scholarly journals PENGARUH IKLAN MEDIA SOSIAL INSTAGRAM DAN CELEBRITY ENDORSER ( SELEBGRAM ) TERHADAP MINAT BELI (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ).

2020 ◽  
Vol 6 (1) ◽  
pp. 81-97
Author(s):  
Heny Herawati
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Coefficient Of Determination ◽  
The Social ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Celebrity Endorsers

ABSTRAK             Tujuan penelitian ini untuk mendapatkan bukti empiris mengenai “Pengaruh Iklan Media Sosial Instagram, dan celebrity endorser terhadap minat beli konsumen (studi kasus pada toko online shop Keripik pisang coklat Krispbo.id ). Pengujian hipotesis menggunakan analisis regresi berganda . Berdasarkan hasil analisis data dan pembahasan, secara parsial variabel Iklan Media Sosial Instagram (X1) berpengaruh positif teradap minat beli (Y). Variabel celebrity endorser (X2) secara parsial berpengaruh positif terhadap minat beli (Y). Secara simultan iklan media sosial instagram dan celebrity endorser berpengaruh signifikan terhadap minat beli. Koefisien determinasi sebesar 65,2% yang dijelaskan oleh iklan media sosial instagram dan celebrity endorser sedangkan sisanya 34,8%  yang tidak diteliti, seperti harga, kualitas, distribusi dan lain sebagainya.   Kata kunci : Iklan media sosial instagram, celebrity endorser, dan minat beli.   ABSTRACT             The purpose of this study was to obtain empirical "Effect of Instagram Social Media Ads, and celebrity endorser on buying interest online shop consumers (case study on the online shop of Keripik pisang coklat Krispbo.id). Hypothesis testing uses multiple regression analysis. Based on the results of the data analysis and discussion, partially the Social Media Ads variable Instagram (X1) has a positive effect on buying interest (Y). The celebrity endorser (X2) variable partially has a positive effect on buying interest (Y). Simultaneously Instagram social media ads and celebrity endorsers have a significant effect on buying interest. The coefficient of determination of 65.2% is explained by Instagram social media advertisements and celebrity endorsers while the remaining 34.8% is not examined, such as price, quality, distribution etc.   Key words : Instagram Social Media , celebrity endorser and purchase intention.

scholarly journals PENGARUH HEDONIC MOTIVATION TERHADAP SOCIAL MEDIA PRODUCT BROWSING DAN DAMPAKNYA TERHADAP PURCHASE INTENTION PADA MAHASISWA UNIVERSITAS SARJANAWIYATA TAMANSISWA YOGYAKARTA

2019 ◽  
Vol 3 (2) ◽  
pp. 262
Author(s):  
Risang Bagus Hastungkara Aji ◽  
Henny welsa Welsa ◽  
Ign.Soni Kurniawan
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Purchase Intention ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Test Results ◽  
Positive Effect

The purpose of this study is to analyze and explain the effect of hedonic motivation on social media product browsing as well as its impact on purchase intention on student of Sarjanawiyata Tamansiswa Yogyakarta. The sample used in this study were customers who buy and use social media. Accidental sampling was used as the sampling technique. The researchers used questionnaire to collect the primary data with the total of 213 respondents. In this study, the researchers also used regression to determine the effect of hedonic motivation on social media product browsing as well as its impact on purchase intention. The results showed simple and multiple linear regression analysis on the T test which showed that the hedonic motivation has a significant effect on social media product browsing. The results of F test showed that hedonic motivation, social media product browsing can simultaneously predict the changes in purchase intention. The test results of the coefficient of determination or R² purchase intention are affected by hedonic motivation, social media product browsing. The analysis resulted in hedonic motivation has a positive effect on social media product browsing, social media product browsing has a positive effect on purchase intention, hedonic motivation has a positive effect on purchase intention.keywords : hedonic motivation, social media product browsing, purchase intention

scholarly journals Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Beras Selancar (Studi Kasus pada Ibu Rumah Tangga di Kota Baru Jalan Kapten Satar RT.10 RW.03 Kecamatan Lahat)

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Darwin Kesuma
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Statistical Data ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Statistical Data Analysis ◽  
Joint Influence ◽  
The Individual

