scholarly journals Social Media Adoption Intention among Undergraduate Business Schools Students in Kathmandu Valley: A Structural Equation Modeling (SEM) Approach

2021 ◽  
Vol 3 (2) ◽  
pp. 204-216
Author(s):  
Laxman Pokhrel
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Resource Sharing ◽  
Business Schools ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Kathmandu Valley ◽  
Perceived Ease Of Use ◽  
Adoption Intention

 Background: Social Media has become a prevalent platform for students to receive information content such as admission notices, holiday notices from business schools. Students are communicating, collaborating, and resource sharing by several social media in the names of support groups. Objective: The purpose of the research paper is to examine social media adoption intention among undergraduate students of business schools in Kathmandu Valley in 2020. Method: The data were collected with the self-administered questionnaires from 200 undergraduate students. Partial Least Square (PLS) - SEM was applied to test the direct and mediated effect of the proposed hypotheses. Result: The results revealed that perceived ease of use, perceived usefulness, collaboration, resource sharing, communication and intention of social mediation adoption. Perceived ease of use partially mediates the relationship between communications, resource sharing on the intention of social media adoption. Conclusion: The study concludes that undergraduate level students of business schools could intent to social media when they find the social media useful, easy to use, collaborative, communication, and resource sharing among students. Moreover, students could intend to use social media when they perceived ease of social media use over communication, resource sharing for educational purposes. The conclusion could provide information for business schools in creating an atmosphere of collaboration, communication, and resource sharing to increase engagement in social media. Originality: Social media adoption in the Nepali context is a relatively less explored phenomenon. This research established that social media adoption is impacted by collaborative learning, resource sharing, perceived usefulness, and communication.

scholarly journals Youths’ Social Media Adoption: Theoretical Model and Empirical Evidence

2016 ◽  
Vol 11 (2) ◽  
pp. 22 ◽  
Author(s):  
M. Shakaib Akram ◽  
Wafi Albalawi
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Social ◽  
Perceived Enjoyment ◽  
Adoption Intention

<p>Social media has become a major source of communication and collaboration between individuals and among groups. The current paper investigates the underlying motives of social media adoption. The research identifies various determinants such as perceived connectedness, perceived enjoyment, perceived usefulness and perceived ease of use as the major influencers of social media adoption intention. Using the sample from Saudi Arabia an online survey is conducted. Structural equation modeling has been used to test the proposed relationships. The results reveal that individuals’ perceived connectedness and perceived enjoyment act as stimuli for their social media adoption intention. Moreover, perceived ease of use and perceived usefulness mediate these stimuli and the individuals’ social media adoption intention. The paper concludes with the recommendations for the academicians and the social media designers/developers.</p>

scholarly journals Social Media Adoption by the Academic Community: Theoretical Insights and Empirical Evidence From Developing Countries

2018 ◽  
Vol 19 (3) ◽  
Author(s):  
Mamoona Arshad ◽  
Muhammad Shakaib Akram
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Conceptual Model ◽  
Resource Sharing ◽  
Academic Community ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Impact

The paper investigates the impact of virtual environmental characteristics such as collaboration, communication, and resource sharing on social media adoption by the academic community at the university level. Building on the social constructivist paradigm and technology acceptance model, we propose a conceptual model to assess social media adoption in academia by incorporating collaboration, communication, and resource sharing as predictors of social media adoption, whereas perceived ease of use and perceived usefulness act as mediators in this relationship. Structural equation modeling serves to estimate the proposed conceptual model on a sample of 661 respondents from the Kingdom of Saudi Arabia and Pakistan. The findings suggest that an individual’s propensity toward social media features (i.e., collaboration, communication, and resource sharing) acts as a stimulus to their social media adoption. Moreover, perceived ease of use and perceived usefulness mediate the relationship between these stimuli and their outcomes (i.e., social media adoption). The paper concludes with the discussion on the findings and recommendations for the academicians and the practitioners of social media in the higher education institutions.

scholarly journals An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media

2020 ◽  
Vol 12 (21) ◽  
pp. 8973
Author(s):  
Anastasios-Ioannis Theocharidis ◽  
Maria Argyropoulou ◽  
George Karavasilis ◽  
Vasiliki Vrana ◽  
Evangelos Kehris
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Media Use ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
The European Union ◽  
Perceived Ease Of Use ◽  
Social Media Use ◽  
Hotel Room

