scholarly journals Marketing Environment and Marketing Mix: The Basic Factors in Increasing Sales Performance (Survey on Agribusiness Small and Medium Enterprises)

2018 ◽  
Vol 1 (1) ◽  
pp. 19-33
Author(s):  
M. Syahirman Yusi ◽  
◽  
Umiyati Idris ◽  
Keyword(s):  
Small And Medium Enterprises ◽  
Sales Performance ◽  
Marketing Mix ◽  
Marketing Environment ◽  
Medium Enterprises

scholarly journals Conceptual Comparison of Internal Audit and Internal Control in the Marketing Environment

2021 ◽  
Vol 13 (12) ◽  
pp. 6691
Author(s):  
Václav Kupec ◽  
Přemysl Písař ◽  
Michal Lukáč ◽  
Gabriela Pajtinková Bartáková
Keyword(s):  
Internal Control ◽  
Small And Medium Enterprises ◽  
Internal Audit ◽  
Business Environment ◽  
Theory And Practice ◽  
Computer Assisted ◽  
Marketing Environment ◽  
International Environment ◽  
Medium Enterprises ◽  
And Control

There is a conceptual problem in the adequate application of internal audit and internal control in the real business of the marketing environment. Although both of these managerial tools are theoretically defined, they are practically interchangeable in business. This limits their application. It is therefore necessary to focus on both concepts and make the theory and practice more precise or remove any overlaps. The aim of this paper is therefore a theoretical and practical comparison of internal audit and internal control concepts in the marketing environment. To fulfil this purpose and verify the hypotheses, this paper uses computer assisted self interviewing. The research was conducted in Q1 2021 with a sample of 3052 small and medium enterprises from the international environment of the EU 27. The research conclusions show a strong correlation of the theoretical perception of the terms of internal audit and internal control. At the same time, they show a weak correlation with the audit and control tools used in practice. They also define audit as planned independent assurance (soft consultation) and control as operational managerial assurance (hard comparison). This defines and clarifies scientific theories for managerial practice, thus enhancing and increasing the efficiency of internal audits and internal control in the business environment.

scholarly journals ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL

2021 ◽  
Vol 9 (2) ◽  
pp. 166
Author(s):  
Wulan Probo Bintari ◽  
Agus Dwi Cahya ◽  
Novita Wulandari
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Marketing Mix ◽  
Analysis Technique ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Medium Enterprises

Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.

scholarly journals Excellence in Drawing up Marketing Mix Strategies for Small and Medium Enterprises (SMEs) and Their Impact on the Marketing Performance

2020 ◽  
pp. 30-36
Author(s):  
Zahed Al- Samirae ◽  
Motteh S. Alshibly ◽  
Mahmoud Alghizzawi
Keyword(s):  
Positive Impact ◽  
Small And Medium Enterprises ◽  
Customer Retention ◽  
Marketing Mix ◽  
Target Market ◽  
Sales Growth ◽  
Marketing Performance ◽  
Medium Enterprises ◽  
The Impact ◽  
Profit Growth

This research aims at identifying the impact of excellence in drawing up the following four marketing mix strategies (Product, Pricing, Promotion and Distribution) of the small and medium enterprises in Jordan, in terms of their marketing performance in its dimensions (Sales Growth, Profit Growth, Customer Attraction and Customer Retention).In order to reach the results of this study, A total of (187) valid questionnaire surveys were collected from companies belong to the SME Association in Jordan. The Statistical Package for the Social Sciences (SPSS) approach was used to analyze the collected data. The empirical results indicated there is a significant relationship between the building of marketing strategies of the marketing mix elements in the Jordanian SME and their marketing performance, by (sales growth, profit growth, customer attraction, and customer retention) dimensions. Consequently, decision makers in small and medium organizations need to choose strategies based on their target market to the positive impact on the mind of the consumer, which in turn could improve modern scientific methods in SME to divide their markets into sub-market sectors.

