scholarly journals Chương 4 Phân khúc & lựa chọn thị trường mục tiêu (selecting target market segments)

2021 ◽  
Author(s):  
Dao Duy Tung
Keyword(s):  
Target Market ◽  
Market Segments

dividing up markets into meaningful customer groups, choosing which customer groups to serve, creating market offerings that best serve targeted customers, and positioning the offerings in the minds of consumers.

Self-reference bias in students' and managers' selection of target market segments

2017 ◽  
Vol 15 (1) ◽  
pp. 39-48
Author(s):  
Luke Greenacre ◽  
Victoria Jaeger ◽  
James Martin ◽  
Sarah Patrick ◽  
Yolanda Nguyen ◽  
...  
Keyword(s):  
Target Market ◽  
Market Segments ◽  
Reference Bias ◽  
Self Reference ◽  
Selection Of

scholarly journals Canyons and gorges as potential geotourism destinations in Serbia: comparative analysis from two perspectives – general geotourists’ and pure geotourists’

2015 ◽  
Vol 7 (1) ◽  
Author(s):  
Sanja Božić ◽  
Nemanja Tomić
Keyword(s):  
Management Strategy ◽  
Assessment Process ◽  
Target Market ◽  
Market Segments ◽  
Tourism Management ◽  
Current State ◽  
The World ◽  
The Matrix ◽  
Geosite Assessment ◽  
Tourism Potential

AbstractSerbia represents one of those countries which have not yet differentiated themselves on the world tourism map. However, it has an immense but still unrevealed potential for geotourism development. In this paper we analyzed several remarkable canyons and gorges of great scientific importance and geotourism potential. These sites include the Djerdap Gorge and Lazar River Canyon, located in Eastern Serbia and the Ovcar-Kablar Gorge and Uvac Canyon located in Western Serbia. One of the main goals of this paper was to analyze and compare the current state and tourism potential of these geosites by using the M-GAM model for geosite assessment. However, the principal aim of the paper is to analyze how important is each subindicator in the assessment process for different market segments. In this paper, we also analyzed how giving different importance to subindicators can influence the position of the geosites in the matrix indicating different assessment done by two chosen market segments. The research showed that general geotourists appreciate considerably different values when assessing a geosite in comparison to pure geotourists. The paper can be used as framework for developing the tourism management strategy of geosites taking into consideration the needs and preferences of the target market segments.

scholarly journals The Spatial Distribution, Influencing Factors, and Development Path of Inbound Tourism in China—An Empirical Analysis of Market Segments Based on Travel Motivation

2020 ◽  
Vol 12 (6) ◽  
pp. 2508 ◽  
Author(s):  
Heping Huang ◽  
Wei Zhong ◽  
Qingsheng Lai ◽  
Yishu Qiu ◽  
Hong Jiang
Keyword(s):  
Spatial Distribution ◽  
Empirical Analysis ◽  
Influencing Factors ◽  
Consumer Price Index ◽  
Target Market ◽  
Market Segments ◽  
Sports Culture ◽  
Travel Motivation ◽  
Resource Endowment ◽  
Inbound Tourism

According to China’s tourism statistics, the inbound tourism market is composed of eight types of travel motivations (sightseeing, leisure, business meeting (business-m), visiting relatives and friends (visiting-rf), shopping, religious worship (religious-w), culture and sports (culture-s), and health care (health-c)), and the spatial distribution of each type of travel motivation is significantly different. Four inbound sub-markets (foreigners, Hong Kong, Macao, and Taiwan) were selected as our research object. Through empirical analysis of the variable elasticity of eight different inbound motive market segments, we found that the sensitivities (elasticity) of the influencing factors (traffic conditions (traffic-c), destination image (destination-i), industry structure (industry-s), infrastructure, consumer price index (CPI), resource endowment (resource-e), and dressing index (ICL)) are different. Therefore, investment options in the target market can have differential treatment based on the rate of marginal return on investment. In accordance with the characteristics of different market segments, we suggest more feasible development paths and countermeasures, providing a decision-making basis for the accurate development of the inbound tourism market.

scholarly journals Developing Efficient Discrete Simulations on Multi-Core and GPU Architectures

2019 ◽  
Author(s):  
Daniel Cagigas-Muñiz ◽  
Fernando Diaz-del-Rio ◽  
M.R. López-Torres ◽  
F. Jiménez-Morales ◽  
J.L. Guisado
Keyword(s):  
Target Market ◽  
Large Core ◽  
Excellent Performance ◽  
Market Segments ◽  
Cellular Automata Model ◽  
Laser Dynamics ◽  
Gpu Architectures ◽  
Performance Results ◽  
Hardware Platforms ◽  
A Performance

In this paper we show how to efficiently implement parallel discrete simulations on Multi-Core and GPU architectures through a real example of application: a cellular automata model of laser dynamics. We describe the techniques employed to build and optimize the implementations using OpenMP and CUDA frameworks. We have evaluated the performance on two different hardware platforms that represent different target market segments: high-end platforms for scientific computing, using an Intel Xeon Platinum 8259CL server with48cores and also an NVIDIA Tesla6V100 GPU, both running on Amazon Web Server (AWS) Cloud, and on a consumer-oriented platform, using an Intel Core i9 9900k CPU and an NVIDIA GeForce GTX 1050 TI GPU. Performance results are compared and analysed in detail. We show that excellent performance and scalability can be obtained in both platforms, and we extract some important issues that imply a performance degradation for them. We also found that current Multi-Core CPUs with large core numbers can bring a performance very near to that of GPUs, even similar in some cases.

