scholarly journals PERAN BRAND TRUST MEMEDIASI PENGARUH BRAND IMAGE TERHADAP BRAND LOYALTY

2019 ◽  
Vol 8 (7) ◽  
pp. 4328
Author(s):  
I Wayan Govinda Gotama Putra Putra ◽  
Eka Sulistyawati
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Trust ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Image Variables ◽  
Positive Effect ◽  
Analyze Data

This research was conducted with the aim of measuring and testing the effect of brand image on brand loyalty with brand trust as a mediator. One hundred badminton players using Shuttlecock Pastra were used as samples, the method used was purposive sampling. The study was conducted in Denpasar City and distributed questionnaires to prospective respondents as many as 100 people selected through a purposive sampling technique. Path analysis techniques and sobel tests are used to analyze data. After investigating, it was found that brand image variables had a positive and significant effect on brand trust variables, brand image variables had a positive and significant effect on brand loyalty variables, brand trust variables had a positive effect that was also significant for brand loyalty variables and brand trust variables were able to mediate the influence of brand image on brand loyalty shuttlecock Pastra. Keywords: brand image, shutllecock, brand trust, Pastra, brand loyalty

scholarly journals Impacts the Brand of Experience and Brand Image on Brand Loyalty: Mediators Brand of Trust

2020 ◽  
Vol 9 (2) ◽  
pp. 140-151
Author(s):  
Annisa Marliawati ◽  
Dwi Cahyaningdyah
Keyword(s):  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Probability Method ◽  
Brand Experience ◽  
Brand Trust ◽  
Positive Effect

This study is to examine the effect of brand experience and brand image on brand loyalty through brand trust. The population of this study is Ijjah_Collection customer via Shopee in Indonesia. The sample of this study consisted of 116 respondents using non-probability method. The method of collecting the data used questionnaire roomates then Analyzed using path analysis with IBM SPSS Statistics 22 program. The results of this study Showed: (1) brand experience has a positive and significant effect on brand loyalty, (2) brand image has a positive effect, but is not significant on brand loyalty, (3) brand experience has a positive effect and signficant on brand loyalty through brand trust, (4) brand image has a positive and significant effect on brand loyalty through brand trust, (5) brand trust has a positive and significant effect on brand loyalty.

scholarly journals PERAN CITRA MEREK MEMEDIASI PENGARUH E-WOM TERHADAP NIAT BELI (Studi Kasus pada Maskapai Penerbangan AirAsia di Kota Denpasar)

2019 ◽  
Vol 8 (7) ◽  
pp. 4268
Author(s):  
Ni Putu Ayu Kartika Kurnia Putri ◽  
Tjokorda Gde Raka Sukawati
Keyword(s):  
Path Analysis ◽  
Purchase Intention ◽  
Brand Image ◽  
Purchase Intentions ◽  
Significant Positive Effect ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The City ◽  
Positive Effect

The purpose of this study was to explain the effect of e-WOM on brand image, e-WOM on purchase intention, brand image on purchase intention, and the role of brand image in mediating the influence of e-WOM on purchase intention. This research was conducted on consumers who intend to use the services of AirAsia airlines domiciled in the city of Denpasar. The number of samples of this study were 110 respondents using purposive sampling. The data were collected by distributing questionnaires using a Likert scale to measure 11 indicators. The analysis techniques used in this study are path analysis (path analysis), sobel test, and VAF test. The results of this study indicate that the e-WOM variable has a positive and significant effect on brand image. This study also found that each e-WOM variable and brand image had a significant positive effect on purchase intention. In addition, the brand image variable is also able to mediate the influence of e-WOM on purchase intentions partially. Keywords: brand image, e-WOM, and purchase intention. Keywords: brand image, e-WOM, and purchase intention

scholarly journals Keputusan Pembelian Dipengaruhi oleh Kesadaran, Kualitas, Asosiasi dan Loyalitas Merek Melalui Kepercayaan Merek Kamera Sony Pada Komunitas Fotografi di Malang

IQTISHODUNA ◽  
2020 ◽  
Vol 16 (2) ◽  
pp. 131-146
Author(s):  
Tri Sugiarti Ramadhan ◽  
Eka Farida
Keyword(s):  
Path Analysis ◽  
Causal Relationship ◽  
Brand Loyalty ◽  
Sampling Technique ◽  
Total Sample ◽  
Brand Awareness ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Single Lens

The purpose of this study was to determine and analyze purchasing decisions that are influenced by brand awareness, quality, association, and loyalty through brand trust. This type of research is a causal relationship with an explanatory character. The population in this research is the photography community DSLR (Digital Single Lens Reflex) camera users in Malang, East Java, totaling 190 respondents. The sampling technique used in this study was purposive sampling technique with a total sample of 66 respondents. The analysis used is path analysis, and the results show that purchasing decisions are influenced by brand awareness, quality, association, and loyalty through brand trust. The results showed that purchasing decisions are influenced by awareness, quality, association, and brand loyalty through brand trust.

