scholarly journals ANTECEDENTS AND CONSEQUENCES OF MEMORABLE TOURISM EXPERIENCE

2020 ◽  
Vol 1 (5) ◽  
pp. 676-684
Author(s):  
Yadi Ernawadi ◽  
Hariyadi Triwahyu Putra
Keyword(s):  
Structural Equation ◽  
Marketing Research ◽  
Sampling Technique ◽  
Operational Definition ◽  
Tourism Industry ◽  
Destination Image ◽  
Future Research ◽  
Revisit Intention ◽  
Tourism Experience ◽  
The Impact

The purpose of the research is to examine the role of memorable tourism experience in mediating the impact of destination image on tourist revisit intention. Nowadays, memorable tourism experience needs attention in marketing research area to develop its operational definition related to the specific object such as artificial tourism. The administered questionnaires were used to collect the data from the domestic tourists who were enjoying the resort. Structural equation model has been used to analyze the data and examined the hypotheses. The findings of the research illustrate that memorable tourism experience mediates the influence of destination image toward tourist revisit intention. Based on the limitation of the research, the future research is proposed to widen area of the research in context of tourism industry besides sampling technique related to generalization objective.

scholarly journals The Effect of Tourism Experience on Revisit Intention through Destination Image and Satisfaction

2021 ◽  
Vol 10 (1) ◽  
pp. 85-94
Author(s):  
Noveliana Violla Atmari ◽  
Vini Wiratno Putri
Keyword(s):  
Direct Effect ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Destination Image ◽  
Revisit Intention ◽  
Tourism Experience ◽  
Result Show

The purpose of this study to examine the influence of tourism experience on revisit intention mediated by destination image and satisfaction. Sampling technique using the accidental sampling and purposive sampling with sample of 240 respondents. Respondents were taken from visitors who had been to Sanggaluri Park Purbalingga twice or more and aged 17 years or over. Method of data collection using the questionnaire. The data analysis method uses the Structural Equation Model - Partial Least Square (SEM-PLS) with the Smartpls program. The direct test result show the result of tourism experience has a direct effect on destination image, tourism experience has a direct effect on satisfaction, tourism experience has a direct effect on revisit intention.      

scholarly journals The Role of the Destination Image in Creating Memorable Tourism Experience

2021 ◽  
Vol 12 (23) ◽  
pp. 199-216
Author(s):  
Didem Kutlu ◽  
Hasan Ayyıldız
Keyword(s):  
Destination Image ◽  
Hierarchical Regression ◽  
Future Research ◽  
Revisit Intention ◽  
Tourism Sector ◽  
Study Results ◽  
Tourism Experience ◽  
Managerial Implications ◽  
Destination Management Organizations ◽  
The Impact

This study aims to investigate the impact of destination image on memorable tourism experience (MTE). We also analyzed the effect of memorable tourism experience on revisit intention. Since there is a limited number of studies on the relationship between destination image and MTE, this study will contribute to the literature. Non-probability convenience sampling method was used to select the sample. The research was conducted with a total of 707 tourists who visited Antalya, Turkey. The data obtained from the study were analyzed using SPSS 20 and LISREL 8.7 package programs. Hierarchical regression analysis was used to analyze the data in the study. Our results indicate that the dimensions of the destination image, namely natural attractions, cultural attractions, tourism infrastructure, and general infrastructure, significantly influence hedonism and local culture. However, dimensions of destination image partly affect novelty, involvement, meaningfulness, and knowledge. Regarding the second objective, the results revealed that MTE dimensions explained 21.9% of the variance in revisit intention. Since novelty is an important antecedent of MTE and revisits intention, novelty and initiatives related to the tourism sector should be constantly monitored. Destination management organizations could be contributed to the formation of MTE by increasing the activities such as festivals, competitions, exhibitions and encouraging tourists to participate in these activities. Other managerial implications are discussed based on the study results, and directions for future research are provided.

Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abhijeet Vikramaditya Tiwari ◽  
Naval Bajpai ◽  
Deependra Singh ◽  
Vishal Vyas
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Mediating Effect ◽  
Content Type ◽  
Significant Relationships ◽  
Revisit Intention ◽  
Tourism Experience ◽  
Main Component ◽  
Relationship Of ◽  
The Relationship

Purpose This study aims to examine the hedonism attributes, memorable tourism experience (MTE), revisit intention and their relationships. This study explores the antecedents of hedonism as physical environment, shopping at the destination, service quality, personalisation and exclusivity that influence MTE. The relationship of hedonism factors with revisit intention is also investigated in light of the mediation of MTE between them. Design/methodology/approach For this study, a sample of 600 tourists is collected by using the convenience sampling technique. The collected data is analysed by using the confirmatory factor analysis-structural equation modelling approach. Findings The empirically validated model recommends the significant relationships between the hedonism elements and revisits intention with the mediating effect of MTE. The findings suggest that tourists who positively perceive hedonism attributes are more likely to have positive MTEs, and they revisit the destination. Originality/value This research study examines the relationship of hedonism determinants with MTE of the tourists leading to their revisit intention for a tourism destination. It helps to understand MTE as the main component to affect tourists’ revisit intention for a destination and make sustainable tourism.

scholarly journals Analysis of Destination Image and Memorable Tourism Experience on Revisit Intention through Satisfaction of Tourist in Maimoon Place

2021 ◽  
Vol 8 (12) ◽  
pp. 597-605
Author(s):  
Alya Indriani ◽  
Endang Sulistya Rini ◽  
Beby Karina F Sembiring
Keyword(s):  
Structural Equation ◽  
Secondary Data ◽  
Destination Image ◽  
Primary Data ◽  
Equation Modeling ◽  
Analysis Tool ◽  
Tourist Satisfaction ◽  
Revisit Intention ◽  
Tourism Experience ◽  
The Relationship

This study aims to analyze the destination image and memorable tourism experience on revisit intention through tourist satisfaction at Maimoon Palace. The type of research used in this research is associative research. The population in this study were tourists who visited the Maimoon Palace with the samples taken in this study were 135 respondents. Withdrawal of the number of sample sizes is done by non-probability sampling using purposive sampling method. The data used are primary data and secondary data obtained through a list of statements and documentation studies. The data analysis technique uses structural equation modeling (SEM) with the Smart PLS version 3.0 analysis tool. The results of the study directly show that destination image has a positive and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, destination image has a negative and significant effect on revisit intention, memorable tourism experience has a positive and significant effect on revisit intention, and tourist satisfaction has a positive and significant effect on revisit intention. Then the results of tests carried out indirectly indicate that tourist satisfaction is not able to mediate the relationship between destination image and revisit intention, but tourist satisfaction is able to mediate the relationship between memorable tourism experience and revisit intention. Keywords: Destination images, memorable tourism experience, tourist satisfaction and revisit intention.

scholarly journals The Influence of Destination Image on Tourist Loyalty and Intention to Visit: Testing a Multiple Mediation Approach

2019 ◽  
Vol 11 (22) ◽  
pp. 6401 ◽  
Author(s):  
Shahida Kanwel ◽  
Zhou Lingqiang ◽  
Muhammad Asif ◽  
Jinsoo Hwang ◽  
Abid Hussain ◽  
...  
Keyword(s):  
Structural Equation ◽  
Tourism Industry ◽  
Mediation Effect ◽  
Destination Image ◽  
Equation Modeling ◽  
Multiple Mediation ◽  
Mediation Effects ◽  
Tourist Satisfaction ◽  
Research Findings ◽  
The Impact

Pakistan holds an important geographical status, but extremism and sabotage have severely damaged the tourism industry. In the present study, we examined the impact of destination image (DI) on tourist loyalty (TL) and intension to visit (IV) in Pakistan. Additionally, the study analyzed the mediation effects of electronic word of mouth (eWOM) and tourist satisfaction (TS) on these relationships. Data was collected from 780 tourists in Pakistan. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to obtain the results. Our results demonstrated the positive relationships among DI, eWOM, TS, TL, and IV. This study also disclosed that eWOM has a partial mediation effect on the DI–TL relationship, and both eWOM and TS fully mediate the association between DI and IV. Hence, tourist satisfaction can be enhanced by eWOM and destination image, which directly effect tourist loyalty and intention to visit in Pakistan. The proposed framework and research findings will help stakeholders significantly to recognize the multi-facet association in the tourism industry of Pakistan. Testing the above relationships through multiple mediators is a relatively novel idea.

