scholarly journals effect of social media advertising and face-to-face sales on purchase intention for customized products (case study of puncak jaya furniture)

2021 ◽  
Vol 4 (1) ◽  
pp. 209-218
Author(s):  
Fasta Biqul Khairolt ◽  
Sulastri Sulastri ◽  
Zakaria Wahab ◽  
Marlina Widiyanti
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Regression Method ◽  
Linear Regression Method ◽  
Face To Face ◽  
The Social ◽  
Data Source ◽  
Customized Products ◽  
Social Media Advertising

This research was conducted to show the effect of social media advertising and face-to-face sales on the buying interest of customized products (Puncak Jaya Furniture Case Study). The data source used is a questionnaire. The population in this study came from the social media followers of Instagram Puncak Jaya Furniture, with as many as 24,300 followers. The sample used in this study were followers who had the desire and bought products at Puncak Jaya Furniture from December 1, 2020, to January 17, 2021, as many as 30 people. The questionnaire was created using the google form application and distributed via WhatSapp message. The data collection method uses the linear regression method. This study indicates that social media advertising variables have a positive and significant impact on purchase intention, while face-to-face sales variables also have a positive but insignificant impact on purchase intention. The implication of this research is to increase knowledge related to buying Interest seen from the factors of social media advertising and face-to-face sales. For related parties and further research, it is hoped that this research can be used as a reference and reference for related variables.

scholarly journals SUMBANGAN BAHASA INDONESIA TERHADAP PEMEKARAN KOSAKATA BAHASA BUGIS: KASUS PENGGUNAAN BAHASA BUGIS PADA MEDIA SOSIAL FACEBOOK (The Contribution of Indonesian Language on Buginese Vocabulary Development: A Case Study of the Use of Buginese on Facebook Social Media)

SAWERIGADING ◽  
2019 ◽  
Vol 25 (2) ◽  
pp. 107
Author(s):  
Muhammad Darwis ◽  
Kamsinah Kamsinah
Keyword(s):  
Social Media ◽  
Research Strategies ◽  
Loan Words ◽  
Code Mixing ◽  
Word Categorization ◽  
The Social ◽  
Data Source ◽  
Media Data ◽  
Bahasa Indonesia

AbstrakThe aim of this research is: (1) to identify the forms and categories of Indonesian words that are absorbed into Buginese sentences and (2) to reveal the reasons for the use of Indonesian elements into Buginese sentences by Facebookers in the social media. Data on this qualitative research obtained from social media ‘Facebook’. The data source of this research is the Facebookers who are members of the MABBASA UUGIE KU PESBU’ group, November 2013 to April 2014 edition. Data analyzed are Buginese sentences consisting of three to five examples of Buginese sentences containing Indonesian elements in the form of words, phrases or clauses taken purposively. Furthermore, the analysis was carried out with grounded research strategies. The results of this research indicate that (1) Buginese language can survive as a means of communication within Buginese ethnic groups when writing on the social media ‘Facebook’, due to they have obtained vocabulary contributions from Indonesian in the form of the basic word, affixation word, and phrase. In word categorization, the loan words consist of nouns, verbs, adjectives, and conjunctions. Then, (2) the use of the Indonesian language elements has four main reasons, namely (a) filling in the blanks, (b) adding equivalence variations, (c) clarifying the meaning, and (d) interference. Reasons (a) to (c) can take the form of code-mixing and code-switching. AbstrakPenelitian ini bertujuan: (1) mengidentifikasi bentuk dan kategori kata bahasa Indonesia (bI) yang  terserap ke dalam kalimat-kalimat bahasa Bugis (bB) dan (2) mengungkap alasan-alasan penggunaan unsur-unsur bI tersebut ke dalam kalimat bB oleh para Facebooker di media sosial. Data penelitian kualitatif ini diperoleh dari media sosial Facebook. Sumber data penelitian ini ialah para Facebooker yang menjadi anggota grup MABBASA UUGIE KU PESBU’ edisi bulan November 2013 s.d. bulan April 2014. Data yang dianalisis ialah kalimat-kalimat ber-bB yang terdiri atas tiga sampai lima contoh kalimat ber-bB yang berisi unsur-unsur bI, yang berupa kata, frasa, atau klausa, yang diambil secara purposif. Selanjutnya, analisis dilakukan dengan upaya grounded research. Hasil penelitian ini menunjukkan bahwa (1) bB dapat bertahan hidup sebagai sarana perhubungan intern suku Bugis dalam komunikasi tulisan sosial Facebook karena memperoleh sumbangan kosakata bI yang berbentuk kata dasar, kata berimbuhan, dan frasa atau ungkapan. Dari segi kategorisasi kata, unsur-unsur serapan tersebut terdiri atas kata benda, kata kerja, kata sifat, dan kata sambung. Kemudian, (2) penggunaan unsur-unsur bI tersebut memiliki empat alasan utama, yaitu (a) mengisi kekosongan, (b) menambah variasi kesepadanan, (c) memperjelas pemaknaan, dan (d) interferensi. Alasan (a) sampai dengan (c) dapat mengambil bentuk campur kode dan alih kode.   

scholarly journals PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).

