scholarly journals PASAR DAN PEMASARAN

2021 ◽  
Author(s):  
Ainul Yaqin
Keyword(s):  
Market Positioning

Dalam suatu pasar terdapat berbagai macam pembeli dengan Kebutuhan dan perilaku yang berbeda-beda. Oleh karena itu, sangat sulit bagi Suatu produk untuk menguasai pasar secara keseluruhan. Strategi yang umum Ditempuh adalah memilih segmen pasar tertentu yang dapat memberikanKedudukan yang paling kuat bagi produk bersangkutan. Strategi ini yang Disebut dengan market positioning. Menarik konsumenmelakukan pembelian, maka perusahaan harus bisa menerapkan suatu strategi pemasaran yang tepat sesuai dengan kondisi pasar yang dihadapi. Keberhasilanstrategi pemasaran dipengaruhi oleh beberapa faktor yaitu riset dan analisis pasar,keputusan tentang produk, penetapan harga, promosi, dan distribusi. Agar produkyang dipasarkan dapat berhasil, maka perusahaan harus menggunakan konsep pemasaran yang meliputi manfaat, mutu atau kualitas dan kepuasan antarakebutuhan dengan keinginan.

The next generation: Experiences of higher educated Turkish-Dutch on The Hague labour market

2014 ◽  
Vol 11 (2) ◽  
pp. 206-217
Author(s):  
Karijn G. Nijhoff
Keyword(s):  
Higher Education ◽  
Qualitative Study ◽  
Labour Market ◽  
Education System ◽  
Minority Groups ◽  
Personal Characteristics ◽  
Market Positioning ◽  
The Hague ◽  
The Relationship ◽  
Dutch City

This paper explores the relationship between education and labour market positioning in The Hague, a Dutch city with a unique labour market. One of the main minority groups, Turkish-Dutch, is the focus in this qualitative study on higher educated minorities and their labour market success. Interviews reveal that the obstacles the respondents face are linked to discrimination and network limitation. The respondents perceive “personal characteristics” as the most important tool to overcoming the obstacles. Education does not only increase their professional skills, but also widens their networks. The Dutch education system facilitates the chances of minorities in higher education through the “layering” of degrees. 

A Review on Sentiment Classification: Natural Language Understanding

2019 ◽  
Vol 13 (1) ◽  
pp. 20-27 ◽  
Author(s):  
Srishty Jindal ◽  
Kamlesh Sharma
Keyword(s):  
Natural Language ◽  
Sentiment Analysis ◽  
Social Networking Sites ◽  
Natural Language Understanding ◽  
Business Analytics ◽  
Language Understanding ◽  
Text Data ◽  
Data Set ◽  
Market Positioning ◽  
Illegal Activities

Background: With the tremendous increase in the use of social networking sites for sharing the emotions, views, preferences etc. a huge volume of data and text is available on the internet, there comes the need for understanding the text and analysing the data to determine the exact intent behind the same for a greater good. This process of understanding the text and data involves loads of analytical methods, several phases and multiple techniques. Efficient use of these techniques is important for an effective and relevant understanding of the text/data. This analysis can in turn be very helpful in ecommerce for targeting audience, social media monitoring for anticipating the foul elements from society and take proactive actions to avoid unethical and illegal activities, business analytics, market positioning etc. Method: The goal is to understand the basic steps involved in analysing the text data which can be helpful in determining sentiments behind them. This review provides detailed description of steps involved in sentiment analysis with the recent research done. Patents related to sentiment analysis and classification are reviewed to throw some light in the work done related to the field. Results: Sentiment analysis determines the polarity behind the text data/review. This analysis helps in increasing the business revenue, e-health, or determining the behaviour of a person. Conclusion: This study helps in understanding the basic steps involved in natural language understanding. At each step there are multiple techniques that can be applied on data. Different classifiers provide variable accuracy depending upon the data set and classification technique used.

Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Natasha Saqib ◽  
Mir Shahid Satar
Keyword(s):  
Emerging Market ◽  
Consumer Electronics ◽  
Second Phase ◽  
Measurement Scales ◽  
Cross Sectional ◽  
Market Positioning ◽  
Content Type ◽  
Customer Perceptions ◽  
Visual Aesthetics ◽  
Practical Implications

PurposeAn Indian emerging market positioning taxonomy has been developed in response to the literature review's findings that existing positioning typologies/taxonomies are based on managerial perspectives rather than consumer/customer perceptions and are only developed for advanced countries.Design/methodology/approachThis study employs a three-step process for developing and validating a scale in order to conduct its research. In the first phase, items are generated and selected based on a literature review, focus groups and expert opinion. Exploratory factor analysis is used to fine-tune the scale in the second phase. Phase 3 uses CFA to establish convergent, discriminant and nomological validity through the use of CFA.FindingsA consumer-based taxonomy of positioning strategies were developed as a result of the research. Six distinct positioning strategies emerged that was named (1) Value for Money, (2) Functional (3) Premiumisation, (4) Promotional Campaign, (5) Brand Name (6) Visual Aesthetics.Research limitations/implicationsDeveloping and validating measurement scales will be made easier with the help of this paper. Target populations, industry and geography selection and a cross-sectional time horizon are just a few of the study's drawbacks.Practical implicationsThe study's practical implications include six factors/strategies that managers, advertising executives and marketing experts of consumer electronics companies in the Indian emerging market could use to position their products, resulting in the overall success of their organisations.Originality/valueThis study adds to the marketing literature by providing a solid theoretical foundation and a validated instrument for operationalising positioning strategies.

scholarly journals ACCOUNTING BUSINESS ANALYSIS IN A BALANCED INDICATOR SYSTEM

2019 ◽  
Vol 34 (5) ◽  
pp. 1295-1300
Author(s):  
Marko Timchev
Keyword(s):  
Balanced Scorecard ◽  
Financial Stability ◽  
Indicator System ◽  
Integrated Reporting ◽  
Market Positioning ◽  
The Balanced Scorecard ◽  
Business Organisation ◽  
Business Analysis ◽  
Analysis System ◽  
Business Metrics

The article proposes models for improving the scientometry, methodology and organization of accounting business analysis of the enterprise. Accounting business analysis is a specialized function of management, science and business metrics. Proposals have been made for improving the business accounting analysis in horizontal (scheduling), vertical (points of responsibility) and integral aspects. Methodological problems of information capacity, individual dynamics and models for the analysis of the key indicators characterizing the activity, financial stability and competitiveness of the enterprise are investigated.The article presents D. Norton and R. Kaplan's "Balanced Scorecard Analysis" system, incorporating financial and non-financial indicators from four baseline perspectives. The balanced scorecard is open to be upgraded and modified according to the specifics and features of the business organisation. The Balanced Scorecard model provides opportunities for a complex business and accounting analysis of the entities.. The possibilities for integrating the accounting business analysis of the enterprise into a balanced scorecard were explored. A concentric “Accounting Business Analysis in a Balanced Scorecard” model with market positioning (SWOT), Z-Score Analysis and competitiveness analysis are presented.This article explores the problems of providing accounting business analysis information in a balanced scorecard through accounting and integrated reporting systems. Models of strategic maps with KPI indicators are presented, characterizing the activity at a corporate and intercompany level and by functional points of responsibility.

scholarly journals MODERN APPROACHES TO ENTREPRENEURIAL MARKETING

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
Levan Lazviashvili
Keyword(s):  
Social Activity ◽  
Strategic Orientation ◽  
Marketing Management ◽  
Scientific Article ◽  
Communication Policy ◽  
Market Positioning ◽  
Entrepreneurial Marketing ◽  
Communication Links ◽  
Consumer Interests ◽  
Evaluation Mechanism