The Effect of Product Quality and Price on Purchase Intention for Selancar Rice (Case Study on Housewives in Kota Baru Jalan Kapten Satar RT. 10 RW. 03 Lahat). This research was conducted on housewives located at Jalan Kapten Satar RT 10 RW 03 No. 25 Kelurahan Kota Baru, Lahat District. The research objective was to see the effect of the product and price on buying interest in surfing rice. The regression equation Y = 10.588 + 0.453 X1 + 0.339 X2 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The individual order of each variable with the most influence is the product quality variable with a regression coefficient of 0.453 then the price variable with a regression coefficient of 0.339. Obtained t count variable product quality (X1) of 2.658> 2.011 and variable price (X2) obtained at 2.905> 2.011. This means that t is greater than t table, then H_0 is rejected and H1 is accepted. Obtained an F calculated value of 7.009> 3.20 so that it can be ignored that there is a simultaneous (joint) influence between product quality (X1) and price (X2) on buying interest (Y) of surfing rice. Analysis of the coefficient of determination of 23% means that there is a very weak relationship between the independent variables and the related variables and the rest is 77%. By other factors that are not discussed in this study.

scholarly journals The Influence of Hijab Celebrity Instagram as an Endorsement on Purchase Intention

2021 ◽  
Vol 19 (2) ◽  
pp. 33
Author(s):  
Devi Noviyanti ◽  
Restu Khaliq
Keyword(s):  
Social Media ◽  
Significant Influence ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Celebrity Endorser ◽  
Version 2.0 ◽  
Celebrity Endorsers

Celebrity endorsers influence celebrity endorsers who wear the hijab on a person's purchase intentions. A total of 91 respondents were taken in this study, all of whom had seen celebrity endorsers wearing hijabs advertising products/services on Instagram social media. SmartPLS software version 2.0.M3 was using, and research shows a significant influence of trustworthiness, attractiveness, and expertise on one's purchasing intentions. The T-statistic value of all dimensions of the celebrity endorser variable towards purchase intentions is more significant than 1.96, by 3.213, 3.121, and 2.832, respectively.Keywords: celebrity endorsers, hijab, purchase intentions.

scholarly journals PENGARUH ASOSIASI MEREK, PERSEPSI KUALITAS DAN GAYA HIDUP TERHADAP MINAT BELI SANDAL DAN SEPATU BATA CABANG KUNINGAN

2017 ◽  
Vol 13 (3) ◽  
Author(s):  
Riska Latipah
Keyword(s):  
Regression Analysis ◽  
Qualitative Analysis ◽  
Purchase Intention ◽  
Perceived Quality ◽  
T Test ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Independent Variables ◽  
Brand Association ◽  
Positive Effect

This study against the background by increasing the competition in the industry sandals and shoes inIndonesia. This affects the sales of sandals and shoes Bata. This study also aims to analyze and test the effect of brandassociation, perceived quality and lifestyle of purchase intention Bata sandals and shoes Kuningan branch. Then analysisof data obtained using quantitative and qualitative analysis. Quantitative analysis includes: validity and reliability, datanormality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple regression analysis, hypothesistesting through t test and F, as well as the coefficient of determination (R ²). Qualitative analysis is the interpretationof the data obtained in the study and the results of data processing that has been carried out by members of descriptionand explanation. Hypothesis testing using t test showed that the variables of brand association and perceived quality issignificantly positive effect on purchase intention. Figures adjusted R2 of 0.585 indicates that 58.5% variable purchaseintention can be explained by the three independent variables in the regression equation. While the rest of 41.5% isexplained by other variables outside three variables used in this study.

scholarly journals PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN LUWAK WHITE KOFFIE

Kinerja ◽  
2020 ◽  
Vol 2 (02) ◽  
pp. 77-92
Author(s):  
Chusnah ◽  
Ahmad Zaenuri
Keyword(s):  
Brand Image ◽  
Coefficient Of Determination ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Normality Test ◽  
Celebrity Endorser ◽  
Positive Effect ◽  
Analysis Determination

