scholarly journals Analisis Usability Pada Aplikasi M-Commerce Tokopedia Terhadap Kepuasan Pengguna Menggunakan USE (Usefulness, Satisfaction, Ease of Use) Questionnaire

2021 ◽  
Vol 7 (1) ◽  
pp. 182
Author(s):  
Oktoverano Lengkong, S.Kom., M.Ds. ◽  
Melissa Dawn Tumewu ◽  
Novena Thelma Tessalonika Lumintang
Keyword(s):  
Mobile Commerce ◽  
Ease Of Use

Penelitian ini didasari pada kepuasan pengguna terhadap penggunaan mobile commerce sebagai alat untuk mempermudah transaksi bisnis. Penelitian ini bertujuan untuk mengukur pengaruh variabel usability secara parsial dan simultan terhadap kepuasan pengguna dengan menerapkan USE Questionnaire yang memuat variabel usefulness (kegunaan), ease of use (kemudahan penggunaan), ease of learning (kemudahan mempelajari) sebagai variabel bebas dan satisfaction (kepuasan) sebagai variabel terikat. Metode penelitian yang digunakan adalah metode deskriptif korelatif dengan pendekatan kuantitatif. Pengambilan data melibatkan 85 responden mahasiswa Fakultas Ilmu Komputer Universitas Klabat yang merupakan pengguna aktif Tokopedia. Hasil analisa linear regresi berganda menunjukkan semua variabel bebas memiliki pengaruh positif terhadap kepuasan pengguna dengan pengaruh sebesar 46% dan sisanya 54% merupakan variabel diluar penelitian. Pada pengujian hipotesis dibuktikan bahwa variabel usefulness, ease of use dan ease of learning memiliki pengaruh signifikan terhadap kepuasan pengguna secara simultan dan secara parsial variabel usefulness dan ease of use berpengaruh signifikan, sedangkan variabel ease of learning tidak berpengaruh signifikan terhadap kepuasan pengguna. Kata kunci: Usability, kepuasan pengguna, USE Questionnaire, mobile commerce

Adoption of Mobile Commerce Technology

2012 ◽  
Vol 3 (2) ◽  
pp. 36-49 ◽  
Author(s):  
Emad Abu-Shanab ◽  
Osamah Ghaleb
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Empirical Test ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Security And Privacy ◽  
Privacy Concerns ◽  
Perceived Trust ◽  
The Impact

This research extended the Technology Acceptance Model (TAM) with perceived trust and perceived risks (security and privacy concerns) constructs to identify the impact of these factors on Jordanian users’ intentions to adopt mobile commerce (m-commerce). An empirical test was used utilizing 132 responses from students in two public universities in Jordan. Results indicated that perceived trust, perceived usefulness, and perceived ease of use are major influencers of mobile commerce adoption. On the other hand, perceived risk factors (security and privacy concerns) were not significant in this relation. Discussion, conclusion and future work are stated at the end of this paper.

scholarly journals Studying the Moderating Effect of a Respondent’s Locality in M-commerce Adoption Intention

2019 ◽  
Vol 15 (29) ◽  
pp. 1-23
Author(s):  
Abhishek Tandon ◽  
Himanshu Sharma ◽  
Anu G. Aggarwal
Keyword(s):  
Rural Areas ◽  
Mobile Commerce ◽  
Moderating Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Internet Technology ◽  
Utaut Model ◽  
Intention To Adopt ◽  
Rural And Urban ◽  
Adoption Intention

Introduction: The present research was conducted at the University of Delhi in 2018. Problem: With the increase in usage of internet technology through wireless devices, the relevance of m-commerce has amplified. In a developing country like India, the rural and urban population is not equally divided on the use of m-commerce and this demands a detailed study regarding this problem.  Objective: The study aims to determine the factors that influence the m-commerce adoption intention of customers and how the effect varies over rural and urban populations. Methodology: This study combines the TAM and UTAUT model to consider the determinants as perceived ease of use, perceived usefulness, perceived risk, perceived cost, social interaction, and facilitating conditions, taking the endogenous variable as intention to adopt m-commerce.     Results: The results of PLS-SEM accepted the hypotheses underlying the model and also validated the moderating role played by a respondent’s locality over the intention to adopt m-commerce. Conclusion: The proposed model was validated by using PLS-SEM approach on a sample size of 200 collected from the urban and rural areas of Delhi NCR. Moreover, the moderating effect of a respondent’s locality was observed over adoption intention. Originality: With the advancement in technological infrastructure and improvement in mobile data facilities, customers have shown enthusiasm towards making online transactions using their phones. The advantage of mobile commerce over computer based electronic commerce is its mobility. Extant research has shown interest in studying the adoption intention of mobile commerce, based on determinants from the TAM or UTAUT model or their combinations. This study combines both models to choose the determinants of mobile adoption intention.  Limitation: Further studies can be conducted by considering other combinations of determinants and extending the model to incorporate the loyalty measures.