Today, social media have become a major trend, and consumers are engaging more and more in the social media platforms used by hotels. This does not mean that they book a hotel room via social media, as the booking process is a complex one. The paper investigates the factors that affect users’ intention to book a hotel room using social media applications. The recent enforcement of General Data Protection Regulation (GDPR) in the European Union and California Consumer Privacy Act (CCPA) in California may have an impact on consumers’ behavior. To investigate this further, the study integrates into a model the following constructs: Perceived ease of use, perceived usefulness, trust in online hoteliers, social media use, and permission-based-acceptance. The survey was conducted on Greek users of social media. An online questionnaire was used for data collection. The conceptual model was tested using Structural Equation Modeling (SEM) analysis. The study identified four factors that directly or indirectly influence consumers’ intention to book hotel rooms through social media. Usefulness directly affects intention to book online. Permission-based acceptance plays a core role in the model. Both constructs trust in online hoteliers and social media use, and have a direct positive effect on permission-based acceptance, whereas permission-based acceptance has a direct positive influence on intention to book through social media. The validated model stretches the need for hoteliers to obtain permission from consumers in carrying out their marketing activities. It is important for hotel owners, managers, and social media specialists to keep consumers in mind, offer them useful information and services, and have a trustworthy behavior in order to boost bookings through social media.

scholarly journals Do Gender and Prior Experience Moderate the Factors Influencing Attitude toward Using Social Media for Festival Attendance?

2018 ◽  
Vol 10 (10) ◽  
pp. 3509 ◽  
Author(s):  
Taegoo Kim ◽  
Osman Karatepe ◽  
Gyehee Lee ◽  
Hande Demiral
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Positive Impact ◽  
Prior Experience ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Positive Effects

Male and female consumers differ in terms of decision-making. This is also true for inexperienced and experienced consumers. Although the extant research delineates studies that have centered on the interrelationships between perceived ease of use (PEU), perceived enjoyment (PE), perceived usefulness (PU), attitude toward using social media (ATUSM), and users’ behavioral intentions, there is still a dearth of empirical research about gender and prior experience as the two potential moderators. With this recognition, our study examines gender and prior experience as moderators of the effects of PEU, PE, and PU on ATUSM. Our study also investigates ATUSM as a full mediator of the impacts of PEU, PE, and PU on users’ intentions to attend festivals (IAF). Data came from the students of the Korean Government Scholarship Program. The results from structural equation modeling reveal that the positive influence of PE on ATUSM is stronger among female users. As expected, the positive impact of PU on ATUSM is stronger for male users. As hypothesized, prior experience strengthens the positive effects of PE and PU on ATUSM. The results further reveal that ATUSM fully mediates the effects of PE and PU on IAF. Based on the aforesaid findings, theoretical implications are discussed and managerial implications to enhance business sustainability are offered.

scholarly journals Social Media Applications Affecting Students’ Academic Performance: A Model Developed for Sustainability in Higher Education

2020 ◽  
Vol 12 (16) ◽  
pp. 6471 ◽  
Author(s):  
Mahdi M. Alamri ◽  
Mohammed Amin Almaiah ◽  
Waleed Mugahed Al-Rahmi
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Academic Performance ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Media Applications

Nowadays, social media applications (SMAs) which are quite popular among students have a significant influence on education sustainability. However, there is a lack of research that explores elements of the constructivist learning approach with the technology acceptance model (TAM) in higher education. Therefore, this research aimed to minimize the literature gap by examining the SMA factors used for active collaborative learning (ACL) and engagement (EN) to affect the students’ academic performance in measuring education sustainability, as well as examining their satisfaction from its use. This study employed constructivism theory and TAM as the investigation model, and applied a quantitative method and analysis through surveying 192 university students at King Faisal University. Using structural equation modeling (SEM), the responses were sorted into nine factors and analyzed to explain students’ academic performance in measuring education sustainability, as well as their satisfaction. The results were analyzed with structural equation modelling; it was shown that all the hypotheses were supported and positively related to sustainability for education, confirming significant relationships between the use of SMAs and the rest of the variables considered in our model (interactivity with peers (IN-P), interactivity with lecturers (IN-L), ACL, EN, perceived ease of use (PEOU), perceived usefulness (PU), SMA use, student satisfaction (SS), and students’ academic performance (SAP).

scholarly journals Intention to Use Voluntary Disclosure Information on Social Media for Investment Decisions: Analysis Using Perceived Ease of Use and Perceived Usefulness

2019 ◽  
Vol 3 (2) ◽  
pp. 137
Author(s):  
Gunawan Wibisono ◽  
Soon Yong Ang
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Voluntary Disclosure ◽  
Investment Decision ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Investment Decision Making

