Analisa SWOT dan STP (Segmentasi, Tertarget, Posisi) terhadap Strategi Pemasaran Digital pada Usaha Mikro – Bunda Culinary

The change of conventional marketing to digital marketing has an impact on the business world, including micro businesses. So that a certain strategy is needed in dealing with digital marketing. SWOT analysis and STP analysis among several other analyzes that can be used to determine a marketing strategy. The purpose of this study is to find an overview of the use of SWOT analysis and STP analysis implemented in micro enterprises, namely 'Bunda Culinary'. SWOT analysis and STP analysis are used in order to see what digital marketing strategies are being pursued by the micro entrepreneur 'Bunda Culinary'. The research method used is a descriptive survey. Data collection techniques in this study were observation and interviews. The results obtained are strategies for digital marketing that are carried out only on the pattern of Relationship Marketing, Word of mouth Marketing, Seasonal Marketing, and Social Media Marketing. Meanwhile, the development towards B2B Marketing and B2C Marketing has not been carried out. And there is also no specific personal or team handling digital marketing.

Dampak Pandemi Covid-19 terhadap Kinerja Keuangan Perusahaan Sektor Jasa di BEI

The Covid-19 pandemic has caused many hotels, restaurants and tourism activities to be temporarily closed. It has an impact on the financial performance towards the companies engaged in this sub-sector. The objective of this study is to analyze the impact of Covid 19 towards the financial performance of companies engaged in the sub-sector of hotel, restaurant and tourism. Financial performance is measured using several ratios, namely liquidity ratios, solvability ratios, profitability ratios and market ratio. The ype of research is descriptive quantitave. The population in this study is 35 all companies in the sub-sector of hotel, restaurant and tourism listed on the Indonesia Stock Exchange in 2019-2020 period. Samples are collected from 30 companies using purposive sampling method. Hypothesis testing is conducted using the Paired Sample t-Test. The empirical results show that, in the liquidity ratio, and market ratio there is no significant difference between the periods of before and after the first recorded Covid-19 case in Indonesia. Meanwhile, in the solvability ratio and profitability ratio, there are significant differences between the two periods.

Disain Mitigasi Risiko Penularan Covid-19 di Lingkungan Industri Padat Karya dengan Metode FMEA

Indonesia has confirmed its first case of Covid-19 transmission on March 2, 2020 and since then the transmission of the virus has become more widespread and has created new epicenters. The epicenter always involves a crowd, including in labor-intensive factory areas. This research method uses quantitative-descriptive. Companies that operating labor-intensive require the involvement of large numbers of people. In the production process, the distance between workers is not far apart, thus increasing the risk of virus transmission. The latest case in September 2020, 150 employees of a factory in the city of Purbalingga tested positive for the Covid-19 virus. It is strongly suspected that transmission occurs in the work area through asymptomatic labor. With the continued occurrence of Covid-19 transmission in industrial areas, this article aims to submit a proposal for the application of a risk mitigation design for the risk of Covid-19 transmission in labor-intensive industries using the FMEA method, which includes the layout of the work area, the flow of human movement in the factory area, and the application of health protocols in the hope of helping labor-intensive industries in suppressing and preventing the transmission of Covid-19

Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

This study aims to identify business strategies implemented by MSMEs Nukida Jati to have a competitive advantage. The research method uses descriptive qualitative. Sources of data used are primary and secondary data sources. The technique of collecting data is the interview, observation, and documentation. Data analysis techniques used data reduction, presenting information data, and drawing conclusions. The calculation results of the IFE (internal factors) and EFE (external factors) matrices show that Nukida Jati MSMEs are in quadrant one. Combining these matrices in the SWOT analysis shows that the company's position allows it to maximize the opportunities and strengths. An alternative business strategy that can be applied to Nukida Jati MSMEs in this position is related diversification. This business strategy allows the company to produce various kinds of handicrafts with different specifications according to consumer demand with the same raw materials. Further product diversification can create wider market opportunities, especially if added with adequate digital marketing support

Teknologi E-commerce dan Pengalaman Konsumen

This study aims to determine the descriptive analysis of each variable: e-commerce technology, independent variables; customer experience, the dependent variable; and e-commerce platform; the intervening variables are then analyzed how the direct or indirect influence of the independent variables, e-commerce technology, on the dependent variable, consumer experience, when using the e-commerce platform as an intervening variable. The quantitative method is used in this study. Based on the results of factor analysis and Structural Equation Modeling (SEM) data processing, using SPSS 23 and SMART-PLS software, the results are: 1) e-commerce technology variables indirectly have a positive and significant effect on customer experience when accessing the e-commerce platform, 2) the e-commerce technology variable has a positive and significant direct effect on customer experience. The area in this study is still limited because it merely covers Bandung Raya and is not specific for the assessment of the e-commerce platform used. For future research, the scope of research can be expanded, and the e-commerce platform used can be more specific to certain platforms so that more detailed results can be obtained

Struktur Kepemilikan dan Nilai Perusahaan pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia

This study aims to examine the effect of ownership structure on firm value with financial decisions and investment decisions as intervening variables. This study uses secondary data from financial reports. The population used in this study are manufacturing companies in the consumer goods sector which listed on Indonesian stock exchange 2013-2019 of 35 (thirty five) companies. While the research sample was taken using certain criteria.The number of samples obtained are 7 (seven) companies. Data processing techniques using smartPLS 3.0. The results state: 1) ownership structure has a significant effect on firm value, 2) ownership structure has a significant effect on funding decisions, 3) ownership structure has a significant effect on investment decisions, 4) funding decisions has a significant effect on firm value, 5) investment decisions has a significant effect on firm value, 6) funding decisions mediate the effect of ownership structure on firm value, 7) investment decisions mediate the effect of ownership structure on firm value. The limitation of the results of this study is that the results of this study cannot be generalized because the objects used are limited to manufacturing companies in the consumer goods sub-sector.

Penggunaan TID-ID untuk Menonton di Sinema XXI pada Masa Pandemi Covid-19

The purpose of the study was to analyze the impact of the influence of e-commerce and brand image on customer satisfaction through purchase decisions. The population in this study are customer, namely film viewers at Cinema XXI North Jakarta and South Bekasi who use TIX ID more than twice. The sampling technique used purposive sampling by distributing google form on 275 viewers who bought tickets using TIX-ID. Data have been tested on the validity and reliability. The method data analysis is by using descriptive and quantitative. The quantitative analysis is conducted by using Structural Equation Modeling (SEM). The result of this study indicates that e-commerce influences purchase decisions by t-value of 2.15, brand image influences purchase decisions by t-value of 5.63, e-commerce influences customer satisfaction by the t-value of 1.97, brand image influences customer satisfaction by the t-value of 2.56, purchase decisions influence customer satisfaction by the t-value of 3.07. Additionally, there is no significant indirect effect between e-commerce on customer satisfaction through purchase decisions by the t-value of 1.72, there is an indirect effect between brand image on customer satisfaction through purchase decisions by the t-value of 2.72.

Membangun Perencanaan dan Kinerja Tim: Analisis Pengaruh Efikasi Kolektif dan Iklim Kecerdasan Emosional

This study postulates team characteristics and environmental factors as the main drivers of team performance. In the proposed model of this study, team performance is positively and significantly affected by collective efficacy and emotional intelligence climate. Likewise, team planning has a positive and significant effect on team performance. Data werecollected from 103 of sales/marketing employees of a manufacturing industry in Indonesia by random sampling. Data were analyzed using SEM method with SmartPLS 3.0 software. The results of this study indicated that collective efficacy and emotional intelligence climate have a positive and significant effect on team planning and team performance. Likewise, team planning has a positive and significant effect on team performance. Moreover, the empirical test of this study, by investigating sales/marketing employees working in the Indonesian manufacturing industry, complements the application of social cognitive theory in understanding team performance. Finally, the managerial implications of team performance and future open problems are discussed at the end of the research report.

Efek Mediasi Komitmen Organisasional pada Pengaruh Kepercayaan Organisasi terhadap Perilaku Berbagi Pengetahuan

In the era of advances in science and technology today, knowledge has an important role for organizations. On the other side, many organizations are faced with knowledge management problems. The development of Knowledge Management is currently the concern of many researchers. One of the elements in Knowledge Management that is considered crucial is the knowledge sharing. Ideal practice of knowledge sharing in an organizational environment will have an impact on individuals. Higher education as a knowledge-based organization has an important function in the creation and dissemination of knowledge. Academics tend to cling to knowledge and are reluctant to spread their intellectual resources. This study examines the effects of organizational commitment as mediation to the effect of organisational trust and knowledge sharing behavior. Sample in the research is 52 lecturers of Economy and Business Faculty, Pattimura University. Collected data then analyzed with descriptive and inferential statistics Structure Equation Model using smartLPS 3. The result shows that organizational trust directly affect the knowledge sharing behavior and organizational trust can affects knowledge sharing behavior with mediation of organizational commitment.

Kepemimpinan dan Kepuasan Kerja: Mediasi Komunikasi

This study aims to see and analysis the influence of leadership on and job satisfaction, as well as to measure the role of communication as a mediating variable for the influence of leadership on job satisfaction in a villa business in Bali. The population of this research is all employees who work in the villa business in Bali. This study collected data using a questionnaire with accidental sampling method involving 109 employees at a villa business in Bali as respondents. To determine the effect of the independent variable on the dependent variable and the role of the mediating variable, this study analyzed the data using a path analysis approach with the Statistical Package for the Social Sciences (SPSS) 21 program. Meanwhile, to measure the role of the mediating variable using the variance accounted for (VAF) method. The results of this study indicate that leadership has a positive and significant effect on communication and job satisfaction, communication has a positive and significant effect on job satisfaction and communication is proven to be a partial mediator of the influence of leadership on employee job satisfaction in the villa business in Bali