Online tourism intelligent product purchasing intention based on technology acceptance model and fuzzy theory

2021 ◽  
pp. 1-10
Author(s):  
Xitao Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Fuzzy Theory ◽  
Mediating Role ◽  
Behavior Intention ◽  
Purchasing Intention ◽  
Intelligent Product ◽  
Intelligent Products ◽  
Acceptance Model ◽  
The Relationship

As a service-oriented and leisure-oriented industry in China, the tourism industry is a pillar industry for the national economic development. With the continuous promotion and development of information technology, the development of online tourism has become more and more popular and online tourism intelligent products purchasing intention research has become an important direction. Combining China’s current national conditions, the survey of online tourism intelligent product purchase intentions was conducted around the ancient city of Dujiangyan by using the technology acceptance model and fuzzy theory. The results show that the satisfaction attitude of tourists directly affects the behavior intention of tourists. Satisfaction attitude plays a mediating role in the relationship between objective reality perception and behavioral intention. Satisfaction attitude plays a mediating role in the relationship between the existence of authenticity perception and behavior intention. The conclusions obtained from this study are of great significance to improve the satisfaction of tourists, the purchase intention of online tourism intelligent products and promote the sustainable development of block tourism.

scholarly journals Impact of M-Banking Service Quality on Customer Satisfaction with the Role of Trust and Customer Value Co-Creation Intentions

2021 ◽  
Vol 3 (3) ◽  
pp. 228-250
Author(s):  
Anam Toqeer ◽  
Sadia Farooq ◽  
Syeda Fizza Abbas
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Customer Value ◽  
Mediating Role ◽  
Banking Service ◽  
Acceptance Model ◽  
The Relationship

This paper investigates the impact of various dimensions of mobile banking service quality on customer satisfaction with the mediating role of customer value co-creation intentions in the banking sector of Pakistan. Theoretical foundations of this study lie in the Technology Acceptance Model (TAM) and Service-Dominant (S-D) logic. Data was collected using a questionnaire from a sample of 383 respondents from 25 banks. Mediation and moderation analyses were conducted to explore the role of trust in creating customer satisfaction through the mediating role of customer value co-creation. The findings showed that m-banking service quality dimensions have a significant impact on customer satisfaction. Also, it was found that co-creation has a significant impact on customer satisfaction. Mediation analysis was conducted to see if co-creation mediates the relationship between m-banking service quality and customer satisfaction. There was found to be partial mediation between all dimensions of m-banking service quality and customer satisfaction. Moderation analysis was also conducted to check the role of trust. The findings revealed that trust moderates the relationship for only perceived ease of use of m-banking; however, trust doesn’t moderate the relationship for other dimensions of m-banking. This study will be beneficial for bank managers to adopt the strategies that help in co-creation by customers and hence enhance customer satisfaction in the existing competition for better services. This study will add to the existing literature by its novel findings and knowledge in the extended technology acceptance model.

scholarly journals Technology Acceptance of QR Code Payment and Its Effective Advertisement Media for Multi-Channel Customers

2021 ◽  
Vol 12 (4) ◽  
pp. 84-91
Author(s):  
Michiko Miyamoto ◽  
◽  
Yuji Kudo
Keyword(s):  
Technology Acceptance ◽  
Survey Data ◽  
Technology Acceptance Model ◽  
Structure Equation ◽  
Qr Code ◽  
Payment Reform ◽  
Actual Usage ◽  
Equation Analysis ◽  
Acceptance Model ◽  
The Relationship

Cash settlement accounts for 80% of entire transaction in Japan. Japanese government has announced the “Payment Reform Declaration,” by setting “the Cashless Vision” with a target of 40% cashless payment ratio by 2025 and aims to achieve the world's highest level of cashless payment ratio of 80% in the future. The purpose of this study is to analyze which media has affected the consumers who use QR code payment, PayPay. This research proposes a framework based on the Technology Acceptance Model (TAM) for an effective advertisement medium by using survey data on PayPay. Structure equation analysis is conducted to measure the relationship between different advertising media and consumers’ intentions to use, as well as actual usage of PayPay.

PATH ANALYSIS BETWEEN CONSTRUCTS OF TECHNOLOGY ACCEPTANCE MODEL (TAM) (A CASE STUDY ON RECEIPT OF VIRTUAL ARMS SOLUTION FTS D - 423 IN INDONESIAN EASTERN FLEET TRAINING COMMAND)

JOURNAL ASRO ◽  
2020 ◽  
Vol 11 (1) ◽  
pp. 101
Author(s):  
Ikhwan Syahtaria ◽  
Ahmadi Ahmadi ◽  
Bambang Suharjo ◽  
Pius Herdasa Krisna Murti
Keyword(s):  
Path Analysis ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Ease Of Use ◽  
Use Of Technology ◽  
Computer Based ◽  
Acceptance Model ◽  
The Relationship

Indonesian Eastern Fleet Training Command currently has the facilities to train professional soldiers in the shooting.A simulator facility in the form of computer-based clinic shooting is called Virtual Arms Solution FTS D-423 (VAS).Need to analyse the relationship between perceived ease of use and usefulness of VAS in order to determine thelevel of acceptance. Both these factors are modelled by the Technology Acceptance Model (TAM) which canexplain the factors that influence the actual receipt of the use of technology. After that, the relationship between thetwo factors that have been modelled with the Technology Acceptance Model to be treated using Path Analysis(Path Analysis). Where the path analysis was used to analyse the causal relationships between variables in order todetermine the effect of the direct and indirect causes of the variable to a variable result. Based on the analysis anddiscussion, it is obtained as follows that the ease and usefulness of a positive effect on Attitude using VAS positiveeffect on Behavioural Intention using VAS. Behavioural intentions affect the Actual Usage.Keywords: Virtual Arms Solution, Technology Acceptance Model, Path Analysis.

