scholarly journals Clearcut Persuasion? Audience Cognition of Mediated Environmental Advertising through the Lens of the Elaboration Likelihood Model

2018 ◽  
Vol 2 (1) ◽  
pp. 64
Author(s):  
Derek Moscato
Keyword(s):  
News Media ◽  
Media Coverage ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Social Psychological ◽  
Experimental Conditions ◽  
Clear Cut ◽  
Likelihood Model ◽  
Social Advertising ◽  
The Impact

Through the theoretical lens of Petty and Cacioppo’s Elaboration Likelihood Model (ELM) and using the case of Oregon Wild and its campaign against clear-cut logging on public lands, this study explores the impact of media coverage of contentious activist advertising on audiences. A survey with experimental conditions measures attitudes of audiences exposed to this interplay of advocacy communication. The study assesses partiality toward the sponsor organization, a willingness by the target audience to act on its behalf, and an understanding of the central environmental issue. Differences between gender in reception of the campaign and coverage also are examined. By examining the interplay of social advertising, news media, and audiences, this study highlights a dynamic, social psychological stream of public interest communications.

scholarly journals Exploring Passengers’ Travel Behaviors Based on Elaboration Likelihood Model under the Impact of Intelligent Bus Information

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Fan Wu ◽  
Xiaowei Hu ◽  
Shi An ◽  
Duo Zhang
Keyword(s):  
Travel Time ◽  
Significant Influence ◽  
Choice Behavior ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Time Of Arrival ◽  
Road Congestion ◽  
Likelihood Model ◽  
Types Of Information ◽  
The Impact

The ubiquitous intelligent transportation infrastructure in metropolitan cities has enabled bus passengers to access comprehensive (even real-time) bus information. However, the impact of different types of information on passenger behavior is still insufficiently understood. Combining with the theory of information processing path, this study partially fills this gap by adopting an elaboration likelihood model (ELM) suitable for explaining how the various types of intelligent bus information influence passengers’ choice behavior. Six types of intelligent bus information (information of bus lines, estimated travel time, estimated time of arrival, congestion inside bus, road congestion, and bus fare) are used as six independent variables, and passengers’ departure time, travel routes, and travel modes as dependent variables. Valid questionnaire assessments were collected from 285 participants at 4 bus stops equipped with intelligent bus system in Harbin, providing quantitative data to verify each hypothesis. The results show that six types of intelligent bus information to different degrees (significant influence, slight influence, and no significant influence) affect three types of passengers’ choice behaviors; the information of estimated travel time and that of road congestion are both significantly effective in all three types of choice behavior while bus fare has no significant influence. Meanwhile, other types of information have a significant or slight effect on certain behavior. The results of this study can be used to design more reasonable intelligent bus information provision strategies to meet passengers’ requirements.

Reactions to information about genetic engineering: impact of source characteristics, perceived personal relevance, and persuasiveness

1999 ◽  
Vol 8 (1) ◽  
pp. 35-50 ◽  
Author(s):  
Lynn J. Frewer ◽  
Chaya Howard ◽  
Duncan Hedderley ◽  
Richard Shepherd
Keyword(s):  
Genetic Engineering ◽  
Elaboration Likelihood Model ◽  
Personal Relevance ◽  
Elaboration Likelihood ◽  
The Public ◽  
Source Effects ◽  
Source Characteristics ◽  
Risks And Benefits ◽  
Likelihood Model ◽  
The Impact

There is a need to develop effective communication strategies with the public about the risks and benefits of applied genetic engineering. The Elaboration Likelihood Model was used to systematically investigate the impact of source factors (trust) and the perceived personal relevance of information, including the persuasiveness of the information, on attitudes towards genetic engineering, and whether these factors resulted in more thoughts about genetic engineering. The results from 160 respondents indicated an interaction between source effects and persuasiveness. People tended to respond more to information low in persuasiveness if it was attributed to a highly trusted source, and more to information high in persuasiveness if it were from a source low in public trust. In this context, respondents tended to express concern about the technology. It was concluded that source characteristics are important determinants of public responses to information about genetic engineering.

scholarly journals Public Interest Communications: A Social Psychological Perspective

2017 ◽  
Vol 1 (1) ◽  
pp. 57 ◽  
Author(s):  
Viviane Seyranian
Keyword(s):  
Public Interest ◽  
Social Identity Theory ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Social Psychological ◽  
Minority Influence ◽  
The Public ◽  
The Social ◽  
Likelihood Model ◽  
Social Psychological Perspective

Public interest communications sheds light on how leaders and groups can optimize their social change efforts through strategic and science-based communication that serves the public good. This article examines how insights from the social psychological fields of social influence and intergroup relations can inform public interest communications, drawing on the Elaboration Likelihood Model, the Context-Comparison Model, majority and minority influence processes, and Social Identity Theory. Overall, these social psychological insights could be applied to advance both the research agendas and the practice of the growing discipline of public interest communications.

