scholarly journals Review of the Monograph “Advertising as an Integral Part of a Film” by Yuliia Shevchuk

2021 ◽  
Vol 4 (2) ◽  
pp. 305-307
Author(s):  
Oleksandr Bezruchko
Keyword(s):  
Social Communication ◽  
Film Material ◽  
Communication Research ◽  
Interdisciplinary Nature

The topic of Yu. S. Shevchuk's monograph "Advertising as an integral part of the film"involves the interdisciplinary nature of the study. Its disclosure required the scientist to have a thorough knowledge of film material, the ability to analyze the visual and audiovisual series of cinema in combination with the use of categorical apparatus and methodology of social communication research.

Digital Social Communications of Migrants and Diaspora on the Example of the Global Armenian Community

2021 ◽  
pp. 33-46
Author(s):  
S. O. Snisarenko ◽  
E. M. Hayrapetyan ◽  
A. V. Khashkovsky
Keyword(s):  
Cultural Identity ◽  
Social Communication ◽  
Competitive Advantages ◽  
Communication Research ◽  
Holistic View ◽  
Level Of Education ◽  
Social Communications ◽  
Political Studies ◽  
Effective Relationships

Sociocultural analysis of migratory behavior, socio-economic and political studies of the Diaspora and the study of social communications as the basis for building social networks of migrants form a holistic view of the content of the migration choice being made. Social communication research focuses on knowledge transfer and building sustainable trusting relationships. Based on the analysis of the level of education of migrants and interviews with Armenian migrants on the role of the network of family and friendly relations, conclusions are drawn about the importance of network interactions and communications based on trust, which are based on the motives for making a decision to migrate. In the context of the knowledge economy, the educational level of human capital plays a key role for the competitive advantages of business and the region, innovative economic growth requires building effective relationships, which, in the context of social isolation and the development of digital contacts, have received new tools for expansion. Global digital social communications make it possible to maintain a richness and intensity of contacts, including the exchange of information and the maintenance of an ethnic cultural identity, regardless of location.

scholarly journals Dos meios às mediações: Jesús Martín-Barbero na teoria da comunicação da Unisinos

Matrizes ◽  
2018 ◽  
Vol 12 (1) ◽  
pp. 189
Author(s):  
Pedro Gilberto Gomes
Keyword(s):  
Latin America ◽  
Social Communication ◽  
Communication Theory ◽  
Communication Research ◽  
The University

This text, a mixture of essay and memory, seeks to situate Jesús Martín-Barbero and his influence in the teaching of communication theory in the courses of social communication in Brazil, based on the work developed at Center of Communication Sciences of the University of Vale do Rio dos Sinos (UNISINOS). The thinking of Martín-Barbero is put together with other seminal thinkers of the area in Latin America: Beltran, Kaplún and Pasquali. It reflects the course taken before the book, De las medios a las mediaciones, emphasizing Jesús Martín-Barbero’s fundamental contribution to teaching and communication research.

scholarly journals Strategies for organising the attention of receivers in e-mail marketing

2017 ◽  
Vol 43 (5) ◽  
Author(s):  
Anita Filipczak-Białkowska
Keyword(s):  
Social Communication ◽  
Market Research ◽  
Major Element ◽  
Careful Consideration ◽  
The Other ◽  
Instrumental Approach ◽  
Psychological Mechanisms ◽  
Interdisciplinary Nature ◽  
Advertising Communication ◽  
E Mail

 The article entitled “Strategies for organising the attention of receivers in e-mail marketing” discusses issues within social communication, more specifically e-mail advertising communication. In it, I consider the intention to draw the attention of receivers as the major element of said type of communication. The creators of advertisements utilise various methods for presenting their offers, as, in the light of market research, e-mail communication still holds a high significance in marketing. E-mail inboxes are often filled with advertising messages. Users easily identify some of those as advertising messages, and remove them without engaging their attention resources. Other, however, require more careful consideration as they do not reveal their commercial provenance, or even force users to open them. In order to discover the communication-based mechanisms which lay at the foundation of the influence on the receiver, I conducted a study of the material that I collected within a period of 2 years; there I analysed only those elements of an e-mail visible to receivers prior to clicking on a message. Eventually, I extracted 300 examples indicating the applications of the strategies discussed in the article, one of which is based on the intention to highlight an offer among other messages, while the other is aimed at concealing the marketing dimension of an offer. The assumed perspective of this communication-based study was explained by a description of an interdisciplinary nature: I discuss each strategy from the perspective of a linguist, I propose explanations of the mechanisms of their operation based on the knowledge regarding selected psychological mechanisms, and I indicated the operating tactics utilised within each strategy. The significance of the study was emphasised by the fact that a conscious and intentional concealment of the purpose of an e-mail constitutes an instrumental approach to receivers. Therefore, the application by the senders of advertising messages of the discussed strategies raises justified ethical doubts, and demands further research consideration, which might lead to legislative solutions.

