scholarly journals Prospecting the use of reaction times, response force and partial response force to estimate consumers’ willingness-to-pay.

2020 ◽  
Author(s):  
Jasper Dezwaef ◽  
Wouter Dossche ◽  
Emiel Cracco ◽  
Jelle Demanet ◽  
Timothy Desmet ◽  
...  
Keyword(s):  
Reaction Time ◽  
Willingness To Pay ◽  
Cognitive Processes ◽  
Time Pressure ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Response Force ◽  
Product Price ◽  
Future Studies ◽  
Dependent Variables

The present study employed an explicit reaction time task but measured several underlying cognitive processes in an attempt to provide implicit estimates of consumers’ willingness-to-pay (WTP). Participants were asked to evaluate product-price combinations as cheap or expensive. The prices of the products ranged from very cheap to very expensive. Crucially, participants had to complete the task under time pressure while the dependent variables of interest could not be influenced deliberately. This is because we explored whether the magnitude of the price stimulus interfered with the reaction times (RTs), response force (RF) and partial responses (PRs). The results of our study demonstrated that both RTs and RF are influenced by the magnitude of the price and it is postulated that these dependent measures indeed have the potential to investigate consumers’ WTP. Future studies need to further investigate the possibilities of these implicit variables and validate eventual estimates.

Impending Electrical Shock Can Affect Response Force in a Simple Reaction Task

1994 ◽  
Vol 79 (2) ◽  
pp. 995-1002 ◽  
Author(s):  
Piotr Jaśkowski ◽  
Marek Wróblewski ◽  
Dorota Hojan-Jezierska
Keyword(s):  
Reaction Time ◽  
Simple Reaction Time ◽  
Visual Stimuli ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Response Force ◽  
Simple Reaction Time Task ◽  
Electrical Shock ◽  
Simple Reaction ◽  
Reaction Task

For 20 subjects reaction times and force of response were measured on a simple reaction time task to visual stimuli while activation was manipulated by occasionally delivering a noninformative electrical shock. In blocks in which shocks were delivered, forces of response were larger than those in control blocks without shocks. The results are discussed in terms of Sanders' mode! of stress.

Modeling Within-Person Variance in Reaction Time Data of Older Adults

GeroPsych ◽  
2011 ◽  
Vol 24 (4) ◽  
pp. 169-176 ◽  
Author(s):  
Philippe Rast ◽  
Daniel Zimprich
Keyword(s):  
Reaction Time ◽  
Cognitive Aging ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Reaction Time Data ◽  
Scale Model ◽  
Time Data ◽  
Time Task ◽  
The Mean ◽  
Second Wave

In order to model within-person (WP) variance in a reaction time task, we applied a mixed location scale model using 335 participants from the second wave of the Zurich Longitudinal Study on Cognitive Aging. The age of the respondents and the performance in another reaction time task were used to explain individual differences in the WP variance. To account for larger variances due to slower reaction times, we also used the average of the predicted individual reaction time (RT) as a predictor for the WP variability. Here, the WP variability was a function of the mean. At the same time, older participants were more variable and those with better performance in another RT task were more consistent in their responses.

scholarly journals Manipulations of the Response-Stimulus Intervals as a Factor Inducing Controlled Amount of Reaction Time Intra-Individual Variability

2021 ◽  
Vol 11 (5) ◽  
pp. 669
Author(s):  
Paweł Krukow ◽  
Małgorzata Plechawska-Wójcik ◽  
Arkadiusz Podkowiński
Keyword(s):  
Reaction Time ◽  
Simple Reaction Time ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Assessment Method ◽  
Individual Variability ◽  
Simple Reaction Time Task ◽  
Stimulus Interval ◽  
Simple Reaction ◽  
Response Stimulus

Aggrandized fluctuations in the series of reaction times (RTs) are a very sensitive marker of neurocognitive disorders present in neuropsychiatric populations, pathological ageing and in patients with acquired brain injury. Even though it was documented that processing inconsistency founds a background of higher-order cognitive functions disturbances, there is a vast heterogeneity regarding types of task used to compute RT-related variability, which impedes determining the relationship between elementary and more complex cognitive processes. Considering the above, our goal was to develop a relatively new assessment method based on a simple reaction time paradigm, conducive to eliciting a controlled range of intra-individual variability. It was hypothesized that performance variability might be induced by manipulation of response-stimulus interval’s length and regularity. In order to verify this hypothesis, a group of 107 healthy students was tested using a series of digitalized tasks and their results were analyzed using parametric and ex-Gaussian statistics of RTs distributional markers. In general, these analyses proved that intra-individual variability might be evoked by a given type of response-stimulus interval manipulation even when it is applied to the simple reaction time task. Collected outcomes were discussed with reference to neuroscientific concepts of attentional resources and functional neural networks.

