scholarly journals Diction Associative Meaning: The Case of Men and Women Face Wash Products in Indonesia

2021 ◽  
Vol 3 (2) ◽  
pp. 86-93
Author(s):  
Riri Rachmah Riani ◽  
Didin Nuruddin Hidayat ◽  
Alek Alek

This research discusses the associative meaning of dictions in face wash products for men and women. The study focuses on  the use of different dictions displayed in the product description of face wash products. The descriptions of 60 face wash products, 30 for men and 30 for women, were collected. The approach used in this research is semantic analysis. This research aims to discover the associative meanings which occur in the dictions and to find out whether they correspond with the consumer’s point of view. The result shows that the dictions used for face wash products for women give an impression of beauty for the female facial skin, such as lovely, sparkling, flawless, and pearly. On the other hand, the dictions for men’s products give an impression of strengths, such as fighter, buster, energy, and active. This leads to the conclusion that the dictions in face wash products for women are related to ideal physical characteristics of female skin. As for men’s products, the dictions are related to general characteristics of being an active man.

2020 ◽  
Vol 21 (26) ◽  
Author(s):  
Eve Annuk ◽  
Piret Voolaid

Artiklis on tähelepanu all sooline aspekt grafitis ja tänavakunstis kui konteksti- ja kommunikatsioonikeskses kultuuriilmingus. Põhiküsimused on, kuidas soolisus ja sooline kommunikatsioon grafitis avaldub ning milline on grafiti soolisustatud esteetika. Analüüs osutab soolistele klišeedele grafitis ja näitab stereotüüpseid arusaamu laiemas sotsiokultuurilises tähenduses. Teisalt toob uurimus esile ka grafiti ja tänavakunsti rolli sooliste stereotüüpide vaidlustajana ja uudsete tähenduste esiletoojana. Uurimus põimib grafiti ja tänavakunsti käsitlused soouurimusliku lähenemisviisiga ning kasutab uurimismeetodina grafiti ja tänavakunsti kui efemeerse kultuuriilmingu kontekstualiseerimist vaataja perspektiivist. Artikli allikmaterjali moodustavad põhiliselt aastail 2010–2020 jäädvustatud grafitid, mis on koondatud internetiandmebaasi „Grafiti andmebaas“.   Graffiti and street art belong inseparably to the present-day urban space and their various sociocultural meanings are related to different subcultural layers. The involvement of graffiti and street art in urban space refers to the fact that these are informal ways of depiction which have sometimes been taken to be vandalism. On the other hand, graffiti are a democratic, open and dialogical way of representation, as everyone can make changes in them and add their own commentaries. Graffiti and street art reveal power relations in society, that is why they have also been seen as the undermining of public authority. Such opinion is related to the specific character of graffiti and street art as non-institutional art. Western researchers have associated graffiti and street art with the male subculture, with an area where male identities are created. Although women have in recent years become more visible among street artists and they have also introduced the so-called feminine subjects, this has not changed the general image of graffiti as the male subculture. Differing from Western countries, graffiti and street art have been relatively less studied in Estonia and no attention have been paid at all to the gender aspect of graffiti and street art. The article focusses on the study of gender relevance in Estonian graffiti and street art. The key questions here are how gender (or femininity and masculinity) and gender communication are represented in graffiti and how the aspects of gender aesthetics are revealed. As its sources, the article uses the examples of graffiti, collected in Estonia in 2010-2020 and recorded in the internet database “Grafiti andmebaas” (www.folklore.ee/Graffiti). The database contains also different of graffiti-related metadata, such as the context, the time of its making, the author (when known), etc., including, all in all, about 700 different records of graffiti. The database does not have much information about the authors; therefore, we could not concentrate on the analysis of the differences in the graffiti and street art created by men and women. Our research method was to interpret graffiti and street art from the position of the viewer. In a way, this approach can be associated with visual autoethnography, analysing visual artefacts and the archive containing photos of these artefacts (see Hamdy 2015, 69). The authors’ practical observations and intuitive interpretations of graffiti also play a role in this approach. We analyse graffiti as a mix of visual and textual representation where both elements carry some important meaning; however, very often, a piece of graffiti is formed either by an image or a text only. Analysing the graffiti and street art database, we discovered that gender is in some way or other expressed in one fourth of the works of graffiti and street art included in it. We analysed how gender is represented in texts and images, how femininity and masculinity are represented, whether the works express masculine or feminine points of view, and how all this is done by the artists.  On the basis of works collected in the database we can conclude that a large part of graffiti and street art often represents the masculine point of view (most of the quotations and visual images are related to well-known men, but very few of them refer to well-known women). This could possibly indicate that the majority of authors are men and that men continue to be more visible both in society and in culture which, in its turn, is again reflected in graffiti. The greater visibility of men in society and culture is related to the greater authority of men and masculinity. On the other hand, femininity is often represented in stereotypes, e.g., by sexualising the female body. Among other aspects, the graffiti recorded in the database reflects the gender stereotypes which are widely spread and accepted in society, such as the notion of clean, neat and sober women, while men are seen as influential public figures (e.g., politicians), and masculinity is related to stereotypical behaviour, such as the consumption of alcohol. To counterbalance the masculine stereotypes, there are some exceptional hints on the so-called soft masculinity, and a few images where men and women are represented as equal partners. However, we can say that women are also visible as the authors of graffiti, as it can be seen in the emergence of new perspectives as well as in the diversification of the visual way of representation in graffiti and street art. Graffiti and street art created by women, such as works made by MinajaLydia, highlight the positive experience of being a woman, which can be seen as an attempt of increasing the visibility and authority of women in public space. Regarding the gender aspect, a certain amount of graffiti and street art can be considered neutral, but the possible gender interpretations may depend on the viewer in the role of the active creator of meaning.  


