POSITIVE AND NEGATIVE ASPECTS OF THE SOCIAL MEDIA INFLUENCE ON VALUE ORIENTATIONS IN ADOLESCENCE

Both broadband society and cloud journalism strengthen the use of social networks in order to achieve engagement between the brand and the end user. The various productive sectors try to optimize their online marketing strategies in networks in order to reach most of their potential audience. Such is the case of telecommunications sector, which is inherently linked with communication. With the aim of discovering social media influence on consumer behavior, in this quantitative research we analyze the use of social networks Facebook, YouTube, Twitter and Instagram by Samsung, Apple, Xiaomi and BQ as the axis of promotion of their products, increase of web traffic, improvement of the image of the company or the brand and obtaining brand notoriety. Bearing in mind that the mobile telephony sector is particularly competitive in Spain, it is concluded that the activity of mobile phone manufacturers in social media is positive, and, regarding consumer behavior, that no significant difference is detected between the average of ratings of the advertising of mobile telephony in the social networks, neither in the influence of the same by gender nor by age ranges.

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Intervensi Media Sosial dalam Pergeseran Aktivitas Jurnalistik Online di Malang

Jurnal Komunikasi Islam ◽

10.15642/jki.2017.7.2.226-254 ◽

2018 ◽

Vol 7 (2) ◽

pp. 226-254

Author(s):

Anang Sujoko ◽

Galuh Pandu Larasati

Keyword(s):

Social Media ◽

Rapid Growth ◽

Media Influence ◽

News Production ◽

Collaborative Practices ◽

The Social ◽

Depth Interviews ◽

The Way

This article aims to describe in detail the social media influence on a shift towards journalistic practices in Malang Raya. Through observation and in-depth interviews to journalists of Malang Voice, Surya Malang, Times Indonesia, and Campus Info, this study has concluded that there has been a shift in journalistic activities resulted from the rapid growth of social media, namely the way of news production and news dissemination, the way of understanding journalistic principles, and gatekeeping role. In this regards, social media has become a highly important part of newsgathering as a wider range of sources, references, ideas, and issues, as well as channels for disseminating news. With regard to the changes of journalistic principle meaning, journalistic objectivity has referred to authentication, verification has shifted to transparency, and gatekeeping role has changed to collaborative practices.

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The Influence of Social-Media on Audiences of the TV Channels in Romania

MANAGEMENT AND ECONOMICS REVIEW ◽

10.24818/mer/2020.12-03 ◽

2020 ◽

Vol 5 (2) ◽

pp. 217-231

Author(s):

Alina DINU ◽

◽

Raluca MAREI ◽

Ion TUDOR ◽

Lorian-Ovidiu VINTILA ◽

...

Keyword(s):

Social Media ◽

Mass Media ◽

Economic Effect ◽

Multinational Companies ◽

Organizational Level ◽

Media Influence ◽

Organizational Activity ◽

The Social ◽

Social Media Platforms ◽

The Way

Social-media influences people's lives including organizational activity. At the organizational level, social-media has changed the way employees communicate, multinational companies developing social-media platforms especially for their employees. The influence of social-media on mass media is a widely researched subject, and, we focused our attention on the way in which the activity on social-media of different TV stations in Romania influences their audiences. This study examines the influence of social-media on the audiences of ten TV stations in Romania. Through a questionnaire, we determined the rating of the TV stations without the influence of social-media and these audiences were compared to the official ones. The results of the study showed that there is an economic effect of the social-media influence in the case of the analysed TV stations.

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PENGARUH KAPABILITAS JEJARING USAHA DAN MEDIA SOSIAL TERHADAP KINERJA USAHA

JURISMA : Jurnal Riset Bisnis & Manajemen ◽

10.34010/jurisma.v8i2.1004 ◽

2018 ◽

Vol 8 (2) ◽

Author(s):

Rizki Zulfikar ◽

Lastri Novianti

Keyword(s):

Social Media ◽

Regression Analysis ◽

Multiple Regression Analysis ◽

Multiple Regression ◽

Business Performance ◽

Descriptive Analysis ◽

Media Influence ◽

Business Network ◽

The Social ◽

Business Networking

Bandung is a city with a sizable industrial fabric. One of fabrics industry that is Cigondewah Sentra fabrics Bandung, after decades of operation and get the title as the longest fabric sales market in Bandung. The number of entrepreneurs engaged in textile creating a very tight competition among businesses, therefore the necessary attention to the capabilities of Business Networking and Social Media that can improve business performance. This study aims to examine the effects of business networking capabilities and social media have on business performance. “The method used in this research is descriptive analysis and verification.” In purposive sampling. While collecting the data, the technique used is through interviews and questionnaires. The analysis used in this research is multiple regression analysis. These results indicate the ability of business networking and social media influence on business performance. Variable social media into variables that have the greatest influence than the variable effort capabilities, namely the social media variables that are in both categories while variable business networking capabilities in a category quite well. Keyword: Business Network Capabilities, Social Media, Business Performance

