scholarly journals TANTANGAN LITERASI ERA MEDIA DIGITAL (ANALISA PENGGUNA MEDIA BERDASARKAN MODEL KEMUNGKINAN ELABORASI)

2017 ◽  
Vol 6 (1) ◽  
pp. 132
Author(s):  
Reza Praditya Yudha
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Social Life ◽  
Mass Communication ◽  
Elaboration Likelihood Model ◽  
Communication Strategy ◽  
Public Access ◽  
Elaboration Likelihood ◽  
Likelihood Model ◽  
The Impact

Abstract                Not only information, social media also encounters negative content and hoax. Not resolved yet, precisely social media is used as reference or source by mass media. In fact, media literacy has been put into practice and exposed the dangers of negative content since long time ago. Two interesting phenomena are; negative content that predicted would be soar on Jakarta Governor Election, April 2017, was missed. Those negative content still exists, organized, even commodified nowdays. The second phenomenon, the community is not just as an audience anymore. They even more daring to exist as an artist in social media. The study aims to analyze the use of media and its implications on media institution. It is important to determine the accuracy of media literacy strategies based on massive, reactive, and plural Indonesian public character.               Research is in the literature review area, analyzing mass communication strategy, and presented by descriptive qualitative. The Elaboration Likelihood Model that explains  central or peripheral routes of public message processing and attribution is used as the theoretical basis. The results; public using central routes are motivated for economic and social benefits. While the aspect of ability of the route is not synergy due to low competence and public ability to be critical. The peripheral route is formed by convenience, wide, and real time interaction in social media. Researcher concludes, literacy requires ethical material and its implications in social life. For example by showing the impact and relevance of media usage in social situations. In addition, public access to seek the truth, provide feedback, and discussions need to be opened wide so that the public can think critically without intervention or doctrine. Keywords : Negative Content, Media Institutions, Elaboration Likelihood Model

Tantangan Literasi Era Media Digital (Analisa Pengguna Media berdasarkan Model Kemungkinan Elaborasi)

2017 ◽  
Vol 6 (2) ◽  
pp. 38-52
Author(s):  
Reza Praditya Yudha
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Social Life ◽  
Mass Communication ◽  
Communication Strategy ◽  
Public Access ◽  
Message Processing ◽  
Likelihood Model ◽  
Public Message ◽  
The Impact

Negative content is a common thing encountered in social media. Not resolved yet, precisely social media is used as reference or source by mass media. In fact, media literacy has been put into practice and exposed the dangers of negative content since long time ago. Two interesting phenomena are; negative content that predicted would be soar on Jakarta Governor Election, April 2017, was missed. Those negative content still exists, organized, even commodified nowdays. The second phenomenon, the community is not just as an audience anymore. They even more daring to exist as an artist in social media. The study aims to analyze the use of media and its implications on media institution. It is important to determine the accuracy of media literacy strategies based on massive, reactive, and plural Indonesian public character. Research is in the literature review area, analyzing mass communication strategy, and presented by descriptive qualitative. The Elaboration Likelihood Model that explains central or peripheral routes of public message processing and attribution is used as the theoretical basis. The results; public using central routes are motivated for economic and social benefits. While the aspect of ability of the route is not synergy due to low competence and public ability to be critical. The peripheral route is formed by convenience, wide, and realtime interaction in social media. Researcher concludes, literacy requires ethical material and its implications in social life. For example by showing the impact and relevance of media usage in social situations. In addition, public access to seek the truth, provide feedback, and discussions need to be opened wide so that the public can think critically without intervention or doctrine.

scholarly journals Women and Hoax News Processing on WhatsApp

2019 ◽  
Vol 22 (2) ◽  
pp. 98
Author(s):  
Hani Noor Ilahi
Keyword(s):  
Social Media ◽  
Media Literacy ◽  
Instant Messaging ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Child Abduction ◽  
Fields Of Study ◽  
Likelihood Model ◽  
Emotional Aspects ◽  
Online Lecture

The word hoax became popular with the development of technology that has potentially increased the circulation of hoax news. One of the ways hoax news circulates is through mobile instant messaging applications like WhatsApp, where users can interact directly, or between individuals who are members of a group. In Indonesia, by 2017, WhatsApp was the most used and the longestused mobile instant messaging application, having 35.87 million users. This study focuses on women using WhatsApp, as previous studies have shown that women dominate social media use in Indonesia. Using the elaboration likelihood model, this study aimed to investigate how women process hoax messages about child abduction on WhatsApp. The results of research through interviews and surveys indicate that women tend to process hoax messages about the abduction of children through peripheral lines. The lack of media literacy and the tendency to prioritize the emotional aspects of a story make some women vulnerable to spreading hoaxes through WhatsApp. In this study, the researchers recommend a digital empowerment movement to improve women’s media literacy through an online lecture model on WhatsApp. This program should be professionally managed by experts or academics from relevant fields of study.