Author(s):  
Marek Vasˇko ◽  
Vladimi´r Danisˇka ◽  
Ivan Reha´k ◽  
Vladimi´r Necˇas

Calculation of personnel exposure is a one of the main parameters being evaluated within the pre-decommissioning plans together with other decommissioning drivers such as costs, manpower, amounts of RAW and conventional waste and amount of discharged gaseous and liquid effluents. Alongside with manpower, the exposure is an indicator of the decommissioning process for need of staff, and quantifies impact of decommissioning on personnel from the radio hygienic point of view. At the same time it indicates suitability of individual work procedures use for decommissioning activities. For this reason it is important to estimate as precise as possible demands on personnel exposure even during preparatory decommissioning phase to quantify impact of decommissioning on personnel and eventually optimize the decommissioning process, if needed. The most appropriate way of staff exposure estimation during decommissioning preparatory phases is its calculation based on radiological and physical characteristics of equipment to be decommissioned and also quantitative and qualitative characterisation of typical decommissioning activities. On one hand, the methodology of exposure calculation should allow as much as possible realistic description and algorithmisation of exposure ways during decommissioning activities. On the other hand the calculation have to be systematic, well-arranged and clearly definable by appropriate mathematic relations. Calculation can be made by various approaches using more or less sophisticated software solutions from classic MS Excel sheets up to the complex calculation codes. In this paper, a methodology used for personnel exposure calculation and optimization implemented within the complex computer code OMEGA [1] developed at DECOM, a.s. is described.


1987 ◽  
Vol 11 (2) ◽  
pp. 283-302 ◽  
Author(s):  
Naoyo Furukawa

Sylvie a les yeux bleus: bi-thematic construction The purpose of this paper is to describe the syntactic and semantic structures of the construction Sylvie a les yeux bleus. Traditionally, the verb avoir as taken in this construction is said to relate, syntactically, the NP les yeux with the adjective bleus, and that it comes under the category of verbs which take or can take a direct object NP and its complement: e.g. rendre, trouver, élire, appeler, etc. By using the ne... que test, we show that the role of avoir is to bring Sylvie and les yeux (but not les yeux and bleus!) into syntactic relation, and that, therefore, the sentence elle a les cheveux longs is syntactically different from the sentence elle porte les cheveux longs, the former being composed of two clauses, the latter of one clause. On the other hand, our semantic analysis shows that the construction Sylvie a les yeux bleus is a bi-thematic construction, the primary theme being Sylvie, the secondary theme les yeux, and that, from this point of view, the constructions j'ai la tête qui tourne and il a sa fille mariée can also be considered as bi-thematic constructions.