Investigation into Factors that Influence the Use of the Web in Knowledge-Intensive Environments

2002 ◽  
pp. 135-144
Author(s):  
Yong Jin Kim ◽  
H. Raghav Rao ◽  
Abhijit Chaudhury
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
New Technologies ◽  
Organizational Factors ◽  
External Variable ◽  
Knowledge Intensive ◽  
Acceptance Model ◽  
The University ◽  
The Relationship ◽  
The Web

The paper develops a set of hypotheses regarding the relationship between the TAM (Technology Acceptance Model) constructs and external variables such as individual differences, organizational factors, and risk factors. It uses TAM as a basis to hypothesize the effects of each external variable on the use of the Web as knowledge-transfer tool in the university context. The sample of this study will be professors in a university. The contributions of this chapter are twofold. First of all, this study may give an insight regarding the question of when and who is an eager user of new technologies for learning. Secondly, this chapter is the first one to use technology acceptance model in the context of knowledge-management systems.

Antecedents to consumers’ showrooming behaviour: an integrated TAM-TPB framework

2018 ◽  
Vol 35 (4) ◽  
pp. 438-450 ◽  
Author(s):  
Sourabh Arora ◽  
Sangeeta Sahney
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Content Type ◽  
Selective Sampling ◽  
Product Choices ◽  
Initial Move ◽  
Acceptance Model ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this study is to propose an integrated framework utilizing the theory of planned behaviour (TPB) and technology acceptance model (TAM) to augment the understanding on consumers’ showrooming behaviour. Design/methodology/approach Selective sampling was used for data collection. The integrated TAM-TPB framework led to 12 propositions, which were tested using partial least squares-structural equation modelling. Findings Both perceived relative search benefits offline and relative purchase benefits online significantly determined the consumers’ showrooming behaviour along with perceived ease purchasing online and the overall usefulness of the showrooming sequence. Results of the study revealed that the showrooming sequence helped consumers avoid the regret of making suboptimal product choices and paying a higher price for the same product. Online trust was found to partially mediate the relationship between consumers’ intention to showrooming and the actual showrooming behaviour. Research limitations/implications Notwithstanding the fact that further research is required to arrive at definitive conclusions, this study is an initial move towards understanding the consumers’ showrooming behaviour, and the research provides meaningful insights. Practical implications As showrooming substantially erodes profits, devising strategies to defend showrooming customers becomes crucial. The findings of the study provide the basis for formulating strategies to counter showrooming customers. Originality/value The paper is amongst the first studies which helps enhance the understanding of consumers’ showrooming behaviour, which is an emerging area in the present multi-channel retailing environment.

An Analysis of the Blog-User Attitude Employing Structural Equation Modeling Combine TAM and TPB Model

2013 ◽  
Vol 411-414 ◽  
pp. 90-93
Author(s):  
W. S. Fan ◽  
Y. K. Haung ◽  
H. C. Hsu ◽  
C. C. Chen
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Field Survey ◽  
Equation Modeling ◽  
Behavior Intention ◽  
Theoretical Perspectives ◽  
Structure Equation Modeling ◽  
Tpb Model ◽  
Acceptance Model

This paper examines key motivators for consumers attitude towards continuing the reception of existing blog services. Multiple theoretical perspectives are synthesized to hypothetically construct a model of continuance behavior, which is then empirically tested using a field survey of online blog users, and Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) are the studys theoretical bases. The study uses Structure Equation Modeling (SEM) to analyze users who have used blogs. The results indicated the blogs usefulness, ease to use, attitude, and subjective norm are positively affecting users behavior intention.

scholarly journals PENGARUH TRUST, RISK AND TECHNOLOGY ACCEPTANCE MODELS TERHADAP KEPUTUSAN NASABAH DENGAN MINAT NASABAH SEBAGAI VARIABEL INTERVENING

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
Sri Ismulyaty ◽  
Wiwin Siswantini
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Internet Banking ◽  
Perceived Usefulness ◽  
Technology Acceptance Models ◽  
Banking Risk ◽  
Acceptance Model ◽  
The Relationship

Sri Ismulyaty dan Wiwin Siswantini: The purpose of this study was to determine the influence of trust, risk and technology acceptance models, perceived case of use, perceived usefulness, perceived of credibility, the customers' interest in using internet banking? And how to influence customers' interest in using internet banking to the decision in dealing with internet banking? As well as how to influence customers' interest in using internet banking mediates the relationship between trust, risk and technology acceptance models with decisions in dealing with internet banking?Discussion of the results of this study can be drawn the following conclusions: Trust affect the customers' interest in using internet banking, Risk affect the customers' interest in using internet banking, Perceived case of use affect the customers' interest in using internet banking, Perceived usefullnes affect the interest of the customer in using internet banking, Perceived of credibility affect the customers' interest in using internet banking, interest customers in using internet banking influence the decision in the transaction, interest customers in using internet banking may mediate the relationship between trust, risk and technology acceptance models with the decision in the transaction with internet banking.Key Words: Trust, Risk And Technology Acceptance Model Keputusan Nasabah, Minat Nasabah

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