Impact of supply chain disruptions during the COVID-19 pandemic to micro, small and medium enterprises in Davao Region, Philippines

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nikko Longjas Laorden ◽  
Jon Marx Paredes Sarmiento ◽  
Glory Dee Antero Romo ◽  
Thaddeus Retuerto Acuña ◽  
Imee Marie Añabesa Acopiado
Keyword(s):  
Supply Chain ◽  
Small And Medium Enterprises ◽  
Sales Performance ◽  
Green Technology ◽  
Supply Chain Disruptions ◽  
Content Type ◽  
Business Operations ◽  
Medium Enterprises ◽  
The Impact ◽  
Technology Upgrading

Purpose This paper aims to investigate the impact of supply chain disruptions on the operations and sales performance of micro, small and medium enterprises (MSMEs) and the adoption of “green” technology during the COVID-19 pandemic in Davao Region, Philippines. Design/methodology/approach A business impact survey was conducted among 113 MSMEs in Davao Region through the Regional Inclusive Innovation Center participated by the industry, government and the academe from October–December 2020. The impact of supply chain disruptions on the status of business operations was determined using ordered logit regression, while the impact on sales performance during the lockdown and new normal periods were modeled using logit regression. The technology upgrading plans of the MSMEs, including the adoption of “green” technology, were also determined. Findings This study found that the extent of disruption in processing the goods and services resulted in a negative impact on business operations, and the disruption of the availability of raw materials negatively affected the sales performance during the lockdown period. Moreover, around 20%–33% of MSMEs experiencing heavy supply chain disruptions had a plan to upgrade their business processes by adopting “green” technology. Research limitations/implications MSMEs need to establish strategic collaboration among the different stakeholders through public, private, non-government institutions and academe collaboration to enhance the capabilities of MSMEs in handling supply chain disruptions and pursuing technology upgrading. Originality/value This paper is among the early studies of the impact of COVID-19 to supply chains in the Philippines focusing on the MSMEs.

Does patenting influence SME sales performance? A quantity and quality analysis of patents in Northern Italy

2015 ◽  
Vol 18 (2) ◽  
pp. 238-257 ◽  
Author(s):  
Lara Agostini ◽  
Federico Caviggioli ◽  
Roberto Filippini ◽  
Anna Nosella
Keyword(s):  
Small And Medium Enterprises ◽  
Time Lag ◽  
Sampling Technique ◽  
Sales Performance ◽  
Quality Analysis ◽  
Content Type ◽  
Patent Quality ◽  
Physical Assets ◽  
Medium Enterprises ◽  
Geographical Scope

Purpose – In today’s economy, intangibles have become more important than physical assets for firm success. In particular, small and medium enterprises (SMEs) registered an increasing trend in patenting, exceeding large firms in the number of patent registrations. In this context, the purpose of this paper is to investigate the association between patents and SME sales performance, taking into consideration also patent quality. Design/methodology/approach – The approach uses panel regression model to investigate the relationship between patenting and sales, controlling for firm size and firm age. The authors adopt a purposive sampling technique focusing on a sample of Italian SMEs in the mechanical industry. Findings – The results show that the count of patents do not have any effect on sales performance, while the number of jurisdictions where the protection is extended produces a positive and significant result. Practical implications – The main implication for SME entrepreneurs and managers is that relying on a large number of patents does not automatically lead to higher performance; instead, filing those patents which protect particularly valuable innovations could be more productive in terms of SME sales performance Moreover, the results suggest that a longer time lag between patent filing and SME sales performance might be possible. Originality/value – This paper is one of first attempts to shed light on the issue regarding SMEs patent quality. It is notable that the quality of patents in terms of geographical scope is positively associated to SME sales performance.

scholarly journals Strategi Penjualan Batako UKM Areta Agung Agung Dengan Marketing Mix Dan Produktivitas Parsial

