scholarly journals FAKTOR KEPERCAYAAN, GETOK TULAR, KUALITAS YANG DIPERSEPSI, KESADARAN MEREK SISWA SMA JAKARTA TERHADAP UNIVERSITAS XXX

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Rudy Santosa Sudirga

<p>Evaluation factors which include trust, word of mouth, perceived quality, and brand awareness are<br />important in determining senior high school students‟ choice to study at University XXX. The research<br />aims at identifing factors that are most important and interesting for the senior high school students in<br />making their choice. A stratified random sampling of 400 senior high school students were employed<br />to evaluate the evaluation of factors. In addition this sudy also aims to determine why senior high<br />school students are interested in choosing University XXX. The Long term goal of this study is to<br />determine whether changes need to be made and alterations have to be decided both in policy<br />regarding the effectiveness of academic factors or other factors. In addition it will also look at the<br />effectiveness measures of the academic promotion factor. For the marketing of University XXX, this<br />research contributes in determining the strategy and other relevant factors to recruit more senior high<br />school students to join University XXX.<br />Keywords: Trust, Word of Mouth, Perceived Quality</p>

2009 ◽  
Vol 20 (8) ◽  
pp. 549-552 ◽  
Author(s):  
X X Ye ◽  
H Huang ◽  
S H Li ◽  
G Xu ◽  
Y Cai ◽  
...  

Few studies have examined the long-term effects of peer-led HIV prevention in Chinese adolescents. A two-year follow-up study was conducted among senior high school students in a medium-sized city of Fujian Province, from 1 March 2006 to 30 April 2008. In all, 3068 students from 14 schools were invited in March 2006, and 893 students in five schools were followed up. Data were collected at baseline, right after intervention (one month later) and two years later by a self-administered questionnaire. In the intervention group, the average knowledge score including reproductive health and HIV/AIDS/sexually transmitted diseases rose from 4.30 to 7.06 one month later ( P < 0.01) and to 7.08 two years later ( P < 0.01). There was no significant difference between the average knowledge score after one month and two years ( P > 0.05). Sustained increases were found in the attitude scores towards people living with HIV/AIDS (PLWH) and intention of condom use after intervention. The study indicates that peer-led HIV prevention education succeeds in improving and sustaining HIV/AIDS-related knowledge and some behaviour intentions. Future research should focus on strategies to sustain long-term behaviour change.


2018 ◽  
Vol 1 (1) ◽  
pp. 1-22
Author(s):  
Ayi Mi’razul Mu’minin

This study meant to analyze the influence of brand image and perceived quality on repurchase intention of senior high school students at Al Ma’soem Jatinangor to AMIK Al Ma'soem Jatinangor. The results of this study indicate; the brand image has a significant influence on the repurchase intention of SMA Al Ma’soem students to AMIK Al Ma'soem Jatinangor. While for the perception of quality there are some influences but rather weak and not significant enough to further influence the repurchase intention SMA Al Ma’soem students to AMIK Al Ma'soem Jatinangor. The F test results explained that the brand image and the perceived quality simultaneously affect the repurchase intention of Al Ma’soem senior high school student. The obtained R-square value amounted to 0.271 or 27.1%, it means that the simultaneous brand image and perceived quality contribute to the repurchase intention of Al Ma’soem  senior high school students to AMIK Al Ma'soem Jatinangor which amounted of 27.1%.


Author(s):  
Anggi Yulihar And Nora Ronita Dewi

The study deals with the developing interactive media for senior high school students. The objective of this study is to find out how to develop interactive media for better speaking skill of senior high school students. The research was conducted by using Research and Development (R&D). The subject of this research was 2016/2017 students of the eleventh grade of Class XI IPA4 in SMAN 1 Batang Kuis. The number of the students was 30 students. The data of this study was collected by using need analysis questionnaire and experts’ judgment. Need analysis questionnaire was calculated by using percentage to get the information of students’ need before developing interactive media. Experts’ judgment was calculated by using likert data, mean and criteria interval of expert judgment to know the validity of interactive media which has been developed. After the data analyzed, it was found that the experts’ judgment result was 4.80 which had a very good criteria interval. The result of the research find that interactive media is a very good to be used in teaching speaking skill.


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