scholarly journals Strategi Pemasaran dalam Kewirausahaan

2021 ◽  
Author(s):  
A. Anggie Zabrina Arief
Keyword(s):  
Decision Making ◽  
Marketing Strategy ◽  
Decision Making Process ◽  
Important Basis

A good understanding of the market and its behavior will make efforts to satisfy consumers relatively easier, because from here marketers will have knowledge about consumers' buying interest in a product, their decision-making process, and their perception of the company's product relative to the product. competitor. In addition, if marketers want their customers to be loyal to the company's products, they will also try to understand other things that influence consumers' repurchase decisions. Furthermore, everything will become an important basis for the preparation and implementation of a marketing strategy that (competitively) satisfies consumers.

A General Model for Understanding Organizational Buying Behavior

1972 ◽  
Vol 36 (2) ◽  
pp. 12-19 ◽  
Author(s):  
Frederick E. Webster ◽  
Yoram Wind
Keyword(s):  
Decision Making ◽  
Marketing Strategy ◽  
General Model ◽  
Decision Making Process ◽  
Buying Behavior ◽  
Organizational Decision Making ◽  
Organizational Buying

The authors suggest a model of industrial and institutional buying behavior as an organizational decision-making process. The major dimensions of the model are defined and some implications for marketing strategy are developed.

scholarly journals Segmentation by motivation of tourists to the Kgalagadi Transfrontier Park

2015 ◽  
Vol 46 (2) ◽  
pp. 77-87 ◽  
Author(s):  
M. Saayman ◽  
T. Dieske
Keyword(s):  
Decision Making ◽  
Factor Analysis ◽  
Statistical Analysis ◽  
Marketing Strategy ◽  
Decision Making Process

The Kgalagadi Transfrontier Park is one of South Africa’s unique attractions for national and international tourists. However, little research has been done on visitors to transfrontier parks. In addition marketers highlight the importance of understanding the reasons why people travel and who these tourists are. Therefore the aim of this article is to segment the market of the Kgalagadi Transfrontier Park by means of visitors’ travel motives. This was achieved by means of a survey. In the statistical analysis, 414 questionnaires were used and the survey was conducted from 2010 to 2012. The statistical analysis included a factor analysis and ANOVA. Four factors were identified through the factor analysis namely escape, education and recreation, park attributes and exploration. The latter was unique to this research since it has not been found in other studies. The ANOVA confirmed that a wide variety of variables influence the decision-making process and that the marketing strategy should focus on different methods and events to attract a greater market.

scholarly journals Exploring the level of utilizing management reports in decision-making in Croatian companies

2021 ◽  
Vol 26 (2) ◽  
pp. 63-78
Author(s):  
Mirjana Hladika ◽  
Berislav Žmuk
Keyword(s):  
Decision Making ◽  
Positive Impact ◽  
Management Accounting ◽  
Accounting Information ◽  
Decision Making Process ◽  
Business Decisions ◽  
Accounting Information System ◽  
Business Decision ◽  
A Company ◽  
Important Basis

Effective business decisions have a positive impact on the overall business of a company. Each business decision should be based on relevant, high-quality, and reliable information prepared by a management accountant in accordance with managers' specific requirements. In order to be support the efficient decision-making process, the management accounting information should be appropriate for a particular business decision, and it should reflect the role, responsibility, and value it has for a manager that participates in the decision-making. This paper aims to investigate whether the management accounting information system is developed in Croatian companies. In order to collect data for the analysis, a web survey was conducted on a representative sample of Croatian companies. Overall, 225 companies from the real sector participated in the survey. The results have shown that managers consider management reports an important basis in decision-making. Furthermore, the findings of this study have shown that managers in large companies use management reports to a greater extent in decision-making than managers in micro, small, and medium-sized companies do.

scholarly journals IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL

2021 ◽  
Vol 9 (10) ◽  
pp. 1394
Author(s):  
Sarmistha Agasti ◽  
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Behaviour ◽  
West Bengal ◽  
Decision Making Process ◽  
Extensive Review ◽  
Goods And Services ◽  
Comparison Shopping ◽  
Factors Influencing

In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns to rectify these requirements, taking buying decisions for example, whether to purchase goods and services and if so, which types of brands and where, interpret tips, making plans, and executing these plans for example, with engaging in comparison shopping or real buying of products, Totally, modern and professional marketing staffs try to know consumers and their responses, therefore, analyses the essential traits of their behavior.

AAC Decision-Making and Mobile Technology: Points to Ponder

2014 ◽  
Vol 23 (2) ◽  
pp. 104-111 ◽  
Author(s):  
Mary Ann Abbott ◽  
Debby McBride
Keyword(s):  
Decision Making ◽  
Mobile Technology ◽  
Communication System ◽  
Augmentative And Alternative Communication ◽  
Evaluation Process ◽  
Decision Making Process ◽  
Alternative Communication ◽  
Ipod Touch ◽  
Feature Match

The purpose of this article is to outline a decision-making process and highlight which portions of the augmentative and alternative communication (AAC) evaluation process deserve special attention when deciding which features are required for a communication system in order to provide optimal benefit for the user. The clinician then will be able to use a feature-match approach as part of the decision-making process to determine whether mobile technology or a dedicated device is the best choice for communication. The term mobile technology will be used to describe off-the-shelf, commercially available, tablet-style devices like an iPhone®, iPod Touch®, iPad®, and Android® or Windows® tablet.

Women in Power and Decision making Positions : Conditions and Restraints

1970 ◽  
pp. 53-57
Author(s):  
Azza Charara Baydoun
Keyword(s):  
Decision Making ◽  
Political Participation ◽  
Political Life ◽  
The Political ◽  
Decision Making Process ◽  
Power Structures ◽  
Policies And Procedures ◽  
The Social ◽  
The Status ◽  
Slow Progress

Women today are considered to be outside the political and administrative power structures and their participation in the decision-making process is non-existent. As far as their participation in the political life is concerned they are still on the margins. The existence of patriarchal society in Lebanon as well as the absence of governmental policies and procedures that aim at helping women and enhancing their political participation has made it very difficult for women to be accepted as leaders and to be granted votes in elections (UNIFEM, 2002).This above quote is taken from a report that was prepared to assess the progress made regarding the status of Lebanese women both on the social and governmental levels in light of the Beijing Platform for Action – the name given to the provisions of the Fourth Conference on Women held in Beijing in 1995. The above quote describes the slow progress achieved by Lebanese women in view of the ambitious goal that requires that the proportion of women occupying administrative or political positions in Lebanon should reach 30 percent of thetotal by the year 2005!

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