scholarly journals SWOT Analysis of Rural Tourism Development: Case Study of Kampung Tajur, Purwakarta

Author(s):  
Amalia Mustika ◽  
Michael Khrisna Aditya
2020 ◽  
Vol 12 (15) ◽  
pp. 5938
Author(s):  
Seweryn Zielinski ◽  
Yoonjeong Jeong ◽  
Seong-il Kim ◽  
Celene B. Milanés

Rural community tourism initiatives in developed nations share most positive and negative characteristics with community-based tourism (CBT) initiatives in developing nations. They also share many barriers and conditions for tourism development. What makes them different is the context in which they operate. This paper identifies the main conditions that explain these differences through a review of findings from 103 location-specific case studies and other available literature that provides empirical evidence. The paper also explores the usage of the concepts of CBT and rural tourism. The findings are discussed under seven categories: Definitions, socioeconomic and cultural factors, policy and governance, land ownership, community cohesiveness, assimilation of external stakeholders, and type of visitors. It is argued that it is the developing-/developed-nation context, and not objectively established criteria, which largely dictates authors’ narratives with corresponding takes on tourism development and subsequent recommendations. The paper engages in a discussion about case-study research, its weaknesses and tendencies, providing some recommendations on how to increase the contribution of case studies to knowledge, and calls for more research on externally assisted non-Indigenous community-tourism initiatives in developed nations.


2021 ◽  
Vol 68 (3) ◽  
pp. 701-712
Author(s):  
Suzana Đorđević-Milošević ◽  
Gordana Dražić ◽  
Jelena Milovanović ◽  
Slađana Đorđević

The improvement of life quality in rural areas is an overall goal of all development strategies in the Western Balkans countries. Rural tourism represents the quality option for diversification of income and employment opportunities in Tropolje region (Canton 10 in Bosnia and Herzegovina). Therefore, the goal of this study is to identify strategic advantages and disadvantages for tourism development in Tropolje region of Dinaric Alps and provide guidelines for its development. The SWOT analysis combined with AHP method was used. In seven domains, 29 strengths, 31 weakness, 25 opportunities and 24 threats were determined, with total intensity 154, 202, 140 and 144 and average rating of influence intensity 5.3, 6.5, 5.6, 5.8, respectively. A significant advantage for tourism development were linked to short supply chains based on natural and cultural heritage of the region.


Author(s):  
Dina Mayasari Soeswoyo ◽  
◽  
Mellia Jeneetica ◽  
Liliana Dewi ◽  
Made Handijaya Dewantara ◽  
...  

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.


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