CHANGING ATTITUDES REGARDING THE EFFECTIVENESS OF COGNITIVE RESTRUCTURING FOR TREATING DEPRESSION

1990 ◽  
Vol 18 (2) ◽  
pp. 181-188 ◽  
Author(s):  
Greg J. Neimeyer ◽  
April E. Metzler ◽  
Tracy Dongarra
Keyword(s):  
Source Credibility ◽  
Cognitive Restructuring ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Treatment Technique ◽  
Mild Depression ◽  
Likelihood Model ◽  
Changing Attitudes ◽  
The Impact

This study examined the impact of depression on attitude formation concerning the effectiveness of cognitive restructuring as a treatment technique. Based on the Elaboration Likelihood Model of persuasion (Petty & Cacioppo, 1981a), we predicted that mild depression would enhance peripheral precessing by minimizing message elaboration. Subjects in the mixed-sex sample of 101 individuals were assigned to one of eight conditions which varied the quality of the persuasive intervention (high or low), the credibility of the source (high or low), and the level of depression reported by the subject (non-depressed, depressed). Consistent with predictions, depression enhanced peripheral processing. More highly depressed individuals responded more to the peripheral cue (source credibility) than did non-depressed subjects, although the quality of the interventions had an impact under both conditions. As with other recent studies, however, this attitudinal change did not generalize to behavioral indicators. The implications of these findings for further research and application are discussed.

The Persuasiveness of Electronic Word of Mouth on Attitudes and Behaviors: An Elaboration-Likelihood-Model Perspective

2014 ◽  
Vol 7 (3) ◽  
pp. 377-398 ◽  
Author(s):  
Megan B. Shreffler
Keyword(s):  
Word Of Mouth ◽  
Online Reviews ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Electronic Word Of Mouth ◽  
High Quality ◽  
Attitudes And Behaviors ◽  
Likelihood Model ◽  
And Behaviors ◽  
The Impact

The Internet has become a competitive platform from which organizations can market their services and consumers can garner information through electronic word of mouth (eWOM). While eWOM has been examined in many different contexts, little research has been done on the impact of eWOM in a sport setting. This study examined the persuasiveness of eWOM on the attitudes and behaviors of consumers through online reviews of the Chicago Bears Bar, a hypothetical brand extension of the Chicago Bears. Through an online experiment with the elaboration likelihood model providing a theoretical framework, 2 major findings emerged from this research. First, it was found that the attitudes of highly identified fans are influenced by high-quality reviews. Second, the behaviors of highly identified fans were significantly influenced by high-quality reviews. Both findings suggest that highly identified fans prefer to align with messages that are refective of their attitudes toward a brand and its extensions. The results of the study provide significant theoretical and managerial implications.

scholarly journals Pengaruh Popularitas Brand Ambassador NCT 127 terhadap Minat Beli Produk Nu Green Tea oleh Konsumen

Prologia ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 261
Author(s):  
Marsella Aprilia Immaculata ◽  
Lusia Savitri Setyo Utami
Keyword(s):  
Green Tea ◽  
Purchase Intention ◽  
Research Method ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Marketing Communication ◽  
Consumer Purchase Intention ◽  
Likelihood Model ◽  
Brand Ambassadors ◽  
The Impact

