Fostering a Clean and Sustainable Environment through Green Product Purchasing Behavior: Insights from Malaysian Consumers’ Perspective

Rapid economic developments have led to the excessive consumption of environmental resources. Consumption patterns play a crucial role in deteriorating environmental conditions and influencing consumers to seek sustainability features while purchasing different products. The purpose of this paper was to analyze the sustainability factors that have prompted consumers in Malaysia to buy green products. The primary elements of this research focused on environmental concern, green product awareness, government support, perceived ecological value, community green practice, purchase intention, and green product purchase behavior. Additionally, to explain the relationship between the independent and dependent variables, this research employed the theory of planned behavior as a theoretical framework. A total of 300 questionnaires were collected and examined using smart PLS-SEM. The findings of the research suggest that all factors, including environmental concern, green product awareness, government support, perceived ecological value, community green practice, and purchase intention, influence consumers in Malaysia to purchase green products. Finally, this research discusses the contribution, limitations, and suggestions for future studies related to purchasing behavior towards green products.

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“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior

Sustainability ◽

10.3390/su14020689 ◽

2022 ◽

Vol 14 (2) ◽

pp. 689

Author(s):

Piyanoot Kamalanon ◽

Ja-Shen Chen ◽

Tran-Thien-Y Le

Keyword(s):

Purchase Intention ◽

Environmental Concern ◽

Environmental Knowledge ◽

Purchase Behavior ◽

Environmental Concerns ◽

Green Product ◽

Green Products ◽

Consumer Innovativeness ◽

Tpb Model ◽

The Relationship

Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data via online questionnaires through Amazon MTurk. With 974 useable samples, the data were analyzed with structural equation modeling (SEM) using Smart PLS. The results showed that green purchase intention positively and significantly affects green purchase behavior. Moreover, the multigroup analysis revealed that the direct influence of green purchase intention on green purchase behavior is higher in developing countries than in developed countries. Regarding the direct effect on green purchase intention, attitude toward green products, perceived consumer effectiveness (PCE), environmental concern, and company’s perceived green image are significant antecedents of the intention to purchase, with attitude toward green products being the most robust antecedent among the three. However, subjective norms do not act as a direct antecedent of purchase intention. For the indirect effect on green purchase intention, four main antecedents (attitude toward green products, subjective norms, PCE, and environmental concerns) indirectly impact purchase intention via the mediating role of the perceived green image of the company. This study contributes to existing literatures via extending the TPB model. Regarding attitude-intention-behavior model, we found that environmental concern complements the model as an antecedent of green purchase intention. Moreover, a company’s perceived green image mediates the relationship between four antecedents and green purchase intention. Therefore, marketers of green products may also enhance future purchases by promoting the green image of the company. Particularly, we found that environmental knowledge positively moderates the relationship between environmental concern and a company’s perceived green image. We added on the empirical evidence that PCE plays a crucial role in stimulating green purchases as its direct positive influence on green purchase behavior is larger than that of green purchase intention. Moreover, consumer innovativeness positively moderates the relationship between PCE and green purchase intention.

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Unboxing the green box: an empirical assessment of buying behavior of green products

World Journal of Entrepreneurship Management and Sustainable Development ◽

10.1108/wjemsd-12-2020-0169 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Tehreem Raza Ch ◽

Tahir Mumtaz Awan ◽

Haider Ali Malik ◽

Tayyba Fatima

Keyword(s):

Social Media ◽

Environmental Concern ◽

Green Marketing ◽

Social Media Marketing ◽

Purchase Behavior ◽

Green Product ◽

Buying Behavior ◽

Green Products ◽

Content Type ◽

Price Consciousness

PurposeBecause of the increasing significance of green marketing and its aspects, it develops a need for examining the impact of all these factors on green product buying behavior. As social media marketing also has an enormous positive impact on green product buying behavior, this study aims to provide a cohesive role of green marketing and social media marketing in determining green purchase behavior.Design/methodology/approachIn this study, data were collected through an online survey by using convenience sampling from 692 respondents, and through structural equation modeling, the hypothesized associations among variables of this study were empirically tested.FindingsThe findings suggest that attitude, eco-labels and green advertising had a significant influence on the decision to purchase green products. The influence of peer groups, behavioral intention and price consciousness was also examined. Peer influence did not moderate the relation between green buying behavior and environmental concern.Originality/valueThe influence of factors like attitudes, price consciousness, behavioral intentions social media marketing, eco-labels, and environmental concern green purchase behavior has not been scrutinized cohesively in the past. The current study used the theory of planned behavior in elucidating green buying behavior.

