scholarly journals Digital public relations through the lens of affordances: A conceptual update of the "ease of interface" dialogic principle

Author(s):  
Alvin Zhou ◽  
Sifan Xu

Connecting the affordance framework in computer-mediated communication to public relations theories, this conceptual paper proposes an affordance perspective on dialogic communication and digital public relations in general. We argue that the enactment of dialogue on digital platforms requires certain combinations of media affordances, and that affordance theory provides a more systematic, holistic, and theoretical framework to investigate digital public relations practice. Additionally, we question the relevance of the fifth dialogic principle --- ``ease of interface'' --- in the Web 2.0 and Web 3.0 era, and propose ``favorable affordances'' as a conceptual update to re-imagine dialogic principles on social media, answering the call of Sommerfeldt & Yang (2018). We recommend using affordance theory to rephrase heated discussions on the tension between digital media and dialogic communication, to improve the relevance of dialogic theory for the digital age, and to re-examine relevant concepts in digital public relations.

2017 ◽  
Vol 10 (2) ◽  
pp. 173-203 ◽  
Author(s):  
Heike Baeskow

The increasing influence of the digital media affects not only the behaviour of Internet users, but also calls for constant lexical innovation. Since most of the IT-related vocabulary originated in English, it is a particular challenge to examine how individual lexical items from this domain are processed as loan words in a receptor language. In this article it will be shown that there is a tendency in present-day German to form verbs denoting the use of online services by means of analogy (e.g. googeln > facebooken, youtuben, whatsappen) and that these verbs already participate in native derivational processes. Significantly, web-based searches performed for this study revealed that they occur in the context of the German inseparable prefixes er-, be-, ent-, ver- and zer- at least in computer-mediated communication. Given this behaviour on the one hand and the restricted use on the other, it is assumed here that these hybrid formations are pragmatically motivated. In particular, they allow Internet users to differentiate between real-world activities and corresponding activities simulated in the virtual world. Moreover, it will be argued that the prefixed verbal anglicisms activate slots in the paradigms of the grammaticalized prefixes, where they are paradigmatically related to genuinely native neighbours (e.g. ergoogeln, erfragen, erarbeiten). In the course of the discussion, the analyses will be extended to include borrowed verbs like chatten, liken, or followen, which are also compatible with the prefixes under consideration.


MEDIASI ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 54-62
Author(s):  
Tika Yulianti

The presence of new media (new media) based on Computer Mediated Communication (CMC) that relies on Internet connection is undeniable to change social order in the community. Thus, the existence of the conventional media became a question in the middle of the new media was presented in the social order. Based on Nielsen study in 2018, Indonesian consumers now spend an average of 5 hours every day consuming content, either through conventional media or the Internet. The research also shows that the TV viewing duration is still the highest, which is an average of 4 hours and 53 minutes per day, the duration of accessing the Internet is the second highest which is an average of 3 hours 14 minutes per day; followed by listening to Radio (2 hours 11 minutes), reading the newspaper (31 minutes) and reading the magazine (24 minutes). Beside that, the increase in Internet consumption makes dual-screen habits between digital media and conventional media becomes something common. There are at least 50 percent duplication between TV and Digital, 62 percent duplication on Radio vs Digital, while the print and Digital Media duplication reaches 72 percent. Based on the description, the convergence becomes one of the keys on mass media existence in the present era. 


2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Terry Flew ◽  
Yuan Jiang

What has been referred to as the crisis of trust in social institutions has deep connections with communications, whether it be declining trust in news media and journalism, debates about the power of digital platforms and trust in online environments, questions surrounding media effects, the rise of political populism, or how trust or mistrust shapes interpersonal and intergroup communication. At the same time, trust in communications research has something of a “hidden history” when compared to disciplines such as philosophy, sociology, political science, and economics. Through a systematic literature review of uses of the concept of trust in six journals published by the International Communication Association—Journal of Communication; Communication Theory; Journal of Computer-Mediated Communication; Human Communication Research; Communication, Culture & Critique; and Annals of the International Communication Association (formerly Communication Yearbook)—this article undertakes a chronological and thematic analysis of how research into trust has evolved among communication researchers from the 1950s to 2020. It concludes with a discussion of the distinctive contributions of communications as a scholarly field to trust studies more broadly.