The most popular bottle packaged beverage product in Indonesia is tea. PT ABC President Indonesia produced Nu Green Tea from 2012-present. The marketing technique they used in 2020 is brand ambassador by partnering with an idol group from South Korea called NCT 127. K-Pop idol group NCT 127 is increasingly accepted in Indonesia with their increasing level of achievement and popularity. The popularity and achievements of NCT 127 have attracted Nu Green Tea's attention to make them their brand ambassadors. This research aims to determine the impact of brand ambassador NCT 127 popularity on consumer purchase intention towards Nu Green Tea. The intended consumers in this research are Instagram followers of (@ nugreentea.id). The author used elaboration likelihood model (ELM) as a theoretical reference as well as marketing communication, brand, brand ambassador, and purchase interest as research concepts. The research method is an explanative survey of 100 respondents as a sample with a questionnaire as the author's instrument. Based on the research results, there is a significant effect of the variable NCT 127 Brand Ambassador Popularity (X) towards Consumer Purchase Intention of Nu Green Tea Products (Y). The popularity of NCT 127 brand ambassadors has an influence on consumer interest in buying Nu Green Tea products by 28.2%.Produk minuman kemasan botol yang paling banyak diminati oleh penduduk Indonesia adalah teh. PT ABC President Indonesia memproduksi Nu Green Tea dari tahun 2012-sekarang. Teknik pemasaran yang mereka gunakan di tahun 2020 ini adalah brand ambassador dengan menggandeng idol group dari Korea Selatan bernama NCT 127. Grup idola K-Pop NCT 127 semakin diterima di Indonesia dengan tingkat prestasi dan popularitasnya yang saat ini semakin naik. Popularitas dan prestasi yang dimiliki NCT 127 menarik perhatian Nu Green Tea untuk menjadikan mereka sebagai brand ambassador. Penelitian bertujuan untuk mengetahui pengaruh antara popularitas brand ambassador NCT 127 terhadap minat beli produk Nu Green Tea oleh konsumen. Konsumen yang dituju oleh penulis dalam penelitian ini adalah pengikut Instagram dari (@nugreentea.id). Penulis menggunakan elaboration likelihood model (ELM) sebagai acuan teori serta marketing communication, brand, brand ambassador, dan minat beli sebagai konsep penelitian. Metode penelitian berupa eksplanatif survei terhadap 100 responden sebagai sampel dengan kuesioner sebagai instrumen penulis. Berdasarkan hasil penelitian, terdapat pengaruh yang signifikan dari variabel Popularitas Brand Ambassador NCT 127 (X) terhadap variabel Minat Beli Produk Nu Green Tea oleh Konsumen (Y). Popularitas brand ambassador NCT 127 memiliki pengaruh terhadap minat beli produk Nu Green Tea oleh konsumen sebesar 28,2%.

scholarly journals The Impact of Electronic Word of Mouth on Tourists Visit Intention to Saudi Arabia: Argument Quality and Source Credibility as Mediators

2021 ◽  
Vol 10(4) (10(4)) ◽  
pp. 1152-1168
Author(s):  
Dalal Hodaed Alsheikh ◽  
Norzalita Abd Aziz ◽  
Layla Hodaed Alsheikh
Keyword(s):  
Information Quality ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Mediating Role ◽  
Likelihood Model ◽  
The Impact ◽  
The Relationship

relationship between e-WOM and tourist visit intentions. As e-WOM in the form of comments, reviews, opinions, suggestions and recommendation are largely available in the online space, it has been found crucial to investigate the quality and credibility of such information. Elaboration Likelihood Model has been used to build the research model or framework. The study findings suggest the mediating role of source credibility and argument quality in the relationship between e-WOM and tourist visit intention. The study reveals that traveler seeks highly credible sources and information quality before deciding on any travel related products and services. The mediating role of source credibility and argument quality from ELM theory has been investigated from domestic tourism perspective.

scholarly journals TANTANGAN LITERASI ERA MEDIA DIGITAL (ANALISA PENGGUNA MEDIA BERDASARKAN MODEL KEMUNGKINAN ELABORASI)

2017 ◽  
Vol 6 (1) ◽  
pp. 132
Author(s):  
Reza Praditya Yudha
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Social Life ◽  
Mass Communication ◽  
Elaboration Likelihood Model ◽  
Communication Strategy ◽  
Public Access ◽  
Elaboration Likelihood ◽  
Likelihood Model ◽  
The Impact

Abstract                Not only information, social media also encounters negative content and hoax. Not resolved yet, precisely social media is used as reference or source by mass media. In fact, media literacy has been put into practice and exposed the dangers of negative content since long time ago. Two interesting phenomena are; negative content that predicted would be soar on Jakarta Governor Election, April 2017, was missed. Those negative content still exists, organized, even commodified nowdays. The second phenomenon, the community is not just as an audience anymore. They even more daring to exist as an artist in social media. The study aims to analyze the use of media and its implications on media institution. It is important to determine the accuracy of media literacy strategies based on massive, reactive, and plural Indonesian public character.               Research is in the literature review area, analyzing mass communication strategy, and presented by descriptive qualitative. The Elaboration Likelihood Model that explains  central or peripheral routes of public message processing and attribution is used as the theoretical basis. The results; public using central routes are motivated for economic and social benefits. While the aspect of ability of the route is not synergy due to low competence and public ability to be critical. The peripheral route is formed by convenience, wide, and real time interaction in social media. Researcher concludes, literacy requires ethical material and its implications in social life. For example by showing the impact and relevance of media usage in social situations. In addition, public access to seek the truth, provide feedback, and discussions need to be opened wide so that the public can think critically without intervention or doctrine. Keywords : Negative Content, Media Institutions, Elaboration Likelihood Model

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