scholarly journals Strategi Komunikasi Corporate Social Responsibility di PT Pertamina (Persero) Region IV Wilayah Jawa Tengah dan DIY

2013 ◽  
Vol 5 (1) ◽  
pp. 53
Author(s):  
Shoraya Octaviana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Community Empowerment ◽  
Environmental Conservation ◽  
Communication Strategy ◽  
Business Practices ◽  
Central Java ◽  
Good Imaging ◽  
Corporate Social

<p><em>Corporate social responsibility has become a global issue in the community and the company. CSR programs implemented by PT Pertamina (Persero) Region IV Regional Central Java and Yogyakarta in the areas of Education, Health, Environmental Conservation, Community Empowerment has been right on target. Corporate Social Responsibility program targeted, among others, so that more people know and use products - products Pertamina, as well as for good imaging Pertamina eyes of society. The communication strategy to the public (external strategies) used in the dissemination using print media such as newspapers and magazines nationally and locally. Electronic media using television and radio in Central Java and Yogyakarta as well as nationally. Communication strategies used in the dissemination to all employees of Pertamina, the media used in the form of intranet Pertamina, Energia magazine and TV Display. Theoretical basis used in this study is adopted from (Kottler, 2005) which states social initiatives of companies that can be taken for the implementation of CSR there are six forms of Cause Promotion, Cause Related Marketing, Corporate Social Marketing, Corporate Philanthropy, Community Volunteering and Socially Responsible Business Practices. The question in this research is how the Communication Strategy Corporate Social Responsibility (CSR) to PT Pertamina (Persero) Region IV Regional Central Java and Yogyakarta.</em><em></em></p>

scholarly journals STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) DI PT PLN (PERSERO) DISTRIBUSI JAWA TENGAH DAN DIY TAHUN 2013 - 2014

2017 ◽  
Vol 5 (1) ◽  
pp. 33
Author(s):  
Shoraya Lolyta Octaviana
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Strategic Communication ◽  
Community Empowerment ◽  
Environmental Conservation ◽  
Communication Strategy ◽  
Central Java ◽  
Good Imaging ◽  
Global Issue ◽  
Corporate Social

Abstract :            Corporate social responsibility has become a global issue in the community and the company. CSR programs conducted by PT PLN (Persero) Distribution Regional Central Java and Yogyakarta in the areas specially for Education, Health, Community Empowerment and Environmental Conservation has been right on target. Corporate Social Responsibility program targets, among others, that people are more concerned with the condition of the PLN, and for good imaging PLN by society. Communication strategy to the public that are used in the dissemination using print media such as newspapers and magazines nationally and locally. Electronic media using television and radio in Central Java and Yogyakarta and national, also use social media such as Facebook and Twitter.Keywords : Strategic Communication, Corporate Social Responsibility.

Hollow Notion of Corporate Social Responsibility. Introduction of a Frame Field Model to Investigate CSR in Public Discourses

MedienJournal ◽  
2018 ◽  
Vol 42 (1) ◽  
pp. 11-32 ◽  
Author(s):  
Franzisca Weder
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Public Discourse ◽  
Field Model ◽  
Communication Studies ◽  
Business Practices ◽  
Frame Field ◽  
Quantitative Content ◽  
German Speaking ◽  
Corporate Social

The present study examines the relevance and framing of Corporate Social Responsibility in the mass media. Challenged by the ethically (over)loaded issue of responsibility, communication studies are searching for a new understanding of framing to investigate phenomena of new economic values like Corporate Social Responsibility in public discourses. For the quantitative content analysis put forward herein, frames are described as footprints of diverse positions, which determine a given public discourse. The longitudinal analysis of 26 German-speaking newspapers in Germany, Austria, and Switzerland between 1999 and 2008, a phase where CSR was aligned in business practices and CSR communication established in public discourses, aims at identifying CSR-frames as well as inquiring into the existence of a public discourse about CSR. The results show that there is no discourse on CSR itself. Instead of the assumed multiple issue-specific frames, CSR itself is (ab)used as a masterframe or “buzz word” in economic discourses.

