scholarly journals Effects of sentiment and emotion of campaign pitch on crowdfunding performance: A cross-cultural comparison

2021 ◽  
Vol 3 (4) ◽  
Author(s):  
Xiang Gao ◽  
Weige Huang ◽  
Sunghan Ryu
Keyword(s):  
Propensity Score Match ◽  
Statistical Significance ◽  
Success Probability ◽  
Design And Technology ◽  
Cultural Comparison ◽  
Eastern Culture ◽  
Cross Cultural Comparison ◽  
The Two Cultures ◽  
Negative Sentiment

This study examines the effects of two extreme sentiments (positive vs. negative) and eight types of emotion (anger, fear, anticipation, trust, surprise, sadness, joy, and disgust) implied by the wording of the campaign pitch on the outcomes of crowdfunding, and how these effects would vary according to cultural differences (Western vs. Eastern). We analyze a sample drawn from 17,289 crowdfunding projects on Kickstarter in the "design" and "technology" category to examine how feelings can affect the success, the number of backers, and pledged amounts for crowdfunding projects. We find three regularities by using propensity score match to map Western campaigns to Eastern ones. First, negative sentiment is adversely associated with the success probability but positively related to backer count in the Eastern culture subsample. Second, specific emotions have a larger impact on crowdfunding success among Western culture projects. Third, the statistical significance and direction of the concerning effects differ across the two cultures. Our findings stay robust when we add more controls in a stepwise way. Hence, the study contributes to the literature and provides suggestions for practitioners by exploring the role of derived feelings in the crowdfunding campaign pitch and the entrepreneurial pitch at the early financing stage.

scholarly journals Unattended Emotional Prosody Affects Visual Processing of Facial Expressions in Mandarin-Speaking Chinese: A Comparison With English-Speaking Canadians

2021 ◽  
pp. 002202212199089
Author(s):  
Pan Liu ◽  
Simon Rigoulot ◽  
Xiaoming Jiang ◽  
Shuyi Zhang ◽  
Marc D. Pell
Keyword(s):  
Visual Processing ◽  
Time Window ◽  
Early Time ◽  
Cross Cultural ◽  
Late Time ◽  
Cultural Comparison ◽  
Emotional Prosody ◽  
Eastern Culture ◽  
Cross Cultural Comparison ◽  
English Speaking

Emotional cues from different modalities have to be integrated during communication, a process that can be shaped by an individual’s cultural background. We explored this issue in 25 Chinese participants by examining how listening to emotional prosody in Mandarin influenced participants’ gazes at emotional faces in a modified visual search task. We also conducted a cross-cultural comparison between data of this study and that of our previous work in English-speaking Canadians using analogous methodology. In both studies, eye movements were recorded as participants scanned an array of four faces portraying fear, anger, happy, and neutral expressions, while passively listening to a pseudo-utterance expressing one of the four emotions (Mandarin utterance in this study; English utterance in our previous study). The frequency and duration of fixations to each face were analyzed during 5 seconds after the onset of faces, both during the presence of the speech (early time window) and after the utterance ended (late time window). During the late window, Chinese participants looked more frequently and longer at faces conveying congruent emotions as the speech, consistent with findings from English-speaking Canadians. Cross-cultural comparison further showed that Chinese, but not Canadians, looked more frequently and longer at angry faces, which may signal potential conflicts and social threats. We hypothesize that the socio-cultural norms related to harmony maintenance in the Eastern culture promoted Chinese participants’ heightened sensitivity to, and deeper processing of, angry cues, highlighting culture-specific patterns in how individuals scan their social environment during emotion processing.

A New Visual Aesthetic Sensitivity Test (VAST): II. Cross-Cultural Comparison between England and Japan

1979 ◽  
Vol 49 (3) ◽  
pp. 859-862 ◽  
Author(s):  
S. Iwawaki ◽  
H. J. Eysenck ◽  
K. O. Götz
Keyword(s):  
Cross Cultural ◽  
Sensitivity Test ◽  
Cultural Comparison ◽  
Aesthetic Appreciation ◽  
Japanese Children ◽  
Two Cultures ◽  
Japanese Students ◽  
Cross Cultural Comparison ◽  
The Two Cultures ◽  
English Students

A comparison was made of the scores of 171 Japanese boys and 156 Japanese girls, and of 204 English boys and 165 English girls, on the Visual Aesthetic Sensitivity Test. Also compared were 145 male and 163 female Japanese students, with 38 male and 73 female English students. Japanese children had scores significantly higher than English children, while Japanese students had scores significantly lower than English students. There was little evidence of age increments in score for either group of children. Difficulty levels of the 42 item-pairs were very similar in the two cultures, as were internal (split-half) reliabilities. It is concluded that cultural differences between the two countries, as far as visual aesthetic appreciation is concerned, seem at best minimal.

