PERAN HUBUNGAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PELAKSANAAN PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Moh. Badrus Solichin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Conservation ◽  
Public Relation ◽  
Persuasive Communication ◽  
Local Society ◽  
Public Company ◽  
Communication Activity ◽  
Conservation Activity ◽  
Corporate Social

Public relation is a communication activity that aims to build good image of company. Furthermore public relation is a planning that uses persuasive communication to influence society perception and a planning to influence society perception through the implementation of social responsibility program based on interrelationship communication to achieve the goodness between each other. As communication instrument with public, company social responsibility to society or well known as corporate social responsibility (CSR) is used to share positive effect of company for local society environment, environmental conservation activity and the result to the public. Respond and view to the company responsibility from several parts, costumer and society are used to be feedback to change company approach in managing environment and to improve company image that will influence on company profit improvement.Keywords: Public relation, Company image, corporate social responsibility.  

scholarly journals EFEKTIVITAS PROGRAM CORPORATE SOCIAL RESPONSIBILITY PADA BANK SYARIAH MANDIRI DI KOTA AMBON

TAHKIM ◽  
2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Maratun Shalihah ◽  
Mahwa Soraya Tuasikal
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Brand Image ◽  
Brand Reputation ◽  
Public Company ◽  
Corporate Social

Bank Syariah Mandiri in Ambon City as part of a public company has social responsibility through the implementation of Corporate Social Responsibility (CSR) to help the community. The implementation of the CSR program at BSM in Ambon City aims to create a brand image and brand reputation as well as to create innovation. Without leaving the view of Beyond compliance or compliance plus which is a sincere encouragement to help in the implementation of CSR, in general the form of CSR programs is philantropy. The effectiveness of the CSR program on BSM from effectiveness aspects (benefits) and relevance aspects (suitability) received positive appreciation from the community because this aspect was felt to be able to provide benefits to the communities in the company's operating area.

scholarly journals Effect of Corporate Social Responsibility on Community Resilience: Empirical Evidence in the Nickel Mining Industry in Southeast Sulawesi, Indonesia

2020 ◽  
Vol 12 (4) ◽  
pp. 1395
Author(s):  
Iskandar Zainuddin Rela ◽  
Abd Hair Awang ◽  
Zaimah Ramli ◽  
Yani Taufik ◽  
Sarmila Md Sum ◽  
...  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Structural Equation ◽  
Local Community ◽  
Mining Industry ◽  
Community Resilience ◽  
Community Action ◽  
Environmental Conservation ◽  
Nickel Mining ◽  
Corporate Social

Mining is an important industry in Indonesia. A nickel mining company has operated for almost 45 years. It has managed corporate social responsibility (CSR) programmes in the neighbouring local community. In addition to the environmental conservation and mitigation, as well as socioeconomic enhancement, the CSR is expected to nurture resilience in the local communities. This study’s goal is to examine the effect of CSR on community resilience (COM-R) in the surrounding community. To analyse the effect of CSR practise on COM-R, Partial Least Squares -Structural Equation Model (PLS-SEM) is used. Results show that CSR has a positive effect on and a significant relationship with COM-R. Results also indicate that CSR’s contribution to COM-R enhances community collective efficacy, community action, and adaptation. Thus, the verified CSR and COM-R model benefits other researchers, companies, and governments to be further explored.

scholarly journals Strategi Komunikasi Corporate Social Responsibility di PT Pertamina (Persero) Region IV Wilayah Jawa Tengah dan DIY

2013 ◽  
Vol 5 (1) ◽  
pp. 53
Author(s):  
Shoraya Octaviana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Community Empowerment ◽  
Environmental Conservation ◽  
Communication Strategy ◽  
Business Practices ◽  
Central Java ◽  
Good Imaging ◽  
Corporate Social

<p><em>Corporate social responsibility has become a global issue in the community and the company. CSR programs implemented by PT Pertamina (Persero) Region IV Regional Central Java and Yogyakarta in the areas of Education, Health, Environmental Conservation, Community Empowerment has been right on target. Corporate Social Responsibility program targeted, among others, so that more people know and use products - products Pertamina, as well as for good imaging Pertamina eyes of society. The communication strategy to the public (external strategies) used in the dissemination using print media such as newspapers and magazines nationally and locally. Electronic media using television and radio in Central Java and Yogyakarta as well as nationally. Communication strategies used in the dissemination to all employees of Pertamina, the media used in the form of intranet Pertamina, Energia magazine and TV Display. Theoretical basis used in this study is adopted from (Kottler, 2005) which states social initiatives of companies that can be taken for the implementation of CSR there are six forms of Cause Promotion, Cause Related Marketing, Corporate Social Marketing, Corporate Philanthropy, Community Volunteering and Socially Responsible Business Practices. The question in this research is how the Communication Strategy Corporate Social Responsibility (CSR) to PT Pertamina (Persero) Region IV Regional Central Java and Yogyakarta.</em><em></em></p>

scholarly journals CORPORATE SOCIAL RESPONSIBILITY IN FAVOR OF IMPROVING EDUCATION IN SOCIETY (CASE OF PT PERTAMINA REFINERY UNIT VI BALONGAN)

