scholarly journals Teknologi E-commerce dan Pengalaman Konsumen

2021 ◽  
Vol 7 (2) ◽  
pp. 139-148
Author(s):  
Dera Thorfiani ◽  
Senny Handayani Suarsa ◽  
Bheben Oscar

This study aims to determine the descriptive analysis of each variable: e-commerce technology, independent variables; customer experience, the dependent variable; and e-commerce platform; the intervening variables are then analyzed how the direct or indirect influence of the independent variables, e-commerce technology, on the dependent variable, consumer experience, when using the e-commerce platform as an intervening variable. The quantitative method is used in this study. Based on the results of factor analysis and Structural Equation Modeling (SEM) data processing, using SPSS 23 and SMART-PLS software, the results are: 1) e-commerce technology variables indirectly have a positive and significant effect on customer experience when accessing the e-commerce platform, 2) the e-commerce technology variable has a positive and significant direct effect on customer experience. The area in this study is still limited because it merely covers Bandung Raya and is not specific for the assessment of the e-commerce platform used. For future research, the scope of research can be expanded, and the e-commerce platform used can be more specific to certain platforms so that more detailed results can be obtained

2020 ◽  
Vol 32 (8) ◽  
pp. 1799-1821
Author(s):  
Naeem Akhtar ◽  
Muhammad Nadeem Akhtar ◽  
Umar Iqbal Siddiqi ◽  
Muhammad Riaz ◽  
Weiqing Zhuang

PurposeThe present study develops a conceptual model that shows how the manipulation attributes of word choice, sentence fluency, convention of meaning, and organization of sentence structure in online hotel reviews are connected to linguistic errors, such as spelling and grammar and argument errors, how such errors intensify the likelihood that messages will be misunderstood, and how these misunderstandings affect customers' responses.Design/methodology/approachA structured questionnaire was employed to collect data from 591 inbound tourists in Beijing, China. Data analysis was conducted using SPSS 25.0 and Amos Graphics 23.0. Descriptive analysis was performed to explain the sociodemographic characteristic of respondents. Structural equation modeling was performed to examine hypothesized relationships.FindingsResults demonstrate that manipulation attributes increase linguistic errors, and two linguistic errors have profound positive effects on customers' understanding of meaning, which influence their responses in the form of negative online ratings and low purchase intentions.Originality/valueThe study's findings contribute to the literature on hospitality, linguistics, and consumer behavior, and have managerial implications for online review websites, online travel agents, and hotel management. Research limitations lead to suggestions for future research for hospitality scholars.


2018 ◽  
Vol 14 (4) ◽  
pp. 23-42
Author(s):  
Meriem Laifa ◽  
Roya Imani Giglou ◽  
Akrouf Samir ◽  
Ramdane Maamri

This article describes how interpersonal relationships structures and standards are evolving. By focusing on a social network context, this study examined different factors that can affect forgiveness decision of a victim of an online offense. In addition, it inspected whether the decrease of trust after an online-related offense can be affected by forgiveness. 323 participants took part in this study by completing a questionnaire that recorded different measurements. Structural equation modeling was used as the main technique for data analysis, and AMOS was used as a tool. Surprisingly, while empathy and commitment had no significant direct effect, results showed that the severity of the offense, its frequency and pretransgression trust are the main factors that influence forgiveness. Moreover, a victim's trust towards the transgressor decreased much more in the absence of forgiveness than in its presence. A valuable contribution of this article is in the prospect for related future research as well as the potential for applications that explore new techniques to facilitate forgiveness in the digital age.


2020 ◽  
Vol 4 (3) ◽  
pp. 309-315
Author(s):  
Rahayu Aprianti ◽  
Indira Rachmawati

This research to determine how much influence the e-servicescape dimension has on repurchase intention through trust as an intervening variable. The object of this study is the food-delivery service on mobile applications, Grab Food. The population used in this study were users of Grab Food services in Indonesia with a sample of 400 respondents who had purchased products through Grab Food in Indonesia obtained using purposive sampling techniques. Samples were obtained from distributing online questionnaires via Google Form. The independent variables used in the study are the e-servicescape dimensions, namely: aesthetic appeal, layout and functionality, and financial security. The dependent variable used in this study is repurchase intention and trust as intervening variables. The data analysis technique used in this research is Structural Equation Modeling with Covariance Based Structural Equation Modeling (CB-SEM). Based on the results of research that has been done, E-servicescape has a positive and significant effect on repurchase intention through trust variables.