Discovering the importance of halal tourism for Indonesian Muslim travelers: perceptions and behaviors when traveling to a non-Muslim destination

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Berto Mulia Wibawa ◽  
Chelsia Pranindyasari ◽  
Gita Widi Bhawika ◽  
Rachma Rizqina Mardhotillah
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
Equation Modeling ◽  
Great Opportunity ◽  
Content Type ◽  
Muslim Countries ◽  
Revisit Intention ◽  
Modeling Analysis ◽  
Recommendation Intention ◽  
The Impact

Purpose This research aims to identify halal attributes for Indonesian Muslim tourists that can create a destination image, revisit intention and recommendation intention. Indonesia has the largest Muslim population in the world and their Muslim tourists who frequently visit non-Muslim countries. This is a great opportunity for non-Muslim countries to improve halal tourism services. Design/methodology/approach Data was collected through a panel of recruited online sampling on 268 Indonesian Muslim tourists who had visited non-Muslim countries. Structural equation modeling analysis is used to investigate the impact of halal tourism attributes on destination images and behavioral intentions. Findings This study found the five halal tourism attributes that had a positive and significant impact on affective destination image, overall destination image, revisit intention and recommendation intention. Practical implications Halal tourism attributes can be used as a basis for marketing strategies of tourism bureaus to create a destination image, increase intention to revisit and provide effective word-of-mouth recommendations based on Muslim tourists needs. Originality/value To the best of the authors’ knowledge, this is the first study to analyze the main needs for halal tourism of Indonesian Muslim tourists when traveling to non-Muslim countries. Our study contributes to the halal tourism literature, along with having implications for non-Muslim tourism bureaus and halal tourism teaching and practice.

scholarly journals Assessing the Relationship Between Destination Image and Tourists’ Loyalty Towards the Amusement Parks of Bangladesh: The Mediating Role of Tourists’ Satisfaction and Moderating Role of Past Experience

2019 ◽  
Vol 15 (9) ◽  
pp. 87
Author(s):  
Tauhid Ahmed Bappy
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Tourism Industry ◽  
Destination Image ◽  
Equation Modeling ◽  
Amusement Park ◽  
Travel And Tourism ◽  
Amusement Parks ◽  
The Relationship

The amusement park industry embodies one of the indispensable parts of the hospitality and tourism industry progressing in accordance with the shifting preferences and trends in travel and tourism demand. The main purpose of this study is to assess the relationship between destination image and tourists’ loyalty towards the amusement parks of Bangladesh. This is a descriptive study in which the author used judgmental sampling technique to gather quantitative data from 300 visitors of four amusement parks in Bangladesh namely Fanstasy Kingdom, Nandan Park, Vinnya Jagat, and Dreamland amusement park. The researcher used structural equation modeling to analyze the data. The findings suggest that destination image positively and significantly influences tourists’ satisfaction. Furthermore, tourists’ satisfaction, subsequently, results in visitors’ loyalty towards amusement parks. However, the relationship between amusement park image and tourists’ loyalty is mediated by tourists’ satisfaction. Furthermore, it was found that past visit experience at the amusement parks does not moderate the relationship between destination image and tourists’ satisfaction. The researcher believes that the findings and recommendations presented in this study will significantly encourage the amusement park marketers of Bangladesh to enhance their destination image to improve the satisfaction and loyalty levels of the visitors.

scholarly journals THE INFLUENCE OF MEMORABLE SOUVENIRS SHOPPING EXPERIENCE AND PLACE IDENTITY ON REVISIT INTENTION (THE CASE OF YOGYAKARTA)

2021 ◽  
Vol 5 (1) ◽  
pp. 205
Author(s):  
Dina Islamiyati ◽  
Chairy Chairy
Keyword(s):  
Place Identity ◽  
Tourism Industry ◽  
Future Research ◽  
Online Questionnaire ◽  
Managerial Implication ◽  
Mediating Role ◽  
Revisit Intention ◽  
Shopping Experience ◽  
The Impact