scholarly journals PENGARUH CITRA MEREK DAN KEPERCAYAAN MEREK TERHADAP KEPUASAN PELANGGAN SERTA DAMPAKNYA TERHADAP LOYALITAS MEREK SEPEDA MOTOR MEREK HONDA

2015 ◽  
Vol 1 (3) ◽  
pp. 319-332
Author(s):  
Nurfadila Nurfadila ◽  
Maskuri Sutomo ◽  
Asriadi Asriadi
Keyword(s):  
Data Analysis ◽  
Customer Satisfaction ◽  
Path Analysis ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Trust ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Data Analysis Method

Independent  variables  used  in  this  study  are  brand  image  and  brand  trust,  while  the  dependent variable  is  customer  satisfaction  and  brand  loyalty.  The  type  of  research  used  in  this  research  is descriptive causal method. Samples used in this study were as many as 97 respondents with the form of  sampling  using  techniques  Purposive  Sampling  and  Accidental  Sampling.  Data  analysis  method used in this research is path analysis method. Result of research indicate that brand image influence to  customer satisfaction,  brand  trust  influence  to  customer  satisfaction,  brand  image does  not influence to brand loyalty, brand trust influence to brand loyalty and customer satisfaction influence to brand loyalty. Variabel  independen  yang  digunakan  dalam  penelitian  ini  adalah  citra  merek  dan kepercayaan  merek,  sedangkan  variabel  dependen  adalah  kepuasan  pelanggan  dan  loyalitas merek. Jenis penelitian yang digunakan dalam penelitian ini adalah metode deskriptif kausal. Sampel  yang  digunakan  pada  penelitian  ini  yaitu  sebanyak  97  responden  dengan  bentuk pengambilan  sampel  menggunakan  teknik Purposive  Sampling dan Accidental  Sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode path analysis. Hasil penelitian  menunjukkan  bahwa  citra  merek  berpengaruh  terhadap  kepuasan  pelanggan, kepercayaan merek berpengaruh terhadap kepuasan pelanggan, citra merek tidak berpengaruh terhadap  loyalitas  merek,  kepercayaan  merek  berpengaruh  terhadap  loyalitas  merek  dan kepuasan pelanggan berpengaruh terhadap loyalitas merek.

scholarly journals PENGARUH IDENTITAS MEREK, CITRA MEREK, DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA RUMAH MAKAN WAROENG SPESIAL SAMBAL “WAROENG SS” CABANG PASAR LAMA KOTA TANGERANG

2020 ◽  
Vol 24 (2) ◽  
pp. 40-48
Author(s):  
Oktaviasari . ◽  
Hadi Suharno ◽  
Umi Kulsum
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Brand Identity ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Brand Trust ◽  
Significant Positive Effect ◽  
Multiple Correlation Analysis ◽  
Positive Effect

This research was done to analyze the effect of variable (X1) brand identity to the variable (Y) that is brand loyalty, the influence of variables (X2) is the brand image to variable (Y) that is brand loyalty, the influence of variables (X3) is brand trust the to variable (Y) that is brand loyalty,and the effect of variable (X1) which is variable brand identity , variable (X2) is the brand imageand variabel (X3) is the brand trustsimultaneously to variable (Y) brand loyalty. This research was conducted using a survey method. The population in this study is that consumers Rumah Makan Waroeng Spesial Sambal Waroeng SS Cabang Pasar Lama Kota Tangerang. Sampling with 100 respondents conducted by incidental sampling technique. While the analysis is done is done with the data, the classic assumption test hypothesis testing, validity, reliability, multiple regression analysis, multiple correlation analysis, and analysis of the coefficient of determination (R ²). Based on data analysis performed in this study, it can be concluded that the variable (X1) quality of service and significant positive effect on the variable (Y) is 38% of customer retention. Variable (X2) is the brand image and significant is not positive effect on the variable (Y) is 36% of brand loyalty,Variable (X3) is the brand trust and significant positive effect on the variable (Y) is 56% of brand loyalty. F-count value is greater than the value of 12,382 F-table is 3.09. So Ho rejected and Ha accepted. The rest was influenced by other variables not examined in this study.

scholarly journals CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Nurul Laela Sakinah ◽  
Dadang Suhardi
Keyword(s):  
Brand Loyalty ◽  
Brand Image ◽  
Sampling Technique ◽  
Positive Influence ◽  
Measurement Scale ◽  
Research Use ◽  
Brand Trust ◽  
Analysis Method ◽  
Validity And Reliability ◽  
The Social

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The��� purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards� brand loyalty ; brand trust has positive influence and significant towards� brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty.�Keywords: Brand Image, Brand Trust, Brand Loyalty

scholarly journals Keputusan Pembelian Ulang Ditinjau Dari Citra Merek, Media Iklan, dan Brand Trust Pada Produk Imboost Di Surakarta

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Mahartiwi Kusuma Wardhani ◽  
Sudarwati Sudarwati ◽  
Ida Aryati Diyah PW
Keyword(s):  
Infinite Number ◽  
Brand Image ◽  
Sampling Technique ◽  
Primary Data ◽  
Brand Trust ◽  
Purposive Sampling