Beyond Advertising: Marketing and Critical Communication Research

1984 ◽  
Vol 31 (1) ◽  
pp. 13-19
Author(s):  
John Sinclair
Keyword(s):  
Social Communication ◽  
Cultural Influence ◽  
Entry Point ◽  
The Other ◽  
Communication Research ◽  
Cultural Changes ◽  
Production Distribution ◽  
Productive System ◽  
Fundamental Understanding

Exclusive attention to the analysis of meaning in advertising often displaces the more fundamental understanding of marketing, its place in the productive system and its tangible socio-cultural influence. Advertising analysis must become an entry point for inquiry into marketing campaigns. Marketing has emerged as a form of social communication actively mediating between the national and transnational interests involved in the spheres of production, distribution and exchange on one hand; and cultural changes we experience historically as a society, both material and ideological, on the other. Marketing practices and ideologies are reviewed from this perspective. Critical communication research must look at the meanings circulated by advertising in terms of the concrete interests and practices which motivate them.

Pragmatic Language Performance of Children Adopted Internationally

2019 ◽  
Vol 28 (2) ◽  
pp. 501-514
Author(s):  
Deborah A. Hwa-Froelich ◽  
Hisako Matsuo
Keyword(s):  
Social Communication ◽  
False Belief ◽  
Pragmatic Language ◽  
Eastern European ◽  
Language Performance ◽  
Emotion Identification ◽  
False Belief Understanding ◽  
Quasi Experimental ◽  
Pragmatic Communication ◽  
Eastern European Countries

Purpose Pragmatic language is important for social communication across all settings. Children adopted internationally (CAI) may be at risk of poorer pragmatic language because of adverse early care, delayed adopted language development, and less ability to inhibit. The purpose of this study was to compare pragmatic language performance of CAI from Asian and Eastern European countries with a nonadopted group of children who were of the same age and from similar socioeconomic backgrounds as well as explore the relationship among emotion identification, false belief understanding, and inhibition variables with pragmatic language performance. Method Using a quasi-experimental design, 35 four-year-old CAI (20 Asian, 15 Eastern European) and 33 children who were not adopted were included in this study. The children's pragmatic language, general language, and social communication (emotion identification of facial expressions, false belief understanding, inhibition) were measured. Comparisons by region of origin and adoption experience were completed. We conducted split-half correlation analyses and entered significant correlation variables into simple and backward regression models. Results Pragmatic language performance differed by adoption experience. The adopted and nonadopted groups demonstrated different correlation patterns. Language performance explained most of the pragmatic language variance. Discussion Because CAI perform less well than their nonadopted peers on pragmatic communication measures and different variables are related to their pragmatic performance, speech-language pathologists may need to adapt assessment and intervention practices for this population.

Applying Item Response Theory Modeling to Identify Social (Pragmatic) Communication Disorder

2020 ◽  
Vol 63 (6) ◽  
pp. 1916-1932 ◽  
Author(s):  
Haiying Yuan ◽  
Christine Dollaghan
Keyword(s):  
Item Response Theory ◽  
Item Response ◽  
Sensitivity And Specificity ◽  
Social Communication ◽  
National Database ◽  
Communication Disorder ◽  
Social Communication Questionnaire ◽  
Autism Research ◽  
The Social ◽  
Pragmatic Communication

Purpose No diagnostic tools exist for identifying social (pragmatic) communication disorder (SPCD), a new Diagnostic and Statistical Manual of Mental Disorders, Fifth Edition category for individuals with social communication deficits but not the repetitive, restricted behaviors and interests (RRBIs) that would qualify them for a diagnosis of autism spectrum disorder (ASD). We explored the value of items from a widely used screening measure of ASD for distinguishing SPCD from typical controls (TC; Aim 1) and from ASD (Aim 2). Method We applied item response theory (IRT) modeling to Social Communication Questionnaire–Lifetime ( Rutter, Bailey, & Lord, 2003 ) records available in the National Database for Autism Research. We defined records from putative SPCD ( n = 54), ASD ( n = 278), and TC ( n = 274) groups retrospectively, based on National Database for Autism Research classifications and Autism Diagnostic Interview–Revised responses. After assessing model assumptions, estimating model parameters, and measuring model fit, we identified items in the social communication and RRBI domains that were maximally informative in differentiating the groups. Results IRT modeling identified a set of seven social communication items that distinguished SPCD from TC with sensitivity and specificity > 80%. A set of five RRBI items was less successful in distinguishing SPCD from ASD (sensitivity and specificity < 70%). Conclusion The IRT modeling approach and the Social Communication Questionnaire–Lifetime item sets it identified may be useful in efforts to construct screening and diagnostic measures for SPCD.