2018 ◽  
Vol 32 (6) ◽  
pp. 777-788 ◽  
Author(s):  
Abdullah J. Sultan

Purpose This research aims to identify critical brand touchpoints that generate value for customers and brands and examine their effects on two relational outcomes: relationship quality and word of mouth (WOM). Design/methodology/approach Three studies combining qualitative and quantitative research provide evidence distinguishing four different stages of customer experience in the telecom industry and develop a research model of staged customer experience; structural equation modeling analyses are used to validate the proposed model and test for the examined effects. Findings Customer experience in the telecom industry consists of four related but distinct stages (i.e. pre-touch, in-touch, post-touch and service failure) and these stages have direct and indirect effects on WOM. Furthermore, the effects of customer experience stages on WOM are partially mediated by relationship quality. Research limitations/implications The research model introduced here will allow academics and practitioners to focus their efforts on important touchpoints that influence relationship quality and WOM. Future research should examine the proposed model of staged customer experience in different applications and industries. Practical implications A common myth among marketers is that firms should design a painless experience if they want a superior market position. While avoiding a drain on financial resources, the prime objective should be to provide a holistic customer experience that is valuable to customers and the brand alike. Marketers should disregard touchpoints and stages that do not provide noticeable value. Originality/value This research answers the call for a more appropriate model to elucidate the factors that link customer experience with relational outcomes.


SIASAT ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. 40-50
Author(s):  
Yusuf Ronny Edward ◽  
Calen

This study aims to determine the effect of organizational culture, training and communication on employee performance at PT Multi Jaya Samudera. This research was conducted at PT Multi Jaya Samudera which lasted for 4 (four) months, starting from November 2019 to February 2020. This study uses a quantitative associative method with structural equation modeling (SEM) analysis tools. The sampling technique used is the census sampling. The respondents of this study were all employees of PT. Multi Jaya Samudera as many as 95 people. The instrument used was a questionnaire to collect data from organizational culture, training, communication and employee performance variables. Descriptive analysis results for organizational culture variables, training, communication and employee performance at PT. Multi Jaya Samudera is in the good category. Based on SEM analysis, organizational culture, training and communication have a positive and significant influence on the performance of the employees of PT. Multi Jaya Samudera. The contribution of organizational culture, training and communication variables explained the employee performance variable by 0.749 or 74.9%. The remaining 0.251 or 25.1% is influenced by other independent variables not examined in this study.


2017 ◽  
Vol 10 (4) ◽  
pp. 77 ◽  
Author(s):  
Gao Changchun ◽  
Muhammad Jamal Haider ◽  
Tayyaba Akram

The purpose of this study was to investigate the proposed model in which effect of trust, attitude and task technology fit are taken as independent variables and intention to m-banking adoption as dependent variable. The study also analyzes the mediating role of trialability between the independent and dependent variables. To find out how much variance each of the independent variables contribute in dependent variable, Structural equation modeling (SEM) approach is applied on the data sample of 271 respondents from Pakistan. The confirmatory factor analysis (CFA) suggested a good model fit. The results from SEM analysis revealed a model R-square of 0.55. It suggested the significant effect of attitude and task technology fit on intention to adopt m-banking. The analysis further explained the presence of mediating role of trialability between the relationship of intention to adopt m-banking and trust, attitude and task technology fit. The study also provides implications, limitations and future research suggestions.


SIASAT ◽  
2020 ◽  
Vol 4 (3) ◽  
pp. 40-50
Author(s):  
Yusuf Ronny Edward ◽  
Calen

This study aims to determine the effect of organizational culture, training and communication on employee performance at PT Multi Jaya Samudera. This research was conducted at PT Multi Jaya Samudera which lasted for 4 (four) months, starting from November 2019 to February 2020. This study uses a quantitative associative method with structural equation modeling (SEM) analysis tools. The sampling technique used is the census sampling. The respondents of this study were all employees of PT. Multi Jaya Samudera as many as 95 people. The instrument used was a questionnaire to collect data from organizational culture, training, communication and employee performance variables. Descriptive analysis results for organizational culture variables, training, communication and employee performance at PT. Multi Jaya Samudera is in the good category. Based on SEM analysis, organizational culture, training and communication have a positive and significant influence on the performance of the employees of PT. Multi Jaya Samudera. The contribution of organizational culture, training and communication variables explained the employee performance variable by 0.749 or 74.9%. The remaining 0.251 or 25.1% is influenced by other independent variables not examined in this study.


