the access of minority business enterprise (MBE) to both human and financial capital. This research provides an exploratory empirical description of the regional, industrial sector, and funding-stage preferences of MESBICs. It is concluded that these preferences are largely antithetical to the formation and expansion of MBEs in growth sectors that offer the market potential for entrepreneurial takeoff. The primary problem seems to be the small size of the majority of MESBICs. Policies governing licensing requirements and administration should therefore be reconsidered.


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