This study analyzes investor behavior when using voluntary disclosure information posted on social media pages in their investment decision-making. To measure the relationship between belief constructs and behavioral intention, the technology acceptance model was used. To this end, two belief constructs were employed: 1) perceived ease of use and 2) perceived usefulness. These constructs were applied to the intention to use voluntary disclosure information posted on social media pages in the investment decision-making process. The study examined 150 employees as respondents, using structural equation modeling for hypothesis testing. The findings showed that investors in Indonesia viewed voluntary disclosure information posted on social media pages as affecting their intention to use such information in the process of investment decision-making. Both perceived ease of use and perceived usefulness affected the aforementioned intention. The study also found that perceived ease of use had both a direct and an indirect effect through perceived usefulness.

scholarly journals Investigating ‘WhatsApp’ for Collaborative Learning among Undergraduates

Etkileşim ◽  
2020 ◽  
Vol 3 (5) ◽  
pp. 24-50
Author(s):  
Silas Udenze ◽  
Barth Oshionebo
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
Focus Group ◽  
New Media ◽  
Technology Acceptance ◽  
Undergraduate Students ◽  
Group Discussion ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

The adoption of new media technologies is rapidly becoming a trend in educational environment. Given the growing popularity of social media, it has become pertinent to understand and adopt social media networks in developing future educational blue prints. This study investigates the extent to which WhatsApp platform could engender collaborative learning among undergraduate students in the University of Abuja, Gwagwalada, Nigeria. To achieve this aim, a dual research methodology was employed to drive the study. Both survey and Focus Group Discussion (FGD) were employed respectively. Surveying 400 undergraduates, data from the survey were analysed using Simple Percentage Table (SPT) and Microsoft Office tools, while data that emanated from the focus group were analysed thematically. The study incorporated ‘Technology Acceptance Model’ (TAM) to direct and guide it. Discoveries from the study found that “perceived usefulness” and “perceived ease of use” engender the use of WhatsApp among students. Also, it was discovered that students incorporated and domesticated class WhatsApp group for various purposes, particularly for learning. Overall, the study found that class WhatsApp group engenders collaborative learning to a large extent. However, it was discovered that the major challenge in class WhatsApp groups is the posting of irrelevant contents on the platforms. The study concluded that it is paramount to fully harness the potentials of WhatsApp in order to enhance learning in higher institutions.

Antecedents and Moderators of Online Shopping Behavior in Undergraduate Students

2011 ◽  
Vol 39 (9) ◽  
pp. 1271-1280 ◽  
Author(s):  
Jun-Yi Hsieh ◽  
Pei-Wen Liao
Keyword(s):  
Undergraduate Students ◽  
Structural Equation ◽  
Online Shopping ◽  
Positive Impact ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Shopping Behavior ◽  
Equation Modeling ◽  
Actual Behavior ◽  
Perceived Ease Of Use

The online shopping behaviors of 600 undergraduate students in Taiwan were explored in regard to the influences of perceived ease of use, perceived usefulness, attitude, trust, behavioral intentions, and actual behavior. The moderating effects of online experience were taken into account. A model depicting the mechanisms of an effective relationship with online shoppers was developed and a survey was conducted to gather information. Structural equation modeling was used to validate the measures developed and test the hypothesized model. All variables had a significant and positive impact, and experience online had a moderate impact.

scholarly journals Revised and Extended Social Commerce Technology Adoption in e-business of Pakistan

2019 ◽  
Vol 5 (2) ◽  
pp. 52-58
Author(s):  
Yasir Ali Solangi ◽  
Zulfiqar Ali Solangi ◽  
Zulfikar Ahmed Maher ◽  
Madihah Abd. Aziz ◽  
Mohd Syarqawy Hamzah ◽  
...  
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Structural Equation ◽  
Online Community ◽  
Marketing Channel ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Social Commerce ◽  
Perceived Ease Of Use

Social commerce is a new perspective change in modern electronic business procedures bringing together individuals on social media sites and opens up another electronic social marketing channel to establish business. In developing countries like Pakistan, e-business can help organizations using social commerce and social marketing intelligently on particular social network sites to grasp their business clients while they are interacting with their online community on the social media sites. This study investigated consumers’ behavior towards adoption of social commerce and introduced a revised and extended social commerce technology model. The investigation proved the proposed model is valid by confirming loading factor, Kaiser-Mayer-Olkin (KMO), reliability analysis, and structural equation modeling approach for hypotheses tests. The study found Perceived Ease of Use (PEU), Perceived Usefulness (PU), Social Media Influence (SMI), and Risk (RI) have significant impact on social commerce adoption in e-business of Pakistan. More, Trust (TR) and Web experience (WXP) were insignificant that revealed the preventive behavior towards adoption of social commerce in e-business of Pakistan.

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