2021 ◽  
Vol 36 (1) ◽  
pp. 31
Author(s):  
Ferry Kosadi ◽  
Wajib Ginting ◽  
Vina Merliana

Introduction/Main Objectives: This research seeks to analyze the use of digital receipts and multi-platform e-commerces’ data integration and the influence they have on the process of reconciliation and the preparation of financial reports by micro, small, and medium-sized enterprises (MSMEs). Background Problems: The use of multi-platform online transactions requires the validation and conversion of the data, which can be an issue during the reconciliation process and the preparation of financial reports. The issue of the data’s integration is due to differences in the interfaces used for the multi-platform transactions and the MSMEs internal abilities. Novelty: The integration and treatment of online transactions via multi-platforms should an internal records or database for the MSMEs, the reconciliation process and preparing financial reports. Research Methods: This research uses a quantitative method with partial least squares structural equation modeling (PLS-SEM) analysis and descriptive analysis to reveal the reconciliation process and the conditions under which financial reports are prepared. Finding/Results: The problems of integrating data from various platforms into internal reports causes duplication of the internal reporting and a long reporting process and the chance of errors. The digital receipt is treated as proof of a manual transaction. Records’ duplication is a technical issue that causes delays in the processing time and reconciliation. None of the MSMEs have a machine-to-machine based (automized) reconciliation process. Conclusion: Transaction receipts from all the platforms affect the transactions’ recording, the reconciliation process, and the preparation of financial reports. Digital receipts provide high levels of confidence because of their completeness, accuracy, easiness, efficiency, simplicity, and suitability for use by MSMEs. The adoption of online sales and payments by MSMEs is highly effective, yet this has not been followed-up with the data’s integration into the reconciliation and accounting process for preparing financial reports.


2019 ◽  
Vol 40 (3) ◽  
pp. 177-185
Author(s):  
Daniela Moza ◽  
Laurențiu Maricuțoiu ◽  
Alin Gavreliuc

Abstract. Previous research established that an independent construal of the self is associated with higher self-esteem, which, in turn, is associated with increased happiness. Regarding the directionality of these relationships, theoretical arguments have suggested that self-construal precedes self-esteem and that self-esteem precedes happiness. However, most research in this area is cross-sectional, thus limiting any conclusions about directionality. The present study tested these relationships in 101 Romanian undergraduates using a 3-wave cross-lagged design with a 6-month time lag between every two waves. Structural equation modeling analyses revealed that self-esteem is an antecedent of both happiness and dimensions of independent self-construal (i.e., consistency vs. variability and self-expression vs. harmony). In other words, one’s positive evaluation of self-worth precedes one’s self-perception as being a happy and independent person. The findings are discussed with respect to the theoretical and practical implications, along with limitations and suggestions for future research.


2011 ◽  
Vol 16 (4) ◽  
pp. 334-342 ◽  
Author(s):  
Viren Swami ◽  
Tomas Chamorro-Premuzic ◽  
Khairul Mastor ◽  
Fatin Hazwani Siran ◽  
Mohammad Mohsein Mohammad Said ◽  
...  

The present study examined conceptual issues surrounding celebrity worship in a Malay-speaking population. In total, 512 Malay and 269 Chinese participants from Malaysia indicated who their favorite celebrity was and completed the Celebrity Attitude Scale (CAS) as well as a range of demographic items. Results showed that the majority of Malay and Chinese participants selected pop stars and movie stars as their favourite celebrities, mirroring findings in Western settings. In addition, exploratory factor analysis revealed a three-factor solution of the CAS that was consistent with previous studies conducted in the West. Structural equation modeling further revealed that participant’s age was negatively associated with celebrity worship and that self-rated attractiveness was positively associated with celebrity worship. Overall, the present results suggest that celebrity worship in Malaysia may be driven by market and media forces, and future research may well be guided by use of the CAS.


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