scholarly journals IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE

Economical ◽  
2020 ◽  
Vol 1 (1(22)) ◽  
pp. 5-17
Author(s):  
Olena Amelnytska ◽  
◽  
Olena Mizina ◽  
Maryia Amelnytska ◽  
◽  
...  
Keyword(s):  
Strategic Management ◽  
Coal Mining ◽  
Management Strategy ◽  
Industrial Enterprise ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Mining Enterprise ◽  
Marketing Strategic ◽  
Definition Of

Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of different scientific schools to the formation of concepts of strategic management of marketing activities are analyzed. It is found out that strategic management of marketing activity uses methods of development of the general strategy which is a basis of certain functional strategies (marketing, production, financial, personnel, innovative), and mechanisms of their realization for the purpose of achievement of conformity of mission, the purposes and internal potential of the enterprise. external environment. The directions of formation of marketing management strategy at the coal mining enterprise on the basis of the carried-out researches are substantiated: definition of mission, the purposes and tasks of marketing at all levels of marketing management; substantiation of the strategy of partnership interaction. The stages of formation of marketing management strategy at the coal mining enterprise are offered. On the basis of the collected quantitative and qualitative data, with the use of the information received at filling in of the questionnaire and the analytical information the SWOT-analysis of marketing activity of mine is carried out. Based on the generalization of the analysis, it is appropriate to propose a general sequence of interaction strategy using the allocation of the integrator as a sequence of stages of strategy planning in the supply and marketing channels based on marketing partnerships. Scientific novelty. The stages of formation of marketing management strategy at an industrial enterprise are substantiated taking into account the specifics of its branch affiliation and strategy of interaction on the basis of allocation of the integrator enterprise and formation of marketing of partnership relations. Practical significance. The obtained results of the research determine the general directions of improvement of marketing strategic management at the industrial enterprise by definition of strategy formation stages of marketing and marketing of partner relations

scholarly journals STRATEGIC MARKETING MANAGEMENT AT A COAL MINING ENTERPRISE

2020 ◽  
Author(s):  
O. Mizina ◽  
O. Amelnitskaya ◽  
L. Brezhnieva
Keyword(s):  
Coal Mining ◽  
Management Strategies ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Management Tools ◽  
Theoretical Approaches ◽  
Mining Enterprise

The article analyzes the theoretical approaches to marketing management tools in the enterprise, analyzes the existing marketing management strategies in enterprises, identifies the features of marketing management in coal mining enterprises. The analysis of marketing activity of the coal mining enterprise is carried out, the directions of improvement of strategy of management of marketing at the coal mining enterprise are developed.

scholarly journals Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security

2020 ◽  
Vol 8 (15) ◽  
pp. 298-313
Author(s):  
Zhanna Harbar ◽  
Olha Selezneva ◽  
Oleksandr Litvinov ◽  
Serhii Kaptalan ◽  
Viktoriya Gonchar
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
Economic Security ◽  
Innovative Activity ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Market Conditions

In article the role and a place of economic safety in management of strategic marketing activity by the enterprise is investigated. Use of marketing as a tool in development of innovative activity of the enterprise promotes increase of maintenance of economic safety that will allow to trace occurrence of threats for economy of the enterprise in the market. Conditions of development and influence of innovative activity on providing of economic safety, and also their interrelation and crossing of the purposes of strategic management, marketing and innovations on the basis of the SWOT-analysis and construction of the map of strategic marketing purposes of the enterprise that allows to define the further directions of its improvement are considered.

scholarly journals Strategic Marketing Management with Japanese Management Approach

2016 ◽  
Vol 9 (10) ◽  
pp. 172
Author(s):  
Mehdi Dehbid ◽  
Ayeh Vilkey
Keyword(s):  
Environmental Factors ◽  
Strategic Management ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Management Approach ◽  
Clear Understanding ◽  
Japanese Management ◽  
Technological Differences ◽  
Strategic Management Process

<p>Extensive and comprehensive political, economics, technological differences and related crisis have caused organizations to encounter many challenges in directing activities and maintaining their position in a competitive environment. Strategic management is known as an efficient solution for institutes in dynamic environments.</p><p>Strategic marketing management determines and plans marketing strategies and implements them with a clear understanding of the organization`s mission, the assessment of environmental factors, checking the organization’s situation, and exploring opportunities in the market.</p>Strategic management process is a guidance to execute organization activities besides organization type or size. This process can be used by organizations in terms of marketing. The basic steps of strategic marketing management are similar for all types of organizations like organizations related to manufacturing industries, while importance of each step is different to others depending on effective environmental factors on the institute. In the present paper, these steps and some examples of their application are explained.

scholarly journals Choosing Effective Internet Marketing Tools in Strategic Management

2019 ◽  
Vol 8 (3) ◽  
pp. 5220-5225 ◽  
Keyword(s):  
Strategic Management ◽  
Management Strategy ◽  
Relevant Information ◽  
Internet Marketing ◽  
Decision Models ◽  
Email Marketing ◽  
End To End ◽  
Definition Of ◽  
Content Marketing

User buying decision models are continually changing. Few people spend money spontaneously - people watch reviews, read reviews, compare prices, and only after they receive the relevant information are they ready to move on to the next stage. Therefore, the definition of useful Internet marketing tools is one of the main steps in strategic management. Along with the classic tools, such as website, email marketing, SMM, SEO and SEM, content marketing, it is necessary to implement modern, sharply gaining popularity in recent years: chatbots and instant messengers, optimization for voice search, audio content. Particular attention should be paid to end-to-end analytics, which can track the effectiveness of each advertising channel, even offline. Based on the indicators, it is necessary to optimize advertising budgets and adjust the management strategy.