scholarly journals Lateralization of attention in adults with ADHD: Evidence of pseudoneglect

2020 ◽  
Vol 63 (1) ◽  
Author(s):  
Bartosz Helfer ◽  
Stefanos Maltezos ◽  
Elizabeth Liddle ◽  
Jonna Kuntsi ◽  
Philip Asherson
Keyword(s):  
Reaction Time ◽  
Visual Field ◽  
Reaction Times ◽  
Study Participant ◽  
Reaction Time Task ◽  
Right Visual Field ◽  
Time Variability ◽  
Incentive Condition ◽  
Reaction Time Variability ◽  
The Right

Abstract Background. We investigated whether adults with attention-deficit/hyperactivity disorder (ADHD) show pseudoneglect—preferential allocation of attention to the left visual field (LVF) and a resulting slowing of mean reaction times (MRTs) in the right visual field (RVF), characteristic of neurotypical (NT) individuals —and whether lateralization of attention is modulated by presentation speed and incentives. Method. Fast Task, a four-choice reaction-time task where stimuli were presented in LVF or RVF, was used to investigate differences in MRT and reaction time variability (RTV) in adults with ADHD (n = 43) and NT adults (n = 46) between a slow/no-incentive and fast/incentive condition. In the lateralization analyses, pseudoneglect was assessed based on MRT, which was calculated separately for the LVF and RVF for each condition and each study participant. Results. Adults with ADHD had overall slower MRT and increased RTV relative to NT. MRT and RTV improved under the fast/incentive condition. Both groups showed RVF-slowing with no between-group or between-conditions differences in RVF-slowing. Conclusion. Adults with ADHD exhibited pseudoneglect, a NT pattern of lateralization of attention, which was not attenuated by presentation speed and incentives.

Reaction Speed as a Function of Stimulus Intensity in Normals and Retardates

1965 ◽  
Vol 20 (2) ◽  
pp. 649-652 ◽  
Author(s):  
Alfred A. Baumeister ◽  
William F. Hawkins ◽  
George Kellas
Keyword(s):  
Reaction Time ◽  
Stimulus Intensity ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Time Task ◽  
Motor Set ◽  
Reaction Speed

The reaction times of retardates and normals were compared as a function of intensity of the reaction signal. Three intensity levels of a 1000-cycle tone were used: 5, 15, and 25 db above threshold. Each S was presented all tones in a completely counterbalanced order. The results revealed that both intelligence groups reacted faster with each increase in intensity of the signal. Since no significant interactions emerged, it cannot be concluded that the groups benefited differentially from increases in intensity of reaction signal. It is suggested that retardates may have a sensory set whereas normals have a motor set in the reaction time task.

Effects of Uncertainties of Time and Occurrence on Reaction Time of Mentally Handicapped Students

1981 ◽  
Vol 53 (2) ◽  
pp. 355-360 ◽  
Author(s):  
Paul R. Surburg
Keyword(s):  
Reaction Time ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Mentally Handicapped ◽  
Treatment Groups ◽  
Time Task

The purpose of this study was to determine the effects of uncertainties of time and occurrence on reaction time of mildly handicapped students. 33 students were randomly assigned to the following treatment groups: no catch-trials, 10% catch-trials, and 20% catch-trials. Randomly varied foreperiods of 1.5, 3.0, and 4.5 sec. were used in a reaction time task. The role of catch-trials varied over four days of testing. Reaction times following 3.0- and 4.5-sec. were significantly faster than measurements following a 1.5-sec. foreperiod.

Cardiac Cycle Phase and Movement and Reaction Times

1976 ◽  
Vol 42 (3) ◽  
pp. 767-770 ◽  
Author(s):  
Matti J. Saari ◽  
Bruce A. Pappas
Keyword(s):  
Reaction Time ◽  
Cardiac Cycle ◽  
Visual Stimuli ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Stimulus Presentation ◽  
Stimulus Onset ◽  
Cycle Phase ◽  
Second Phase ◽  
Time Task

The EKG was recorded while Ss differentially responded to auditory or visual stimuli in a reaction time task. The EKG record was analyzed by dividing each R-R interval encompassing a stimulus presentation into 9 equal phases. Reaction times were determined as a function of the phase encompassing stimulus onset while movement times were determined for the phase in which the response was initiated. Only reaction time significantly varied with cardiac cycle, with reactions during the second phase being slower than later phases.