2017 ◽  
Vol 3 (01) ◽  
Author(s):  
Ilona Vicenovie Oisina Situmeang
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Human Development Index ◽  
Local Society ◽  
Corporate Social Responsibility Activity ◽  
Depth Interview ◽  
Qualitative Descriptive ◽  
Corporate Social ◽  
Society Research

Corporate Social Responsibility (CSR) is an external activity of a corporate undertaken for the benefit of society. It is expected to facilitate good relationship between the corporate and society. The purpose of this research is to describe Corporate Social Responsibility activity in favor of improving education in society. Research method was using an approach of qualitative descriptive in the case of PT. Pertamina Refinery Unit VI Balongan. Data was collected through conducting in-depth interview, observing, and implementing FGD. The results showed that CSR activity was very beneficial to local society as many of them were be able to continue higher education. Furthermore, local government also found out that CSR has a measurable good impact in local human development index. A long-term goal of CSR is to develop quality human resources to sustain a better life for all. Keywords: Corporate Social Responsibility, Society, Education

scholarly journals Persepsi masyarakat desa munduk terhadap implementasi corporate social resposibility puri lumbung cottages

2020 ◽  
Vol 4 (1) ◽  
pp. 114
Author(s):  
Ni Made Citra Pratiwi ◽  
Anak Agung Putri Sri ◽  
Ni Putu Ratna Sari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Purposive Sampling ◽  
Corporate Social Resposibility ◽  
Conservation Activity ◽  
Corporate Social ◽  
Social Responsibilty

Abstrak Suatu perusahaan tidak dapat dipisahkan dengan masyarakat sebagai lingkungan eksternalnya. Eksistensi perusahaan bergantung dari hubungan timbal balik antara perusahaan dengan masyarakat. Perusahaan dan masyarakat adalah pasangan hidup yang saling memberi dan membutuhkan. Kontribusi dan harmonisasi keduanya akan menentukan keberhasilan pembangunan bangsa. Adanya keselarasan antara keuntungan yang diperoleh perusahaan dengan pemberian kontribusi secara langsung kepada masyarakat dan lingkungannya merupakan mekanisme check & balances antara pihak perusahaan dengan masyarakat. Dengan kata lain Corporate Social Responsibility (CSR) juga dipandang sebagai tolok ukur untuk reputasi suatu perusahaan. Penelitian ini bertujuan untuk mengetahui implementasi serta persepsi masyarakat Desa Munduk terhadap Corporate Social Responsibilty. Jenis data yang digunakan dalam penelitian ini adalah data kualitatif dan kuantitatif. Teknik pengumpulan data adalah observasi, wawancara terstruktur, kuesioner, dan studi kepustakaan. Teknik penentuan informan adalah purposive sampling. Sampel yang digunakan adalah 98 responden dengan teknik penentuan sampel digunakan adalah accidental sampling. Analisis data yang digunakan adalah deskriptif kualitatif dan kuantitatif yang ditunjang dengan skala likert. Program CSR yang dilakukan oleh Puri Lumbung Cottages yaitu kepada masyarakat sekitar Desa Munduk sudah dilaksanakan dengan baik. Program CSR berupa program kelas menari, kursus massage, cooking class, perpustakaan desa, konservasi air, pembagian bibit kopi, serta natural and conservation activity. Hasil penelitian menunjukkan bahwa persepsi masyarakat terhadap implementasi CSR Puri Lumbung Cottages berdasarkan kuesioner yang disebarkan ke 98 responden masyarakat Desa Munduk mendapatkan skor penilaian akhir dengan rata-rata skor penilaian 3 dengan kategori sikap “baik”. Kata kunci: : Persepsi, implementasi, dan corporate social responsibilty

STRATEGI HUMAS PLN (PERSERO) WILAYAH SUMATERA SELATAN, JAMBI DAN BENGKULU (S2JB) DALAM MENGATASI KOMPLAIN MASYARAKAT TERHADAP PEMADAMAN LISTRIK DI WILAYAH PALEMBANG

2019 ◽  
Vol 13 (1) ◽  
pp. 11-19
Author(s):  
Ahmad Muhaimin ◽  
Budi Aji Raharjo
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Call Center ◽  
Qualitative Method ◽  
Electronic Media ◽  
Public Relation ◽  
The Subject ◽  
Corporate Social