scholarly journals Beyond “I Agree”: Users’ Understanding of Web Site Terms of Service

2020 ◽  
Vol 6 (1) ◽  
pp. 205630511989732
Author(s):  
Eric P. Robinson ◽  
Yicheng Zhu
Keyword(s):  
Social Media ◽  
Web Site ◽  
Service Providers ◽  
Elaboration Likelihood Model ◽  
Legal Rights ◽  
Elaboration Likelihood ◽  
Online Service ◽  
Intended Meaning ◽  
Likelihood Model ◽  
Online Service Providers

Whether they know it or not, the legal rights and responsibilities of users of websites and services, including social media, are defined and controlled by the terms of service of these online service providers. But despite the importance of these provisions, studies have shown that users rarely review terms of service, or think about their meaning. This study took advantage of a major website’s “simplification” of its terms of service to determine whether the changed language increased users’ understanding of the intended meaning of the terms of service. Using the Elaboration Likelihood Model, we evaluate the effectiveness of simplification of terms of service as a method to encourage users’ understanding on these terms.

scholarly journals Exploring Passengers’ Travel Behaviors Based on Elaboration Likelihood Model under the Impact of Intelligent Bus Information

2019 ◽  
Vol 2019 ◽  
pp. 1-12 ◽  
Author(s):  
Fan Wu ◽  
Xiaowei Hu ◽  
Shi An ◽  
Duo Zhang
Keyword(s):  
Travel Time ◽  
Significant Influence ◽  
Choice Behavior ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Time Of Arrival ◽  
Road Congestion ◽  
Likelihood Model ◽  
Types Of Information ◽  
The Impact

The ubiquitous intelligent transportation infrastructure in metropolitan cities has enabled bus passengers to access comprehensive (even real-time) bus information. However, the impact of different types of information on passenger behavior is still insufficiently understood. Combining with the theory of information processing path, this study partially fills this gap by adopting an elaboration likelihood model (ELM) suitable for explaining how the various types of intelligent bus information influence passengers’ choice behavior. Six types of intelligent bus information (information of bus lines, estimated travel time, estimated time of arrival, congestion inside bus, road congestion, and bus fare) are used as six independent variables, and passengers’ departure time, travel routes, and travel modes as dependent variables. Valid questionnaire assessments were collected from 285 participants at 4 bus stops equipped with intelligent bus system in Harbin, providing quantitative data to verify each hypothesis. The results show that six types of intelligent bus information to different degrees (significant influence, slight influence, and no significant influence) affect three types of passengers’ choice behaviors; the information of estimated travel time and that of road congestion are both significantly effective in all three types of choice behavior while bus fare has no significant influence. Meanwhile, other types of information have a significant or slight effect on certain behavior. The results of this study can be used to design more reasonable intelligent bus information provision strategies to meet passengers’ requirements.

scholarly journals A randomized trial to determine the impact on compliance of a psychophysical peripheral cue based on the Elaboration Likelihood Model

2008 ◽  
Vol 29 (6) ◽  
pp. 823-828 ◽  
Author(s):  
Rachael Jane Horton ◽  
Antoinette Minniti ◽  
Stewart Mireylees ◽  
Damian McEntegart
Keyword(s):  
Randomized Trial ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Likelihood Model ◽  
The Impact

Reactions to information about genetic engineering: impact of source characteristics, perceived personal relevance, and persuasiveness

1999 ◽  
Vol 8 (1) ◽  
pp. 35-50 ◽  
Author(s):  
Lynn J. Frewer ◽  
Chaya Howard ◽  
Duncan Hedderley ◽  
Richard Shepherd
Keyword(s):  
Genetic Engineering ◽  
Elaboration Likelihood Model ◽  
Personal Relevance ◽  
Elaboration Likelihood ◽  
The Public ◽  
Source Effects ◽  
Source Characteristics ◽  
Risks And Benefits ◽  
Likelihood Model ◽  
The Impact

There is a need to develop effective communication strategies with the public about the risks and benefits of applied genetic engineering. The Elaboration Likelihood Model was used to systematically investigate the impact of source factors (trust) and the perceived personal relevance of information, including the persuasiveness of the information, on attitudes towards genetic engineering, and whether these factors resulted in more thoughts about genetic engineering. The results from 160 respondents indicated an interaction between source effects and persuasiveness. People tended to respond more to information low in persuasiveness if it was attributed to a highly trusted source, and more to information high in persuasiveness if it were from a source low in public trust. In this context, respondents tended to express concern about the technology. It was concluded that source characteristics are important determinants of public responses to information about genetic engineering.

