scholarly journals Brand Analysis of Lazada Online Store Consumers in Padang City

2019 ◽  
Author(s):  
Sepris Yonaldi ◽  
Yuni Candra ◽  
edi suandi ◽  
Mairin Yuli susanti
Keyword(s):  
Path Analysis ◽  
Quantitative Approach ◽  
Brand Experience ◽  
Brand Trust ◽  
Online Store ◽  
Purposive Sampling ◽  
Survey Techniques ◽  
The City ◽  
Brand Satisfaction ◽  
Analyze Data

Abstract- This study aims to analyze the influence of brand experience and brand trust on brand satisfaction at Consumer Lazadaonline store in the city of Padang. This study uses a descriptive quantitative approach, and uses purposive sampling to draw data on 100samples as respondents with survey techniques through Google form. To analyze data using path analysis. From the results of the t testand the F test conducted, it was found that brand experience and brand trust partially and simultaneously had a significant effect onbrand satisfaction in the Lazada online store consumer store in Padang City.

scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals ANALYSIS OF THE EFFECT OF BRAND EXPERIENCE ON BRAND LOYALTY THROUGH BRAND SATISFACTION AND BRAND TRUST IN WAKOEL REMPAH RESTAURANT SURABAYA

2020 ◽  
Vol 4 (1) ◽  
pp. 65-83
Author(s):  
Steven Khu ◽  
Sukesi Sukesi
Keyword(s):  
Significant Influence ◽  
Brand Loyalty ◽  
Quantitative Approach ◽  
Brand Experience ◽  
Brand Trust ◽  
Analysis Technique ◽  
Brand Satisfaction

The existence of a brand is considered a business pillar so that it can attract consumers to use the product. The purpose of this study was to analyze brand experience on brand loyalty through brand satisfaction and brand trust in customers of Wakoel Rempah Restaurant, Surabaya.The approach used in this research is a quantitative approach. This type of research is explanatory research. The population and sample used in this study were 125 respondents of Wakoel Rempah Restaurant Surabaya.The analysis technique used in this research is SEM PLS.The results of the analysis in this study prove that Brand Experience has a significant effect on Brand Satisfaction and Brand Trust but not significantly on Brand Loyalty. The analysis also shows that Brand Satisfaction has a significant influence on Brand Loyalty and Brand Trust. Furthermore, Brand Trust has a significant effect on Brand Loyalty. Likewise, it is also proven that Brand Experience has a significant influence on Brand Loyalty through Brand Satisfaction but Brand Experience does not have a significant effect on Brand Loyalty through Brand Trust.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

scholarly journals PERAN PERCEIVED USEFULNESS DALAM MEMEDIASI PENGARUH KEPERCAYAAN TERHADAP MINAT BELI MASYARAKAT DI KOTA DENPASAR

2019 ◽  
Vol 8 (10) ◽  
pp. 6119
Author(s):  
Putu Rico Pradana ◽  
Gede Bayu Rahanatha
Keyword(s):  
Data Analysis ◽  
Path Analysis ◽  
Empirical Evidence ◽  
Perceived Usefulness ◽  
Online Store ◽  
Fashion Products ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
The City

The purpose of this study is to explain and obtain empirical evidence about the effect of trust on perceived usefulness, the effect of trust and perceived usefulness on buying interest. The population in this study is consumers in the city of Denpasar who have an interest in buying fashion products at the online store Zalora. The number of samples used in this study were 110 respondents. The data analysis technique used in this research is Path Analysis. The results showed that trust has a positive and significant effect on perceived usefulness, trust has a positive and significant effect on consumer buying interest, perceived usefulness has a positive and significant effect on consumer buying interest, and perceived usefulness positively and significantly mediates the effect of trust in consumer buying interest. This has the meaning that consumers who already have confidence in Zalora's online store fashion products, then supported by the perception of good benefits for consumers, can increase consumer buying interest in the online site Zalora. Keywords: perceived usefulness, trust, buying interest, online shop, fashion

scholarly journals The Relationship between Self-City Brand Connection, City Brand Experience, and City Brand Ambassadors

2020 ◽  
Vol 12 (3) ◽  
pp. 982
Author(s):  
Eunah Yu ◽  
Junghyun Kim
Keyword(s):  
Brand Experience ◽  
Marketing Environment ◽  
City Brand ◽  
Behavior Intention ◽  
City Population ◽  
Using Data ◽  
Brand Ambassadors ◽  
The Relationship ◽  
The City ◽  
Brand Satisfaction

