scholarly journals Persona in Social Media: A Case Study on Baim Paula Youtube Channel

2021 ◽  
Vol 21 (2) ◽  
pp. 242-251
Author(s):  
Aidatul Chusna
Keyword(s):  
Social Media ◽  
Daily Activities ◽  
Advertising Agencies ◽  
Self Image ◽  
Textual Approach

Social media enables its users to participate in creating and sharing media contents through their accounts; thus, it gives opportunity to gain popularity for anyone, including celebrity.  This paper is aimed at revealing celebrities’ strategy to increase and maintain their popularity by constructing self-image through social media. Videos from Baim Paula youtube channel are selected as the main data of the analysis, considering Baim Wong’s success as celebrity and content creator. Using textual approach, the vidoes created and shared are analized as a cultural text which demonstrates celebrities’ self-representation in social media. The result shows that Baim Wong performs various self- images through his videos contents. His prank videos indirectly indicate authenticity and honesty entitled to Baim Wong’s image, as a strategy to create closeness to his fans. He also construcs an altruistic persona by giving presents and/or money to his pranked targets. Another self-representation is seen in videos about his daily activities with family and friends. Through these videos, Baim Wong constructs his image as a family man. The persona performed in social media has successfully attracted more fans/ subscribers and enhanced his fame. Subsequently, it generates profit not only from his YouTube channel, but also from advertising agencies and TV stations that hire him.

scholarly journals Personal Branding Content Creator di Media Sosial Instagram

Koneksi ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 329
Author(s):  
Debora Lois ◽  
Diah Ayu Candraningrum
Keyword(s):  
Social Media ◽  
Case Study Research ◽  
Daily Activities ◽  
Primary Data ◽  
Analysis Techniques ◽  
Personality Difference ◽  
The Social ◽  
The Law ◽  
Personal Branding

Content creator has become a new profession that is in great demand. Titan Tyra is one of Indonesia's content creators. Titan Tyra's Instagram account has now reached 616,000 followers. Content uploaded through Instagram stories such as endorsement content, vlogs of daily activities, fashion style, and make-up. Social media is a means of support and media for content creators as a forum for expressing ideas, works and art in the form of videos, photos or pictures, writing, and other visualizations. This research discusses Titan Tyra's personal branding in the social media account of Instagram @titantyra. The research objective was to conduct research to determine Titan Tyra's personal branding on Instagram. Primary data were obtained from interviews with three Titan Tyra followers. In this case the researcher wants the perspective of Titan Tyra's followers. The theory used is Peter Montoya's Theory (The Eight Laws Of Personal Branding), data analysis techniques using qualitative research, case study research methods with personal branding analysis. The results of this study indicate that Titan Tyra fulfills eight principles of personal branding such as Specialization (The law of specialization), Leadership (The law of leadership), Personality (The law of personality), Difference (The law of distinctiveness), Visible (The law of distinction).  visibility), Unity (The law of unity), Firmness (The law of persistence), Good name (The law of goodwill).Content creator sudah menjadi profesi baru yang banyak diminati. Titan Tyra merupakan salah satu content creator Indonesia. Akun Instagram Titan Tyra saat ini sudah mencapai 616.000 pengikut. Konten-konten yang diunggah melalui instastory Instagram seperti konten endorse, vlog kegiatan sehari-hari, fashion style, dan make-up. Media sosial merupakan sebuah sarana penunjang dan media bagi content creator sebagai wadah untuk menuangkan ide-ide, karya, dan seni dalam bentuk video, foto atau gambar, tulisan, dan visualisasi lainnya. Penelitian ini membahas tentang personal branding Titan Tyra diakun media sosial Instagram @titantyra. Tujuan penelitian ini untuk mengetahui personal branding Titan Tyra di Instagram. Data primer diperoleh dari hasil wawancara tiga orang followers Titan Tyra. Dalam hal ini peneliti menginginkan sudut pandang followers Titan Tyra. Teori yang digunakan adalah Teori Peter Montoya (The Eight Laws Of Personal Branding), teknik analisis data menggunakan penelitian kualitatif, metode penelitian studi kasus dengan analisis personal branding. Hasil penelitian ini menunjukkan bahwa Titan Tyra memenuhi delapan prinsip personal branding seperti: spesialisasi (the law of specialization), kepemimpinan (the law of leadership), kepribadian (the law of personality), perbedaan (the law of distinctiveness), terlihat (the law of visibility), kesatuan (the law of unity), keteguhan (the law of persistence), dan nama baik (the law of goodwill).

