Increasing Competitiveness of Micro, Small and Medium Enterprises Through the Application of Green Marketing Mix to Support for Tourism Sector

Domestic Economy ◽

Direct Impact ◽

Current Account Deficits ◽

The People ◽

Tourism Sector ◽

Direct And Indirect Impacts ◽

Indirect Impacts ◽

Indonesia’s tourism sector continues to be encouraged to become one of the major foreign exchange earner sectors and has a direct impact on the people involved in tourism activities in the hope of covering current account deficits, increasing employment, and moving Micro, Small and Medium Enterprises (MSMEs). It should be understood that the tourism sector has direct and indirect impacts on the domestic economy

Assessing the Role of Green Marketing In Small and Medium Enterprises

International Journal of Scientific and Research Publications (IJSRP) ◽

10.29322/ijsrp.9.01.2019.p8585 ◽

2019 ◽

Vol 9 (1) ◽

pp. p8585 ◽

Cited By ~ 1

Author(s):

Cross Ogohi Daniel

Keyword(s):

Green Marketing ◽

Knowledge Graphs for Online Marketing and Sales of Touristic Services

Information ◽

10.3390/info11050253 ◽

2020 ◽

Vol 11 (5) ◽

pp. 253 ◽

Cited By ~ 1

Author(s):

Anna Fensel ◽

Zaenal Akbar ◽

Elias Kärle ◽

Christoph Blank ◽

Patrick Pixner ◽

...

Keyword(s):

Value Chain ◽

Direct Marketing ◽

Semantic Content ◽

Content Management ◽

Online Marketing ◽

Tourism Sector ◽

Knowledge Graphs ◽

Web Social ◽

Direct online marketing and sales are nowadays an essential part of almost any business that addresses an end consumer, such as in tourism. On the downside, the data and content required for such marketing and sales are typically distributed, and difficult to identify and use, especially for small and medium enterprises. Further, a combination of content management and semantics for automated online marketing and sales is becoming practically feasible now, especially with the global adoption of knowledge graphs. A design and feasibility pilot of a solution implementing semantic content and data value chain for online direct marketing and sales, basing on knowledge graphs, and efficiently addressing multiple channels and stakeholders, is provided and evaluated with the end-users. The implementation is shown to be suitable for the use on the Web, social media and mobile channels. The proof of concept addresses the tourism sector, exploring, in particular, the case of touristic service packaging, and is applicable globally. The typically encountered challenges, particularly, the ones related to data quality, are identified, and the ways to overcome them are discussed. The paper advances the knowledge of employment of knowledge graphs in online marketing and sales, and showcases its related innovative practical application, co-created by the industry providing marketing and sales solutions for Austria, one of the world’s leading touristic regions.

USING CASE METHODS IN THE STUDY OF GREEN MARKETING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES (SMEs): A PROSPECTIVE CASE STUDY DESIGN FOR SMEs IN A NEWLY INDUSTRIALIZED COUNTRY, TURKEY

Journal of International Social Research ◽

10.17719/jisr.20154115112 ◽

2015 ◽

Vol 8 (41) ◽

pp. 1303-1303

Author(s):

MERTCAN TAŞÇIOĞLU

Keyword(s):

Study Design ◽

Marketing Strategies ◽

Green Marketing ◽

Case Methods ◽

Case Study Design ◽

Boosting Indonesia’s Tourism Sector to be Competitive

10.31219/osf.io/c5qth ◽

2021 ◽

Author(s):

arella kartikaputri

Keyword(s):

Foreign Exchange ◽

Current Account ◽

Direct Impact ◽

Tourist Destinations ◽

Current Account Deficits ◽

The People ◽

Tourism Sector ◽

Medium Enterprises ◽

Temple Mount

Indonesia has many attractive tourist destinations, such as Borobudur Temple, Mount Bromo, Lake Toba, Raja Ampat, Labuan Bajo, and others. Indonesia’s tourism sector continues to be encouraged to become one of the major foreign exchange earner sectors and has a direct impact on the people involved in tourism activities in the hope of covering current account deficits, increasing employment, and moving Micro, Small and Medium Enterprises (MSMEs).

ANALISIS PENGEMBANGAN SEKTOR PARIWISATA KABUPATEN SUMBAWA

Jurnal Ilmu Ekonomi JIE ◽

10.22219/jie.v5i2.16253 ◽

2021 ◽

Vol 5 (2) ◽

pp. 393-406

Author(s):

Ade Dewi Yulianti ◽

Aris Soelistyo ◽

Setyo Wahyu Sulistyono

Keyword(s):

Fixed Effects ◽

Panel Data Analysis ◽

Regional Economic Growth ◽

Additional Source ◽

Independent Variables ◽

Tourism Sector ◽

Medium Enterprises ◽

Research Period ◽

Research Analysis

By utilizing exotic resources, making tourism places as known as the tourism sector in Sumbawa Regency that plays an important role in regional economic growth in Sumbawa Regency, not only playing a role in the economy but also the tourism sector as an additional source of income, both regional income and influential. on per capita income, this study aims to determine the strategy in seeking the development of the tourism sector of Sumbawa Regency, hotel tax, restaurant tax, entertainment tax, number of tourist visits, Micro, Small and Medium Enterprises (MSMEs) and Tourism Sector Manpower as independent variables. how is the development of Sumbawa district in the tourism sector, where the tourism sector is in the form of tourism sector income (the contribution of the tourism sector) as the dependent variable with the 2015-2019 research period. The research analysis uses panel data analysis with the Fixed-Effects (FE) approach. The estimation results show that hotel taxes, the number of tourist visits, MSMEs, and workers receive H0, which has increased and has a positive and significant influence on Sumbawa Regency in the tourism sector.