PERAN HUBUNGAN MASYARAKAT DALAM MENINGKATKAN CITRA PERUSAHAAN MELALUI PELAKSANAAN PROGRAM TANGGUNG JAWAB SOSIAL PERUSAHAAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Moh. Badrus Solichin
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Conservation ◽  
Public Relation ◽  
Persuasive Communication ◽  
Local Society ◽  
Public Company ◽  
Communication Activity ◽  
Conservation Activity ◽  
Corporate Social

Public relation is a communication activity that aims to build good image of company. Furthermore public relation is a planning that uses persuasive communication to influence society perception and a planning to influence society perception through the implementation of social responsibility program based on interrelationship communication to achieve the goodness between each other. As communication instrument with public, company social responsibility to society or well known as corporate social responsibility (CSR) is used to share positive effect of company for local society environment, environmental conservation activity and the result to the public. Respond and view to the company responsibility from several parts, costumer and society are used to be feedback to change company approach in managing environment and to improve company image that will influence on company profit improvement.Keywords: Public relation, Company image, corporate social responsibility.  

CSR@ 2%: A NEW MODEL OF CORPORATE SOCIAL RESPONSIBILITY IN INDIA

2018 ◽  
Vol 1 (3) ◽  
pp. 56-66
Author(s):  
Anupam Singh ◽  
Dr. Priyanka Verma
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Social Issues ◽  
Business Community ◽  
Net Worth ◽  
The Social ◽  
Net Profit ◽  
Corporate Social ◽  
Indian Scenario

Corporate Social Responsibility (CSR) earlier applied as corporate philanthropy and has been in practice in India since ages. However, philanthropy in globalised and modern India does not solve the purpose in quantity and quality. Clause 135 of Company Act 2013 created huge hue and cry among the business community in India. As per clause 135 of the Companies Act, 2013, Every company with an annual turnover of 1,000 crore INR ($161 million) and more, or a net worth of 500 crore INR ($80 million) and more, or a net profit as low as five crore INR ($800,000) and more have to spend at least 2% of their average net profit over the previous three years on CSR activities. With the introduction of new Company act 2013 India became the first country in the world to have legislation for compulsory CSR spending. The paper aims at analyzing the motive of making CSR spending mandatory and it also attempts to explain the concept of CSR in the present Indian scenario, the social issues addressed by the Indian corporations, and methodologies adopted by them to address those issues.

scholarly journals The Incidence of Social Responsibility in the Adoption of Business Practices

2021 ◽  
Vol 13 (5) ◽  
pp. 2794 ◽  
Author(s):  
Felipe Arenas-Torres ◽  
Miguel Bustamante-Ubilla ◽  
Roberto Campos-Troncoso
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Correlation Coefficient ◽  
Collective Impact ◽  
Business Practices ◽  
Socially Relevant ◽  
Corporate Social

Corporate social responsibility (CSR) policies are evidenced by adopting socially relevant business practices for people, communities, companies, and related institutions. Based on this conception, the present work determines the incidence of ethics and CSR on practices regarding diversity, environment, and community of Chilean companies. The method, applied to a sample of 3179 Chilean companies, was descriptive and correlational. Results demonstrate an incipient level of standardization in the adoption of social responsibility practices. The dimension regarding diversity presented a higher cumulative correlation coefficient, which could lead to a change in CSR practices. It is concluded that the collective impact of the ethics and CSR policies was positive and significant in the adoption of practices related to diversity, environment, and community.

scholarly journals Corporate Social Responsibility (CSR) of Innovative Pharmaceutical Corporations. The Case of BIOGEN

2018 ◽  
Vol 21 (3) ◽  
pp. 45-62 ◽  
Author(s):  
Janina Witkowska
Keyword(s):  
Corporate Social Responsibility ◽  
Pharmaceutical Industry ◽  
Social Responsibility ◽  
Corporate Philanthropy ◽  
Developed Countries ◽  
Orphan Drugs ◽  
Pharmaceutical Firms ◽  
Life Saving ◽  
Corporate Social