What Predicts Commercial Bank Leaders’ Intention to Use Mobile Commerce?

2013 ◽  
pp. 151-170 ◽  
Author(s):  
Maddy Halbach ◽  
Tao Gong
Keyword(s):  
Technology Acceptance ◽  
Leadership Behaviors ◽  
Resistance To Change ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Behavioral Intent ◽  
Intent To Use ◽  
Acceptance Model

The purpose of this study was to investigate the roles leadership behaviors have on technology acceptance models, focusing on bank leaders’ intention to use mobile-commerce. The study included responses from 101 senior-level managers working at FDIC-insured commercial banks in the United States. Three instruments including Kouzes and Posner’s (1987) leadership practice inventory (LPI), Wu and Wang’s (2005) mobile commerce technology acceptance model (MC-TAM), and Oreg’s (2003) resistance to change model (RTC) were employed. A correlation analysis revealed that two transformational leadership behaviors—model the way and enabling others to act—positively relate to behavioral intent to use mobile commerce. A regression analysis found that perceived compatibility, perceived usefulness, and perceived ease of use are positively related to the behavioral intent to use m-Commerce. However, the authors found that the RTC and LPI model cannot predict the willingness to use m-Commerce.

E-Commerce and Mobile Commerce Application Adoptions

2011 ◽  
pp. 826-836
Author(s):  
Charlie Chen ◽  
Samuel C. Yang
Keyword(s):  
Technology Acceptance ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Individual Level ◽  
Cognitive Beliefs ◽  
Acceptance Model ◽  
The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of e-commerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

E-Commerce and Mobile Commerce Application Adoptions

2011 ◽  
pp. 284-290 ◽  
Author(s):  
Charlie Chen ◽  
Samuel C. Yang
Keyword(s):  
Technology Acceptance ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Individual Level ◽  
Cognitive Beliefs ◽  
Acceptance Model ◽  
The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of e-commerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

Mobile commerce adoption among the bottom of the pyramid: a case of street vendors in Thailand

2019 ◽  
Vol 10 (1) ◽  
pp. 193-213 ◽  
Author(s):  
Tanikan Pipitwanichakarn ◽  
Nittaya Wongtada
Keyword(s):  
Technology Adoption ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Street Vendors ◽  
Content Type ◽  
Acceptance Model

Purpose This study aims to investigate the applicability of technology acceptance model in explaining technology adoption among street vendors in Thailand as a representation of emerging economies. Design/methodology/approach A pen-and-pencil survey was administered to 370 street vendors in Bangkok; 356 usable surveys were analyzed for a completed rate of 96.2 per cent. Structural equation modeling was used to analyze the data. Findings This study contributes to the existing technology acceptance literature as follows: First, the predictive power of the technology acceptance model is strong and holds true for street vendors. Second, it revealed that the relationship of entrepreneurial orientation and technology adoption is completely connected through the decision-making process (i.e. trust and system characteristics, otherwise known as usefulness and ease of use). Finally, the degree of product differentiation strengthens the positive relationship between perceived usefulness and the intention to use mobile commerce. Originality/value This study advances the previous research on e-commerce adoption in settings outside the formal sector. More specifically, this study developed and validated the extended technology acceptance model in the smallest-scale of entrepreneurs, street vendors, to increase the understanding of the adoption of m-commerce.

Are personal innovativeness and social influence critical to continue with mobile commerce?

2014 ◽  
Vol 24 (2) ◽  
pp. 134-159 ◽  
Author(s):  
June Lu
Keyword(s):  
Social Influence ◽  
Structural Equation ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Continuance Intention ◽  
Content Type ◽  
Personal Innovativeness ◽  
The Impact

Purpose – The purpose of this paper is to report a study investigating the impact of personal innovativeness in information technology (PIIT) and social influence on user continuance intention toward mobile commerce (m-commerce) in the USA. Design/methodology/approach – A survey was conducted among undergraduate and graduate mobile users in a regional university. Structural equation modeling procedures were deployed to analyse 323 valid data points. Findings – The study found that among well-educated m-commerce users, user personal innovativeness as measured by PIIT and perceived usefulness, the determinants of initial adoption, remain as strong determinants of user continuance intention. PIIT also remains as the antecedent of perceived ease of use. Social influence has changed the pattern of influence on continuance intention. Research limitations/implications – This study is unable to investigate m-commerce user expectations and satisfaction levels. The small and convenient sample does not offer guarantee of the findings. Practical implications – M-commerce providers should pay adequate attention to personal innovativeness, since it affects mobile user willingness and capability to welcome and adapt to new services and features. They should always utilize social channels to gather feedback, to distribute new changes or features, and to exert positive influence. Originality/value – This study is one of the few examining the effect of PIIT in a post-adoption context and confirms its long-term psychological influence on continuance intention toward m-commerce. This study is also one of the initial to use discursive power perspective to study social influence on continuance intention in the mobile context.