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Motives of Green Consumption: The Moderating Roles of Perceived Consumer Effectiveness and Price Sensitivity

Archives of Business Research ◽

10.14738/abr.81.7429 ◽

2020 ◽

Vol 8 (1) ◽

pp. 261-277

Author(s):

Zohra Ghali Zinoubi

Keyword(s):

Purchase Intention ◽

Environmental Concern ◽

Purchase Behavior ◽

Price Sensitivity ◽

Green Products ◽

Green Consumption ◽

Mediating Role ◽

Health Consciousness ◽

Perceived Consumer Effectiveness

This paper aims to study a set of motives favoring purchase behavior while testing the mediating role of purchase intention within the context of green consumption. The literature review enabled us to distinguish mostly the following motives: health consciousness, environmental concern and the consumer’s social influence. The moderating roles of perceived consumer effectiveness and price sensitivity are also examined. The findings of a quantitative study involving 480 Tunisian consumers of green products indicate that protecting their health, supporting their environment and expressing their social affiliation are important motives of the consumers’ intention to buy green products. The intensity of these relationships is significantly moderated by the ‘consumer perceived effectiveness’. Thus, for the Tunisian consumer, a purchase intention is not consistent with a purchase behavior. It is indeed affected, in particular, by price sensitivity. The present study provides managerial insights for green marketers to operate in fast growing emerging markets.

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GREEN PURCHASE INTENTION AND BEHAVIOR AMONG MILLENNIAL COFFEE SHOP CUSTOMERS

Dinasti International Journal of Digital Business Management ◽

10.31933/dijdbm.v1i3.244 ◽

2020 ◽

Vol 1 (3) ◽

pp. 409-422

Author(s):

Dietta Driantama Djaelani ◽

Vincentia Paundri Negari ◽

Daniel Cuaca

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Environmental Concern ◽

Data Gathering ◽

Purchase Behavior ◽

Equation Modeling ◽

Green Product ◽

Online Questionnaire ◽

Coffee Shop ◽

And Behavior

The main purpose of this research is to identify the environmental concern, attitude towards the environment and attitude towards the green product to green purchase intention and green purchase intention and behavior of Millennial Coffee Shop customers in Jakarta and Tangerang. Data gathering is done by online questionnaire through google form and given to respondents that usually purchase coffee in coffee shops with ages 18-36 years old. This research is using SEM (Structural Equation Modeling) to analyze the model with Software SmartPLS 2.0 M3 for data processing. Results from this research shows that there are significant influences between attitude towards green product towards green purchase intention and green purchase intention towards green purchase behavior. While environmental concern and attitude towards the environment did not have significant influence towards green purchase intention.

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Pengaruh Pengetahuan, Kepedulian dan Sikap pada Lingkungan Terhadap Minat Pembelian Produk Hijau

10.31227/osf.io/3u2tq ◽

2017 ◽

Author(s):

Ristianawati Dwi Utami

Keyword(s):

Gender Differences ◽

Purchase Intention ◽

Environmental Concern ◽

Purchase Intentions ◽

Environmental Knowledge ◽

Purchase Behavior ◽

Green Products ◽

Affective Factors ◽

Purchasing Intention ◽

Cognitive And Affective Factors

The main issues of this study is how cognitive and affective factors influence green products purchase. The objectives of this study are: (1) examine the influence of environmental knowledge on green purchase intention based on gender differences as a moderating variable, (2) examine the influence of environmental concerns on on green purchase intention based on gender differences as a moderating variable, (3) examine the influence of attitude on green purchase intention based on gender differences as a moderating variable, (4) examine the influence of gender on green purchase intentions. The sample was 200 respondents consisted of 100 students of the Faculty of Business and Information Technology UTY and 100 people from Notoprajan Yogyakarta. The sampling method used purposive sampling and hypothesis testing models used Moderation Regression Analysis (MRA). The results of this study are (1) environmental knowledge does not significantly influence green purchasing intention when moderated by gender with pvalue (0.560)> 0.05, (2) environmental concern does not significantly influence green purchase intentions when moderated by gender with pvalue (0.578)> 0.05, (3) green purchase attitude are not significantly influence green purchase intentions when moderated by gender with pvalue (0.781)> 0.05, (4) gender diferences are not influence green purchase behavior with pvalue (0.628)> 0.05. These results contrast with previous findings Tikka (2000) who explains that men are more likely to have more envormental knowledge compared with woman. The findings also do not support research cby Mohai (1992) and Stern (1992) who found that women are more concerned about the environment than men and Mustafa (2007) which states that women express greater environmental concern than men . But research is supported by the findings of Chen and Chai (2010) that there is no difference between the attitude of male students and female students on the environment and green products.

