scholarly journals Zettai Ryouiki: The Use of Female Body Parts in Japanese Advertising

Author(s):  
Ni Komang Ayu Pertiwi P. ◽  
I Ketut Surajaya
Keyword(s):  
1976 ◽  
Vol 38 (2) ◽  
pp. 485-486 ◽  
Author(s):  
Robert W. Wildman ◽  
Robert W. Wildman ◽  
Archie Brown ◽  
Carol Trice

In Study 1, 55 young women responded that they preferred men with hairy chests and circumcised penises. The chest was the male body part reported to be most “sexually stimulating” to females. The busts were the female body part most “sexually stimulating” to males ( n = 34). In Study 2, men ( n = 35) preferred larger busts than women typically possess on the average, but the women ( n = 48) tended to overestimate the bust size most preferred by males. The ratings of bust-revealing clothing showed the males were more desirous of actually seeing the naked bust than females appear to realize.


2020 ◽  
Vol 64 (1) ◽  
pp. 2-7
Author(s):  
Miya Masaoka

The vagina resembles the fleshy folds of the ear without the cartilage. Like the Third Eye, the Third Ear connotes a supernatural ability of intuition, perception. Female sexuality is broadened and expanded, as the vagina is reimagined and reclaimed from previous definitions. Performances with vibrating surfaces and internal vaginal microphones sonify and activate the vagina in real time. This sonic reveal of female body parts asserts a political radicality beyond the gallery or concert hall.


2020 ◽  
Vol 136 (4) ◽  
pp. 974-995
Author(s):  
Ursula Reutner ◽  
Philipp Heidepeter

AbstractRenaissance songs are full of sexual content, which, however, generally appears in an encoded manner. Based on a corpus of 278 texts from an anthology representing a broad range of French Renaissance songs, the article analyses the excerpts that show clear traces of sexual content from both a qualitative and a quantitative perspective. In a qualitative analysis, the study presents the images that describe male and female body parts, the coitus, and orgasm. It categorizes them according to the underlying techniques of codification, such as metaphor, synecdoche, metonymy, metalinguistic reference, and projection, and further subdivides the metaphors into the semantic fields they originate in, such as flora and fauna, physical activity (playing, dancing, planting, fighting), objects (spear, instrument, and others) or fainting and death. Using a quantitative approach, the article shows the distribution of these images, techniques, and sexual content. The metaphor is the most frequently used technique, in terms of tokens, followed by metonymy and synecdoche. The coitus appears, again in terms of tokens, as the dominant encoded content, followed by the orgasm, and male and female body parts. The article hence delivers a corpus-based presentation and evaluation of common euphemisms used for the coding of sexuality, thus allowing a deeper understanding of French Renaissance songs as well as a systematic grasp of the early use of sexual euphemisms in French.


2019 ◽  
Vol 9 (2) ◽  
pp. 199-220 ◽  
Author(s):  
Kristina Dziallas

Abstract Across languages, the head and sexualized body parts (i.e., vagina, breasts, penis, testicles) are conceptualized in a number of ways, for example as fruits and vegetables: heads are conceptualized as cabbages, vaginas as figs, breasts as melons, penises as carrots, and testicles as olives, to only name a few. The present study draws on the theories of conceptual metaphor and metonymy by Lakoff & Johnson (1980) to analyze the conceptualizations of the five body parts as fruits and vegetables in English, Spanish and French. For this purpose, a slang dictionary-based database of 184 conceptualizations was compiled. Research on the head and sexualized body parts is particularly interesting as they represent the core of intellect and sexuality respectively, which makes them prone to being conceptualized in a variety of expressive and euphemistic ways. The results of the present study show that female body parts are primarily conceptualized as sweet fruits, while the penis as well as the head are mostly understood of as savory vegetables. This finding suggests a case of gender stereotyping, whereby sweet-natured women are denied intelligence as the head is stereotypically seen as a male body part (i.e., as a savory vegetable).


