scholarly journals Choosing Effective Internet Marketing Tools in Strategic Management

2019 ◽  
Vol 8 (3) ◽  
pp. 5220-5225 ◽  
Keyword(s):  
Strategic Management ◽  
Management Strategy ◽  
Relevant Information ◽  
Internet Marketing ◽  
Decision Models ◽  
Email Marketing ◽  
End To End ◽  
Definition Of ◽  
Content Marketing

User buying decision models are continually changing. Few people spend money spontaneously - people watch reviews, read reviews, compare prices, and only after they receive the relevant information are they ready to move on to the next stage. Therefore, the definition of useful Internet marketing tools is one of the main steps in strategic management. Along with the classic tools, such as website, email marketing, SMM, SEO and SEM, content marketing, it is necessary to implement modern, sharply gaining popularity in recent years: chatbots and instant messengers, optimization for voice search, audio content. Particular attention should be paid to end-to-end analytics, which can track the effectiveness of each advertising channel, even offline. Based on the indicators, it is necessary to optimize advertising budgets and adjust the management strategy.

scholarly journals Information and analytical content marketing tools

2021 ◽  
Vol 1 (215) ◽  
pp. 58-64
Author(s):  
Oleg Grinko ◽  
◽  
Vadim Golik
Keyword(s):  
Relevant Information ◽  
Internet Marketing ◽  
Target Audience ◽  
Web Analytics ◽  
Commercial Organizations ◽  
Content Marketing

The wide popularity of content marketing among commercial organizations, growing competition between them for of target audience requires more rigorous planning and evaluation of the results of its implementation. As this tool is a part of Internet marketing, informational and analytical resources from leading developers in web analytics can be used for these purposes. But they also compete with each other to attract leads from professional marketers. This article provides guidelines on how the most relevant information platforms that meet the goals of content marketing can be chosen.

scholarly journals IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE

Economical ◽  
2020 ◽  
Vol 1 (1(22)) ◽  
pp. 5-17
Author(s):  
Olena Amelnytska ◽  
◽  
Olena Mizina ◽  
Maryia Amelnytska ◽  
◽  
...  
Keyword(s):  
Strategic Management ◽  
Coal Mining ◽  
Management Strategy ◽  
Industrial Enterprise ◽  
Marketing Management ◽  
Strategic Marketing ◽  
Marketing Activity ◽  
Mining Enterprise ◽  
Marketing Strategic ◽  
Definition Of

Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of different scientific schools to the formation of concepts of strategic management of marketing activities are analyzed. It is found out that strategic management of marketing activity uses methods of development of the general strategy which is a basis of certain functional strategies (marketing, production, financial, personnel, innovative), and mechanisms of their realization for the purpose of achievement of conformity of mission, the purposes and internal potential of the enterprise. external environment. The directions of formation of marketing management strategy at the coal mining enterprise on the basis of the carried-out researches are substantiated: definition of mission, the purposes and tasks of marketing at all levels of marketing management; substantiation of the strategy of partnership interaction. The stages of formation of marketing management strategy at the coal mining enterprise are offered. On the basis of the collected quantitative and qualitative data, with the use of the information received at filling in of the questionnaire and the analytical information the SWOT-analysis of marketing activity of mine is carried out. Based on the generalization of the analysis, it is appropriate to propose a general sequence of interaction strategy using the allocation of the integrator as a sequence of stages of strategy planning in the supply and marketing channels based on marketing partnerships. Scientific novelty. The stages of formation of marketing management strategy at an industrial enterprise are substantiated taking into account the specifics of its branch affiliation and strategy of interaction on the basis of allocation of the integrator enterprise and formation of marketing of partnership relations. Practical significance. The obtained results of the research determine the general directions of improvement of marketing strategic management at the industrial enterprise by definition of strategy formation stages of marketing and marketing of partner relations

scholarly journals Sustainability and Stakeholder Awareness: A Case Study of a Scottish University

2021 ◽  
Vol 13 (8) ◽  
pp. 4186
Author(s):  
Abdulhakeem Raji ◽  
Abeer Hassan
Keyword(s):  
Signaling Theory ◽  
Relevant Information ◽  
Voluntary Exercise ◽  
Communication Tool ◽  
Individual Interviews ◽  
Study Approach ◽  
Research Findings ◽  
Definition Of ◽  
The University