scholarly journals Analysis of Cognition Trends of Political Advertisement Through Mass Media

2020 ◽  
Vol 04 (02) ◽  
pp. 124-144
Author(s):  
Muhammad Ahsan Bhatti ◽  
Dr. Imran Muslim ◽  
Muhammad Imran
Keyword(s):  
Mass Media ◽  
Mass Communication ◽  
Elaboration Likelihood Model ◽  
Political Campaigns ◽  
The Political ◽  
Cluster Sampling ◽  
Elaboration Likelihood ◽  
Positive Outcomes ◽  
Likelihood Model ◽  
Content Processing

Political campaigns are usually a combination of interpersonal and “Mass” communication with the expectation of positive outcomes by the political representatives. This study is an attempt to give an idea regarding respondent’s ability and trends of processing the political contents of Mass media. Elaboration Likelihood Model is taken as a framework for evaluating the content processing trends. A questionnaire comprising of two parts and consisting the cue list of central and peripheral notations commonly used by political representatives. A sample of 1032 young people was selected by using a combination of stratified and multistage cluster sampling techniques. Results of the study revealed that majority of the youth did not bother to process the political content by effortful cognition, rather they followed attractive slogans and political personalities. Moreover it was found that people used the same approach for decision making in favor of a political party as they use to hate the opponent parties.

scholarly journals SOCIAL MEDIA ADVERTISING ASSISTANCE WITH PERSUASION CONCEPT – ELABORATION LIKELIHOOD MODEL (ELM) FOR SMES IN SURABAYA

2021 ◽  
Vol 3 (2) ◽  
pp. 66
Author(s):  
Phima Ruthia Dwikesumasari ◽  
Maurisia Putri Permatasari ◽  
Damar Kristanto
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Community Service ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Service Activity ◽  
Likelihood Model ◽  
Use Of Social Media ◽  
Performance Results ◽  
Marketing Methods

Background: Along with the development of digital media tools, the direction of marketing shifts from conventional to social media-oriented. However, this is not easily conducted by SME business circles. Many of them do not have high literacy, do not have IT coding skills. In addition, capitalizing as well as maintaining a website are costly for them. This fact encourages the SMEs to look at another opportunity, namely the use of social media. However, it proves that these SMEs have not utilized the use of social media with persuasive advertisements. Objective: This community service activity purposes to assist the SMEs in Surabaya creating their social media advertisements using the persuasion concept-elaboration likelihood model (ELM) to solve the problems in marketing. Methods: The methods used are (1) discussion; (2) training and assisting in making advertisements; (4) evaluating/monitoring. As a result of this community service activity, the SMEs that have been assisted are able to create persuasive social media advertisements and can improve their marketing performance. Results: These MSME owners are able to create advertisements using the ELM method and determine the performance of these advertisements. Conclusion: SME owners can create advertisements using the ELM method during the training period, conduct independent evaluations of advertisements, the sales performance of these SMEs tends to increase compared to the previous by creating advertisements using the ELM method, practical modules are provided so that making advertisements using same method can be practiced for current and future needs.

An investigation of the persuasive effects of firm-consumer communication dyads using Facebook

2015 ◽  
Vol 7 (3) ◽  
pp. 295-313 ◽  
Author(s):  
Morgan Atwood ◽  
Cristian Morosan
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Hotel Industry ◽  
Elaboration Likelihood Model ◽  
Decision Makers ◽  
Elaboration Likelihood ◽  
Online Information ◽  
Content Type ◽  
Likelihood Model ◽  
Effective Use

Purpose – This paper aims to provide a deeper understanding of the effective use of Facebook within the hotel industry. It explored which current Facebook practices are effective/persuasive using the elaboration likelihood model (ELM) as the main theoretical foundation. Design/methodology/approach – Using an experimental design, the effects of consumers’ exposure to treatments, involving different levels of elaboration and source credibility, were examined to determine whether consumer’s process information from Facebook communication through a central or peripheral route. Findings – The results of this research showed that consumer attitudes are affected by the source credibility, but not by the level of elaboration. Also, intentions to stay at the hotel and intentions to engage with the hotel brand via social media were not affected by the level of elaboration or source credibility. Research limitations/implications – This study presents an important step forward in understanding how consumer persuasion takes place in an online environment. Also, this paper provides a first-hand account of the manner in which social media adds value to a business organization. In addition, this paper provides insight on how consumers process online information. Originality/value – As this is the first conceptualization of the ELM in a social media context, this study is uniquely able to explain the concept of persuasion in the hotel industry. Such knowledge is invaluable to academics and hotel decision makers, especially because the research provides specific insights on the manner in which attitudes change in consumers.

Sign in / Sign up

Export Citation Format

Share Document