scholarly journals Neuromarketing: Marketing research in the new millennium

2021 ◽  
Vol 4 (3) ◽  
pp. 27-35
Author(s):  
Ahmed H. Alsharif ◽  
Nor Zafir Md Salleh ◽  
Rohaizat Baharun
Keyword(s):  
Cognitive Processes ◽  
Relevant Literature ◽  
Marketing Research ◽  
Future Research ◽  
Attention And Memory ◽  
Product Price ◽  
Research Directions ◽  
Emotional Processes ◽  
Decision Making Processes ◽  
Future Research Directions

Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore, analyze, and explain the neural correlates of consumer’s behavior (i.e., decision-making processes), the cognitive processes (i.e., attention and memory) and emotional processes (i.e., emotion) of interest for marketing research (e.g., advertising, brand, product, price). This study analyzes the relevant literature and sheds light on the triune brain of humans, the dimensions of NM such as emotion, attention, and memory. Currently, emotional and cognitive processes have remarkably received attention from academic and industrial environments. Thus, NM presents unrivalled possibilities to record the activity regions in consumers' brains and provide precise information about which neurons are active when consumers are exposed to marketing stimuli. To best our knowledge, this will aid in shaping and understanding the central theme and set the future research directions for the researchers.

If Eyes are the Window to Our Soul, What Role does Eye-Tracking Play in Accounting Research?

2018 ◽  
Vol 31 (2) ◽  
pp. 107-133 ◽  
Author(s):  
Edward J. Lynch ◽  
Lindsay M. Andiola
Keyword(s):  
Eye Tracking ◽  
Cognitive Processes ◽  
Research Tool ◽  
Future Research ◽  
Behavioral Accounting ◽  
Research Directions ◽  
Psychological Constructs ◽  
Instructional Resource ◽  
Future Research Directions ◽  
Research Domains

ABSTRACT Recent advances in technology have increased the accessibility and ease in using eye-tracking as a research tool. These advances have the potential to benefit behavioral accounting researchers' understanding of the cognitive processes underlying individuals' judgments, decisions, and behaviors. However, despite its potential and wide use in other disciplines, few behavioral accounting studies use eye-tracking. The purpose of this paper is to familiarize accounting researchers with eye-tracking, including its advantages and limitations as a research tool. We start by providing an overview of eye-tracking and discussing essential terms and useful metrics, as well as the psychological constructs they proxy. We then summarize eye-tracking research across research domains, review accounting studies that use eye-tracking, and identify future research directions across accounting topics. Finally, we provide an instructional resource to guide those researchers interested in using eye-tracking, including important considerations at each stage of the study. JEL Classifications: M41; C91.

The effects of network neutrality on the incentive to discriminate, invest, and innovate: a literature review

Info ◽  
2016 ◽  
Vol 18 (3) ◽  
pp. 42-57 ◽  
Author(s):  
Daeho Lee ◽  
Dong-Hee Shin
Keyword(s):  
Design Methodology ◽  
Relevant Literature ◽  
Future Research ◽  
The Internet ◽  
Network Neutrality ◽  
Research Directions ◽  
Content Type ◽  
Economic Background ◽  
Future Research Directions ◽  
Do So

Purpose The purpose of this study is to categorize network neutrality according to its issues under debate and assess the state of the debate based on such organization. In addition, the study discusses the reasons that network neutrality is so difficult to solve and the future research directions that would do so. Design/methodology/approach This study presents a critical review of the current network neutrality issues and summarizes the economic background of each position in the debate. The relevant literature is organized by issue to examine the reasons that the network neutrality debate is so difficult to solve and determine the further study required to solve it. Findings An analysis of the relevant literature suggests that the proponents and opponents of network neutrality disagree on the best methods of developing the Internet. Therefore, future research and regulatory and practitioners’ applications would greatly benefit from a comprehensive review of that literature. Originality/value Network neutrality regulation is receiving increased attention because the development and significant influences of the Internet are becoming more apparent.