2019 ◽  
Vol 10 (1) ◽  
pp. 113-140
Author(s):  
Larreta Zulategui Juan Pablo

Abstract In comparison to the contributions that address interlingual phraseological equivalence, the number of papers about the topic of phraseological false friends is relatively low. This is probably explained by the fact that this is a marginal phenomenon from a quantitative point of view. Nonetheless, there are relevant contributions in the field of foreign German Studies. The aim of this article is, on the one hand, to discuss theoretical questions about tertium comparationis and terminology and, on the other hand, to develop a classification of the types of potential phraseological false friends. This paper must therefore be understood as a preliminary stage for applied work in the areas of foreign language teaching, (not only) bilingual lexicography and translation theory and practice. Based on a comprehensive empirical basis, the present article studies nominal, adjectival and especially verbal idioms. For the collection of both corpora and the codification of the lemmas various methods were used: the consultation of specialized dictionaries, the use of the author’s own foreign and native language competence, the search of context examples from the databases Corpus de referencia del español actual (CREA) and Deutsches Referenzkorpus (DeReKo), and the consultation of informants. Through this methodological approach, the article tackles the levels of the language system and also of the language usage. In this respect, and due to the problem of the so-called broad or complex meaning of idioms, difficulties associated with the analysis of lexicographic definitions are of particular relevance. Depending on the lexicographic sources, differences in questions such as the complexity of the definitions or the number of sememes are noticeable. On the level of meaning, componential analysis represents the theoretical framework. Thus, the semantic structures of the idioms to be compared are analyzed in order to discover to what extent the whole meaning (sememe) or some of the minimal semantic features (semes) of the units are qualitatively different or in unequal numbers. Differences can be found both at the level of monosemic units – where either (i.1) the sememes of the units to be compared is basically different, or (i.2) one or several semes of the units to be compared differ – and also at the level of polysemic units, if the form of the idiom of one language with several sememes finds an identical or similar form in the other language but the latter does not have the same sememes. The semantic analysis performed is thus the basis for the determination of the different types of semantic interferences, which can lead to communicative misinterpretations to various degrees. On the level of expression, the analysis is based on a structural-cognitive hypothesis that postulates both a figurative and a logical-abstract formal identity. The formal similarity between idioms (and other types of phraseologisms) in different languages is not rooted in the phonetic and graphical (quasi-)identity of the units to be compared, but in the identity or in the somewhat similar height of the phrase image. Beyond such a concept of lexical-figurative identity, we find a broader conception of formal equality, which is understood not only as a structural lexical-figurative identity, but also as a likeness or identity of the logical-hidden scheme beyond the image; this scheme can initiate the same idiomatic inference procedures, even if the idioms diverge figurative-lexically. A meticulous interlinguistic analysis of the phraseological false friends is only possible by means of a clear distinction between both levels of meaning and expression, which must be reflected terminologically. In this sense, we refer to the proposal of B. Wotjak, which uses the term Kongruenz to denote cases of equality of linguistic forms, as a counterpart to the term Äquivalenz on the content level, i.e. the equality on the level of meaning. The term interlingual homonymy, on the other hand, is avoided because of the special nature of formal equality between idioms.


2005 ◽  
Vol 19 (3) ◽  
pp. 129-132 ◽  
Author(s):  
Reimer Kornmann

Summary: My comment is basically restricted to the situation in which less-able students find themselves and refers only to literature in German. From this point of view I am basically able to confirm Marsh's results. It must, however, be said that with less-able pupils the opposite effect can be found: Levels of self-esteem in these pupils are raised, at least temporarily, by separate instruction, academic performance however drops; combined instruction, on the other hand, leads to improved academic performance, while levels of self-esteem drop. Apparently, the positive self-image of less-able pupils who receive separate instruction does not bring about the potential enhancement of academic performance one might expect from high-ability pupils receiving separate instruction. To resolve the dilemma, it is proposed that individual progress in learning be accentuated, and that comparisons with others be dispensed with. This fosters a self-image that can in equal measure be realistic and optimistic.