Perceptions of a Collaborative Professional Learning Program: Seeing the “Bigger Picture”

2020 ◽  
Vol 5 (1) ◽  
pp. 290-303
Author(s):  
P. Charlie Buckley ◽  
Kimberly A. Murza ◽  
Tami Cassel
Keyword(s):  
Data Analysis ◽  
Professional Learning ◽  
Social Communication ◽  
Special Educators ◽  
Service Providers ◽  
Integrative Approach ◽  
Theory Approach ◽  
Learning Program ◽  
Speech Language Pathologists ◽  
Related Service

Purpose The purpose of this study was to explore the perceptions of special education practitioners (i.e., speech-language pathologists, special educators, para-educators, and other related service providers) on their role as communication partners after participation in the Social Communication and Engagement Triad (Buckley et al., 2015 ) yearlong professional learning program. Method A qualitative approach using interviews and purposeful sampling was used. A total of 22 participants who completed participation in either Year 1 or Year 2 of the program were interviewed. Participants were speech-language pathologists, special educators, para-educators, and other related service providers. Using a grounded theory approach (Glaser & Strauss, 1967 ) to data analysis, open, axial, and selective coding procedures were followed. Results Three themes emerged from the data analysis and included engagement as the goal, role as a communication partner, and importance of collaboration. Conclusions Findings supported the notion that educators see the value of an integrative approach to service delivery, supporting students' social communication and engagement across the school day but also recognizing the challenges they face in making this a reality.

Social Communication and Structural Language of Girls With High-Functioning Autism Spectrum Disorder

2020 ◽  
Vol 51 (4) ◽  
pp. 1139-1155
Author(s):  
Jenny M. Burton ◽  
Nancy A. Creaghead ◽  
Noah Silbert ◽  
Allison Breit-Smith ◽  
Amie W. Duncan ◽  
...  
Keyword(s):  
Autism Spectrum Disorder ◽  
Adaptive Behavior ◽  
Social Communication ◽  
High Functioning Autism ◽  
Autism Spectrum ◽  
Vineland Adaptive Behavior Scales ◽  
High Functioning ◽  
Expressive Communication ◽  
Vineland Adaptive Behavior ◽  
Structural Language

Purpose The purpose of this study was to characterize social communication and structural language of school-age girls with high-functioning autism spectrum disorder (HF-ASD) compared to a matched group of girls who are typically developing (TD). Method Participants were 37 girls between 7;5 and 15;2 (years;months)—18 HF-ASD and 19 TD. Children completed the Test of Pragmatic Language–Second Edition (TOPL-2) and Clinical Evaluation of Language Fundamentals–Fifth Edition. Parents completed the Children's Communication Checklist–2 United States Edition (CCC-2) and Receptive and Expressive Communication subdomains of the Vineland Adaptive Behavior Scales–Second Edition. Results In the area of social communication, girls with HF-ASD earned significantly lower scores and were more often classified as having an impairment on the TOPL-2 and the CCC-2. However, 28% and 33% earned average scores on the TOPL-2 and the CCC-2, respectively. In the area of structural language, no significant differences were found between groups on Clinical Evaluation of Language Fundamentals–Fifth Edition indexes. In contrast, girls with HF-ASD earned significantly lower scores and were more often classified as having an impairment on the Vineland Adaptive Behavior Scales–Second Edition. Sixty-one percent and 83% scored below average on the Receptive and Expressive Communication subdomains, respectively. Conclusions It has been argued that girls with HF-ASD, when compared to boys with HF-ASD, may have advantages for social communication and structural language that mask their impairments. However, when compared to girls who are TD, girls with HF-ASD demonstrated impaired social communication and structural language. Clinicians should include and carefully examine multiple sources of information when assessing girls with HF-ASD.

Treatment Considerations for Adolescents Who Exhibit Cognitive/Communication Problems: A Neuroscience Perspective

2020 ◽  
Vol 5 (6) ◽  
pp. 1767-1775
Author(s):  
Martha S. Burns
Keyword(s):  
Social Communication ◽  
Transition Period ◽  
Clinical Intervention ◽  
Review Article ◽  
Sensitive Period ◽  
Clinical Implications ◽  
Evidence Based ◽  
Communication Problems ◽  
Treatment Considerations ◽  
Behavioral Growth

Purpose Adolescence is a period of substantial neurophysiological and behavioral growth, representing a second sensitive period of brain development. It is a psychological and social transition period between childhood and adulthood with many beneficial changes occurring, especially with respect to potential responsiveness to clinical intervention. However, adolescent behavioral complexities introduce clinical challenges as well. The purpose of this review article is to review the current neuroimaging research on neurophysiological changes observed during adolescence and the cognitive and social behavioral counterparts, with specific attention to the clinical implications. The review article will then summarize currently available intervention tools that can be utilized by speech-language pathologists working with this population. It will conclude with available evidence-based social-communication approaches that may be applicable as well as available evidence-based supplemental technological cognitive interventions that may be useful in working with adolescents who exhibit language and communication issues. Conclusion As a transition period between childhood and adulthood, adolescence represents a second sensitive period during which there is opportunity for clinically derived beneficial cognitive and communication growth.

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