The scientific article presents practical approaches to modern marketing in the commercial field. Market-oriented management focuses on the development of social marketing, therefore, the paper reflects the model of market-social activity evaluation mechanism. Of particular importance in this paper are the commodity, pricing, key and communication policy factors that influence the formation of consumer value. Developing a marketing excellence program in entrepreneurship involves combining the principles that marketers need to focus on in a competitive environment. Marketing competence ensures the formation of a customer-oriented communication-behavioral climate in the company. Entrepreneurial facility marketing management is based on the concept of modern marketing, which involves the formation of new market thinking, the development of communication links between the company and the market. Marketing management can be considered as a set of measures for the organization of production-key activities, based on market forecasting and research to maximize profits at the expense of meeting customer needs. Marketing management in business is related to the agreement between the company's capabilities and the requirements of the market environment to achieve the desired result. The article focuses on the principles that determine the effectiveness of marketing management - mutual benefit (ensuring financial sustainability and competitive advantage in the company's view) and strategic orientation, strategic orientation. Ensuring the ratio), demand individualization (activation of social network development mechanism - the role of personal marketing in the development of a market option adapted to individual individuals), marketing integration and benchmarking. With priorities, since the overriding of consumer interests and their advantages Awareness ultimately leads to flexible market positioning and legitimacy - public recognition.

scholarly journals Analysis on the Impact of the Ideology Differences on Films — Take The Captain and Sullyas Examples

2021 ◽  
pp. 127-132
Author(s):  
Weiyi Li ◽  
Keyword(s):  
United States ◽  
The United States ◽  
Cultural Background ◽  
Target Market ◽  
Cultural Backgrounds ◽  
Market Positioning ◽  
Social Ideology ◽  
The World ◽  
Similar Theme ◽  
The Impact

China and the United States share significant differences in social ideology and cultural backgrounds, resulting in many differences in narrative, humanistic expression, communication and target market positioning of films with the similar theme. This essay takes The Captain and Sully as examples. Through analysis and summary, the writer finds that the differences in social ideology and cultural background have an impact on the narrative tactic, target market, the production, and the circulation strategy of films. For example, at the narrative theme level, The Captain is country-centered, while Sully pays more attention to the inner changes of the characters. In terms of production, The Captain pays more attention to the excitement brought to the audience watching the movie, while Sully pays more attention to the movie story itself. In the choice of target market, the target market of The Captain is positioned in China, while Sully positioned in the world. The distinctive choices of plot and theme of the two films reflect the differences in cultures and ideologies of the two countries. The purpose of this essay is to provide film workers with new creative ideas through analysis, and to lead readers to think.

scholarly journals Market Positioning of Kalco’s Virgin Coconut Oil (K’s-Vco) as a Functional Food

2019 ◽  
Vol 8 (2S8) ◽  
pp. 494-502
Keyword(s):  
Supply Chain ◽  
Functional Food ◽  
Coconut Oil ◽  
Product Category ◽  
New Product ◽  
Virgin Coconut Oil ◽  
Market Positioning ◽  
Market Creation ◽  
Channels Of Distribution

To assess the Positioning and Marketing potentials of KALCO’s Virgin Coconut Oil (K’s-VCO) only in the perspective of being consumed as “Functional Food” .To understand the characteristic, receptiveness and response of potential consumers to the introduction of a new product category “Functional Food” .This study attempts to test and establish the factors that will influence and drive the market creation for oils as functional food .To asses and ascertain the possible channels of distribution and supply chain for the products first placement into market.

scholarly journals Comparative Study on Industrial Concentration Degree of China, Japan, USA, Korea Steel Industry

2021 ◽  
Vol 235 ◽  
pp. 02002
Author(s):  
Pian Feng ◽  
Yao Xue ◽  
Pang Shihua
Keyword(s):  
Steel Industry ◽  
Market Competition ◽  
The United States ◽  
International Perspective ◽  
Scale Efficiency ◽  
Industrial Concentration ◽  
Market Positioning ◽  
Industrial Enterprises ◽  
Basic Industry ◽  
Concentration Degree

The steel industry is the basic industry of the national economy. This paper aims at the problems that the organization structure and scale efficiency of the steel industry in China are not completely reasonable. By analyzing the evolution data of the industrial concentration of China, Japan, the United States and South Korea, the steel industry can be optimized for China. The structure can learn from and learn from the experience and lessons. The results of the study show that: Steel companies should pay attention to clear market positioning and improve their own competitiveness, rather than blindly seeking to expand their scale; the increase in industrial concentration of the steel industry is the result of an objective choice to adapt to market competition, not the result of subjective decisions; the development of enterprises must have an international perspective, and attach importance to strategic cooperation with related industrial enterprises.

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