This paper adopted a case study approach to investigate the sustainability practices of a Scottish university in order to understand if sustainability forms part of its central policy agenda. As such, the paper focuses on the levels of awareness and disclosure of their sustainable practices, measuring the impacts and effectiveness of those initiatives. This paper introduces signaling theory to explore the idea that appropriate communication via integrated thinking can close the gap between the organization and its stakeholders. We believe that the provision of this relevant information will lead to better communication between the organization and its stakeholders, supporting a signaling theory interpretation. Therefore, we are suggesting that integrated thinking is an internal process that organizations can follow to increase the level of disclosure as a communication tool with stakeholders. From the literature reviewed, four themes were identified (definition of university sustainability, sustainability awareness, disclosure framework within universities, and level of accountability). The research adopted a pragmatic view and conducted individual interviews with participants belonging to three stakeholder groups (members of the university’s senior management, the governing council, and the student union executive). Although this study focused on just one Scottish university, it should still provide some insight for the better understanding of the underpinning issues surrounding the sustainability accountability practices of Scottish universities in general. The research findings indicated that the university prioritized only two sustainability dimensions—economic and environmental—and that the university still perceived sustainability as a voluntary exercise. Additionally, it is evident that the university had no framework in place for measuring its sustainability delivery—and therefore had no established medium of communicating these activities to its stakeholders. Moreover, research findings showed that the social and educational context of sustainability was lacking at the university. The university has done little or nothing to educate its stakeholders on sustainability.

scholarly journals Quaternion Processing Techniques for Color Synthesized NDT Thermography

2021 ◽  
Vol 11 (2) ◽  
pp. 790
Author(s):  
Pablo Venegas ◽  
Rubén Usamentiaga ◽  
Juan Perán ◽  
Idurre Sáez de Ocáriz
Keyword(s):  
Signal To Noise Ratio ◽  
High Capacity ◽  
Synthetic Data ◽  
Relevant Information ◽  
Color Images ◽  
Destructive Testing ◽  
Application Procedure ◽  
Definition Of ◽  
Characterization Procedure ◽  
Processing Techniques

Infrared thermography is a widely used technology that has been successfully applied to many and varied applications. These applications include the use as a non-destructive testing tool to assess the integrity state of materials. The current level of development of this application is high and its effectiveness is widely verified. There are application protocols and methodologies that have demonstrated a high capacity to extract relevant information from the captured thermal signals and guarantee the detection of anomalies in the inspected materials. However, there is still room for improvement in certain aspects, such as the increase of the detection capacity and the definition of a detailed characterization procedure of indications, that must be investigated further to reduce uncertainties and optimize this technology. In this work, an innovative thermographic data analysis methodology is proposed that extracts a greater amount of information from the recorded sequences by applying advanced processing techniques to the results. The extracted information is synthesized into three channels that may be represented through real color images and processed by quaternion algebra techniques to improve the detection level and facilitate the classification of defects. To validate the proposed methodology, synthetic data and actual experimental sequences have been analyzed. Seven different definitions of signal-to-noise ratio (SNR) have been used to assess the increment in the detection capacity, and a generalized application procedure has been proposed to extend their use to color images. The results verify the capacity of this methodology, showing significant increments in the SNR compared to conventional processing techniques in thermographic NDT.

scholarly journals ISMAR-study presentation: in-hospital epidemiology and clinical management of respiratory and cardiac comorbidities in cardiac and respiratory disease units

2014 ◽  
Vol 9 ◽  
Author(s):  
Roberto Tramarin ◽  
Mario Polverino ◽  
Maurizio Volterrani ◽  
Bruna Girardi ◽  
Claudio Chimini ◽  
...  
Keyword(s):  
Clinical Practice ◽  
Clinical Management ◽  
Real Life ◽  
Length Of Hospital Stay ◽  
Relevant Information ◽  
Hospital Epidemiology ◽  
Discharge Data ◽  
Definition Of ◽  
Current Guidelines

Background: Cardiovascular and respiratory diseases are leading causes of morbidity and their co-occurrence has important implications in mortality and other outcomes. Even the most recent guidelines do not reliably address clinical, prognostic, and therapeutic concerns due to the overlap of respiratory and cardiac diseases. Study objectives and design: In order to evaluate in the reality of clinical practice the epidemiology and the reciprocal impact of cardio-pulmonary comorbidity on the clinical management, diagnostic workup and treatment, 1,500 cardiac and 1,500 respiratory inpatients, admitted in acute and rehabilitation units, will be enrolled in a multicenter, nationwide, prospective observational study. For this purpose, each center will enroll at least 50 consecutive patients. At discharge, data analysis will be aimed at the definition of cardiac and pulmonary inpatient comorbidity prevalence, demographic characteristics, length of hospital stay, and risk factors, taking into account also procedures, pharmacological and non-pharmacological treatment, and follow up in patients with cardio-respiratory comorbidity. Conclusions: The purely observational design of the study aims to give new relevant information on the assessment and management of overlapping patients in real life clinical practice, and new insight for improvement and implementation of current guidelines on the management of individual diseases.