This study aims to determine the effect of Celebrity Endorser and Brand Image on the Purchase Decision of Luwak White Koffie at Pemalang Rice Stalls. This research was conducted on Luwak White Koffie consumers, the sample used was 55 consumers. Hypothesis testing uses validity and reliability, normality test, multicollinearity test, heteroscedasticity test and autocorelas test. The analysis used is regression and correlation analysis, Determination of the t test and f test, based on the results of data analysis and discussion, partially celebrity endorser has an insignificant and positive effect on purchasing decisions with a tcount of 0.386 indicating that a significance level of 0.701> 0.05 and tcount 0.386 <t table 2.007, brand image partially significant and positive effect with tcount of 2.219 indicates that the significance level of 0.031 <0.05 and tcount of 2.219> t table 2.007. the coefficient of determination of 0.122 means the percentage contribution of the influence of variable X to Y by 12.2% while the remaining 87.8% is influenced by other variables.

scholarly journals Pengaruh Insentif Finansial dan Insentif Non Finansial Terhadap Motivasi Kerja Karyawan pada CV. Sinar Telekom Kabupaten Lahat

2020 ◽  
Vol 9 (2) ◽  
pp. 13-28
Author(s):  
Heri Fitriadi
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Statistical Data ◽  
Regression Coefficient ◽  
Coefficient Of Determination ◽  
Statistical Data Analysis ◽  
Joint Influence ◽  
The Individual

The Effect of Product Quality and Price on Purchase Intention for Selancar Rice (Case Study on Housewives in Kota Baru Jalan Kapten Satar RT. 10 RW. 03 Lahat). This research was conducted on housewives located at Jalan Kapten Satar RT 10 RW 03 No. 25 Kelurahan Kota Baru, Lahat District. The research objective was to see the effect of the product and price on buying interest in surfing rice. The regression equation Y = 10.588 + 0.453 X1 + 0.339 X2 + e. Based on statistical data analysis, the indicators in this study are valid and reliable. The individual order of each variable with the most influence is the product quality variable with a regression coefficient of 0.453 then the price variable with a regression coefficient of 0.339. Obtained t count variable product quality (X1) of 2.658> 2.011 and variable price (X2) obtained at 2.905> 2.011. This means that t is greater than t table, then H_0 is rejected and H1 is accepted. Obtained an F calculated value of 7.009> 3.20 so that it can be ignored that there is a simultaneous (joint) influence between product quality (X1) and price (X2) on buying interest (Y) of surfing rice. Analysis of the coefficient of determination of 23% means that there is a very weak relationship between the independent variables and the related variables and the rest is 77%. By other factors that are not discussed in this study.

scholarly journals Iklan Melalui Youtube dan Minat Beli Produk

2017 ◽  
Vol 2 (2) ◽  
pp. 135
Author(s):  
Shella Meilita Agata Sukamto ◽  
Tri Indra Wijaksana
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Random Sampling ◽  
Purchase Intention ◽  
Quantitative Method ◽  
Linear Regression Analysis ◽  
Primary Data ◽  
Simple Linear Regression ◽  
Positive Effect

<p><strong><em>Abstract</em></strong></p><p><em>This research aims to identify the effect advertising through social media, particularly Youtube, on purchase intention towards Pantene shampoo. The objects of this research object are the students of Bachelor Degree at Business Department of Telkom University in 2013-2015. This research used quantitative method with primary data gathered by questionnaire. The data collection of 100 respondents was conducted based on probability random sampling and analysed simple linear regression analysis. The results indicate that social media advertising via Youtube give positive effect on purchase intention.</em></p><p><strong>Abstrak</strong></p><p>Penelitian ini bertujuan untuk mengetahui pengaruh iklan melalui media sosial <em>Youtube</em> terhadap minat beli sampo Pantene. Objek penelitian ini adalah mahasiswa dengan populasi mahasiswa S1 Jurusan Administrasi Bisnis Universitas Telkom pada tahun 2013-2015. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Jenis data yang dibutuhkan untuk penelitian adalah data primer dengan dengan menyebarkan kuesioner. Pengambilan sampel sejumlah 100 responden dilakukan dengan metode <em>probability sampling</em> khususnya <em>proportionate random sampling </em>yang dianalisis dengan menggunakan regresi linier sederhana. Hasil penelitian ini menunjukkan bahwa iklan melalui media sosial berpengaruh positif terhadap minat beli.</p>

scholarly journals The influence of participatory assistance and organizational culture on strengthening social capital of Buddhist cooperative