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The Structural Equation Models Of Environmental Concern and Knowledge To Green Trust and Green Purchase Intention Towards Green Products (Guideliness)

10.31227/osf.io/sqm28 ◽

2018 ◽

Author(s):

rizka zulfikar

Keyword(s):

Structural Equation Model ◽

Purchase Intention ◽

Structural Equation ◽

Goodness Of Fit ◽

Environmental Concern ◽

Equation Model ◽

Environmental Knowledge ◽

Green Product ◽

Green Trust ◽

Fit Index

This research aims to find a structural equation model that can explain the relationship and influence of the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product. This study is a survey research using questionnaires as an instrument. Population and sample used in this study is public of South Kalimantan Province and taken as many as 150 respondents using non-purposivesampling method. The analysis technique used are : the instruments test, the construct validity and reliability test, the suitability of the model based on the goodness of fit index, pathways analysis and the Influence test according to the model of SEM that complies with the goodness of fit index to determine the effect of variable perception value and risk to public trust. The study found that: (1) Structural equation model of the correlation between the environmental concern and Environmental Knowledge to green trust and green purchase intention towards green product are comply with the criteria and standards of goodness of fit index, (2) (3) (4)

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A RELAÇÃO DA PREOCUPAÇÃO AMBIENTAL COM O CONSUMO DE PRODUTOS VERDES NO VAREJO

RACE - Revista de Administração Contabilidade e Economia ◽

10.18593/race.v15i3.9621 ◽

2016 ◽

Vol 15 (3) ◽

pp. 821 ◽

Cited By ~ 1

Author(s):

Sergio Silva Braga Junior ◽

Edgard Monforte Merlo ◽

Dirceu Da Silva

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Quantitative Research ◽

Environmental Concern ◽

Equation Modeling ◽

Purchase Intent ◽

Green Products ◽

Green Consumption ◽

Relationship Of ◽

The Relationship

O objetivo com a presente pesquisa foi avaliar a relação da preocupação ambiental do consumidor com sua efetiva declaração de compra de produtos verdes no varejo. Orientado por uma linha de pesquisa que busca explicar o fato de o comportamento ter como precedente a intenção e não a atitude, foi avaliado se a preocupação dos consumidores com o meio ambiente está sendo convertidas em intenção de compra e posterior declaração de compra. O problema que orientou a pesquisa pode ser expresso pela seguinte questão: a preocupação ambiental está relacionada com a intenção de compra para se tornar compra declarada de produtos verdes no varejo? Para responder a essa questão e atender ao objetivo proposto, foi realizada uma pesquisa de natureza quantitativa por meio de um survey com 1.233 consumidores reais de quatro capitais brasileiras, avaliando-se a percepção que eles possuem de si mesmos e dos outros. A análise de dados foi feita utilizando-se a modelagem de equações estruturais por meio do software SmartPLS 3.0. Os resultados indicam que os consumidores pesquisados não demonstram relacionar diretamente sua preocupação ambiental com a compra declarada de produtos verdes, que revelou ser formada pela intenção de compra. Isso foi observado nas duas condições, quando os consumidores responderam sobre a sua percepção e sobre a dos outros (sociedade).Palavras-chave: Consumo verde. Preocupação ambiental. Varejo. Comportamento do consumidor. The relationship of environmental concern with green products consumer in retail Abstract The purpose with this research was to evaluate the environmental consumer concern with their actual purchase statement for green products in retail. Guided by a line of research that seeks to explain the fact that the behavior has as a precedent the intention and not the attitude was assessed to consumer concern about the environment and these are converted into purchase intent and purchase later statement. The problem oriented research can be expressed by the following question: Environmental concern is related to the purchase intention to become declared purchase of green products at retail? To resolve this matter and meet the proposed objective, a quantitative research through a survey with the 1233 actual consumers of four brazilian capitals assessing his perception as an individual was carried out and as he watches others. Data analysis was performed using the structural equation modeling through SmartPLS 3.0 software. The results indicate that consumers surveyed do not demonstrate directly relate their environmental concerns with the purchase declared for green products, which were shown to be formed by purchase intent. This perception takes place in the two conditions, when they respond on their perception and when they answer about how he observes others (society).Keywords: Green consumption. Environmental concern. Retail. Consumer behavior.