scholarly journals "Code switching" in sociocultural linguistics

2017 ◽  
Author(s):  
Chad Nilep
Keyword(s):  
Linguistic Anthropology ◽  
Relevant Information ◽  
Code Switching ◽  
Sociocultural Linguistics ◽  
Discourse Practices ◽  
Definition Of

This paper reviews a brief portion of the literature on code switching in sociology, linguistic anthropology, and sociolinguistics, and suggests a definition of the term for sociocultural analysis. Code switching is defined as the practice of selecting or altering linguistic elements so as to contextualize talk in interaction. This contextualization may relate to local discourse practices, such as turn selection or various forms of bracketing, or it may make relevant information beyond the current exchange, including knowledge of society and diverse identities.

scholarly journals The Visual Practice: the Infographic as a Facilitating Tool for Learning in Medical School

2020 ◽  
Vol 44 (4) ◽  
Author(s):  
Diêgo Andrade de Oliveira ◽  
Rosângela Souza Lessa ◽  
Suzana Cristina Silva Ribeiro ◽  
Pedro Fonseca de Vasconcelos
Keyword(s):  
Medical Students ◽  
Medical School ◽  
Evaluation Criteria ◽  
Education Institution ◽  
The Elderly ◽  
Relevant Information ◽  
Human Aging ◽  
Definition Of ◽  
Information Focus ◽  
Selection Of

Abstract: Introduction: In the context of medical school, the development of methodologies that stimulate the students’ search for learning, autonomy and creativity are essential for medical education in Brazil. The study aims to describe the construction of infographics as a pedagogical proposal for the learning of organic human aging processes by medical students. Method: Medical students attending the 4th period at a Higher Education Institution built infographics, as a requirement for the practical content of the Aging Process module. The static-type infographic was adopted, following criteria such as the definition of the target audience; definition of the objective; choice of topic; selection of the most relevant information (focus); direct and accessible language; organized information; choices of color palettes and style and; infographic sketch. The entire creation process was supervised by the teacher in charge of the project, and evaluation criteria were previously established. Results: The class was divided into seven groups, resulting in the production of an infographic with a specific topic per group. The human aging topics were: Degenerative Joint Diseases, Bone Weakness, Pneumonia in the Elderly, Acute Myocardial Infarction, Vascular Dementia, Atherosclerosis and Herpes Zoster. It is worth noting that in addition to the creation, each group presented the final product to the other colleagues, explaining each item included in the static infographic. Conclusions: We observed that the students satisfactorily met the proposed evaluation requirements, demonstrating their involvement in the construction of infographics and, above all, in simple, creative and objective learning, using a powerful visual tool. We also add that the printed material will be used as aid in the histology laboratory and in extramural activities.

scholarly journals End-to-end automated cache-timing attack driven by Machine Learning

10.29007/nwj8 ◽  
2019 ◽  
Author(s):  
Sebastien Carré ◽  
Victor Dyseryn ◽  
Adrien Facon ◽  
Sylvain Guilley ◽  
Thomas Perianin
Keyword(s):  
Neural Network ◽  
Language Processing ◽  
Relevant Information ◽  
Security Threats ◽  
Cache Memories ◽  
Function Calls ◽  
Timing Data ◽  
Timing Attack ◽  
End To End ◽  
Timing Attacks

Cache timing attacks are serious security threats that exploit cache memories to steal secret information.We believe that the identification of a sequence of operations from a set of cache-timing data measurements is not a trivial step when building an attack. We present a recurrent neural network model able to automatically retrieve a sequence of function calls from cache-timings. Inspired from natural language processing, our model is able to learn on partially labelled data. We use the model to unfold an end-to-end automated attack on OpenSSL ECDSA on the secp256k1 curve. Contrary to most research, we did not need human processing of the traces to retrieve relevant information.

scholarly journals Manajemen strategik peningkatan mutu lembaga pendidikan Muhammadiyah di Kabupaten Gunungkidul

2020 ◽  
Vol 8 (1) ◽  
pp. 53-69
Author(s):  
Ahmad Nurdin Kholili ◽  
Syarief Fajaruddin
Keyword(s):  
High School ◽  
Data Analysis ◽  
Strategic Management ◽  
Junior High School ◽  
School Environment ◽  
School Quality ◽  
Junior High ◽  
Educational Institution ◽  
Educational Institutions ◽  
Definition Of