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Social and Conventional Media Patronage Among University Students: A Comparative Study

Journal of Humanities & Social Sciences ◽

10.33140/jhss.02.02.04 ◽

2019 ◽

Vol 2 (2) ◽

Keyword(s):

Social Media ◽

Media Influence ◽

Accurate Information ◽

Media Audiences ◽

Uses And Gratification ◽

Uses And Gratification Theory ◽

The Social ◽

Nature Play ◽

The Media ◽

Almost All

The study was conducted to comparatively analyze the patronage of social and conventional media among students; a case study of University of Maiduguri. The study is significant because it helped in unveiling the paradigm shift in respect of social and conventional media patronage. The objectives of the study are to examine the level of patronage of conventional and social media by students of University of Maiduguri, to find out the reasons for the preference of either social or conventional media by University of Maiduguri students, to determine the reliance of the students on either social media or conventional media. Uses and gratification theory was adopted as philosophical guide. Survey was the research method used, with questionnaire as instrument that was purposively distributed among 200 respondents. The survey established that patronage of media (either social or conventional) among students is absolutely positive. Simply put, every student patronizes either social or conventional media. Social media has higher level of patronage compared to the conventional media among the students and their patronage. There is high commitment of the students to the type of media they patronize. According to this finding, the higher number obtained from patronage of social media influence level of commitment in this finding. This further means that degree of patronage of social media is higher than conventional media. The amount of time audience allocates to the patronage of media either social or conventional is huge. This finding is also influenced by the first finding regarding the number of those that patronize conventional and social media. This means the amount of time spent on social media is higher than the conventional media by the students. There is exorbitant preference to the social media than conventional media. There is still significant number of audience who prefer the conventional media to social media. Audiences prefer conventional media because of accuracy and reliability of information. Professionalism and standard in ethics, spelling and grammar are also influential reason on their preference of conventional media. Audiences prefer social media for instant messages and updates found on the platforms. However, interactivity and participatory nature play significant role on their preference of social media. Each of the media influence its audience based peculiar characteristic and features which pilot the level of patronage. Because some like more interactivity and participation, the social media is waxing strong in this respect while the conventional media keep soaring higher among those who prefer reliable and accurate information that been professionally verified. Most of the audiences rely on information they receive from the social media even though significant number (39.5%) still doubt the reliability of such information. Almost all audiences rely on conventional media. The number (6%) of those who do not rely on such information is less or no significance. The degrees of reliance vary across the audience.

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Peculiarities of youth lifestyle forming under the social media influence

10.32437/sswswproceedings-2020.sp ◽

2020 ◽

Author(s):

Sofiia Prudyvus ◽

Keyword(s):

Social Media ◽

Media Influence ◽

The Social

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Knowledge Contribution in Organizations via Social Media

Journal of Personnel Psychology ◽

10.1027/1866-5888/a000169 ◽

2017 ◽

Vol 16 (1) ◽

pp. 12-24 ◽

Cited By ~ 2

Author(s):

Nicole Behringer ◽

Kai Sassenberg ◽

Annika Scholl

Keyword(s):

Social Media ◽

Social Identity ◽

Social Identity Theory ◽

Knowledge Exchange ◽

Expectancy Theory ◽

Perceived Usefulness ◽

Abstract Knowledge ◽

The Social ◽

Willingness To Contribute ◽

Social Media Tool

Abstract. Knowledge exchange via social media is crucial for organizational success. Yet, many employees only read others’ contributions without actively contributing their knowledge. We thus examined predictors of the willingness to contribute knowledge. Applying social identity theory and expectancy theory to knowledge exchange, we investigated the interplay of users’ identification with their organization and perceived usefulness of a social media tool. In two studies, identification facilitated users’ willingness to contribute knowledge – provided that the social media tool seemed useful (vs. not-useful). Interestingly, identification also raised the importance of acquiring knowledge collectively, which could in turn compensate for low usefulness of the tool. Hence, considering both social and media factors is crucial to enhance employees’ willingness to share knowledge via social media.

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