Reaction Time and Effect of Ritalin on Children with Learning Problems

1973 ◽  
Vol 36 (1) ◽  
pp. 75-82 ◽  
Author(s):  
Carl Spring ◽  
Lawrence Greenberg ◽  
Jimmy Scott ◽  
John Hopwood
Keyword(s):  
Reaction Time ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Learning Problems ◽  
Poor Readers ◽  
School Age ◽  
Visual Reaction Time ◽  
Elementary School Age ◽  
Visual Reaction ◽  
Reading And Spelling

In Exp. I, 22 poor readers and 22 normal readers of elementary-school age were matched on age, IQ, and sex and tested with a visual reaction-time task requiring same-different judgments. On initial trials poor readers were slower than normal readers. In addition, the performance of poor readers deteriorated faster than that of normal readers as testing progressed. In Exp. II, 20 hyperactive boys taking methylphenidate medication, 19 hyperactive boys whose medication was temporarily discontinued, and 19 normal boys were tested. Reaction time on early trials was not significantly different for boys in the on-medication and off-medication groups; however, both hyperactive groups were slower than the normal group. As testing progressed, reaction times of normal boys and boys taking medication remained fairly stable, while the performance of hyperactive boys not taking medication declined. The significance of these results to reading and spelling is discussed.

scholarly journals Learning to search. The importance of eye movements in the decrease of response times during a visual choice reaction time task

2016 ◽  
Vol 9 (5) ◽  
Author(s):  
Aleksandra Kroll ◽  
Monika Mak ◽  
Jerzy Samochowiec
Keyword(s):  
Eye Movements ◽  
Reaction Time ◽  
Choice Reaction Time ◽  
Visual Target ◽  
Response Times ◽  
Reaction Times ◽  
Reaction Time Task ◽  
Visual Tasks ◽  
Target Searching

Reaction times are often used as an indicator of the efficiency of the processes in thecentral nervous system. While extensive research has been conducted on the possibleresponse time correlates, the role of eye movements in visual tasks is yet unclear. Here wereport data to support the role of eye movements during visual choice reaction time training.Participant performance, reaction times, and total session duration improved. Eyemovementsshowed expected changes in saccade amplitude and resulted in improvementin visual target searching.

scholarly journals Metaphors’ effect on off-line cognition: A preliminary study based on a reaction time task

2021 ◽  
Vol 4 (11) ◽  
pp. 139-146
Author(s):  
Fatemeh Shafiei ◽  
Habibollah Ghassemzadeh
Keyword(s):  
Reaction Time ◽  
Cognitive Processes ◽  
Conceptual Metaphor ◽  
Reaction Time Task ◽  
Semantic Networks ◽  
Time Task ◽  
A Value ◽  
Preliminary Study ◽  
The One ◽  
The Mind

The modality of apprehension and processing of metaphorical expressions in comparison with non-metaphorical ones has hitherto captivated numerous researchers in manifold fields of study, such as linguistics, psychology, and cognitive sciences. More specially, metaphors used in a one-sentence paragraph have been the subjects of many studies. However, cognitive functions of structural metaphors haven’t been entirely noteworthy in contrast with non-metaphorical expressions employed in textual context. In this study, the interrelationship between memory and conceptual metaphor in significant cognitive processes has been examined in a textual context. In this respect, the hypothesis, that conceptual metaphor as a value can assist with the recognition and recollection process and incorporate the quintessence of our cerebrations, has been put to test. To evaluate this assumption, the reaction time task is used. Each testable case has been subjected to analysis within two analogous contexts, in a metaphorical and non-metaphorical manner. Afterwards, terms were displayed, and the subjects needed to determine as swiftly as possible whether these vocabularies were exemplified or not. The results indicated that the terms pertaining to the schema and other terms included in metaphorical context would be processed faster than the one with non-metaphorical context. With regard to the obtained data, it seems that the conceptual metaphor generates semantic networks in the mind which will be more accessible to memory upon information retrieval.

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