2021 ◽  
Vol 5 (2) ◽  
pp. 137-153
Author(s):  
Andrea Amorita Tulung ◽  
Sri ulya Suskarwati ◽  
Virgin Cansa Abinta

Since the spread of Covid-19 and declared a pandemic in Indonesia, the Government has provided various communication media as channels of information for the public. Instagram @kemenkominfo is an official account managed by the Ministry of Communications and Informatics (Kemenkominfo), which is one of the information centers about Covid-19 in Indonesia and is a new medium for it's Government Public Relations (GPR) during the Pandemic. This study aims to understand the concept of GPR Kemenkominfo through Instagram, by referring to the theory of Computer Mediated Communication (CMC) to understand the virtual communication process between government and public. A qualitative descriptive approach with a case study method is used by researcher to achieve research objectives. The results of the study is understanding of the range, speed, and amount of information on  @kemenkominfo to provide knowledge and information according to public needs. Through Instagram, it provides understanding and direction regarding Covid-19 to public, as well as providing information dissemination services through an official account managed by Public Relations of the Ministry of Communications and Informatics. As a communicator and mediator in the spread of Covid-19 in Indonesia is the application of GPR concept during a pandemic. The Ministry of Communications and Informatics builds a conducive communication with the Indonesian people through the official Instagram account @kemenkominfo.   Keyword:Government Public Relations, Instagram, Kemenkominfo, Computer Mediated Communication


Author(s):  
Noel Fitzpatrick ◽  
Roisin Donnelly

This chapter explores a sociolinguistic approach to computer-mediated communication (CMC), by examining how higher education teachers use digital media to manage interpersonal interaction in their online courses, form impressions, shape and maintain relationships with their students. Previous studies have often focused on the differences between online and offline interactions, though contemporary research is moving towards the view that CMC should be studied as an embedded linguistic form in everyday life.The study of language in these contexts is typically based on text-based forms of CMC, (often referred to as computer-mediated discourse analysis). Within this, focus in the chapter is on the devising and implementation of pragmatic linguistics of online interactions; at a high level this refers to meaning-making, shared belief systems and intercultural differences; at a specific level this includes issues such as turn-taking and the sequential analysis and organisation of virtual ‘interlocution’.


Author(s):  
Desy Septiyani ◽  
Yunita Sari

This study aims: to determine the implementation of cyber Public Relations Wantiknas in strengthening the organization's image, and to determine the role and function of optimal cyber Public Relations management. The theory used is communication management theory Public Relations, Cyber Public Relations, two-way symmetrical communication, computer mediated communication theory, and image theory. The research method used is a case study. The results of the study show that WANTIKNAS has not implemented PR's management optimally which has an impact on the lack of management of cyber public relations, besides that limited human resources and not positioned in a strategic role in WANTIKNAS's internal become obstacles to the implementation of PR's activities in the delivery of information.


Author(s):  
Mengdi Wang ◽  
Ciaran Bauer ◽  
Ann Devitt

Ireland’s new strategy for foreign language education, Languages Connect, identifies the establishment of Mandarin Chinese as a curricular language as a key goal for the coming years. Within the curriculum specification for Mandarin at Junior Cycle (ages 12-15), “using digital technology is identified as a core component: the student uses technology and digital media to learn, communicate, work and think collaboratively and creatively” (NCCA, 2016, p. 6). While the introduction of Chinese courses in Ireland faces a number of challenges (e.g. a shortage of communication opportunities and appropriate learning resources), it also provides a unique opportunity to generate innovative solutions to these challenges through technology, specifically Computer-Mediated Communication (CMC). This paper outlines the overarching goal and Design-Based Research (DBR) methodology for this research project as well as the results of the initial learner needs analysis conducted at a post-primary school in Ireland. Participants in the needs analysis workshop consisted of 19 students aged 12-15 who are learning Chinese, and their teacher. The results of the needs analysis with students and their Chinese language teacher identified opportunities for meaningful communication, particularly with Chinese native speakers, and more learning about Chinese culture as the key needs to address within the broader research project, needs that could be addressed using CMC tools.


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