Pengembangan Marketing Knowledge Ditengah Perbedaan Perspektif Akademisi-Praktisi

2017 ◽  
Vol 24 (2) ◽  
pp. 107-115
Author(s):  
Amin Wibowo
Keyword(s):  
Theory Development ◽  
Theory And Practice ◽  
Knowledge Development ◽  
Customer Focus ◽  
Marketing Practice ◽  
Knowledge Based ◽  
The Difference

Knowledge is created and learned by academicians for the purpose of further theory development. Academician’role in disseminating knowldege is very important. To reach a convergent understanding both theory and practice, it’s a need of flexibility between methodology and sources of data so that it stimulates actionable insight.One of the problems between theory and practice differencesis customers focus.For practicians customer focus raised three foundamentals questions: can the knowledge phylosophy reduce cost?. Can the knowledge phylosophy increse sales?, and can the knowledge phylosophy increase the profit?. This paper discuss the development of marketing knowledge based on the marketing practice to bridge the gap between academicians and practicians. Issues being discussed in this paper are the meaning of marketing knowledge from practician perspective, the theory of marketing in practician’s world, actionable research as the bridge of knowledge development, and the difference perspective between academician and parctician.

scholarly journals Critical review on social marketing planning approaches

2019 ◽  
Vol 9 (4) ◽  
pp. 361-393
Author(s):  
M Bilal Akbar ◽  
Jeff French ◽  
Alison Lawson
Keyword(s):  
Social Marketing ◽  
Theory Development ◽  
System Thinking ◽  
Theory And Practice ◽  
Recent Theory ◽  
Ethical Practice ◽  
Marketing Practice ◽  
Social Good ◽  
Marketing Planning ◽  
Planning Approaches

Purpose<br/> This paper presents the first attempt to map and critically review existing social marketing planning approaches.<br/> Approach<br/> Critical literature review.<br/> Findings<br/> The discussion highlights that existing social marketing planning approaches have moved on from older product-driven models towards a more customer/ citizen-oriented, stakeholder engagement and value creation narrative. There is also a growing connection between social marketing planning approaches and theories from other disciplines. This recognises that a simple push marketing strategy, which was the working principle of many early social marketingplanning approaches, is not often effective for contemporary social marketing practice. Effective social marketing planning requires a greater emphasis on new social marketing principles derived from the new global consensus social marketing definition, such as more citizen focus, sustainable outcomes, and ethical practice, thus highlighting a need for more comprehensive social marketing planning approaches with a better understanding of recent theory development of social marketing as a field in order to be relatable and efficient.<br/> Implications<br/> The review sets out some original thinking about how planning in the field of social marketing can be strengthened through a more inclusive adoption of both system thinking analysis and integration with other fields of theory and practice that are seeking to influence behaviour for social good.<br/> Limitations<br/> This review is exploratory in nature and evaluates only 14 social marketing planning approaches; more social marketing approaches exist and could be considered in further reviews.

scholarly journals Törnqvist Formula for Сalculating a Consumer Price Index in Russia: Theory and Practice

2020 ◽  
Vol 27 (5) ◽  
pp. 87-94
Author(s):  
М. A. Kozlova
Keyword(s):  
Price Index ◽  
Empirical Studies ◽  
Consumer Price Index ◽  
Theory And Practice ◽  
Consumer Market ◽  
Country Level ◽  
Consumer Prices ◽  
Realistic Description ◽  
The Difference ◽  
Main Consumer

The article reflects the author’s position on the adjustment of the so-called substitution bias, which affects the value of the consumer price index, currently calculated using the Laspeyres formula. The author proposes a solution to the problem of the adequacy of statistical measurements of the dynamics of consumer prices in the case when, as a result of changing cost of the consumer basket, a buyer replaces a relatively expensive product with a relatively cheaper one. This solution is based on the existing index construction methodology (axiomatic, economic and stochastic approaches). The article substantiates the use of the Törnqvist formula, which has better properties in comparison with other formulae used in the construction of superlative indices. The authors calculated the Törnqvist price index for Russia based on Rosstat methodology and data using country-level quarterly group price indices and shares of consumer spending. To evaluate the results of empirical testing Laspeyres price index was compiled using the same quarterly data as the Törnqvist index. The values of the Törnqvist price index in most cases are less than the price dynamics obtained according to the Laspeyres formula. This conclusion is proved both theoretically and empirically, and it is confirmed for Russia as well. However, due to the non-observance of the conditions of smooth trends in consumer prices, the difference between the values of the Törnqvist and Laspeyres indices is significantly larger in certain quarters than that presented in empirical studies in other countries. Consumer price index, calculated using the Törnqvist formula, in the system of indicators of price statistics in Russia can be defined as an indicator that specifies the main consumer price index. Calculation of its value is necessary for a more realistic description of the processes taking place in the consumer market.

scholarly journals Interrogation tactics with an interpreter

2021 ◽  
Vol 118 ◽  
pp. 03004
Author(s):  
Sergey Vladimirovich Shvets ◽  
Vladimir Dmitrievich Zelensky ◽  
Svetlana Alexandrovna Kuemzhieva ◽  
Anastasiya Plotskaya
Keyword(s):  
Sharp Decrease ◽  
Point Of View ◽  
Theory And Practice ◽  
Criminal Proceedings ◽  
Linguistic Rights ◽  
Information Interaction ◽  
Lack Of Control ◽  
The Difference ◽  
Transfer Of Information ◽  
Investigation Procedure