Author(s):  
Caroline Durand

Al-Qusayr is located 40 km south of modern al-Wajh, roughly 7 km from the eastern Red Sea shore. This site is known since the mid-19th century, when the explorer R. Burton described it for the first time, in particular the remains of a monumental building so-called al-Qasr. In March 2016, a new survey of the site was undertaken by the al-‘Ula–al-Wajh Survey Project. This survey focused not only on al-Qasr but also on the surrounding site corresponding to the ancient settlement. A surface collection of pottery sherds revealed a striking combination of Mediterranean and Egyptian imports on one hand, and of Nabataean productions on the other hand. This material is particularly homogeneous on the chronological point of view, suggesting a rather limited occupation period for the site. Attesting contacts between Mediterranean merchants, Roman Egypt and the Nabataean kingdom, these new data allow a complete reassessment of the importance of this locality in the Red Sea trade routes during antiquity.


Author(s):  
Marlou Schrover

This chapter discusses social exclusion in European migration from a gendered and historical perspective. It discusses how from this perspective the idea of a crisis in migration was repeatedly constructed. Gender is used in this chapter in a dual way: attention is paid to differences between men and women in (refugee) migration, and to differences between men and women as advocates and claim makers for migrant rights. There is a dilemma—recognized mostly for recent decades—that on the one hand refugee women can be used to generate empathy, and thus support. On the other hand, emphasis on women as victims forces them into a victimhood role and leaves them without agency. This dilemma played itself out throughout the twentieth century. It led to saving the victims, but not to solving the problem. It fortified rather than weakened the idea of a crisis.


2020 ◽  
Vol 1 (1) ◽  
pp. 104-112
Author(s):  
Michał Skoczyński

Abstract The article presents the military cooperation between the King of Galician-Volhynian Ruthenia, Daniel Romanowicz, and the Dukes of Mazovia, Konrad and his son Siemowit. The alliance, based as a counterweight for the cooperation between the King of Hungary and the Piast princes of Lesser Poland, who were trying to conquer Ruthenia and dominate all Piast principalities in then fragmented Poland. It lasted for several decades from the 1220’s to the 1260’s and was primarly aimed at mutual protection against the invasions of the pagan Yotvingians and supporting each other in armed conflicts. The text contains an analysis of war expeditions, tactics and ways of support that were given by both sides of the allianace. It is a new point of view on this aspect of political strategy of both sides that in some ways defined the regional situation. Ruthenians granted masovian Piasts some mobile and political uncommited support in fight with their relatives in Poland, and also secured their border with the Yotvingians. On the other hand, masovian knights were an additional strike force in ruthenian plundering expeditions to Yotvingia. The research was based on the analysis of preserved historical sources and scientific literature using historical methodology.


Topoi ◽  
2021 ◽  
Author(s):  
Fredrik Svenaeus

AbstractIn this paper I explore health and illness through the lens of enactivism, which is understood and developed as a bodily-based worldly-engaged phenomenology. Various health theories – biomedical, ability-based, biopsychosocial – are introduced and scrutinized from the point of view of enactivism and phenomenology. Health is ultimately argued to consist in a central world-disclosing aspect of what is called existential feelings, experienced by way of transparency and ease in carrying out important life projects. Health, in such a phenomenologically enacted understanding, is an important and in many cases necessary part of leading a good life. Illness, on the other hand, by such a phenomenological view, consist in finding oneself at mercy of unhomelike existential feelings, such as bodily pains, nausea, extreme unmotivated tiredness, depression, chronic anxiety and delusion, which make it harder and, in some cases, impossible to flourish. In illness suffering the lived body hurts, resists, or, in other ways, alienates the activities of the ill person.


1975 ◽  
Vol 25 ◽  
pp. 157-168 ◽  
Author(s):  
Anna Morpurgo Davies
Keyword(s):  

1. In the article which precedes Mr. Hawkins has proposed the readings NEG2 and NEG3 for the signs of Hieroglyphic Luwian and has argued that these logograms had the phonetic values na and ni respectively. These readings are supported by internal evidence and do not require any further justification, but it is necessary to see how plausible their consequences are from the linguistic point of view.1.1. The discovery of two negative particles, a prohibitive ni and a factual na, is welcome. Hieroglyphic now joins Cun. Luwian (prohibitive nis, factual nawa), Lycian (prohibitive ni, nipe, factual ne, nepe) and Hittite (prohibitive lē, factual natta). It is not as yet absolutely certain that Palaic does not make any distinction between prohibitive and factual negatives: the particles ni and nit are relatively frequent, but it is not altogether clear whether they occur or not in prohibitions. On the other hand it is normally assumed that Lydian has generalized one negative (nid “not”, nik “and not”) for both types of sentence.


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