News Content: from Event to Viewer

The purpose of the research is to analyze the way of news information from the event to the screen, to identify the extent to which the use of new technologies affects the audience, to determine the role of a journalist, an editor, a video editor and a sound engineer in this chain, to prove the importance of verifying information. The research methodology is based on a comprehensive theoretical analysis and descriptive-analytical approach, which combines methods of observation, comparison and generalization. The method of theoretical analysis of television stories, scientific publications, as well as determining the role of each employee of the channel, who works on the release of information on the air. Scientific novelty is a detailed analysis of news content on television, determining aspects of interdependence, efficiency and reliability of information when submitting news. Conclusions. Trends in the dynamic development of television have led to significant transformation processes and the use of the latest technologies to influence the audience in news content. The article analyzes the work with information at different levels, elaborates on each stage of news verification, summarizes news factors, approach to writing news stories.

Iconic Faces of Ukrainian Television (50-70s of the Twentith Century)

The purpose of the research is to analyze the first steps of the television formation in Ukraine, to determine the factors of the television influence's growth on the viewer audience. The research methodology consists of the following methods: historical – analysis of sources about the first steps and development of television in Ukraine in the 50–the 70s of the twentieth century; theoretical – the factors’ study of the increasing television influence on the audience. The scientific novelty of the research is the investigation of the main stages of the television space development of Ukraine in the first decades from the beginning of regular broadcasting, as well as the works of researchers of the history of Ukrainian television, have been thoroughly analyzed, the facts about the first announcers of UT have been systematized for the first time. Conclusions. In the course of the article, we proved that the technical and technological development of television in Ukraine, the growth of its influence on viewers, would have been impossible without prominent figures, representatives of various television professions who took part in the process of organizing and providing television broadcasting. The audience saw some of them on the screens, but many iconic names remained behind the scenes. The task of researchers is to identify the personas and roles of all pioneers and to preserve these names for history, for future generations.

Review of the Monograph “Advertising as an Integral Part of a Film” by Yuliia Shevchuk

The topic of Yu. S. Shevchuk's monograph "Advertising as an integral part of the film"involves the interdisciplinary nature of the study. Its disclosure required the scientist to have a thorough knowledge of film material, the ability to analyze the visual and audiovisual series of cinema in combination with the use of categorical apparatus and methodology of social communication research.

Innovative Way of Cinema Development

The purpose of the research is to identify the characteristics of modern cinema, to analyze the factors of cinema language formation and to reveal new possibilities for displaying reality in screen art. The research methodology consists in the application of the following methods: theoretical is a review of the history of the screen arts development, analysis of art direction works and modern screen artworks (films, TV series, web series), generalization of modern technologies influence on the perception of the world and human socialization. Scientific novelty. For the first, time new possibilities of displaying reality on the screen, which change the artistic development of culture, are analyzed, a new approach to the perception of modern technologies, their influence on consciousness and development trends in screen art is implemented. Conclusions. The development of screen arts and factors of the formation of the cinema language has been analyzed. With the help of the analysis of art direction's works and works of screen art, the characteristics of modern cinema have been identified and new opportunities have been revealed. The influence of modern technologies on the perception of the world and human socialization has been generalized.

Managing Stages of Film Sound Production

The purpose of this article is to analyse the main stages of sound production in film. The study aims to establish the main principles of film sound design, prove the importance of a rational approach to each stage in the context of their impact on the results of the study, and determine the role of sound in film dramaturgy. The research methodology is based on theoretical methods, namely an analysis of information sources, comparison of Ukrainian and foreign approaches to filmmaking, generalisation and systematisation of practical knowledge and experience of sound production in film from the first sound film to the present day. Scientific novelty. The management structure of sound production’s modern stages and their impact on creative and technical components of film soundtracks is analysed in detail for the first time. Conclusions. The article analyses the stages of sound production in film and establishes the main principles of sound design by studying Ukrainian and foreign approaches to creating sound in the film. The author summarises the rational approach to each stage in the context of their impact on the results of the study and examines the role of sound in film dramaturgy.