HIPEREMESIS GRAVIDARUM PADA IBU HAMIL DI KLINIK BIDAN SUPRIYATI SRIBIT BERBAH SLEMAN

2019 ◽  
Vol 14 (1) ◽  
pp. 51
Author(s):  
Pramukti Dian Setianingrum ◽  
Farah Irmania Tsani
Keyword(s):  
Blood Pressure ◽  
Pregnant Women ◽  
Hyperemesis Gravidarum ◽  
Unwanted Pregnancy ◽  
The Body ◽  
Nausea And Vomiting ◽  
Daily Activities ◽  
World Health ◽  
The World

Backgroud: The World Health Organization (WHO) explained that the number of Hyperemesis Gravidarum cases reached 12.5% of the total number of pregnancies in the world and the results of the Demographic Survey conducted in 2007, stated that 26% of women with live births experienced complications. The results of the observations conducted at the Midwife Supriyati Clinic found that pregnant women with hyperemesis gravidarum, with a comparison of 10 pregnant women who examined their contents there were about 4 pregnant women who complained of excessive nausea and vomiting. Objective: to determine the hyperemesis Gravidarum of pregnant mother in clinic. Methods: This study used Qualitative research methods by using a case study approach (Case Study.) Result: The description of excessive nausea of vomiting in women with Hipermemsis Gravidarum is continuous nausea and vomiting more than 10 times in one day, no appetite or vomiting when fed, the body feels weak, blood pressure decreases until the body weight decreases and interferes with daily activities days The factors that influence the occurrence of Hyperemesis Gravidarum are Hormonal, Diet, Unwanted Pregnancy, and psychology, primigravida does not affect the occurrence of Hyperemesis Gravidarum. Conclusion: Mothers who experience Hyperemesis Gravidarum feel nausea vomiting continuously more than 10 times in one day, no appetite or vomiting when fed, the body feels weak, blood pressure decreases until the weight decreases and interferes with daily activities, it is because there are several factors, namely, hormonal actors, diet, unwanted pregnancy, and psychology.

STRATEGI KOMUNIKASI CROWDFUNDING PADA KOLASE.COM

2019 ◽  
Vol 2 (2) ◽  
pp. 177-187
Author(s):  
Venessa Agusta Gogali ◽  
Fajar Muharam ◽  
Syarif Fitri
Keyword(s):  
Social Media ◽  
Communication Strategies ◽  
Communication Strategy ◽  
New Method ◽  
Media Communication ◽  
Social Activists ◽  
Social Media Communication

Crowdfunding is a new method in fundraising activities based online. Moreover, the level of penetration of social media to the community is increasingly high. This makes social activists and academics realize that it is important to study social media communication strategies in crowdfunding activities. There is encouragement to provide an overview of crowdfunding activities. So the author conducted a research on "Crowdfunding Communication Strategy Through Kolase.com Through Case Study on the #BikinNyata Program Through the Kolase.com Website that successfully achieved the target. Keywords: Strategic of Communication, Crowdfunding, Social Media.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

come_NET

2018 ◽  
Author(s):  
Konstantin Aal ◽  
Anne Weibert ◽  
Kai Schubert ◽  
Mary-Ann Sprenger ◽  
Thomas Von Rekowski
Keyword(s):  
Social Media ◽  
Design Process ◽  
Participatory Design ◽  
Controlled Environment ◽  
Design And Implementation ◽  
Neighborhood Contexts ◽  
Study Results ◽  
Computer Club ◽  
Close Cooperation

The case study presented in this chapter discusses the design and implementation of an online platform, “come_NET,” in the context of intercultural computer clubs in Germany. This tool was built in close cooperation with the children and adult computer club participants. It was designed to foster the sharing of ideas and experiences across distances, support collaboration, and make skills and expertise accessible to others in the local neighborhood contexts. In particular, the participatory-design process involving the children in the computer clubs fostered a profound understanding of the platform structure and functionalities. The study results show how younger children in particular were able to benefit, as the closed nature of the platform enabled them to gather experience as users of social media, but in a safe and controlled environment.

Reports From the Field: “Vini Ansanm” Come Together for Inclusive Community Music Development in Port-au-Prince, Haiti

2020 ◽  
pp. 273-289
Author(s):  
Donald DeVito ◽  
Gertrude Bien-Aime ◽  
Hannah Ehrli ◽  
Jamie Schumacher
Keyword(s):  
Social Media ◽  
Inclusive Education ◽  
Children With Disabilities ◽  
Small Population ◽  
Significant Loss ◽  
Community Music ◽  
Music Learning ◽  
Loss Of Life

Haiti has experienced a series of catastrophic natural disasters in recent decades, resulting in significant loss of life and long-term damage to infrastructure. One critical outcome of these disasters is that there are approximately 400,000 orphans in the small population of just over 10 million. Throughout Haiti, children with disabilities are often considered cursed, and thus are rejected by the community in which they live. Haitian children with disabilities need creative and educational activities that will help them grow, develop, enjoy their lives, and become accepted members of the community. This chapter on the Haitian Center for Inclusive Education presents a case study of social media engagement and music learning, with an emphasis on social justice that has contributed to sustainable efforts.

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