The city brand experience of residents has emerged as an important topic due to the concentration of the city population and changes in the marketing environment. This study examined the relationship between self-city brand connection, city brand experience, city brand satisfaction, and city brand ambassadorship behavior intention (CBABI) in city residents. An empirical analysis was conducted using data collected through a questionnaire with 328 residents of Seoul and Busan in Korea. The results reveal that self-city brand connection is positively related to city brand experience and city brand satisfaction but is not directly related to CBABI. Next, city brand experience was found to have a significant positive relationship with city brand satisfaction and CBABI, and city brand satisfaction is positively related to CBABI. We also found differences in the effects of city brand satisfaction on CBABI between Seoul and Busan. Although city brand satisfaction had a significant effect on CBABI in both cities, the effect was greater in Busan. This study confirms the effect of citizens’ city brand experiences and identifies the path by which city residents become city brand ambassadors.

scholarly journals PERAN BRAND IMAGE DALAM MEMEDIASI PENGARUH COUNTRY OF ORIGIN TERHADAP NIAT BELI

2018 ◽  
Vol 7 (12) ◽  
pp. 6445
Author(s):  
Gusti Ngurah Gunawan ◽  
I Putu Gde Sukaatmadja
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Country Of Origin ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Consumer Purchase Intention ◽  
Research Findings ◽  
The City

Tujuan penelitian ini adalah untuk menguji peran brand image dalam memediasi pengaruh country of origin terhadap niat beli motor Vespa Piaggio di kota Denpasar. Metode yang digunakan untuk menentukan sampel adalah non-probability berbentuk purposive sampling dengan ukuran sampel sebanyak 120 orang responden. Pengumpulan data dilakukan dengan penyebaran kuesioner secara langsung di Kota Denpasar. Teknik analisis yang digunakan adalah analisis jalur (path analysis) dan uji sobel. Temuan penelitian menunjukkan bahwa terdapat hubungan yang positif dan signifikan antara country of origin terhadap brand image, hubungan yang positif dan singnifikan antara country of origin terhadap niat beli serta brand image mampu memediasi hubungan antara terhadap niat beli konsumen pada motor merek Vespa Piaggio di Kota Denpasar. Hasil tersebut berarti semakin baik citra negara asal merek serta semakin kuat brand image yang tertanam di benak konsumen, akan berpengaruh terhadap niat beli mereka akan suatu produk. Kata kunci: country of origin, brand image, niat beli ABSTRACT The purpose of this study is to test the role of brand image in mediating the influence of country of origin on the intention to buy a motor Vespa Piaggio in the city of Denpasar. The method used to determine the sample is non-probability in the form of purposive sampling with sample size of 120 respondents. Data collection was done by distributing questionnaires directly in Denpasar City. The analysis technique used is path analysis and test of sobel. The research findings show that there is a positive and significant correlation between country of origin to brand image, positive and significant relationship between country of origin to purchase intention and brand image able to mediate relationship between consumer purchase intention on Vespa Piaggio brand motor in Denpasar city. The result means the better the image of the home country of the brand and the stronger the brand image embedded in the minds of consumers, will affect their purchase intention of a product. Keywords: country of origin, brand image, purchase intention  

scholarly journals The Influence Of Brand Experience On Brand Satisfaction, Trust And Attachment In South Africa

2013 ◽  
Vol 12 (10) ◽  
pp. 1303 ◽  
Author(s):  
Richard Chinomona
Keyword(s):  
South Africa ◽  
Brand Management ◽  
Future Research ◽  
Brand Experience ◽  
Brand Trust ◽  
Data Set ◽  
Brand Attachment ◽  
Managerial Implications ◽  
African Context ◽  
Brand Satisfaction

This study examines the influence of consumer brand experience on their brand satisfaction, brand trust and brand attachment in an African context. Five hypotheses are posited and in order to empirically test them, a sample data set of 151 was collected from Gauteng Province of South Africa. The results indicate that brand experience positively influences brand satisfaction, brand trust and brand attachment in a significant way. Drawing from the studys findings, managerial implications are discussed and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of brand management literature in Africa - a context that is often most neglected by some researchers in developing countries.

scholarly journals Pengaruh Brand Satisfaction, Brand Trust, dan Brand Experience Terhadap Brand Loyalty Kompas Digital

2020 ◽  
Vol 4 (1) ◽  
pp. 60
Author(s):  
Ignatius Aditya Dan Miharni Tjokrosaputro
Keyword(s):  
Data Analysis ◽  
Brand Loyalty ◽  
Quantitative Method ◽  
Positive Impact ◽  
Regression Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Brand Satisfaction

This research was conducted in order to assess the effect of brand satisfaction, brand trust, and brand experience to brand loyalty of Kompas digital. The research implemented quantitative method, in which questionnaire were distributed to a total of 150 respondents, thus enabling the data to be analyzed. Data were collected from respondents in Jakarta regions. Data were analyzed by SPSS version 21.00 for windows using multiple linier regression method. After conducting data analysis, it was revealed that brand satisfaction and brand experience individually have a positive impact on brand loyalty. Meanwhile brand trust doesn’t have a positive impact toward brand loyalty. But all three variables simultaneously have a significant effect toward brand loyalty.

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