FAKTOR KEPERCAYAAN, GETOK TULAR, KUALITAS YANG DIPERSEPSI, KESADARAN MEREK SISWA SMA JAKARTA TERHADAP UNIVERSITAS XXX
<p>Evaluation factors which include trust, word of mouth, perceived quality, and brand awareness are<br />important in determining senior high school students‟ choice to study at University XXX. The research<br />aims at identifing factors that are most important and interesting for the senior high school students in<br />making their choice. A stratified random sampling of 400 senior high school students were employed<br />to evaluate the evaluation of factors. In addition this sudy also aims to determine why senior high<br />school students are interested in choosing University XXX. The Long term goal of this study is to<br />determine whether changes need to be made and alterations have to be decided both in policy<br />regarding the effectiveness of academic factors or other factors. In addition it will also look at the<br />effectiveness measures of the academic promotion factor. For the marketing of University XXX, this<br />research contributes in determining the strategy and other relevant factors to recruit more senior high<br />school students to join University XXX.<br />Keywords: Trust, Word of Mouth, Perceived Quality</p>