Penelitian ini bertujuan untuk: 1.) Mengkaji implementasi manajemen strategik peningkatan mutu lembaga pendidikan Muhammadiyah di SMP Al-Mujahidin dan SMP Muhammadiyah Semin Kabupaten Gunungkidul; dan 2.) Menemukan formulasi alternatif manajemen strategik lembaga pendidikan Muhammadiyah dalam meningkatkan mutu sekolah di Kabupaten Gunungkidul. Penelitian ini adalah penelitian studi kasus yang bersifat kualitatif, dengan mengunakan metode observasi, interview dan dokumentasi terhadap dua lembaga pendidikan Muhammadiyah. Teknik analisis data menggunakan teori Miles dan Huberman dengan tahapan reduksi data, penyajian data dan kesimpulan. Hasil penelitian menunjukkan bahwa implementasi manajemen strategik yang dilakukan oleh SMP Muhammadiyah Al-Mujahidin dan SMP Muhammadiyah Semin melibatkan semua stakeholder. Sekolah terlebih dahulu merumuskan visi misi sekolah dengan mempertimbangkan faktor internal dan eksternal lingkungan sekolah, dilanjutkan merumuskan tujuan dan target mutu sekolah diikuti dengan penentuan strategi yang akan digunakan oleh sekolah demi terealisasinya semua target mutu yang disepakati. Implementasi strategi yang dilakukan SMP Muhammadiyah Al-Mujahidin dan SMP Muhammadiyah Semin dalam meningkatkan mutu sekolah adalah dengan menjabarkan dan melaksanakan semua strategi yang telah dirumuskan dalam bentuk kegiatan-kegiatan terprogram dan terukur. Evaluasi strategi yang digunakan SMP Muhammadiyah Al-Mujahidin dan SMP Muhammadiyah Semin adalah melalui rapat formal maupun informal. AbstractThe objective of the present study is to: 1.) Review the implementation of strategic management for the improvement of the Muhammadiyah educational institution quality in the context of Al-Mujahidin Junior High School and Muhammadiyah Junior High School Semin, the Regency of Gunungkidul; and 2.) Identify the alternative formula for the implementation of the strategic management within the Muhammadiyah educational institution quality toward the improvement of the school quality in the Regency of Gunungkidul. The nature of the study is qualitative research using observation, interview, and documentation with two Muhammadiyah educational institutions as the objects of the study. Throughout the data analysis, the technique that has been implemented is the data analysis technique proposed by Miles & Huberman under the following sequence: (1) data reduction; (2) data presentation; and (3) conclusions. The results of the study show that the implementation of strategic management by the Al-Mujahidin Junior High School and the Muhammadiyah Junior High School Semin has involved all stakeholders. The two Muhammadiyah educational institutions formulate the school vision and the school mission in the very first place with considerations toward the internal factors and the external factors of the school environment. Then, the two Muhammadiyah educational institutions proceed to the formulation of the objectives and the targets for the school quality followed by the definition of the school strategy in achieving all of the quality targets that have been formulated. Furthermore, the strategic management by the Al-Mujahidin Junior High School and the Muhammadiyah Junior High School Semin in improving the school quality is elaborating and implementing all strategies that have been formulated in the form of programmed and measured activities. The strategies will be evaluated by the Al-Mujahidin Junior High School and the Muhammadiyah Junior High School Semin through the mechanism of both formal and informal meetings.

scholarly journals Institutional factors of accounting and analytical support of economic security management of enterprises

2021 ◽  
pp. 47-55
Author(s):  
Олександр Михайлович Петрук ◽  
Станіслав Ігорович Василішин
Keyword(s):  
Strategic Management ◽  
Security Management ◽  
Business Environment ◽  
Economic Security ◽  
Information Support ◽  
Institutional Factors ◽  
Institutional Factor ◽  
Fundamental Factor ◽  
Vector Orientation ◽  
Definition Of

The aggravation of the crisis phenomena in the national economy and its further recovery are related to the management of the mechanisms to strengthen economic security, which should be based on the improved methodology of accounting and analytical support as the main source of the relevant and reliable information as to the risks of the business environment. The purpose of the research is to establish the institutional factors of accounting and analytical support of economic security management and justify their possible impact. The authors’ definition of economic security has been given and its place in the system of accounting and analytical support has been characterized. The spheres of the institutional influence on accounting and analytical support of economic security management and their manifestations have been determined. It has been assumed that the most fundamental factor that forms the foundation of economic security management on the basis of accounting and analytical support is the effectiveness and vector orientation of the system of strategic management of the enterprise, as the result of which the multidimensionality of accounting and analytical support in the process of strategic management has been characterized. Possible groups of factors that form economic security and the system of its accounting and analytical support have been considered. It has been established that accounting as a source to achieve trust, understanding and manageability of the economic environment and information support of the management processes embodies the features of an independent institution of socio-economic development. The decomposition of the institutional factor influence of accounting and analytical support of economic security management at the macro, meso and micro levels has been substantiated, which allows predicting the vector of changes and form a theoretical foundation for the development of the theory, methodology and organization of accounting and analytical support during the development of the measures to strengthen economic security of the enterprises.

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