This study aims to examine the effect of Brand Image, Advertising Media, and Brand Trust on repurchase decisions. The population in this study is an infinite number of consumers in Surakarta. The sampling technique in this study used purposive sampling which resulted in a sample of 100 respondents. The data used in this study are primary data collected by filling out questionnaires. The results of this study indicate that Brand Image has a positive and significant effect on repurchase decisions, Advertising Media has a positive and significant effect on repurchase decisions, and Brand Trust has a positive and significant effect on repurchase decisions. Keywords: Brand Image, Advertising Media, and Brand Trust

scholarly journals PENGARUH KOMPETENSI DAN BUDAYA ORGANISASI PADA KINERJA PENYUSUN LAPORAN KEUANGAN SATUAN KERJA MELALUI KOMITMEN ORGANISASI

2017 ◽  
pp. 2789
Author(s):  
Veryanto Adi Prakoso ◽  
Ni Made Dwi Ratnadi ◽  
IGAM Asri Dwija Putri
Keyword(s):  
Organizational Culture ◽  
Organizational Commitment ◽  
Path Analysis ◽  
Empirical Evidence ◽  
Sampling Technique ◽  
Questionnaire Data ◽  
Work Unit ◽  
Purposive Sampling ◽  
Positive Effect

This study aims to obtain empirical evidence of the influence of competence, organizational culture on performance of the financial report's authors work unit ministry/institutions through organizational commitment. The research was conducted at the working unit ministries / agencies in the area of ??payment KPPN Denpasar. Samples used as many as 144 respondents using purposive sampling technique. Data is collected using a questionnaire. Data were analyzed using Path Analysis. The results of this study indicate that competence of a positive effect on the performance of financial report's authors, organizational culture of positive effect on performance financial report's authors, organizational commitment of a positive effect on the performance of financial report's authors, competency of positive effect on organizational commitment of financial report's authors, organizational culture had no effect on organizational commitment of financial report's authors, competence of positive effect on the performance of the financial report's authors through organizational commitment and organizational culture of positive effect on the performance of the financial report's authors through organizational commitment.

scholarly journals PERAN SHOPPING EMOTION DALAM MEMEDIASI PENGARUH ATMOSFER RITEL DAN PROMOSI TERHADAP IMPULSE BUYING

2019 ◽  
Vol 8 (6) ◽  
pp. 3873
Author(s):  
Ni Putu Krisna Diah Rani ◽  
Ni Made Purnami
Keyword(s):  
Path Analysis ◽  
Sampling Method ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
The Relationship ◽  
Positive Effect

The purpose of this study was to explain the influence of the retail atmosphere, and the promotion of emotions, to explain the influence of the retail atmosphere, promotion, and emotions on impulse buying, to explain the role of emotions as mediating the relationship between the retail atmosphere and promotion of impulse buying at Hypermart Mall Bali consumers. Galeria. The population in this study were all consumers who had shopped at Hypermart Mall Bali Galeria and had done Impulse Buying. The sampling method used was purposive sampling. The samples selected in this study were 108 respondents. Data were analyzed using path analysis techniques. Based on the results of the study shows that the retail atmosphere, and promotion has a positive effect on emotions. Retail atmosphere, promotion, and emotions have a positive effect on impulse buying. Emotions mediate the relationship between the retail atmosphere and promotion of impulse buying on Hypermart Mall Bali Galeria consumers. Keywords: retail atmosphere, promotion, emotion, impulse buying

scholarly journals BEBAN KERJA BERPENGARUH TERHADAP BURNOUT DENGAN VARIABEL WORK FAMILY CONFLICT SEBAGAI PEMEDIASI

2020 ◽  
Vol 9 (2) ◽  
pp. 597
Author(s):  
I Made Agus Putra Wijaya ◽  
I Made Artha Wibawa
Keyword(s):  
Path Analysis ◽  
Family Conflict ◽  
Sampling Method ◽  
Work Family Conflict ◽  
Purposive Sampling ◽  
Analysis Techniques ◽  
Female Employees ◽  
Work Family ◽  
Positive Effect

The purpose of this study was to examine the effect of workload on burnout with work family conflict as a mediating variable on female employees at PT Bank BRI Denpasar Gajah Mada. In this study the determination of samples using Slovin formula with purposive sampling method, the sample used was female employees as many as 61 respondents, through path analysis techniques (path analysis). Based on the results of the analysis it can be seen that the workload has a positive and significant effect on burnout on female employees at PT Bank BRI Denpasar Gajah Mada. Workload has a positive and significant effect on work family conflict on female employees at PT Bank BRI Denpasar Gajah Mada. Work family conflict has a positive and significant effect on burnout in female employees at PT Bank BRI Denpasar Gajah Mada. Work family conflict mediates the positive effect of workload on burnout on female employees at PT Bank BRI Denpasar Gajah Mada. Keywords: workload, burnout, work family conflict

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