Interorganizational Relationships

2014 ◽  
pp. 169-185
Author(s):  
Tharwa Najar ◽  
Mokhtar Amami
Keyword(s):  
Information Systems ◽  
Literature Review ◽  
Strategic Management ◽  
Interorganizational Relationships ◽  
Knowledge Bases ◽  
Operation Management ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Hybrid Form ◽  
The Subject

Since the 1990s, the subject of “Interorganizational Relationships” (IORs) has gained the interest of academics in several fields (Donnan & Comer, 2001), such as strategic marketing, Management Information Systems (MIS), operation management and logistics, and strategic management. The diversity of approaches related to IOR conceptualization has led to fragmented knowledge bases (Mohr & Nevin, 1990; Claro, et al., 2003; Durand, et al., 2006). The present chapter discusses this concept and proposes an integrated view of IOR evolution in a network context. Furthermore, a presentation of IOR governance typologies is exposed to emphasize the hierarchy-market dichotomy and the hybrid form as the combination of the two perspectives. Last, based on a literature review, the chapter exposes the attributes characterizing interorganizational relationships climate success to demonstrate the informal aspect of interorganizational context.

ALLISCO: pricing multiple joint products

2015 ◽  
Vol 5 (4) ◽  
pp. 1-5
Author(s):  
Gaganpreet Singh ◽  
Neeraj Pandey
Keyword(s):  
Strategic Management ◽  
Marketing Management ◽  
Raw Material ◽  
Strategic Marketing ◽  
Steel Blank ◽  
Content Type ◽  
Profit Margins ◽  
Joint Product ◽  
Joint Products ◽  
Procurement Cost

Subjectarea Pricing, Marketing Management, Strategic Marketing, Strategic Management. Studylevel/applicability The case can be used for a Pricing Course and Strategic Marketing, Marketing Management and Strategic Management courses delivered to post-graduate management programme (Master’s level) students and/or for Management Development Programme’s. Caseoverview Alliance Intercontinental Sourcing Company LLP (ALLISCO) manufactured Steel Blanks for clutch plates used in two- and three-wheeler automobiles. Steel Blank plates further underwent a processing phase which included coating with leather cover to form the finished clutch plate. The primary raw material used by ALLISCO for its manufacturing process was sheet metal. The processing of the principal raw material resulted in the production of three joint products. The first joint product was “Steel Blank”, the main product; the second joint product was “Inner Circle”, which may be classified as a by-product; the third joint product was the left-over waste material and could be categorized as sheet scrap. The approximate increase in procurement cost of 8 per cent had considerably impacted the firm’s profit margins. The dilemma that Rishabh Singla, Managing Partner, ALLISCO, now faced was how the increased differential could be distributed systematically among the three joint products. The challenge for ALLISCO was to preserve the percentage of gross profit margins by altering its existing pricing strategy. Expectedlearning outcomes Understand the concept of multiple joint products; learn about choosing appropriate pricing strategies to price multiple joint products; comprehend how value-based pricing can extract untapped profits; and understand the importance of retaining gross profit margins (%). Supplementarymaterials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

MOTIVATION OF HEADS OF PRODUCTION DIVISIONS AT COAL-Mining ENTERPRISE

2017 ◽  
Vol 12 (37) ◽  
pp. 374-384
Author(s):  
O.V. Konakova ◽  
◽  
S.N. Kashirina ◽  
Keyword(s):  
Coal Mining ◽  
Mining Enterprise

scholarly journals A fuzzy set model for assessment of a perspectives level for integration of new materials in industrial enterprise processes

2018 ◽  
Vol 44 ◽  
pp. 00045
Author(s):  
Elena Kasianenko ◽  
Evgenii Konnikov ◽  
Nikita Lukashevich
Keyword(s):  
Risk Process ◽  
Industrial Enterprise ◽  
New Materials ◽  
Process Systems ◽  
Industrial Enterprises ◽  
Definition Of ◽  
Effective Models ◽  
Further Development ◽  
Qualitative Changes

The definition of effective improvement vectors is currently one of the most pressing challenges facing the industry representatives. The transition to the sixth technological mode effectively contributes to competition intensification in all markets of industrial products. This is largely due to the fact that existing process systems are at the peak of their effectiveness. Further development requires qualitative changes. However, the principal improvement is a long-term and high-risk process. For this reason the issue of creating effective models for assessment of the strategic lines of processes improvement becomes increasingly important for industrial enterprises. This article considers in details the vector of industrial enterprise processes improvement based on the integration of new materials. As a result, a model allowing to assess a perspectives level for integration of new materials in industrial enterprise processes is created.

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