Yogyakarta adalah penyumbang terbesar kedua bagi Indonesia setelah Bali untuk industri pariwisata dan salah satu dari tiga wilayah emas yang disebut sebagai Joglosemar (Yogyakarta, Solo, dan Semarang). Malioboro salah satu ikon di Yogyakarta, tempat ini menjadi yang paling banyak dikunjungi oleh wisatawan domestik. Penelitian ini berupaya untuk mengetahui pengaruh pengalaman belanja souvenir berkesan pada niat mengunjungi kembali dengan variabel mediasi yaitu identitas tempat dan hubungan masing-masing variabel. Metode penelitian ini adalah kuantitatif, di mana data yang dikumpulkan melalui kuesioner online menggunakan Google Form dan menyebar ke responden target, yaitu orang-orang yang telah mengunjungi Yogyakarta. PLS 3.2.8 digunakan sebagai alat untuk menganalisis data. Hasil penelitian menunjukkan adanya dampak langsung dari pengalaman belanja souvenir berkesan pada niat mengunjungi kembali dan juga identitas tempat pada niat mengunjungi kembali. Penelitian ini juga membuktikan peran mediasi identitas tempat dalam hubungan antara pengalaman belanja souvenir berkesan dan niat mengunjungi kembali. Implikasi penelitian juga dibahas dalam penelitian ini .Penelitian lanjutan dapat menambah variabel lain yang berkaitan dengan pengalaman pariwisata. Yogyakarta is the second biggest contributor after Bali for Indonesia tourism industry. This area is also known as  Joglosemar (Yogyakarta, Solo, and Semarang), a golden triangle for tourism. Malioboro is one of the icons in Yogyakarta, this place become the most visited destination by domestic tourists. This research attempted to find the impact of memorable souvenir shopping experience on revisit intention with place identity as the mediating variable. The methodology of this research was quantitative in nature, where the data collected using google form online questionnaire spreading to the target respondents who are the visitors of Yogyakarta. PLS 3.2.8 was adopted as a tool to analyze the data. The result showed that there is a direct impact of memorable souvenirs shopping experience on revisit intention and also place identity on revisit intention. This research also showed a mediating role of place identity in the relationship between memorable souvenirs shopping experience and revisit intention. The managerial implication was also discussed. The future research may add another variable related to tourist experience.

You exist in my song! How a destination-related popular song enhances destination image and visit intentions

2020 ◽  
Vol 26 (3) ◽  
pp. 305-319
Author(s):  
Cheng-Yue Yin ◽  
Nan Bi ◽  
Yong Chen
Keyword(s):  
Mental Imagery ◽  
Structural Equation ◽  
Destination Image ◽  
Equation Modeling ◽  
Future Research ◽  
Popular Song ◽  
Television Programs ◽  
Web Based ◽  
Future Research Directions ◽  
The Impact

Research on media-induced tourism has been growing in recent years. The existing research has shown that films, television programs, and radio commercials can induce tourism behavior. The present research aimed to introduce a new form of music-induced tourism to the literature by examining the impact of a destination-related popular song on prospective tourists’ intentions to visit the destination. A theoretical model that included music-evoked mental imagery, affective image, overall image, and visit intentions was developed; 381 respondents participated in a web-based experiment to test the hypotheses, and the model was validated using structural equation modeling. The results revealed that music-evoked mental imagery led tourists to generate positive affective images and overall images of the destination, which in turn influenced their intentions to visit the destination. The implications of the findings for tourism marketers and future research directions are also discussed.

scholarly journals Hong Kong protests and tourism: Modelling tourist trust on revisit intention

2021 ◽  
pp. 135676672098788
Author(s):  
Wai Ching Poon ◽  
Kian Yeik Koay
Keyword(s):  
Hong Kong ◽  
Information Integration ◽  
Structural Equation ◽  
Tourism Industry ◽  
Mediating Effect ◽  
Integration Theory ◽  
Survey Method ◽  
Future Research ◽  
Perceived Trust ◽  
Revisit Intention

Drawing on prospect theory (the subgroup of behavioural economics) and information integration theory, this study proposes and empirically tests a research model exploring the influence of tourist trust on tourists’ revisit intention through the mediating effect of attitudes in the Hong Kong (HK) protest context. A series of protests commenced on 3 April 2019 against the Extradition Law Amendment Bill Movement have severely impacted the HK tourism industry as the destination may deem to be unsafe by tourists to revisit. This study is important because HK protests happened at least 10 protests per month from April to December 2019, which have brought an adverse impact on the tourism industry. Using a survey method, we collected 176 data from those who had prior experience visiting HK, and data were analysed using partial least squares structural equation modelling. Overall, the findings demonstrate that attitudes mediate the effect of tourists’ trust on revisit intention, but no direct effect of trust on revisit intention ascribe to hazard protests. Recognizing greater uncertainty arises following reports from media that prominently inform tourists’ decision-making, and how self-perceived trust influences attitudes on hazards offers intriguing managerial and practical implications for managers and policymakers. Besides, theoretical implications and directions for future research are presented.

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