Sweet Spot

2020 ◽  
Vol 48 (3-4) ◽  
pp. 185-226
Author(s):  
Dave Centeno
Keyword(s):  
The Philippines ◽  
Cross Cultural ◽  
Cultural Dimensions ◽  
Cultural Comparison ◽  
Cultural Fit ◽  
Cross Cultural Comparison ◽  
Family Orientation ◽  
Consumer Values ◽  
Intelligence Models ◽  
The Two Cultures

Abstract This paper explores the shared cultural dimensions between Filipinos and Koreans through cross-cultural comparison. Filipinos identified and assessed potential cultural similarities and differences with Koreans and vice versa. A survey was designed and was used to dimensionalise cultural fit in terms of general values and practices integrated in their consumption behaviours. The study involved Filipinos who have substantial exposure and experience with Korea and Koreans who are living in the Philippines. Using a proposed constructed framework on comparative relativism or the idea of “comparisons of comparisons,” findings suggest that power distance and family orientation dimensions are shared by both cultures. In addition, the two cultures share consumer values and practices, such as emotional consumption, reference to social influences, and epistemic consumption (adherence to functionality). Implications are positioned on the practical and policy-oriented contextual motivations as well as potential alternatives and updates on existing cultural dimensions and intelligence models through the paradigm of comparative relativism.

Women-Founded Start-Ups

2020 ◽  
pp. 58-88
Author(s):  
Yaprak Kalafatoğlu
Keyword(s):  
Developing Countries ◽  
Qualitative Study ◽  
Influencing Factors ◽  
Theoretical Background ◽  
Cultural Barriers ◽  
Cultural Comparison ◽  
Monetary Value ◽  
Cross Cultural Comparison ◽  
Start Ups

The number of women-owned businesses has increased in the last several years. This chapter begins with the theoretical background of women entrepreneurship, its history, and its influencing factors. The rate of women-owned enterprises is lower than men's in most countries. Women-owned enterprises are characterized by their small size and a business segment with less monetary value. Women in developing countries face additional challenges due to limited resources and cultural barriers. Therefore, the discussion follows issues faced by these women. The role of culture and a cross-cultural comparison are presented to gain a thorough understanding. The chapter includes a qualitative study and concludes with a brief outlook.

A Cross-Cultural Comparison of American and Japanese Experiences of Personal and Vicarious Shame

2015 ◽  
Vol 15 (1-2) ◽  
pp. 64-86 ◽  
Author(s):  
Niwako Yamawaki ◽  
Matthew P. Spackman ◽  
W. Gerrod Parrott
Keyword(s):  
Cultural Differences ◽  
Ecological Factors ◽  
Cultural Influences ◽  
Cultural Comparison ◽  
Cross Cultural Comparison ◽  
Standardized Measurement ◽  
Multiple Samples ◽  
Vicarious Shame ◽  
Culture And Language

The purpose of this study was to examine cultural influences on shame. In particular, the focus was to assess the influence of the following factors on the object of shame (specifically, personal vs. vicarious shame): (1) the effect of individualism/collectivism, measured by a widely used standardized measurement; (2) the role of tightness/looseness (based on ecological factors); and (3) the patterns of within- and between-cultural differences and similarities. Data were collected from two American and two Japanese universities to test within- and between-cultural influences on the object of shame. Participants were asked to describe and rate three autobiographical experiences of shame, with each successive request being increasingly specific in asking for shame about something for which the participant did not feel responsible. Cultural differences in tightness and looseness, both within and between the two nations, were predictive of the likelihood that participants would report vicarious shame. In contrast, standard measures of individualism-collectivism did not predict these differences. These findings suggest that culture affects the object of shame. However, in contrast to our hypothesis, attitudinal measures of individualism/collectivism were not a significant predictor. Rather, tightness/looseness determined by ecological factors was the better predictor of some cultural differences on the object of shame. Furthermore, these findings imply that attitudinal measures of individualism/collectivism may not agree with ecological measures, and that including multiple samples from each language/nation effectively reduces the confound between culture and language.

scholarly journals Adaptation of the Relationship and Motivation Scale to the Turkish Culture

2017 ◽  
Vol 6 (3) ◽  
pp. 181
Author(s):  
Munevver Ilgun Dibek ◽  
Hatice C Yavuz ◽  
Ezel Tavsancil ◽  
Seher Yalcin
Keyword(s):  
Factor Analysis ◽  
Cultural Comparison ◽  
Test Results ◽  
Cross Cultural Comparison ◽  
Explanatory Factor Analysis ◽  
Confirmatory Factor ◽  
Turkish Culture ◽  
Using Data ◽  
The Relationship

The purpose of the present study was twofold: first to adapt the Relationship and Motivation (REMO) scale addressing role of peers and teachers in students’ motivations into Turkish culture, and second to determine whether there were any differences between girls and boys regarding the scores obtained from this scale. To achieve these aims, the present research was designed to be comprised of three consecutive studies. In Study 1, linguistic equivalence was established, and results of an Explanatory Factor Analysis (EFA) performed on data obtained from 202 students showed that structure of the original scale was supported. In Study 2, a Confirmatory Factor Analysis (CFA) was conducted using data obtained from 496 Turkish students, and the results confirmed the results of EFA. Additionally, the validity evidence was obtained by conducting another EFA with 528 students. Moreover, reliability coefficients were also found to be varying in an acceptable range. Including the same participants of Study 2 in Study 3, t-test results showed that girls had significantly higher mean scores on the subscales of peers and teachers as positive motivators, and teachers as negative motivators. On the other hand, boys had significantly higher mean scores on the scale of peers as negative motivators. Results of these studies suggest that Turkish version of REMO is conceptually equivalent to original REMO, and similarly reliable and valid. Therefore, the adapted scale can not only be used in cross-cultural comparison and but also for determining the differentiation in the relations of students with their peers and teachers.

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