The financing of SMEs in the Spanish tourism sector at the onset of the 2008 financial crisis: Lessons to learn?

Tourism Economics ◽

10.1177/1354816620921958 ◽

2020 ◽

pp. 135481662092195

Author(s):

Pablo Moya-Martínez ◽

Raúl Del Pozo-Rubio

Keyword(s):

Financial Crisis ◽

Capital Structure ◽

Tourism Industry ◽

2008 Financial Crisis ◽

Tourism Sector ◽

Medium Enterprise ◽

Main Factors ◽

The 2008 Financial Crisis ◽

Small and medium enterprises (SMEs) are a powerful economic engine in many European countries. Moreover, tourism SMEs are particularly important in the economies of countries in southern Europe due to the climate and sociodemographic situation, among other reasons. In Spain, specifically, these enterprises are a vital economic asset. Nonetheless, neither the importance of SMEs in the tourism industry nor the main factors that influence their capital structure have been sufficiently studied. We used panel data methodology with a regression model to analyse the capital structure of SMEs in the tourism sector at the onset of the 2008 financial crisis. Our results show the significance of SMEs within the tourism industry as well as the need to take into account the main factors that influence their capital, which are type (micro, small or medium enterprise), profitability, number of employees and size (logarithm of total assets). Furthermore, despite the robustness of these companies, they have been affected by the crisis. This study is of great interest as it provides indicators to understand the strength of tourist SMEs to confront potential crises.

Validity of Dynamic Capabilities in the Operation Based on New Sustainability Narratives on Nature Tourism SMEs and Clusters

Sustainability ◽

10.3390/su12031004 ◽

2020 ◽

Vol 12 (3) ◽

pp. 1004 ◽

Cited By ~ 3

Author(s):

Alejandro J. Gutiérrez Rodríguez ◽

Nini Johanna Barón ◽

José Manuel Guaita Martínez

Keyword(s):

Dynamic Capabilities ◽

Positive Relationship ◽

Nature Tourism ◽

Tour Guides ◽

Tourism Sector ◽

Travel Agencies ◽

The Individual ◽

Medium Enterprises ◽

Cluster Level

This study aims to validate the relationships between the dynamic capabilities in the operation of small and medium enterprises (SMEs) that constitute the Nature Tourism Cluster (also known as “ecotourism”) in Colombia, through the application of surveys to managers and owners of hotels and lodgings of rural tourism, travel agencies, tour guides and operators, bars, restaurants and tourist transport centers, whose data obtained, support our hypothesis that the dynamic capacities of absorption, adaptation and innovation influence the functioning of SMEs, while at the cluster level, there is an positive relationship in the interaction of absorption and innovation capabilities. The greatest contribution of our research consists in the development of an empirical study that is based on the main contributions of the dynamic capabilities promoted by Teece (absorption, adaptation and innovation), and that allowed to determine the degree of influence that managers have to take decisions and undertake sustainable ecotourism actions, both at the SME level and at the cluster level. For this reason, our research provides a better understanding of how dynamic capabilities operate at the individual commercial level, as well as at the cluster level, in the combination of absorption, adaptation and innovation capabilities to foster new sustainability narratives and maintain sustainable ecotourism. Our results also point out the limitations and challenges for the sustainable tourism sector in Colombia.

Medical Tourism and Inclusive Growth: Significance of Ayurveda Sector

Atna Journal of Tourism Studies ◽

10.12727/ajts.10.2 ◽

2013 ◽

Vol 8 (2) ◽

pp. 19-35 ◽

Cited By ~ 1

Author(s):

Jacob John ◽

Seema Chelat

Keyword(s):

Medical Tourism ◽

Action Plan ◽

Tourism Industry ◽

Policy Implications ◽

State Governments ◽

Inclusive Growth ◽

Tourism Sector ◽

Critical Issues ◽

Medical tourism has emerged as a critical component of tourism in India. Medical tourism, a subset of health tourism, is an emerging segment of tourism industry and there are only a few serious studies conducted on the topic. With the growing importance of medical tourism and the thrust given by central and state governments to promote tourism, the paper explores the potential role of Ayurveda in medical tourism sector. A survey of practitioners, manufacturers, researchers, representatives of various associations in Ayurveda sector was carried out and the findings of the survey, which have policy implications, have been used to explore the possibilities of promoting Ayurveda sector in the medical tourism with the participation of local government institutions and community in order to achieve inclusive growth. The dominance of small and medium enterprises, individual researchers and practitioners, and labour intensive operations in Ayurveda based medical tourism and its impact on inclusive growth is highlighted. The paper also aims to formulate an action plan to address the critical issues of Ayurveda sector to enable it to play a central role in medical tourism.

ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL

JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) ◽

10.33884/jimupb.v9i2.3720 ◽

2021 ◽

Vol 9 (2) ◽

pp. 166

Author(s):

Wulan Probo Bintari ◽

Agus Dwi Cahya ◽

Novita Wulandari

Keyword(s):

Marketing Strategy ◽

Raw Materials ◽

Rapid Development ◽

Marketing Mix ◽

Analysis Technique ◽

Marketing Mix Strategy ◽

The Right ◽

Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.