The essence and significance of benchmarking in strategic planning in higher education institutions
The current study aims to analyze modern problematicity of the essence and significance of the benchmarking method in strategic planning in higher education institutions within Ukraine and world societies; to consider benchmarking as a systematic process of searching for the best pedagogical or educational practices; to implement innovative solutions, highly efficient educational procedures leading to higher productivity. For this purpose, history of benchmarking, its types and stages of implementation, as well as its advantages and disadvantages have been reviewed, and the subjects to which the benchmarking technique can be applied in educational organizations has been examined. It has highlighted that competition between business entities in education sector requires universities’ constant improvement of their activities in all areas. The world’s leading universities, associated with high quality education and research and traditionally top international rankings, are forced not to lose their high competitive position, but maintain their achievements and performance, and work ahead of the curve. The study states that the use of the benchmarking method in the competitive management mechanism at higher education institutions allows introducing the best experience, standards and working methods in providing education services, improving quality and efficiency, managing the professional development of academic staff, forming the new education concept, and assessing the leadership professionalism, but at the same time it has limitations.