scholarly journals The Analysis of Factors Influencing Customer in Choosing Financial Service Product at Sharia Multifinance

2020 ◽  
Vol 4 (2) ◽  
pp. 54
Author(s):  
Deni Nasri ◽  
Mukhamad Najib ◽  
Eng Saiful Anwar

In recent years consumer behaviour plays an important role on influencing customers' preferences to use a financing service. Contemporary consumers are becoming more selective in their choices, as they are more well-informed of a particular product or service. This research investigates the decision-making process which influence customers in choosing a financing service, by analysing the influence of religiosity, TPB (attitude towards behavior, subjective norm, perceived behavioral control), and product attribute that drives customers' intent in choosing financial services in sharia multifinance. To address this notion, we collected sample feedback from 160 respondents, who are active customers of Unit Usaha Syariah (UUS) multifinance ABC. The methododology used in this research is Structural Equation Modeling-Partial Least Square (SEM-PLS). The result shows that factors such as religiosity, attitude towards behavior, subjective norms and product attribute affect consumers' intention in purchasing a financing service. On the other hand, perceived behavioral control has no significant influence on consumers' decision-making. Therefore, it is imperative for those involved in the sharia multifinance industry to gain more insight in order to perceive market opportunities based on consumer behavior by developing suitable marketing strategies in order to capture their interest to opt for financing services in sharia multifinance. Keywords: Consumer behaviour, religiosity, TPB, attribute product, sharia multifinance

2019 ◽  
Vol 4 (1) ◽  
pp. 37
Author(s):  
Evie Octarina ◽  
Hartoyo Hartoyo ◽  
Irfan Syauqi Beik

This study aimed to determine the influence of variables in TPB (attitude toward behavior, perceived behavioral control, subjective norm), religiosity, knowledge, and risk perception to intention purchase of sharia mutual fund. The sample in this study was customer of Bank Sharia XYZ of 164 customers. The analysis applied in this study was Structural Equation Modeling-Partial Least Square. The result of this research showed that the independent variable had positive and significant influence to dependent variables attitude toward behavior and subjective norm. Religiosity and knowledge have no significant influence toward intention to purchase, while perceived behavioral control and risk perception had no significant influence with intention to purchases. The other result showed that religiosity had a positive significant influence to attitude toward behavior. The conclusion of this research shown that religiosity is the factor which influence attitude toward behavior, attitude toward behavior and subjective norm are the factors which influence intention purchase of sharia mutual fund.


2016 ◽  
Vol 12 (4) ◽  
pp. 24-40
Author(s):  
Eddie W.L. Cheng ◽  
Samuel K.W. Chu

Online web technologies are adopted to improve students' collaborative work. However, the factors that affect students' engagement in online collaboration (e-collaboration) have not been understood in previous studies. This research aimed to examine the extent to which students' intentions to e-collaborate can be explained by the theory of planned behavior. A sample of secondary and tertiary students was used (N = 175). The results from the partial least square approach to structural equation modeling (PLS-SEM) indicated that the path coefficients of the relationships partially reinforced the a priori construction of the hypothesized model. In brief, attitudes toward e-collaboration and subjective norms were positively and significantly related to e-collaborative intentions, while perceived behavioral control indirectly predicted e-collaborative intentions via perceived e-collaborative performance. Research and practical implications have been presented in the paper.


2021 ◽  
Vol 21 (02) ◽  
pp. 103-110
Author(s):  
Septiadinur Rejeki ◽  
Novil Dedy Andriatmoko ◽  
Hery Toiba

The recent modern healthy lifestyle is influenced by the selection of food ingredient such as organic vegetables. Organic vegetables are well known in community. But, the purchase of organic vegetables has decreased in the last few years because price has been high, packaging and quality have not been interesting, and low priority on organic vegetables than conventional vegetables. This research was conducted by the Theory Planned Behaviour (TPB) approach with 6 variables. Those are price, packaging, quality, attitude, subjective norms, and perceived behavioral control to analyze the effect of factor to the decreased purchase attitude and intention buy organic vegetables with Structural Equation Model (SEM)-Partial Least Square (PLS) analysis. The results showed that the following factors are price, quality, attitude, subjective norms, and perceived behavioral control have an effect to the decreased purchase attitude and intention buy organic vegetables. So, it can be a strategy for selling and consuming organic vegetables in the future.