2020 ◽  
Vol 6 (1) ◽  
pp. 81-97
Author(s):  
Heny Herawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Coefficient Of Determination ◽  
The Social ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Celebrity Endorsers

ABSTRAK             Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ). Pengujian hipotesis menggunakan analisis regresi berganda . Berdasarkan hasil analisis data dan pembahasan, secara parsial variabel Iklan Media Sosial Instagram (X1) berpengaruh positif teradap minat beli (Y). Variabel celebrity endorser (X2) secara parsial berpengaruh positif terhadap minat beli (Y). Secara simultan iklan media sosial instagram dan celebrity endorser berpengaruh signifikan terhadap minat beli. Koefisien determinasi sebesar 65,2% yang dijelaskan oleh iklan media sosial instagram dan celebrity endorser sedangkan sisanya 34,8%  yang tidak diteliti, seperti harga, kualitas, distribusi dan lain sebagainya.   Kata kunci : Iklan media sosial instagram, celebrity endorser, dan minat beli.   ABSTRACT             The purpose of this study was to obtain empirical "Effect of Instagram Social Media Ads, and celebrity endorser on buying interest online shop consumers (case study on the online shop of Keripik pisang coklat Krispbo.id). Hypothesis testing uses multiple regression analysis. Based on the results of the data analysis and discussion, partially the Social Media Ads variable Instagram (X1) has a positive effect on buying interest (Y). The celebrity endorser (X2) variable partially has a positive effect on buying interest (Y). Simultaneously Instagram social media ads and celebrity endorsers have a significant effect on buying interest. The coefficient of determination of 65.2% is explained by Instagram social media advertisements and celebrity endorsers while the remaining 34.8% is not examined, such as price, quality, distribution etc.   Key words : Instagram Social Media , celebrity endorser and purchase intention.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Is this mine? Psychological ownership and the social media follower

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline S.L. Tan
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Vital Role ◽  
Psychological Ownership ◽  
Structured Interviews ◽  
Content Type ◽  
Face To Face ◽  
The Social ◽  
Social Currency ◽  
Different Levels

Purpose The purpose of this study is to examine psychological ownership (PO) experienced by followers of social media influencers toward both influencer and the product. Design/methodology/approach Data were collected using face-to-face semi-structured interviews that were conducted with 30 respondents and analyzed using thematic analysis. Findings The study demonstrated that the PO experienced by the follower changes under different conditions resulting from perceived value, social currency and follower activity. Social currency plays a vital role in determining the target of PO, often affecting the narrative by the follower. Originality/value To the best of the author’s knowledge, this is the first paper to examine the transference of PO between product and influencer as experienced by the follower. It provides an understanding on PO that is experienced in different levels of intensity and changes depending on the motive of the follower; hence, transference of PO occurs and it is not a static.

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mazzini Muda ◽  
Muhammad Iskandar Hamzah
Keyword(s):  
Social Media ◽  
Structural Equation Modeling ◽  
Purchase Intention ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Equation Modeling ◽  
Content Type ◽  
The Social ◽  
The Impact

PurposeIn spite of the increasing organic and interactive marketing activities over social media, a general understanding of the source credibility of voluntary user-generated content (UGC) is still limited. In line with the social identity theory, this paper examines the effects of consumers' perceived source credibility of UGC in YouTube videos on their attitudes and behavioral intentions. Additionally, source homophily theory is included to predict the antecedent of source credibility.Design/methodology/approachThree hundred and seventy two Generation Y respondents were interviewed using snowball sampling. Data were analyzed with component-based structural equation modeling technique of partial least squares-structural equation modeling (PLS-SEM).FindingsFindings confirmed that perceived source credibility indirectly affects purchase intention (PI) and electronic word-of-mouth via attitude toward UGC. Besides, perceived source credibility mediates the effect of perceived source homophily on attitude toward UGC.Practical implicationsSince today's consumers have begun to trust and rely more on UGC than company-generated content on social media when making purchase decisions, companies may reconsider democratizing certain aspects of their branding strategies. Firms may fine-tune their marketing communication budgets – not only just by sponsoring public figures and celebrities but also by nurturing coproductive engagements with independent content creators who are ordinary consumers. Endowed with their imposing credibility, these micro-influencers and prosumers have high potentials to be uplifted to brand ambassadors.Originality/valueWhile consumers' purchase outcome can be measured easily using metrics and analytics, the roles of source homophily in stages leading up to the purchase is still elusive. Drawing on the rich theoretical basis of source homophily may help researchers to understand not only how credibility and attitude are related to PI but also how this nexus generates positive word of mouth among UGC followers within the social media circles.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

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