scholarly journals Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security

2020 ◽  
Vol 8 (15) ◽  
pp. 298-313
Author(s):  
Zhanna Harbar ◽  
Olha Selezneva ◽  
Oleksandr Litvinov ◽  
Serhii Kaptalan ◽  
Viktoriya Gonchar
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
Economic Security ◽  
Innovative Activity ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Market Conditions

In article the role and a place of economic safety in management of strategic marketing activity by the enterprise is investigated. Use of marketing as a tool in development of innovative activity of the enterprise promotes increase of maintenance of economic safety that will allow to trace occurrence of threats for economy of the enterprise in the market. Conditions of development and influence of innovative activity on providing of economic safety, and also their interrelation and crossing of the purposes of strategic management, marketing and innovations on the basis of the SWOT-analysis and construction of the map of strategic marketing purposes of the enterprise that allows to define the further directions of its improvement are considered.

scholarly journals IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE

Economical ◽  
2020 ◽  
Vol 1 (1(22)) ◽  
pp. 5-17
Author(s):  
Olena Amelnytska ◽  
◽  
Olena Mizina ◽  
Maryia Amelnytska ◽  
◽  
...  
Keyword(s):  
Strategic Management ◽  
Coal Mining ◽  
Management Strategy ◽  
Industrial Enterprise ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Mining Enterprise ◽  
Marketing Strategic ◽  
Definition Of

Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of different scientific schools to the formation of concepts of strategic management of marketing activities are analyzed. It is found out that strategic management of marketing activity uses methods of development of the general strategy which is a basis of certain functional strategies (marketing, production, financial, personnel, innovative), and mechanisms of their realization for the purpose of achievement of conformity of mission, the purposes and internal potential of the enterprise. external environment. The directions of formation of marketing management strategy at the coal mining enterprise on the basis of the carried-out researches are substantiated: definition of mission, the purposes and tasks of marketing at all levels of marketing management; substantiation of the strategy of partnership interaction. The stages of formation of marketing management strategy at the coal mining enterprise are offered. On the basis of the collected quantitative and qualitative data, with the use of the information received at filling in of the questionnaire and the analytical information the SWOT-analysis of marketing activity of mine is carried out. Based on the generalization of the analysis, it is appropriate to propose a general sequence of interaction strategy using the allocation of the integrator as a sequence of stages of strategy planning in the supply and marketing channels based on marketing partnerships. Scientific novelty. The stages of formation of marketing management strategy at an industrial enterprise are substantiated taking into account the specifics of its branch affiliation and strategy of interaction on the basis of allocation of the integrator enterprise and formation of marketing of partnership relations. Practical significance. The obtained results of the research determine the general directions of improvement of marketing strategic management at the industrial enterprise by definition of strategy formation stages of marketing and marketing of partner relations

scholarly journals ACCOUNTING IN THE SYSTEM OF STRATEGIC MANAGEMENT BY AGRICULTURAL ENTERPRISE

2017 ◽  
pp. 280-285
Author(s):  
Vasyl' Tsaruk
Keyword(s):  
Strategic Management ◽  
Accounting Information ◽  
Business Environment ◽  
Economic Security ◽  
Economic Conditions ◽  
Accounting System ◽  
Management Decisions ◽  
Market Conditions ◽  
Agricultural Enterprises ◽  
Agricultural Enterprise

Introduction. Current economic conditions entities of Agrarian Business are characterized by instability and uncertainty. These conditions reduce the efficiency of economic activity. Agricultural enterprises can successfully manage in current business environment in case if an effective mechanism to control is constructed. It requires an adequate information security. In the information system of agricultural enterprise an accounting and analytical information plays a significant role. It is characterized in most of the cases by retrospective content. However, in the current economic conditions it is necessary to generate information not only about domestic economic conditions for agricultural enterprises, but also about a number of external factors. This information can only be obtained through strategically oriented accounting system. Purpose. The research aims to ground the necessity for developing a strategically oriented accounting system to improve management decisions in agricultural enterprises. Methods. The dialectical and systematic approaches to the study of accounting and analytical support of agricultural enterprises have been used. The abstract and logical method to justify the need to develop a strategically oriented accounting system in agricultural enterprises has been applied. Results. The accounting system is the system of information model of the system of the enterprise, which allows us to identify and process data about the facts of economic life and generate and provide information about them to users through a variety of types and formats of financial statements. With the changes in conditions of functioning of enterprises, changes of models and methods of management decisions an accounting system should be properly refined in order to meet the growing information needs of internal and external users of accounting information. As a result of the formation of market conditions there is a need to develop a proper system of accounting and analytical support implementation of the strategic objectives of the enterprise. System of strategic accounting serves as a unifying link in the information space of the enterprise. It allows integration of accounting information with data on the environment and information predictive nature. Only under such conditions accounting system can be fully implemented into the strategic management process. Perspectives. The system strategic accounting as a means of information support of management should provide an adaptation of the enterprise to the changes which occur in the environment, provide identification of critical situations, determine the main opportunities and threats and generally be a tool for maintaining economic security and sustainable development of the agricultural enterprises in dynamic market conditions.

