ANALYSIS ON ALTERNATE UNIVERSE POPULARITY'S EFFECT ON DIGITAL-ERA SOCIETY'S READING HABIT IN PHILOSOPHICAL PERSPECTIVE
In the current digital era, internet access became easier moreover with the new 5G technology. Some parts of the society, namely the Millenials and Gen-Z, have been exposed to the said technology since they were in school. Creative ideas poured intensively by them as a result of said technology; one of them being in literature, i.e. popular literature. Everyone is able to become a writer or just to read someone else's work. To complement, internet can also be used as a realization of our imagination. The chance is then exploited by fans of some fandom who want to realize their creativity in form of fictional works to create satisfaction and joy both for writers and readers. Considering that, fanfiction emerges and receives attention because of its uniqueness. Previous researches on fanfiction have shown how fanfiction became exist in society. For that reason ,we are interested to study whether there is a relation between the popularity of fanfiction with society's reading habit. Moreover, we try to discover factors that influence this habit. We found that the popularity indeed has a relation with reading habit, eventhough not entirely influences it. Furthermore, we also compare fanfiction's popularity with other types of literature to measure how popular fanfiction is in the society.