scholarly journals The Perception of Generation Z towards Corporate Social Responsibility Plus Scholarship Program of PT. Djarum Indonesia

2020 ◽  
Author(s):  
Melissa ◽  
Wulan Purnama Sari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Generation Z ◽  
Scholarship Program ◽  
Corporate Social

Enhancing Retailer-Consumers Relationship through Everyday Sustainability

2017 ◽  
pp. 312-333
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
The Past ◽  
Generation Z ◽  
Young Consumers ◽  
Corporate Social

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

scholarly journals Does corporate social responsibility affect Generation Z purchase intention in the food industry

2021 ◽  
Author(s):  
WONG ◽  
Man Chung
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purchase Intention ◽  
Food Industry ◽  
Purchase Intentions ◽  
The Internet ◽  
Purchase Decisions ◽  
Generation Z ◽  
Corporate Social

AbstractCorporate social responsibility (CSR) becomes more and more prevalent in the business world and is considered as one of the factors to make purchase intentions by customers. Thus, corporations are obliged to implement CSR initiatives to attract their customers. Generation Z is born in the world with the internet and social media. They are more able to handle technology and reply on the internet or social media to receive or search for information. They are more concerned with social issues or environmental problems. Therefore, CSR is one of the considerations when they make purchase decisions. This study is to explore whether CSR affects Generation Z purchase intentions in the food industry and which CSR categories have impacts on the purchase intention of Generation Z. A survey was used to collect the data from the youngsters at a post-secondary education institution. The findings showed that Generation Z will consider the CSR performance of the corporations in the food industry when they made purchase decisions. Most of the CSR initiatives, except shareholder related initiatives, had impacts on purchase intention. This may be due to the characteristics of Generation Z.

Enhancing Retailer-Consumers Relationship Through Everyday Sustainability

2019 ◽  
pp. 1186-1208
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Fast Food ◽  
Food Industry ◽  
Fast Food Industry ◽  
The Past ◽  
Generation Z ◽  
Young Consumers ◽  
Corporate Social

The chapter aims at investigating the effects that the Communication of Corporate Social Responsibility and Sustainability exerts on consumers' perception considering the fast food industry in Italy. the McDonald's case study has been developed through managerial interviews and formal documents analysis in order to report on its strategies for CSR activities implementation and their communication in Italy. Moreover, through surveys conducted in Italy, the case study has been tested on a particular group of young consumers - Generation Z - less influenced by the past McDonald's activity in order to demonstrate how communications of sustainability are better believed and perceived, when a brand has a long tradition of misperceptions.

Pengelolaan Corporate Social Responsibility Beasiswa Bank Indonesia

2020 ◽  
Vol 2 (4) ◽  
pp. 361-380
Author(s):  
Fauziyah Nur Afifah ◽  
Imron Rosyidi ◽  
Encep Dulwahab
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Scholarship Program ◽  
Data Collection Technique ◽  
Corporate Social ◽  
Taking Action ◽  
To Receive ◽  
Depth Interviews