scholarly journals Strategic Marketing Management with Japanese Management Approach

2016 ◽  
Vol 9 (10) ◽  
pp. 172
Author(s):  
Mehdi Dehbid ◽  
Ayeh Vilkey
Keyword(s):  
Environmental Factors ◽  
Strategic Management ◽  
Marketing Strategies ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Management Approach ◽  
Clear Understanding ◽  
Japanese Management ◽  
Technological Differences ◽  
Strategic Management Process

<p>Extensive and comprehensive political, economics, technological differences and related crisis have caused organizations to encounter many challenges in directing activities and maintaining their position in a competitive environment. Strategic management is known as an efficient solution for institutes in dynamic environments.</p><p>Strategic marketing management determines and plans marketing strategies and implements them with a clear understanding of the organization`s mission, the assessment of environmental factors, checking the organization’s situation, and exploring opportunities in the market.</p>Strategic management process is a guidance to execute organization activities besides organization type or size. This process can be used by organizations in terms of marketing. The basic steps of strategic marketing management are similar for all types of organizations like organizations related to manufacturing industries, while importance of each step is different to others depending on effective environmental factors on the institute. In the present paper, these steps and some examples of their application are explained.

Interorganizational Relationships

2014 ◽  
pp. 169-185
Author(s):  
Tharwa Najar ◽  
Mokhtar Amami
Keyword(s):  
Information Systems ◽  
Literature Review ◽  
Strategic Management ◽  
Interorganizational Relationships ◽  
Knowledge Bases ◽  
Operation Management ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Hybrid Form ◽  
The Subject

Since the 1990s, the subject of “Interorganizational Relationships” (IORs) has gained the interest of academics in several fields (Donnan & Comer, 2001), such as strategic marketing, Management Information Systems (MIS), operation management and logistics, and strategic management. The diversity of approaches related to IOR conceptualization has led to fragmented knowledge bases (Mohr & Nevin, 1990; Claro, et al., 2003; Durand, et al., 2006). The present chapter discusses this concept and proposes an integrated view of IOR evolution in a network context. Furthermore, a presentation of IOR governance typologies is exposed to emphasize the hierarchy-market dichotomy and the hybrid form as the combination of the two perspectives. Last, based on a literature review, the chapter exposes the attributes characterizing interorganizational relationships climate success to demonstrate the informal aspect of interorganizational context.

ALLISCO: pricing multiple joint products

2015 ◽  
Vol 5 (4) ◽  
pp. 1-5
Author(s):  
Gaganpreet Singh ◽  
Neeraj Pandey
Keyword(s):  
Strategic Management ◽  
Marketing Management ◽  
Raw Material ◽  
Strategic Marketing ◽  
Steel Blank ◽  
Content Type ◽  
Profit Margins ◽  
Joint Product ◽  
Joint Products ◽  
Procurement Cost