UPS Supply Chain Solutions

2017 ◽  
pp. 1-19
Author(s):  
Robert D. Dewar ◽  
Hayagreeva Rao ◽  
Jeff Schumacher
Keyword(s):  
Organizational Culture ◽  
Supply Chain ◽  
Information Systems ◽  
Target Market ◽  
Market Segments ◽  
Acquisition Integration ◽  
New Business ◽  
Personnel Policies ◽  
Information Systems Personnel

Describes how UPS created UPS Supply Chain Solutions, an entirely new business, with carefully selected target market segments for which unique and extensive value offerings were designed. To build this business UPS made numerous acquisitions and successfully resolved post-acquisition integration challenges in compensation, information systems, personnel policies, and organizational culture.

scholarly journals Intelligent network Services Based ECG Signal Monitoring

2018 ◽  
Vol 7 (2.25) ◽  
pp. 138
Author(s):  
M. Sumathi ◽  
K. Sushita ◽  
N. Shanmugasundaram ◽  
E. N.Ganesh
Keyword(s):  
Current Paper ◽  
Network Services ◽  
Target Market ◽  
Ecg Signal ◽  
Intelligent Network ◽  
Market Segments ◽  
Technical Aspects ◽  
Market Shares ◽  
Signal Monitoring ◽  
Tele Monitoring

The technology and the nature of the Telecom environment are changing rapidly. Network Operators and service Subscribers have to differentiate themselves from the competitors to keep their market shares and to attack new market segments. One way of differentiating and of increasing revenues is to host IN (Intelligent Network) services that target market segments that usually were not in the operators’ focus. In the current paper, such a service is presented, service that is related to the medical tele-monitoring. The paper is presenting a part of the technical aspects and market perspectives specific to such a service.  

scholarly journals Market Segmentation Analysis in Tourism: A Perspective Paper

2021 ◽  
Author(s):  
Sara Dolnicar
Keyword(s):  
Market Segmentation ◽  
Target Market ◽  
Market Segments ◽  
Tourist Destination ◽  
The Core ◽  
Segmentation Strategy ◽  
Segmentation Analysis ◽  
Similar Product ◽  
Product Preferences

No two tourists are the same. This insight stands at the core of market segmentation. Pursuing a segmentation strategy as a tourist destination or a tourism business means catering to the specific needs of certain types of tourists (market segments), rather than attempting to satisfy the needs of the entire tourist market by effectively targeting the average tourist. But which market segments should a tourist destination or business target? Market segmentation analysis helps answer this question. Market segmentation analysis is “the process of grouping consumers into naturally existing or artificially created segments of consumers who share similar product preferences or characteristics” (Dolnicar, Grün & Leisch, 2018, p. 11).

Mengidentifikasi Segmen Pasar Dan Memilih Pasar Sasaran

AKADEMIKA ◽  
2016 ◽  
Vol 10 (1) ◽  
pp. 119-134
Author(s):  
Misbahul Khoir
Keyword(s):  
Marketing Strategies ◽  
Target Market ◽  
Market Segment ◽  
Consumer Group ◽  
Market Segments ◽  
Product Marketing ◽  
The Mind

Target market identification is a necessary step in planning and developing marketing strategies. In situations in which the consumer faces many choices, the success of product marketing will be largely determined by the suitability of the product to the needs of consumers in a particular segment. The company could not connect with all its customers in a large, wide, or diverse market. But they could divide market into a consumer group or segment with different needs and wants. On this stand, the company must identify which market segments it could serve effectively. Modern marketing strategies have currently used STP (Segmenting, Targeting, Positioning): (1) Segmenting is grouping markets into homogeneous consumer groups, in which each group can be chosen as targeted market for marketing a product. (2) Targeting. After the company identifies the market segment opportunity, then it will evaluate the various segments to decide which segment is considered the target market. (3) Positioning is an image formed in the mind of a consumer concerning the names of company or product.

An Approach to Product Family Positioning Based on Shared Surplus

2005 ◽  
Author(s):  
Yiyang Zhang ◽  
Jianxin Jiao
Keyword(s):  
Product Family ◽  
Target Market ◽  
Product Lines ◽  
Market Segments ◽  
Product Families ◽  
Notebook Computer ◽  
Customer Preferences ◽  
Engineering Costs

To compete in the marketplace, manufacturers have been seeking for expansion of their product lines by providing product families. Product family positioning aims at planning the appropriate products to be provided to the target market segments. Due to the involved complexity such as diverse customer preferences, engineering costs, competition among similar products, etc, positioning the product family is very difficult. This paper proposes a shared surplus model for product family positioning. A comprehensive methodology for product family positioning is developed. An application of the proposed methodology for the notebook computer family positioning is reported.

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