ABSTRAK Tujuan penelitian ini menghasilkan data kualitatif dalam studi kasus Pengelolaan Corporate Sosial Responsibility Bank Indonesia melalui Pemberian Beasiswa. Tujuannya untuk mengetahui proses Mendefinisikan Masalah, proses perumusan Perencanaan, Mengambil Tindakan, dan Mengevaluasi dari program beasiswa Bank Indonesia. Penelitian ini menggunakan konsep Four Steps PR Process. Metode yang digunakan yaitu metode studi kasus dengan pendekatan kualitatif. Teknik pengumpulan data skripsi ini observasi, wawancara mendalam dan dokumentasi. Hasil penelitian: 1) Mendefinisikan masalah yaitu menentukan siapa saja yang berhak mendapatkan beasiswa. 2) Merencanakan sasaran dan informasi, pengelolaan GenBI. 3) Menenentukan penerima menerima beasiswa, menentukan peran GenBI dalam keikutsertaanya dalam setiap kegiatan BI, dan struktur kepengurusan organisasi GenBI. 4) Evaluasi program beasiswa BI. Kata Kunci : Pengelolaan, Corporate Sosial Responsibility, Beasiswa. ABSTRACT The purpose of this study was to produce qualitative data in a case study of the Management of Corporate Social Responsibility at Bank Indonesia through the Granting of Scholarships. The aim is to find out the process of defining the problem, the process of formulating planning, taking action, and evaluating from the Bank Indonesia scholarship program. This study uses the concept of the Four Steps PR Process. The method used is the case study method with a qualitative approach. This thesis data collection technique is observation, in-depth interviews and documentation. Research results: 1)Defining the problem is to determine who is entitled to a scholarship. 2)Planning goals and information, managing GenBI. 3)Determine the recipient to receive a scholarship, determine the role of GenBI in its participation in every BI activity, and the management structure of the GenBI organization. 4)Evaluation of the BI scholarship program. Keywords : Management, Corporate Social Responsibility, Scholarship

scholarly journals PEMANFAATAN DANA CORPORATE SOCIAL RESPONSIBILITY BANK SYARIAH MANDIRI CABANG KENDARI

2018 ◽  
Vol 13 (1) ◽  
pp. 103
Author(s):  
Muhamad Turmudi
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Monitoring And Evaluation ◽  
Islamic Banking ◽  
Social Programs ◽  
Assistance Program ◽  
Banking Institutions ◽  
Scholarship Program ◽  
Corporate Social ◽  
Corporate Profits

This study examines a Corporate Social Responsibility Program of Syariah Banking so as to provide an understanding of the existence, implementation and source of funds of social programs developed through the utilization of corporate social responsibility funds in Islamic banking institutions especially at Bank Syariah Mandiri Branch of Kendari. This study is limited to the management and utilization of corporate social responsibility funds in 2017. The existence of corporate social responsibility program undertaken by Bank Syariah Mandiri Branch of Kendari in 2017 was under the theme of BSM Mengalirkan Berkah. The implementation of this program conducted until October 2017 were  (1) mosque development activities with the Rp. 200 million as the funding with such details as 2% for Program Preparation, for direct assistance mosque taking up to 60%, for other assistance up to 30%, for Assistance program as much as 6%, and for monitoring and evaluation up to 2%. (2) Donations for mosques that are used as the place of doing a lot of dawn worship programs (3) Provision of clean water (4) Scholarship program for students. Furtherore, the funding of Corporate social responsibility programs which is channeled to the community comes from zakah funds, corporate profits and the fund of virtue (Qardh al-hasan).

scholarly journals Impact of Management Tools Supporting Industry 4.0 on the Importance of CSR during COVID-19. Generation Z

Energies ◽  
2021 ◽  
Vol 14 (6) ◽  
pp. 1642
Author(s):  
Szymon Cyfert ◽  
Waldemar Glabiszewski ◽  
Maciej Zastempowski
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Industry 4.0 ◽  
Online Survey ◽  
Economic Education ◽  
Management Tools ◽  
Generation Z ◽  
Corporate Social ◽  
The Impact ◽  
The Relationship

Taking into account the impact of the COVID-19 and adopting the assessment optics of students from Generation Z currently entering the labor market, we have made the aim of this article to provide better insight into the relationship between Industry 4.0 and corporate social responsibility. The survey was conducted in the form of an online survey in two leading universities in Poland in the field of economic education. 646 students took part in the survey. The data were analyzed using logit regression models. The results of the study suggest that the increase in the use of management solutions supporting Industry 4.0 in the wake of the COVID-19 crisis will increase the importance of the economic, social, and environmental dimensions of corporate social responsibility. Pointing to the forecasted increase importance of corporate social responsibility, we suggest linking management solutions supporting Industry 4.0 with corporate social responsibility. However, we also draw attention to the impact of individual management solutions supporting Industry 4.0 on specific Corporate Social Responsibility (CSR) dimensions.

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