Jurnal Tekno ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 39-50
Author(s):  
Yoseph Tulus Adi W
Keyword(s):  
Swot Analysis ◽  
Small And Medium Enterprises ◽  
Personal Selling ◽  
Marketing Mix ◽  
Improvement Strategy ◽  
Online Sales ◽  
Brick And Mortar ◽  
Data Market ◽  
Medium Enterprises ◽  
The City

Small and Medium Enterprises (SME) of Areta Agung is a brick-and-mortar SME in the city of Palembang. The purpose is to increase the productivity of brick sales. The results based on sales data Market Share as much as 24%. Before improving the strategy formulate external and internal factors. Externally using benchmarking data, namely the comparison of similar SME factors and internal results from brainstorming, namely data obtained from the results of SME of Areta Agung. In this study SWOT analysis is used to find out the strengths, weaknesses, opportunities, threats faced by SME. After that, the SWOT matrix generates an improvement strategy, which is then improved using the Marketing Mix (4P). Its implementation includes products, namely receiving services outside of operations. Price is the addition of price variations for shipping outside the city. Promotion, namely making online sales advertisements, sales promotions, publicity, personal selling. The place is to add a building depot subscription. The results obtained by Partial Productivity before preparation were 0.565.

scholarly journals Analysis of Consumer Assessment in Small and Medium Enterprises "Raja Abon Makmur Lestari" on Shredded Products and Mix Marketing

2021 ◽  
Vol 2 (1) ◽  
pp. 6-15
Author(s):  
Yulia Yulia ◽  
Novyandra Ilham Bahtera ◽  
Rati Purwasih
Keyword(s):  
Small And Medium Enterprises ◽  
Descriptive Analysis ◽  
Product Distribution ◽  
Marketing Mix ◽  
Product Price ◽  
Strategy Evaluation ◽  
Marketing Mix Strategy ◽  
Consumer Assessments ◽  
Medium Enterprises ◽  
Consumer Assessment

Raja Abon Makmur Lestari's business has good potential, resulting in considerable business competition. One of the businesses that produce shredded is Small and Medium Enterprises (UKM) Raja Abon Makmur Lestari. This business must apply a consumer-oriented marketing concept. The application of this concept is to determine the marketing mix consisting of product, price, promotion, and place. The purpose of this study was to analyze consumer assessments of the various attributes of shredded products and evaluate the results of the shredded product marketing mix strategy. The method used in this research is descriptive analysis, with the 4P marketing mix approach. The marketing mix strategy evaluation design involves internal parties, namely business owners, and external parties, namely consumers. The results of the discussion show that consumer assessment of products has guaranteed quality, consumer ratings of prices are in accordance with quality, consumer assessments of shredded product distribution are easy to obtain and consumer assessments of promotion by word of mouth are very efficient and easy to get information on social media. The evaluation results of the marketing mix for shredded products are in the range of 101-125. Based on this total value, it can be concluded that all the variables of the marketing mix carried out by the king of shredded and prosperous sustainable have been effective.

scholarly journals Internet per le piccole e medie imprese: potenzialitÀ e stato dell'arte in Italia e in Europa

2009 ◽  
pp. 19-43
Author(s):  
Elena Cedrola
Keyword(s):  
Empirical Evidence ◽  
Web Sites ◽  
Small And Medium Enterprises ◽  
Internet Marketing ◽  
Marketing Mix ◽  
The Internet ◽  
Economic Sectors ◽  
Keywords Internet ◽  
Similarities And Differences ◽  
Medium Enterprises

- The article focuses on the role attributed to the Internet by small and medium enterprises. In 2004, 2006, and 2007 the author investigated a sample of companies belonging to the main economic sectors. Regarding 2007, the watching also covered a sample of European companies in order to identify similarities and differences. The empirical evidence lead to a scenario studded with lights and shadows. The lights concerns the improvements achieved, and are mainly related to the structure of web sites, relationship, and the presentation of products. The shadows relate to some elements of the Internet marketing mix (distribution, communication and pricing), and are also connected to the strategic guidelines of the enterprises. Keywords: Internet, Internet marketing mix, small and medium enterprises, Italy, Europe, empirical research.

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