scholarly journals Universalism and uniqueness in contemporary soft power strategies

Author(s):  
Vladimir G. Ivanov

The author analyses the principles and regularities of the competition of soft power strategies of different states as an actual problem of comparative politics. The article addresses the question of determining principles and key elements of competing soft power strategies in the system of international relations, which is of current interest in comparative political science. As a methodological foundation of the analysis is used the H. Hotelling’s law of spatial competition and its political implications, formulated by A. Downs. The author examines two contrasting tendencies: drift of the content and strategies of soft power of different states towards unification and convergence of communicated values and standards or on the contrary increase of ideological and value polarization in the wake of escalating international and global tensions. The principles and rules of spatial competition of H. Hotelling and A. Downs have been applied for typology of national strategies of soft power to evaluate their effectiveness and segmentation of potential audience for maximum impact. It was concluded that, due to the polymodality and civilizational diversity of the world, universalist soft-power projects today can only have limited success, with significant costs and reputational losses, while attracting value-close countries and pushing away the others. This division provides the basis for the international clustering by interests and values

Author(s):  
A. Baykov

The paper analyzes the basic parameters of the soft power of the European Union in the context of the effectiveness of its foreign policy and comparison with the efforts of Russia's own resources capacity of non-violent political influence. To solve this purpose the author dissects the basic interpretation soft power, reviews the criteria to measure the effectiveness foreign policy, highlights the existing scholarly discussion regarding the applicability, relevance and accuracy of the concepts of hard and soft power in applied policy analysis. Particular attention is paid to the problem of trust in international relations in general and in the relations between Russia and the EU in particular. The presence of trust in international relations constitutes a prerequisite to solve any problems for foreign policy. Analyzing the practical expression of the basic values of Western European countries and Russia the article concludes that the efficiency of 'soft power' strategies exercised both by Russia and the EU vis-à-vis each other is rather low. The multi-faceted relations between Russia and the European Union with closely interwoven national interests of different countries do not make these relationships easier whereas a whole array of historical and psychological problems do not add trust. Therefore, it is reasonable to opt for formalized dialogue institutions. In conclusion, the author provides recommendations for medium-and long-term prospects of the bilateral relations.


2020 ◽  
Vol 34 (4) ◽  
pp. 535-545
Author(s):  
Mark Beeson

AbstractOne of the more striking, surprising, and optimism-inducing features of the contemporary international system has been the decline of interstate war. The key question for students of international relations and comparative politics is how this happy state of affairs came about. In short, was this a universal phenomenon or did some regions play a more important and pioneering role in bringing about peaceful change? As part of the roundtable “International Institutions and Peaceful Change,” this essay suggests that Western Europe generally and the European Union in particular played pivotal roles in transforming the international system and the behavior of policymakers. This helped to create the material and ideational conditions in which other parts of the world could replicate this experience, making war less likely and peaceful change more feasible. This argument is developed by comparing the experiences of the EU and the Association of Southeast Asian Nations and their respective institutional offshoots. The essay uses this comparative historical analysis to assess both regions’ capacity to cope with new security challenges, particularly the declining confidence in institutionalized cooperation.


2012 ◽  
Vol 13 (4) ◽  
pp. 473-476
Author(s):  
TAKASHI INOGUCHI

This special issue focuses on the role of civil society in international relations. It highlights the dynamics and impacts of public opinion on international relations (Zaller, 1992). Until recently, it was usual to consider public opinion in terms of its influence on policy makers and in terms of moulding public opinion in the broad frame of the policy makers in one's country. Given that public opinion in the United States was assessed and judged so frequently and diffused so globally, it was natural to frame questions guided by those concepts which pertained to the global and domestic context of the United States.


2014 ◽  
Vol 15 (4) ◽  
pp. 683-698 ◽  
Author(s):  
KOSUKE SHIMIZU

AbstractCulture is a demanding word, particularly when it is used in the context of the contemporary academic discipline of international relations (IR). It is often employed in order to distinguish one identity from another, allegedly illuminating idiosyncrasies embedded in a particular society or group of people. The essentialized understanding of culture is also detectable in the case of the current debate on the non-Western international relations theories (IRT). Non-Western politicians and scholars often employ the term culture in order to distinguish their values from alleged Western values. However, culture has another important function mainly advanced by a left-wing Kyoto School philosopher Tosaka Jun, that is, culture as a mirror for critical reflection for morality (Tosaka, 1966). This article is based on Tosaka's argument that culture has an important function for moral reflection beyond that of a mere means to identify one's distinctiveness from the West, and it criticizes Japan's soft power diplomacy or the total absence of it from that point of view. It also argues that this absence is the result of the soft power discourse's over-simplified interpretation of culture that results in confrontation between the West and the rest, particularly when it is employed in non-Western IRT discourses. Towards the end, I examine Miyazaki Hayao's films,Princes Mononokein particular, as examples of cultural works facilitating a moment of critical reflection, and I extract embedded messages of relevance to critical reflection on contemporary IR literature, particularly non-Western literature.


2021 ◽  
Vol 23 (2) ◽  
pp. 279-286
Author(s):  
Agapi E. Matosian

To this day political processes are less and less impacted by military force. States are increasingly resorting to the use of means of latent influence or relying on cultural attraction. Such phenomena have led to the emergence of soft power in international relations. Many countries, including the Republic of Korea, effectively use soft power tools in implementing policies at various levels. This manuscript seeks to analyze the main soft power components and tools of the Republic of Korea in foreign policy. The paper examines the background of the formation and development of soft power strategies. Many factors have predetermined the growing popularity of Korean culture, a phenomenon subsequently called the Korean Wave (Hallyu). This paper identifies the main elements of the Hallyu, including public diplomacy and South Koreas cultural economy exporting pop culture, entertainment, music, TV dramas, and movies, and examines how these elements complement each other.


2021 ◽  
Vol 16 (4) ◽  
pp. 119-132
Author(s):  
E.A. TYURIN ◽  
◽  
E.N. SAVINOVA ◽  
О.V. PEREVERZEVA ◽  
◽  
...  

The article attempts to apply the concept of «soft power», characteristic of international relations, to analyze the struggle of participants in separatist conflicts at the national level. The purpose of the study is to consider the «soft power» resources and tools of each of the parties to the conflict between Catalonia and Spain and the conflict between Scotland and the United Kingdom. The main research methods are general logical, institutional and comparative. It is concluded that in the countries under consideration, in the conditions of the manifestation of separatism, the «soft power» has obvious socio-cultural, political, institutional and legal grounds. According to the authors, despite the specifics of the «soft power» confrontation, in each of the cases considered, culture in its various manifestations, image strategies of the parties to the conflict, as well as the institution of the monarchy are crucial.


2014 ◽  
Vol 47 (02) ◽  
pp. 468-476 ◽  
Author(s):  
Erin R. Graham ◽  
Charles R. Shipan ◽  
Craig Volden

ABSTRACTWhat factors inhibit or facilitate cross-subfield conversations in political science? This article draws on diffusion scholarship to gain insight into cross-subfield communication. Diffusion scholarship represents a case where such communication might be expected, given that similar diffusion processes are analyzed in American politics, comparative politics, and international relations. We identify nearly 800 journal articles published on diffusion within political science between 1958 and 2008. Using network analysis we investigate the degree to which three “common culprits”—terminology, methodological approach, and journal type—influence levels of integration. We find the highest levels of integration among scholars using similar terms to describe diffusion processes, sharing a methodological approach (especially in quantitative scholarship), and publishing in a common set of subfield journals. These findings shed light on when cross-subfield communication is likely to occur with ease and when barriers may prove prohibitive.


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