Subjectarea Pricing, Marketing Management, Strategic Marketing, Strategic Management. Studylevel/applicability The case can be used for a Pricing Course and Strategic Marketing, Marketing Management and Strategic Management courses delivered to post-graduate management programme (Master’s level) students and/or for Management Development Programme’s. Caseoverview Alliance Intercontinental Sourcing Company LLP (ALLISCO) manufactured Steel Blanks for clutch plates used in two- and three-wheeler automobiles. Steel Blank plates further underwent a processing phase which included coating with leather cover to form the finished clutch plate. The primary raw material used by ALLISCO for its manufacturing process was sheet metal. The processing of the principal raw material resulted in the production of three joint products. The first joint product was “Steel Blank”, the main product; the second joint product was “Inner Circle”, which may be classified as a by-product; the third joint product was the left-over waste material and could be categorized as sheet scrap. The approximate increase in procurement cost of 8 per cent had considerably impacted the firm’s profit margins. The dilemma that Rishabh Singla, Managing Partner, ALLISCO, now faced was how the increased differential could be distributed systematically among the three joint products. The challenge for ALLISCO was to preserve the percentage of gross profit margins by altering its existing pricing strategy. Expectedlearning outcomes Understand the concept of multiple joint products; learn about choosing appropriate pricing strategies to price multiple joint products; comprehend how value-based pricing can extract untapped profits; and understand the importance of retaining gross profit margins (%). Supplementarymaterials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

scholarly journals Noble Systems Inc.: Inside The Mind Of An Entrepreneur

2014 ◽  
Vol 10 (3) ◽  
pp. 263-292 ◽  
Author(s):  
Paul Schumann ◽  
Timothy Scott ◽  
Jon Kalinowski ◽  
John Kaliski ◽  
Claudia Pragman
Keyword(s):  
Strategic Management ◽  
Human Resource ◽  
Swot Analysis ◽  
Financial Analysis ◽  
Strategic Human Resource Management ◽  
Strategic Marketing ◽  
Business Valuation ◽  
Start Up ◽  
Business Opportunities ◽  
The Mind

This case illustrates the challenges faced by typical start-up businesses. The company has never earned a profit. Losses are being covered by cash infusions from angel investors. While significant business opportunities are present, the company doesnt have the money to pursue them all. Essentially, the case involves problems of growth, vision, potential, and management. The problems illustrated in the case can be analyzed using theories and approaches such as: SWOT analysis, financial analysis, business valuation, strategic human resource management, and strategic marketing/management. The case and Instructors Manual were written for undergraduate or MBA courses in strategic management. They can also be used in an entrepreneurship course if the instructor wishes to have a case that illustrates the strategic challenges associated with the decision whether to stay small and within the abilities of the founders, or to grow beyond their capabilities.

scholarly journals STRATEGIC MARKETING MANAGEMENT AT A COAL MINING ENTERPRISE

2020 ◽  
Author(s):  
O. Mizina ◽  
O. Amelnitskaya ◽  
L. Brezhnieva
Keyword(s):  
Coal Mining ◽  
Management Strategies ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Management Tools ◽  
Theoretical Approaches ◽  
Mining Enterprise

The article analyzes the theoretical approaches to marketing management tools in the enterprise, analyzes the existing marketing management strategies in enterprises, identifies the features of marketing management in coal mining enterprises. The analysis of marketing activity of the coal mining enterprise is carried out, the directions of improvement of strategy of management of marketing at the coal mining enterprise are developed.

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

scholarly journals Approaches to formation of strategies for development of administrative territories

2019 ◽  
Vol 67 ◽  
pp. 06026
Author(s):  
Oleksii Klok ◽  
Olha Loseva ◽  
Oleksandr Ponomarenko
Keyword(s):  
European Union ◽  
Strategic Management ◽  
Development Strategy ◽  
Regional Policy ◽  
Swot Analysis ◽  
Legal Analysis ◽  
The European Union ◽  
Territorial Development ◽  
Smart Specialization ◽  
The Eu

The article studies theoretical and methodological bases of the strategic management of the development of administrative territories, considers the essence of strategic management and formulates the advantages of using it in management of administrative territory. Based on the analysis of the key provisions of the EU regional policy, the strategy of “smart specialization” is considered as the most common approach to territorial development. Using the experience of the countries of the European Union as a basis, a BPMN diagram, describing the conceptual bases for the formation of a competitive territory strategy, was built. Practical approaches to the formation of strategies for the development of administrative territories operating in Ukraine, regulatory acts, in particular, that had a direct impact on the formation of the existing model of strategic territorial management, were analyzed. The main requirements to the content of the strategic plan were considered and the list of key provisions and analytical methods (socio-economic analysis, comparative analysis, SWOT-analysis, PESTLE-analysis, sociological analysis) was formulated. Using the comparative legal analysis of the experience of the European Union as a basis, a number of features can be highlighted that must be taken into account in the process of forming the administrative territory development strategy.

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