What promotes smartphone-based mobile commerce? Mobile-specific and self-service characteristics

2018 ◽  
Vol 28 (1) ◽  
pp. 105-122 ◽  
Author(s):  
Sujeong Choi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
User Behavior ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Equation Modeling ◽  
Content Type ◽  
User Control ◽  
Utilitarian Value ◽  
Self Service

Purpose Given that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the utilitarian value that customers seek to obtain from using smartphone-based mobile commerce. Drawing on the technology acceptance model (TAM), the study proposes that usefulness and ease of use are two typical factors representing utilitarian value and verifies their impacts on smartphone-based m-commerce use. Moreover, the paper expands the TAM by considering mobile-specific characteristics (i.e. service ubiquity and location-based service (LBS)) and a self-service technology (SST) characteristic (i.e. user control) as determinants of utilitarian value. Design/methodology/approach The study entailed conducting a survey, and analyses were conducted based on a total of 379 responses from undergraduate and graduate students who had experience using smartphones for mobile commerce. The analyses used structural equation modeling to test the research model and hypotheses. Findings First, in the context of the various technologies-involved m-commerce, TAM serves as a theoretical lens to predict user behavior. Second, usefulness is greatly increased by service ubiquity, LBS, and user control. Third, ease of use is enhanced by service ubiquity and user control. Finally, ease of use is a determinant of usefulness. Originality/value The findings imply that mobile-specific and SST characteristics are the key determinants of utilitarian value in performance-oriented mobile commerce, and utilitarian value is a key determinant of smartphone-based mobile commerce use.

scholarly journals Future of Mobile Commerce: An Exploratory Study on Factors affecting Mobile Users’ Behaviour Intention

2019 ◽  
Vol 4 (1) ◽  
pp. 245-258 ◽  
Author(s):  
Arshan Bhullar ◽  
Pushpinder Singh Gill
Keyword(s):  
New Technology ◽  
Mobile Commerce ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Mobile Users ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Business Opportunity ◽  
Self Administered Questionnaire ◽  
Research Show

Mobile commerce (M-commerce) being the subset of e-commerce, signifies a new field of business opportunity. The future of mobile commerce depends on how the mobile users’ intend to adopt this new technology induced business model. With the success of e-commerce in India, there is a huge potential for m-commerce growth. As m-commerce technologies grow and mature, it is the users’ experience and adoption of m-commerce that will drive its growth. The users’ acceptance of m-commerce depends upon various factors, which influence his/her behaviour towards m-commerce. The current research is an effort to identify such antecedents that affects behavioural intention of mobile users towards m-commerce. A survey was conducted among 150 internet mobile users in Chandigarh city using structured self-administered questionnaire to identify such factors. The results show that perceived enjoyment and perceived usefulness are the most important factors followed by trust and perceived cost, which affects mobile users’ behaviour intention to use m-commerce. Perceived ease of use and social influence was not found to have significant influence on mobile users’ behaviour intention. The findings of this research show strong empirical base for all marketers and strategists who are looking to take full advantage of the strength of m-commerce.

E-Commerce and Mobile Commerce Applications Adoptions

2009 ◽  
pp. 1615-1625
Author(s):  
Charlie Chen ◽  
Samuel C. Yang
Keyword(s):  
Technology Acceptance ◽  
Mobile Commerce ◽  
Organizational Readiness ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Individual Level ◽  
Cognitive Beliefs ◽  
Acceptance Model ◽  
The Individual

E-commerce applications are primarily used at home and in the workplace. Utilitarian elements, including cognitive beliefs of perceived usefulness, perceived ease of use (at the individual level), industry pressure, organizational readiness, economics, and trust (at the business level) are key determinants contributing to the usage of ecommerce applications. Mobile devices redefine the meaning of workplace. The use of mobile services could be in and outside the workplace. Hedonic elements, such as fun, culture, life style, and hype are key determinants contributing to the usage of mobile commerce applications. The purpose of our article is to discuss and clarify immediate determinants of e-commerce and mobile commerce applications based on the technology acceptance model.

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