2021 ◽  
Vol 1 (1) ◽  
pp. 40-54
Author(s):  
Rahmad Setyoko
Keyword(s):  
Social Capital ◽  
Organizational Culture ◽  
Regression Analysis ◽  
Significant Influence ◽  
Coefficient Of Determination ◽  
Ex Post ◽  
The Social ◽  
Ex Post Facto ◽  
Common Goals

The social capital of an organization strengthens mutually beneficial cooperation to achieve common goals. This research aims to analyze the influence of participatory assistance and organizational culture on strengthening the Buddhist Cooperative's social capital. This research employs a quantitative approach with an ex post facto method. The sample was 77 members of Cooperative Maju Makmur Sampetan, and data were collected by using a questionnaire. Findings show that participatory assistance and organizational culture significantly influence strengthening the social capital of Buddhist Cooperative. Based on the regression analysis, it shows that there is a positive and significant influence of participatory assistance on social capital, which is equal to 44.5%. Organizational culture also has a positive and significant influence on social capital, with a determination of 32.1%. Furthermore, multiple regression analysis results show that both variables simultaneously influence strengthening social capital, with the coefficient of determination by 76.6%. Thus, participatory assistance and organizational culture have a positive effect on strengthening social capital of Buddhist Cooperative.

The Effects of Vlogger Credibility as Marketing Media on Brand Awareness to Customer Purchase Intention

2018 ◽  
Vol 1 (2) ◽  
Author(s):  
ANAS NUGRAHA ◽  
REFIUS PRADIPTA SETYANTO
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Research Method ◽  
Brand Awareness ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Consumer Purchase Intention ◽  
Positive Effect

The purpose of this research is to know and analyze the effect of vlogger credibility as amarketing media on social media youtube on brand awareness to customer purchaseintention study on Traveloka with Arief Muhammad as a vlogger on youtube. The sample inthis study there are 150 respondents who are active on social media youtube. The researchmethodology used for this study is a case study with survey research method. Conveniencesampling technique derived from non- probability sampling techniques are used for sampleselection. Data were analyzed using Structural Equation Modeling (SEM) with SPSS andAMOS statistical software. The results of this study show that, (1) Credibility of vlogger hasa positive effect on brand awareness. (2) Attractiveness of vlogger has a positive effect onbrand awareness. (3) Expertise of vlogger has a positive effect brand awareness. (4) Brandawareness has a positive effect on consumer purchase intention.

scholarly journals Pengaruh Promosi Jabatan Terhadap Prestasi Kerja Karyawan Pada Rumah Makan Telaga Biru Kecamatan Merapi Barat

2020 ◽  
Vol 9 (1) ◽  
pp. 89-97
Author(s):  
Wartono
Keyword(s):  
Regression Analysis ◽  
Job Performance ◽  
Sampling Method ◽  
Employee Performance ◽  
T Test ◽  
Coefficient Of Determination ◽  
Simple Linear Regression ◽  
Calculation Results ◽  
Positive Effect

The purpose of this study was to determine and prove the effect of a promotion  to employees performance in Telaga Biru Restaurant. The benefis of this research to add insight and knowledge about how the amplication compiler accepted theory lectures bench with existing practices in employee Telaga Biru Restaurant Merapi. To discus the formulation of the problem mentioned above, in this study another the sampling method used in this study are saturated sampling is because population is small so all existing populations as samples used a qualitative analysis, quantitative analysis, Regression Analysis, Correlation Coefficient analysis, coefficient of determination and hypothesis testing. From simple linear regression calculation results obtained the equation Y = 4.589 + 0.65 x + e. This shows that the influence of promotion to employee performance is 0,65.  And calculating the value of r = 0.60. This value indicates that there is a positive correlation between promotion and job performance and can be seen from the value of r. Coeficient of determination of KD = 0.34 or 34 of performance are influence by promotion and the remaining 66% is influenced by other factors. From the calculation of the value of t-test = 4.741 and t-table 2.023. So the value of t-test bigger than t-table (t count> t-table), this shows that the Hi Ho is rejected and accepted, which means there is a significant relationship between promotion to employees performance in Telaga Biru Restaurant. This means that promotion has a positive effect on Job in Telaga Biru Restaurant.

Sign in / Sign up

Export Citation Format

Share Document