scholarly journals Research on the cross-border shopping behavior of consumers based on TAM model and perceived risk

Author(s):  
Huili Ye
2020 ◽  
Vol 12 (9) ◽  
pp. 3836
Author(s):  
Matthias Segerer ◽  
Dita Hommerová ◽  
Karel Šrédl

This case study investigates the cross-border shopping behavior and potential of Czech customers in Upper Palatinate (Bavaria). Based on a point of sale survey (POS) and two household surveys with more than 500 participants, the expenditures of Czech customers in the retail market in Upper Palatinate are estimated using linear potential methods. Using a logit model, the study also attempts to identify the main drivers of cross-border shopping, aiming at increasing its intensity and thus furthering the development of the cross-border region. The distance from the place of residence to the border is the strongest influencing variable, but demographic characteristics also impact the decision to go shopping in Bavaria. Finally, specific activities within the categories of “welcome culture” and “marketing and communication” aimed at promoting the cross-border shopping of Czech customers in Upper Palatinate are proposed. Local retailers should especially benefit from the frequency function of grocery stores as well as develop combination offers, e.g., with tourist facilities, following sustainable development trends.


2021 ◽  
pp. 026732312110121
Author(s):  
Montse Bonet ◽  
David Fernández-Quijada

This article aims to study how private European radio is becoming commercially international through the expansion of radio brands beyond their national market. It is the first ever analysis of the expansion strategies of radio groups across Europe, including their footprint in each market in which they operate, from the political economy of cultural industries. The article maps the main radio groups in Europe, analyses cross-national champions in depth and establishes three main types. This study shows that, thanks to the possibilities of a deregulated market, strengthening the role of the brand and the format, and the agreements with other groups, broadcasting radio has overcome the obstacles that, historically, hindered its cross-border expansion.


2021 ◽  
pp. 096977642110267
Author(s):  
Alexis Gumy ◽  
Guillaume Drevon ◽  
Vincent Kaufmann

With an activity-based approach, this article offers a new reading of cross-border integration by exploring the social and spatial conditions that predispose specific populations of Greater Geneva to cross its borders. Five different daily cross-border patterns were identified showing that travelling to the neighbouring country is still uncommon among the least qualified populations and women, and that this trend now extends beyond the mere cross-border labour market. Logistic regressions show that Greater Geneva is witnessing a functionalisation of its cross-border integration, revealing mechanisms where the increase of particular mobility may foster segregation and inequalities. This article argues for an approach where cross-border integration is not an objective but rather is a consequence of obligations and constraints that individuals face in their daily behaviours.


Author(s):  
Rosa M. Soriano Miras ◽  
Kathryn Kopinak ◽  
Antonio Trinidad Requena

El presente artículo reflexiona sobre cómo la globalización económicaafecta a la vida de las mujeres que trabajan en la industria de exportaciónen espacios fronterizos marcados por la porosidad de dicha frontera. Hemos queridointerrogarnos acerca de cómo lo macro afecta a lo micro, coadyuvando a lageneración de espacios glolocales, donde la vivencia transfronteriza y la migración(interna o internacional) adquiere relevancia. Para ello se han escogido dosrelatos biográficos (para cada caso estudiado) que nos ayudan a ejemplificar dichasvivencias, enfatizando la función expresiva del enfoque biográfico al que se refiereBertaux. Ambos casos se han seleccionado de una investigación más amplia querecoge la vida de ochenta mujeres que cuentan con experiencia laboral en la industriade exportación en la frontera de México con EEUU y la de Marruecos conEspaña.This article reflects on how economic globalization affects the livesof women working in the export industry in border areas marked by the porosity ofsaid border. We wanted to ask ourselves about how the macro affects the micro,helping to generate glolocal spaces, where the cross-border experience and migration(internal or international) becomes relevant. To this end, two biographicalaccounts have been chosen (for each case studied) that help us to exemplify theseexperiences, emphasizing the expressive function of the biographical approach towhich Bertaux refers. Both cases have been selected from a wider investigationthat includes the lives of more than a hundred and fifty people (eighty women) whohave work experience in the export industry on the border of Mexico with the USand Morocco with Spain.


2005 ◽  
Vol 36 (1) ◽  
pp. 41-60 ◽  
Author(s):  
Lawrie Barnes ◽  
Barry Funnell
Keyword(s):  

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