Machine Learning and Cognitive Algorithms for Engineering Applications

2013 ◽  
Vol 7 (4) ◽  
pp. 64-82 ◽  
Author(s):  
Leonid Perlovsky ◽  
Gary Kuvich
Keyword(s):  
Fuzzy Logic ◽  
Cognitive Processes ◽  
Future Research ◽  
Abstract Concepts ◽  
Cognitive Mechanisms ◽  
Research Directions ◽  
Semiotic Approach ◽  
Future Research Directions ◽  
The Brain ◽  
Universal Representation

Mind is based on intelligent cognitive processes, which are not limited by language and logic only. The thought is a set of informational processes in the brain, and such processes have the same rationale as any other systematic informational processes. Their specifics are determined by the ways of how brain stores, structures, and process this information. Systematic approach allows representing them in a diagrammatic form that can be formalized. Semiotic approach allows for the universal representation of such diagrams. In that approach, logic is a way of synthesis of such structures, which is a small but clearly visible top of the iceberg. The most efforts were traditionally put into logics without paying much attention to the rest of the mechanisms that make the entire thought system working autonomously. Dynamic fuzzy logic is reviewed and its connections with semiotics are established. Dynamic fuzzy logic extends fuzzy logic in the direction of logic-processes, which include processes of fuzzification and defuzzification as parts of logic. The paper reviews basic cognitive mechanisms, including instinctual drives, emotional and conceptual mechanisms, perception, cognition, language, a model of interaction between language and cognition upon the new semiotic models. The model of interacting cognition and language is organized in an approximate hierarchy of mental representations from sensory percepts at the “bottom” to objects, contexts, situations, abstract concepts-representations, and to the most general representations at the “top” of mental hierarchy. Knowledge Instinct and emotions are driving feedbacks for these representations. Interactions of bottom-up and top-down processes in such hierarchical semiotic representation are essential for modeling cognition. Dynamic fuzzy logic is analyzed as a fundamental mechanism of these processes. Future research directions are discussed.

scholarly journals On Language Processing Shaping Decision Making

2017 ◽  
Vol 26 (2) ◽  
pp. 146-151 ◽  
Author(s):  
Albert Costa ◽  
Marc–Lluís Vives ◽  
Joanna D. Corey
Keyword(s):  
Decision Making ◽  
Foreign Language ◽  
Language Processing ◽  
Native Language ◽  
Dual System ◽  
Future Research ◽  
Research Directions ◽  
Decision Making Processes ◽  
Future Research Directions ◽  
The Impact

Recent research has revealed that people’s preferences, choices, and judgments are affected by whether information is presented in a foreign or a native language. Here, we review this evidence, focusing on various decision-making domains and advancing a variety of potential explanations for this foreign-language effect on decision making. We interpret the findings in the context of dual-system theories of decision making, entertaining the possibility that foreign-language processing reduces the impact of intuition and/or increases the impact of deliberation on people’s choices. In closing, we suggest future research directions for progressing our understanding of how language and decision-making processes interact when guiding people’s decisions.

scholarly journals 15 years of service-dominant logic: analyzing citation practices of Vargo and Lusch (2004)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Marco Tregua ◽  
Danilo Brozovic ◽  
Anna D'Auria
Keyword(s):  
Relevant Literature ◽  
Research Interest ◽  
Future Research ◽  
Research Directions ◽  
Content Type ◽  
Scientific Debate ◽  
Dominant Logic ◽  
Future Research Directions ◽  
Citation Practices ◽  
Comprehensive Framework

PurposeThe purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and discuss the most prominent research topics in which citations were used and to suggest future research based on the results of the analysis.Design/methodology/approachThe authors used a comprehensive framework of citation practices based on iterations of previous literature to analyze the relevant literature, which they identified by accessing, systematically and rigorously, every available contribution matching a set of criteria. The authors then categorized these contributions and highlighted the main topics of research interest in each category.FindingsThe findings identify some of the factors in the continuous development of SDL, the way this new marketing logic permeated the scientific debate, the infusion of Vargo and Lusch (2004) into several contributions framed in the new logic or justified through it, and a general perception of a default reference. Additionally, the findings highlight the main topics of research interest in each category.Research limitations/implicationsThe analysis enabled the detection of the original paper's influence through advances in service studies, pollination into other fields of research and continuous scientific debate. The authors have highlighted several avenues for research and proposed future research directions.Originality/valueThis research analyzed the effects of the spread of the SDL cornerstone article and emphasized the advantage of using an in-depth approach to the analysis of studies through a framework applied to more than 4,600 studies.