2021 ◽  
Vol 2 (4) ◽  
pp. 289-302
Author(s):  
Rahma Elsitasari ◽  
Asmai Ishak

This research aims to analyze consumer's willingness to pay toward halal products through the role of religious commitment, religious self-identity, using the theory of planned behavior. This study examines the willingness to pay consumers based on the consumption experiences of well-known foreign franchise restaurants in Indonesia. The data was collected through 250 Muslim students in Yogyakarta. The survey was filled by Google form. Data were analyzed using structural equation modeling, employing the partial least square method (PLS). Findings of the research show that the attitude and the religious self-identity have no impact on the willingness to pay for the halal product, while the perceived behavioral control, the subjective norm, and the religious commitment have a positive and significant effect on the willingness to pay. Additionally, religious commitment has a positive and significant influence on the attitude, and on the religious self-identity. The practical implication of this study suggests the marketers should understand those variables that influence consumers' willingness to pay for halal-certified products from foreign franchise restaurants, namely the subjective norms, the perceived behavioral control, and the religious commitment.


2021 ◽  
Vol 2 (2) ◽  
pp. 239-258
Author(s):  
Muhammad Fahri Azmi ◽  
Yusralaini Yusralaini ◽  
Rofika Rofika

This study aims to see the effect of VACA, VAHU, STVA, and VAIC on financial performance and competitive advantage, as well as the role of competitive advantage in mediating the effect of VACA, VAHU, STVA, and VAIC on financial performance. The population in this study is Islamic commercial banks registered with the financial services authority in 2016-2018. The sample of this research was selected by sampling criteria. Hypothesis testing used in this research is Structural Equation Modeling with Partial Least Square (SEM-PLS) approach and the statistical test tool used is WarpPLS 7.0. The results of this study indicate that VACA has a positive influence on financial performance, VAHU has a negative influence on financial performance while STVA and VAIC do not affect financial performance. Furthermore, this study found that VACA, STVA, and VAIC had a positive effect on competitive advantage and competitive advantage also has a positive effect on financial performance. This research also found that, while VAHU did not affect the competitive advantage that competitive advantage plays a role in mediating the effect of VACA and VAIC on financial performance, whereas competitive advantage does not mediate the effect of VAHU and STVA on financial performance.


2021 ◽  
Vol 10 (1) ◽  
pp. 15-27
Author(s):  
Ninditya Nareswari ◽  
Alifia Salsabila Balqista ◽  
Nugroho Priyo Negoro

This study aims to investigate the impact of behavioral aspects (sentiment investor, overconfidence, salience, overreaction, and herd behavior) on investment decision making. The sample contained 413 individual investors—used partial least square structural equation modeling (PLS-SEM) as a data analysis technique. The results showed that sentiment investors, overconfidence, salience, overreaction, and herd behavior positively affect investment decision making. The finding of this study has important implications for the investor to understand themselves to anticipate bias in investment decision making.


2020 ◽  
Vol 12 (13) ◽  
pp. 5266
Author(s):  
Xiaofang Chen ◽  
P.R. Weerathunga ◽  
Mohammad Nurunnabi ◽  
K.M.M.C.B. Kulathunga ◽  
W.H.M.S. Samarathunga