The aim of this paper is to discuss the common features and specificity of Corporate Social Responsibility (CSR) practices of innovative transnational corporations (TNCs) acting in the pharmaceutical industry. The innovativeness of pharmaceutical firms is understood here as their ability to make a breakthrough in the treatment of rare, incurable diseases. The examination of the issue leads to the conclusion that the specificity of CSR in this industry is related to the contradiction between the economic and social/ethical aspects of innovation processes in this field. A key issue of CSR in the innovative pharmaceutical industry seems to be the pricing of drugs, especially orphan and ultra‑orphan drugs, resulting in patients from less developed countries having limited access to life‑saving medicines or those that improve the quality of life. Corporations use their monopolistic position to set extremely high prices. However, without the market/marketing exclusivity offered to pharmaceutical firms by the law, orphan drugs would probably not be developed, produced and commercialized. Traditional CSR practices (corporate philanthropy, community and neighborhood programs, volunteerism etc.) cannot be treated as sufficient ‘compensation’ for the high prices of medicines. Real, true CSR in the innovative pharmaceutical industry requires either abandoning or reducing extreme monopolistic privileges and offering medicines for rare diseases at lower prices.

scholarly journals Corporate Social Responsibility PT. Semen Tonasa dalam Penanganan Fakir Miskin di Wilayah Pesisir Desa Bulu Cindea Kabupaten Pangkep Sulawesi Selatan

2021 ◽  
Vol 20 (1) ◽  
pp. 111-120
Author(s):  
Rachmat Parawangsa ◽  
Indra Lestari
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Coastal Area ◽  
Business Groups ◽  
Community Empowerment ◽  
Research Results ◽  
Corporate Social

This study discusses the implementation of empowerment of poor women’s business groups thought PT Semen Tonasa’s Corporate Social Responsibility (CSR) in the coastal area of Bulu Cindea Village, Pangkep Regency. The research was conducted with the aim of describing and improving information broadly and in dept( qualtitative descriptive) on the Onasa Mandiri Program in the form of training and procurement of womend’s business groips. The research results provide a specific detailed description including; poverty condition, realization of the CSR fund budget, The TOnasa Mandiri Program, Impelmentation of community empowerment programs, as wel as obstacles to community empowerment

scholarly journals IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILITY PT KAI DAOP 8 SURABAYA DALAM PROGRAM RAIL CLINIC

2020 ◽  
Vol 3 (2) ◽  
pp. 194-209
Author(s):  
Sulistyo Rahayu Ningrum ◽  
Fitria Widiyani Roosinda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Marketing ◽  
Corporate Philanthropy ◽  
Cause Related Marketing ◽  
Corporate Social Marketing ◽  
Corporate Social ◽  
Clinic Program

PT Kereta Api Indonesia (Persero) Daop 8 Surabaya melaksanakan tanggung jawab sosial terhadap lingkungan sekitarnya dalam bentuk Program Rail Clinic. Program ini merupakan implementasi corporate social responsibility perusahaan untuk  mensejahterakan masyarakatnya. Program yang didedikasikan untuk masyarakat ini dalam bentuk layanan kereta kesehatan, memberikan bantuan kepada masyarakat di araea rel kereta yang jauh dari akses kesehatan. Penelitian menggunakan  pendekatan kualitatif. Hasil penelitian mengungkapkan Program Rail Clinic dalam CSR PT KAI Daop 8 Surabaya menghasilkan beberapa aktivitas utama yang dijalankan yakni cause promotion, cause related marketing, corporate social marketing, corporate philanthropy, community valunteering dan socialy responsible bussines practice. Aktivitas Program Rail Clinic berhasil membantu masyarakat dari aspek pelayanan kesehatan Kata Kunci: Rail Clinic,CSR, PT KAI Daop 8 Surabaya

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