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Green Product Purchase Intention

Jurnal Sekretaris & Administrasi Bisnis (JSAB) ◽

10.31104/jsab.v2i2.68 ◽

2018 ◽

Vol 2 (2) ◽

pp. 60

Author(s):

Aang Muhammad Nur Shidiq ◽

Arry Widodo

Keyword(s):

Purchase Intention ◽

Sampling Method ◽

Green Product ◽

Direct Effects ◽

Green Products ◽

Brand Knowledge ◽

Independent Variables ◽

Production Distribution ◽

Knowledge And Attitude ◽

Environmentally Sound

Green products are environmentally sound products, designed and processed in a way to reduce the effects that may pollute the environment, whether in production, distribution and consumption. This study is conducted to determine the effect of green brand knowledge mediated attitudes toward the green brand and how it affects the intention to buy green products manufactured by Twin Tulipware. The purpose of this research is to know and analyze how the green brand knowledge, how the attitude toward the green brand, how the intention to buy green products, the amount of influence knowledge and green attitude to purchase intention of green products manufactured by Twin Tulipware directly and indirectly. The researchers use three research variables categorised as the independent variables and dependent variable. The research method applied in this study is a quantitative inquiry. Sampling is done by non-probability sampling method with accidental sampling type, with 100 respondents, knowing and using Twin Tulipware product. The data are collected by using questionnaires. The results show that the direct effects of green brand knowledge on the intention to buy green products are 49.5% and indirect influence through the attitude toward the green brand is 21%. Therefore, the total effect of green brand knowledge on the intention to buy green products through the attitude of the green brand is 70.5%. Knowledge and attitude have a R2 (R Square) value of 56.6% of the intention to buy green products.

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An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan

Journal of Economics and Development ◽

10.1108/jed-10-2019-0044 ◽

2019 ◽

Vol 21 (2) ◽

pp. 247-258

Author(s):

Nguyen Thi Tuyet Mai

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Research Effort ◽

Purchase Behavior ◽

Equation Modeling ◽

Green Products ◽

Content Type ◽

Important Relationship ◽

Materialistic Values ◽

The Impact

Purpose The purpose of this paper is to investigate the impact of materialistic values on purchase intention (PI) toward green products among consumers in Vietnam and Taiwan, two Asian countries with different levels of economic development. Design/methodology/approach This research employs the extended theory of planned behavior (TPB) with an integration of materialism. To serve the purpose of this study, two consumer surveys were conducted in Hanoi (Vietnam) and Taipei (Taiwan). The structural equation modeling was employed to test the proposed model and hypotheses. Findings This study examined the impact of some antecedents of green PI among consumers in Vietnam and Taiwan, focusing on the indirect impact of materialistic values (through attitude). All five hypotheses received support from the Vietnam data, confirming the significant impacts of materialistic values (i.e. success and happiness) on attitude, and all three antecedents from the TPB model (i.e. attitude, subjective norms and perceived behavioral control) as positive predictors of green PI. For the Taiwan data, the findings were similar to those from the Vietnam data, except insignificant impact of success value on attitude toward buying green products. Originality/value This research is expected to contribute to the extant literature by enriching the knowledge of the interesting and important relationship between materialistic values and green purchase behavior among consumers in two Asian markets where, to the author’s best understanding, only modest research effort has been given to explore this topic.

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Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products

Sustainability ◽

10.3390/su11154222 ◽

2019 ◽

Vol 11 (15) ◽

pp. 4222 ◽

Cited By ~ 7

Author(s):

Leibao Zhang ◽

Yanli Fan ◽

Wenyu Zhang ◽

Shuai Zhang

Keyword(s):

Theory Of Planned Behavior ◽

Planned Behavior ◽

Indirect Effect ◽

Purchase Intention ◽

Structural Equation ◽

Environmental Concern ◽

Cognitive Factor ◽

Green Products ◽

Green Consumption ◽

Perceived Behavior Control

Sustainable development is a powerful impetus to achieve the coordination between economic advancement and environmental protection. Therefore, the promotion and adoption of green consumption has attracted increasing attention from academics. As an important tool for multivariate data analyses, structural equation modelling has been extensively used in purchase intention for green products. However, most previous research has recognized green products as a general class when studying their purchase intention, which focused little attention on comparing purchase intention for different kinds of green products. This study extends and tests the theory of planned behavior (TPB) and includes another cognitive construct, that is, environmental concern, to explore purchase intention for different kinds of green products. First, the effect of TPB constructs was examined on purchase intention for utilitarian green products and hedonic green products. Second, a cognitive factor, that is, environmental concern, was used to test its different effects on these two kinds of green products. Third, the indirect effect of environmental concern on purchase intention was measured for these two kinds of green products. The study showed that extended TPB constructs, that is, attitude, perceived behavior control, and environmental concern positively and significantly affected purchase intention for both utilitarian green products and hedonic green products, while subjective norm only significantly and positively affected purchase intention for utilitarian green products. Moreover, the cognitive factor, that is, environmental concern, had a higher effect on purchase intention for utilitarian green products than purchase intention for hedonic green products, and it also had a similar indirect effect on both kinds of green products. This study provides an insight to policymakers, entrepreneurs, and marketers into how to increase purchase intention for different kinds of green products.

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