Environmental degradation is a serious global issue that has received increasing attention from scholars, policymakers, regulators, environmental activists, and the public as a whole. In the meantime, corporations have been criticized as major contributors to environmental pollution. Environmental accounting (EA) is a corporate practice that seeks to account for the cost of environmental impacts of business operations. However, it is questionable whether the true cost of environmental impacts of business operations is accounted for in the conventional accounting systems. In order to shed more light on this issue, this study examines key drivers of managerial intention to engage in EA practices in Sri Lanka. We employ the theory of planned behavior to conceptualize the antecedents of managers’ intention to engage in EA practices. The results of the partial least square structural equation model (PLS-SEM) evaluation revealed that managers’ intention is significantly influenced by the attitudes towards EA practices, subjective norms, and perceived behavioral control. Our results also indicate that a larger proportion of the variance of perceived behavioral control is explained by the perceived cost and complexity, perceived regulatory pressure, and organizational environmental orientation. The findings of this study provide important theoretical and practical implications for scholars, managers, and policymakers.


Wahana ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 99-113
Author(s):  
Yanto Darmawan

This research aims to investigate what factors that influence the intention of student of Diploma III in accounting to joining tax certification program. This research uses three constructs of the Theory of Planned Behavior namely the Attitudes Toward Behavior, the Subjective Norms and the Perceived Behavioral Control as a theoretical framework. Data was obtained through direct questionaires from 204 students of Akademi Akuntansi YKPN (AA YKPN) Yogyakarta. Data  was analyzed by Structural Equation Modelling - Partial Least Square (PLS) using Smart PLS 2.0 software. The results of this research indicate that three constructs of TPB have significant influence on the student’s intention to joining tax certification program.Keywords: partial least square, tax certification program, attitude toward behaviour, subjective norm, perceive behavior control


2021 ◽  
Vol 4 (2) ◽  
pp. 227-244
Author(s):  
Adetia Resa Saputri ◽  
Muamar Nur Kholid

Penelitian ini bertujuan untuk menganalisis determinan mahasiswa akuntansi untuk berwirausaha dengan mengintegrasikan Theory of Planned Behavior (TPB), dan Entrepreneurial Event Theory (EET) dalam model penelitiannya. Sampel penelitian ini merupakan mahasiswa Akuntansi yang sedang mengambil studi di Yogyakarta. Data diperoleh melalui penyebaran kuesioner dan dianalisis dengan menggunakan Structural Equation Model – Partial Least Square (SEM-PLS) dengan bantuan software SmartPLS 3.0. Hasil analisis menunjukkan bahwa attitude berpengaruh signifikan positif terhadap perceived desirability, dan injunctive norm serta perceived behavioral control berpengaruh signifikan positif terhadap perceived feasibility. Hasil analisis juga menunjukkan bahwa perceived desirability dan perceived feasibility berpengaruh positif signifikan terhadap niat mahasiswa akuntansi berwirausaha. Implikasi praktis dan teoritis dibahas lebih lanjut berdasarkan hasil analisis yang ada.


2017 ◽  
Vol 56 (4) ◽  
pp. 563-588 ◽  
Author(s):  
Syed Ali Raza ◽  
Amna Umer ◽  
Wasim Qazi ◽  
Murk Makhdoom

This study intends to analyze the influence of behavioral and psychosocial factors of higher education students of Karachi on acceptance of m-learning as a mode of getting education. The Theory of Planned Behavior and Technology Acceptance Model have provided the basic frameworks to formulate the hypotheses for this study. The analyses of the study reveal that attitudinal beliefs and subjective norms have significant and positive impact on m-learning. Additionally, control influences on Perceived Behavioral Control also make significant contributions in the adoption of m-learning methodologies. Collectively, all of these factors converge to form greater intent of the students to assimilate this new learning environment. It was also found that the characteristics and features of the mobile gadgets such as greater familiarity of the students with them, handiness and ease of use, influences them to utilize these devices in completing their academic tasks, hence, influencing their intention toward the adoption of m-learning. Also seamless learning experience, students get through m-learning, reduces their mental resistance toward it and encourages them to adopt it. Information pertaining to the defined criteria was gathered through a specimen of 300 questionnaire responses and was then analyzed using the reliability analysis, confirmatory factor analysis, and partial least square-structural equation modeling to assess the influence of these factors on m-learning adoption.


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