The Blackout in Palembang region causes anger and disappointmen in society,.Which, caused complaints to PLN to get their electricity service back. The complain which comes from society accepted by call center 123 and Public Relations (PR) of PLN. The question of this research is how the strategy of Public Relation of PLN in handling complain of society about the turning off of Power in Palembang region? This research used decriptive qualitative method. The subject of this research is PR of PLN WS2JB Palembang. The focus of this research is the strategy of PR of PLN WS2JB in handling complain of society. after doing the lastview research is, the result that we get is PR of PLN WS2JB providing the place how to complain in verbal or non-verbal, and then do coorporation with Corporate Social Responsibility (CSR), Then giving information schedule of the turning off of power and electricity through media and legal letter by PLN for Giant customer, and the last one is apologize to the society if the power turned off suddenly/ accidently without informing in media, whether electronic media, social media, and print media. Pemadaman Listrik di wilayah Palembang membuat masyarakat menjadi kesal dan marah sehingga berdampak complain kepada pihak PLN agar menyalakan listrik secepatnya. Complain yang datang dari masyarakat diterima oleh call center 123 dan Humas PLN. Pertanyaan penelitian ini adalah Bagaimana Strategi Humas PLN (Persero) Wilayah Sumatera Selatan, Jambi dan Bengkulu (S2JB) dalam Mengatasi Komplain Masyarakat Terhadap Pemadaman Listrik di Wilayah Palembang: Penelitian ini menggunakan metode deskriptif kualitatif. Subjek pada penelitian ini adalah Humas PLN WS2JB Wilayah Palembang. Fokus penelitian adalah Strategi Humas PLN WS2JB dalam mengatasi complain masyarakat. Hasil Penelitian yang didapat adalah Humas PLN WS2JB menyediakan tempat pengaduan complain lisan dan non lisan, kemudian bekerja sama dengan Corporate Social Respondsblity (CSR), lalu memberikan informasi mengenai pemadaman listrik terencana melalui media dan surat resmi dari PLN untuk pelanggan tingkat besar, strategi yang terakhir meminta maaf kepada masyarakat bila terjadi pemadaman yang tidak terencana melalui media cetak, elektronik dan media sosial

scholarly journals The Drivers and Barriers of Corporate Social Responsibility: A Comparison of the MENA Region and Western Countries

2022 ◽  
Vol 14 (2) ◽  
pp. 909
Author(s):  
Amin Alizadeh
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Oil And Gas ◽  
Cost Benefit ◽  
Environmental Conservation ◽  
Mena Region ◽  
Western Countries ◽  
Social License ◽  
The Government ◽  
Corporate Social

(1) Although numerous articles have been published to address the drivers or barriers of corporate social responsibility (CSR), some parts of the world have received less attention. In this study, I reviewed the literature from 2010 to 2021 to identify drivers and barriers of CSR in the Middle East and North Africa (MENA) region and compare them with the findings in Western countries. (2) Methods: For this study, I used a structured literature review method. By setting the inclusion and exclusion criteria, only 28 articles remained from the selected database. (3) Results: The findings revealed that some CSR drivers, such as leadership styles, profitability, reputation, moral commitment, and environmental conservation, are common in both regions. There are also some differences between CSR drivers, for example, religious beliefs, low concentration of ownership, and company characteristics are some of the drivers in the MENA region. Maintaining social license to operate, and avoiding the risks of community opposition, pressure from the government, and consumer demand tend to be more important in Western countries. Common barriers in both regions are lack of financial resources, cost, lack of CSR knowledge and awareness, and ownership concentration. This review also highlighted that lack of law enforcement, lack of stakeholder communication, lack of management commitment, lack of interests, corruption, and financial debts are some of the barriers of CSR addressed in the MENA region, whereas cost/benefit ratio, lack of customer interest, and lack of scientific frameworks are special barriers in Western countries. (4) Conclusions: Although researchers in Western countries have more focus on the energy sector, there is a lack of research about the drivers and barriers of CSR in the MENA region in several industries, including oil and gas.

scholarly journals STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DI PT PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN DIY TAHUN 2013 - 2014

2017 ◽  
Vol 5 (1) ◽  
pp. 33
Author(s):  
Shoraya Lolyta Octaviana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Strategic Communication ◽  
Community Empowerment ◽  
Environmental Conservation ◽  
Communication Strategy ◽  
Central Java ◽  
Good Imaging ◽  
Global Issue ◽  
Corporate Social

Abstract :            Corporate social responsibility has become a global issue in the community and the company. CSR programs conducted by PT PLN (Persero) Distribution Regional Central Java and Yogyakarta in the areas specially for Education, Health, Community Empowerment and Environmental Conservation has been right on target. Corporate Social Responsibility program targets, among others, that people are more concerned with the condition of the PLN, and for good imaging PLN by society. Communication strategy to the public that are used in the dissemination using print media such as newspapers and magazines nationally and locally. Electronic media using television and radio in Central Java and Yogyakarta and national, also use social media such as Facebook and Twitter.Keywords : Strategic Communication, Corporate Social Responsibility.

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