The Musical Arrangement of a Live-Action Film

The purpose of the study is to analyze the characteristics of a live-action film’s musical arrangement; to identify the impact of musical arrangement on the audience’s perception, on the example of the film composer Eric Serra’s works. The research methodology is to apply the following methods: theoretical – analysis of the music functions in making a film and the implementation of the director’s vision, generalizing the influence of musical arrangement on the viewer. Scientific novelty. The functions of film music that help in creating a live-action film were analyzed for the first time, a detailed analysis of the interdependence of music and visuals was made, by theoretical analysis of music functions; it has been found out how it affects the perception of the audience. Conclusions. In the article, we analyzed the functions of musical arrangement in a live-action film. Through the analysis of the influence of music on the audience’s perception, it has been established how the musical arrangement helps to realize the author’s vision. The role of music in making a live-action film has been researched. Through theoretical and practical research of various cinematography aspects that are relevant at the moment (in particular, the problem of the sound space in a movie), it becomes possible to reach a new aesthetic level of design, creation, perception and understanding of cinematic works.

Master’s Photo Art Project ‘Ethnic Language of the Sacred’

The author’s idea of this master’s photographic art project was to create a series of photographs that should draw attention to the current state of the sacred heritage of Boykivshchyna with the aim of their future preservation. The series of works consists of photographs that convey archaic architecture, a special style of icon painting, church objects, carvings and interior paintings that are typical of the Boyko ethnos.

Erotica in Photography Through the Ages

The purpose of the article is to analyze the components of erotic photography, establish the role of photography in defining a person’s worldview, prove the importance of erotic photography in the self-expression of new generations of photographers. The research methodology is based on an integrated scientific approach and theoretical analysis of the erotic genre masters’ works, information sources; generalization of the influence of erotic photography on the worldview in photography; defining the historical aspects that shape the worldview of eroticism. Scientific novelty. The components of erotic photography are analysed, a detailed analysis of the historical aspects in the formation of the worldview of erotic is made, by theoretical analysing the erotic photography masters’ works, the role of photography in the self-expression of new generations is determined. Conclusions. In the article, we analysed the components of erotic photography. Through the detailed analyses of erotic photographs, the role of photography in determining a person’s worldview has been established. The factors that influence the self-expression of new generations have been summarized.

Photo Art Project ‘Female Multi-Component Associative Image ‘Fern Blossom’. Part 1

The author’s idea. What the phenomenon of ‘Fern blossom’ is, whereas according to scientific data, the fern does not bloom and does not form inflorescences. Fern flower in the East Slavic mythology has the character of a magical plant that gives a person magical power. With the help of the fern flower, the owner of it could understand the language of animals and trees, see hidden precious treasures under the ground, heal people from various diseases, predict the future and more. It is believed that the fern blossom can be found only on Ivan Kupala night. This holiday is traditional in Ukraine and is named after the Christian Saint John the Baptist, but originates in the distant past from the pagan faith.

The Development of Contemporary Ukrainian Cinema

The purpose of the research is to investigate the history of contemporary Ukrainian cinema and to analyze the ways of its development. Highlight the main problems of national film production; identify the main principles and areas of its potential realization, the conditions for creating a successful and engaging film industry in Ukraine. The research methodology consists of the following methods: analytical – the study and analysis of historical materials of the Ukrainian cinema formation; empirical – the generalization of monitoring the intensity of filmmaking; theoretical – the research of prospects and directions of national film potential realization. Scientific novelty. For the first time, the prospects and directions of the national film potential realization are outlined based on the detailed in-depth analysis of the Ukrainian cinema historical development, an estimation of its modern condition. Conclusions. Analysis of the current state of Ukrainian cinema showed that the national cinema has undergone changes in the basic guidelines and value vectors of its development, intensified the process of realizing its potential, began building effective mechanisms of administrative and legal regulation of this area for development and proper functioning of the domestic film industry.