Transcending Eudaimonic Entertainment

2021 ◽  
pp. 362-381
Author(s):  
Sophie H. Janicke-Bowles ◽  
Anne Bartsch ◽  
Mary Beth Oliver ◽  
Arthur A. Raney
Keyword(s):  
Cognitive Processes ◽  
Future Research ◽  
Media Content ◽  
Research Directions ◽  
Personality Differences ◽  
Online Videos ◽  
Future Research Directions ◽  
Need For Affect ◽  
Self Transcendence ◽  
Selection Of

Research thus far has generally conceptualized eudaimonic entertainment as media content that can provide viewers with meaningful, moving, and contemplative experiences. This chapter first outlines the traditional conceptualization of eudaimonic entertainment and the different affective and cognitive processes involved, followed by an expansion on extant definitions. Self-transcendent experiences as another form of eudaimonic entertainment experiences that orient the consumer toward others more so than the self are introduced, followed by an elaboration of the depictions of transcendent portrayals and their effects across different media platforms (film, television, social media and online videos, digital games and virtual reality), theories of self-transcendence, outcomes of eudaimonic entertainment (e.g., altruism, connectedness, wisdom, recovery) and personality differences that impact the selection of and experience with eudaimonic media (e.g., need for affect, empathy). Implications of the expanded conceptualization of eudaimonic entertainment for media scholars and future research directions are discussed.

Watch What You Wear

2018 ◽  
pp. 1458-1478
Author(s):  
Joseph Ricci ◽  
Ibrahim Baggili ◽  
Frank Breitinger
Keyword(s):  
Form Factor ◽  
Operating Systems ◽  
Digital Forensics ◽  
Relevant Literature ◽  
Future Research ◽  
Research Directions ◽  
Adoption Rate ◽  
Future Research Directions ◽  
Forensic Implications

There is no doubt that the form factor of devices continues to shrink as evidenced by smartphones and most recently smartwatches. The adoption rate of small computing devices is staggering and needs stronger attention from the cybersecurity and digital forensics communities. In this chapter, we dissect smartwatches. We first present a historical roadmap of smartwatches. We then explore the smartwatch marketplace and outline existing smartwatch hardware, operating systems and software. Next we elaborate on the uses of smartwatches and then discuss the security and forensic implications of smartwatches by reviewing the relevant literature. Lastly, we outline future research directions in smartwatch security and forensics.

Watch What You Wear

2016 ◽  
pp. 47-73
Author(s):  
Joseph Ricci ◽  
Ibrahim Baggili ◽  
Frank Breitinger
Keyword(s):  
Form Factor ◽  
Operating Systems ◽  
Digital Forensics ◽  
Relevant Literature ◽  
Future Research ◽  
Research Directions ◽  
Adoption Rate ◽  
Future Research Directions ◽  
Forensic Implications

There is no doubt that the form factor of devices continues to shrink as evidenced by smartphones and most recently smartwatches. The adoption rate of small computing devices is staggering and needs stronger attention from the cybersecurity and digital forensics communities. In this chapter, we dissect smartwatches. We first present a historical roadmap of smartwatches. We then explore the smartwatch marketplace and outline existing smartwatch hardware, operating systems and software. Next we elaborate on the uses of smartwatches and then discuss the security and forensic implications of smartwatches by reviewing the relevant literature. Lastly, we outline future research directions in smartwatch security and forensics.

Using Eye-Tracking Technology to Understand How Graphic Organizers Aid Student Learning

2017 ◽  
pp. 220-238 ◽  
Author(s):  
Linlin Luo ◽  
Kenneth A. Kiewra ◽  
Markeya S. Peteranetz ◽  
Abraham E. Flanigan
Keyword(s):  
Eye Tracking ◽  
Student Learning ◽  
Cognitive Processes ◽  
Graphic Organizers ◽  
Graphic Organizer ◽  
Future Research ◽  
Research Directions ◽  
The Past ◽  
Future Research Directions ◽  
Tracking Technology

In the past three decades, several studies have found an achievement advantage for studying graphic organizers such as a hierarchy or matrix over studying linear displays such as a text or outline (e.g., Dye, 2000; Guri-Rosenblit, 1989; Kauffman & Kiewra, 2010). However, little was learned about how students study graphic organizers and the cognitive processes involved. Recently, the advancement of eye-tracking technology has provided a means to examine how students actually study graphic organizers and the types of processing that occur. The purpose of this chapter is to explore how eye-tracking technology can be used to understand how graphic organizers aid student learning. Specifically, this chapter introduces graphic organizer research and theory, reviews recent research that used eye-tracking technology to study graphic organizers, and offers future research directions.

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