The Urgency and Role of Emoji and PUEBI-Compliant Spelling Applications in Digital Communication to Minimize Misunderstanding Among Airlangga University Students
The existence of CMC (Computer-Mediated Communication) has influenced the pattern of human communication, which was initially face-to-face, to become more accessible by using electronic devices. So that the communication process can be carried out more flexibly even though they are separated by distance. However, communication through electronic devices has limitations in conveying messages and providing the opportunity for the recipient to understand the message because CMC (Computer-Mediated Communication) does not include nonverbal communication such as expressions and feelings. Therefore, communication through electronic devices depends on the use of language only. However, people tend to make language errors in digital communication such as omission or punctuation errors, spelling errors and inappropriate PUEBI, abbreviated words, and complex words to understand. These two conditions certainly impact the digital communication process because people are at risk of experiencing misunderstandings with different perceptions between the two. This research aims to determine the urgency and role of emoji and PUEBI-compliant spelling in digital communication among Airlangga University students. This research method is descriptive qualitative by applying the purposive sampling technique. The respondent's criteria are undergraduate students from Universitas Airlangga who have experience in digital communication. Data were collected through surveys and literature studies to obtain detailed information on the research topic. The results show that using emoji and good spelling is critical in digital communication because of limitations in delivering nonverbal communication and semantic errors that affect misunderstandings between communicators and communicators. Emojis and spellings that match The General Guideline for Indonesian Spelling (Pedoman Umum Ejaan Bahasa Indonesia [PUEBI]) can clarify messages so that the intent can be adequately conveyed, change the tone or intonation of speech, channel and represent the sender's expression, and give an impression to the sender of the message.