Author(s):  
Sarah Benamer

In the context of the body, the essentially female; wombs, menstrual cycles, and concurrent hormones, have seen women ascribed madness, insatiability, untrustworthiness, and danger. Female bodies have been identified in selective parts, considered in abstract, or envisaged as having overwhelming power over the mind. “Hysteria”, the problematic neurosis of uterine origin was at the heart of early psychoanalysis. This diagnosis enshrines a slippage from the physical to the fantastical, and ultimately to the denial of the lived reality of women’s and girl’s bodies. In apparent collusion with patriarchy the neglect of some female bodily experience is perpetuated in contemporary psychoanalytic theory. Nowhere is this more evident than around menopause and hysterectomy (as experienced by either client or therapist). There has been little or no exploration of how practitioners might best support clients for whom menopause is significant, or how we might facilitate women before or after gynaecological surgery. It is as if removal and psychological loss of the same female body parts that our forebears used to so neatly differentiate, diagnose, and pathologise women are now not of note. I am interested as to how we as psychotherapists reclaim female body narratives from this outdated theoretical paradigm to best serve clients experiencing menopause, gynaecological surgery, and mid life in the twenty-first century.


Psihologija ◽  
2017 ◽  
Vol 50 (3) ◽  
pp. 403-426 ◽  
Author(s):  
Slobodan Markovic ◽  
Tara Bulut

The main purpose of the present study was to contrast the two hypotheses of female body attractiveness. The first is the ?preference-for-the average? hypothesis: the most attractive female body is the one that represents the average body proportions for a given population. The second is the ?preference-for-the supernormal? hypothesis: according to the so-called ?peak shift effect?, the most attractive female body is more feminine than the average. We investigated the preference for three female body characteristics: waist to hip ratio (WHR), buttocks and breasts. There were 456 participants of both genders. Using a program for computer animation (DAZ 3D) three sets of stimuli were generated (WHR, buttocks and breasts). Each set included six stimuli ranked from the lowest to the highest femininity level. Participants were asked to choose the stimulus within each set which they found most attractive (task 1) and average (task 2). One group of participants judged the body parts that were presented in the global context (whole body), while the other group judged the stimuli in the local context (isolated body parts only). Analyses have shown that the most attractive WHR, buttocks and breasts are more feminine (meaning smaller for WHR and larger for breasts and buttocks) than average ones, for both genders and in both presentation contexts. The effect of gender was obtained only for the most attractive breasts: males prefer larger breasts than females. Finally, most attractive and average WHR and breasts were less feminine in the local than in the global context. These results support the preference-for the supernormal hypothesis: all analyses have shown that both male and female participants preferred female body parts which are more feminine than those judged average.


Author(s):  
Asfandyar Shah ◽  
Sajjad Ahmad ◽  
Umar Sajjad

The present study focuses on feminine writing in the context of Pakistani English writings. This study aims to explain one of the main strands of feminism i.e. l’ecriture feminine which means feminine writing. The current study is based on the representation of l’ecriture feminine in Uzma Aslam Khan’s novel, Thinner than Skin. The researcher has collected the data from the selected novel and made an in-depth analysis of the characters and scenes of this novel. Female body parts are pictured by the narrator at different points in the novel. Female characters remain the center of discussion in the selected narrative. It is identified from the discussion that all the major elements of L’ecriture feminine are portrayed in the text of the novel.


2014 ◽  
Vol 45 (6) ◽  
pp. 495-497 ◽  
Author(s):  
Nicolas Guéguen

Nelson and Morrison (2005 , study 3) reported that men who feel hungry preferred heavier women. The present study replicates these results by using real photographs of women and examines the mediation effect of hunger scores. Men were solicited while entering or leaving a restaurant and asked to report their hunger on a 10-point scale. Afterwards, they were presented with three photographs of a woman in a bikini: One with a slim body type, one with a slender body type, and one with a slightly chubby body. The participants were asked to indicate their preference. Results showed that the participants entering the restaurant preferred the chubby body type more while satiated men preferred the thinner or slender body types. It was also found that the relation between experimental conditions and the choices of the body type was mediated by men’s hunger scores.


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