In holding an investigation in relation to or with the involvement of persons, who do not know or insufficiently know the language of criminal proceedings, it becomes necessary to involve an interpreter in the crime investigation procedure. However, the contemporary investigative theory and practice take into account only one situation, namely the monolingualism of parties to a criminal proceeding. The situation when the investigator and his/her procedural opponent are fluent in different languages is still overlooked by our today’s researchers. The article examines features of the influence of the need to use an interpreter on the interrogation from the point of view of information interaction between the parties. Within the framework of this research, it was substantiated that during the interrogation involving an interpreter, additional tasks, that are not characteristic of interrogation in its classical sense, arise. The groups of communication features of interrogation with the involvement of an interpreter, generated by the difference in the language system, the lack of control on the part of the investigator over the transfer of information between the interpreter and interrogated person, as well as a sharp decrease in the range of tactical techniques suitable for use, were identified. It is proposed to divide tactical techniques during interrogation involving an interpreter into four groups depending on the need to explain the essence of them to the interpreter, as well as the need to prepare an interpreter to participate in their implementation. The article concludes the influence of an interpreter on the tactics of investigative actions, if necessary, to involve him/her to guarantee the linguistic rights of the parties to criminal proceedings, and also offers recommendations for overcoming the tactical difficulties that arise during interrogation.

scholarly journals Knowledge machines

2018 ◽  
Vol 33 ◽  
Author(s):  
Paul Smart
Keyword(s):  
Intelligent Systems ◽  
Ad Hoc ◽  
Knowledge Engineering ◽  
Theory And Practice ◽  
Philosophical Study ◽  
Engineering Systems ◽  
Web Based ◽  
Knowledge Based ◽  
Data Formats

AbstractThe World Wide Web has had a notable impact on a variety of epistemically relevant activities, many of which lie at the heart of the discipline of knowledge engineering. Systems like Wikipedia, for example, have altered our views regarding the acquisition of knowledge, while citizen science systems such as Galaxy Zoo have arguably transformed our approach to knowledge discovery. Other Web-based systems have highlighted the ways in which the human social environment can be used to support the development of intelligent systems, either by contributing to the provision of epistemic resources or by helping to shape the profile of machine learning. In the present paper, such systems are referred to asknowledge machines. In addition to providing an overview of the knowledge machine concept, the present paper reviews a number of issues that are associated with the scientific and philosophical study of knowledge machines. These include the potential impact of knowledge machines for the theory and practice of knowledge engineering, the role of social participation in the realization of knowledge-based processes, and the role of standardized, semantically enriched data formats in supporting thead hocassembly of special-purpose knowledge systems and knowledge processing pipelines.

Study on the Relationship between Supervisors' Remuneration in Listed Companies and Tobacco Control Measures

2021 ◽  
Vol 7 (6) ◽  
pp. 5074-5086
Author(s):  
Miao Wang ◽  
Pengfei Li
Keyword(s):  
Theoretical Study ◽  
Company Law ◽  
Theory And Practice ◽  
Control Measures ◽  
Clear Understanding ◽  
Corporation Governance ◽  
Legal Principle ◽  
Self Consistent ◽  
The Difference ◽  
The Relationship

Objectives: At present, the theoretical study on supervisors' remuneration under the Company Law is still too principled, and many "chaos" occur in the remuneration practices for supervisors. First, the lack of clear understanding of the incentive function and institutional specificities of supervisors' remuneration results in many problems in the application of supervisors' remuneration in practice, as well as the ignoration of the Board of Supervisors in corporation governance. Second, rather than reaching the intended effect, the legislative approach of authorized "blank" intentionally adopted under the Company Law leaves an inducement for the ineffective supervision of supervisors in practice. Third, there is not only a lack of theoretically self-consistent discussion on the special problems of concurrent supervisors and employee supervisors' remuneration, but also a divorce of the institutional structure and application from good expectations. If the research background of the problem is placed in "tobacco regulatory science", it will be found that there is no inevitable connection between supervisors' compliance expectations and remuneration, but mainly depends on the provisions of legislation. Going back and forth between theory and practice of supervisors' remuneration, this paper combs and interprets the issue of supervisors' remuneration from the perspective of the legislative provisions and theoretical study under the Company Law, and analyzes the difference between the reality and the necessity of the Company Law with respect to the issue of supervisors' remuneration in the light of the legal principle of the Company Law, with the view to improvement of the rules of the Company Law.

Innovation

2012 ◽  
pp. 200-229
Keyword(s):  
Knowledge Management ◽  
Supply Chain ◽  
Absorptive Capacity ◽  
Open Innovation ◽  
Theory And Practice ◽  
Opinion Leaders ◽  
Knowledge Based ◽  
Pros And Cons ◽  
Communities Of Innovation ◽  
Successful Innovation

Organizations globally must expect severe competition for at least the next decade, and there is unanimous agreement that sustainable innovation is the quintessential challenge for all organizations – without it organizations must flounder and perish. In this chapter, theory and practice are explored to specify the vital underpinnings of successful innovation, including the critically important organizational property of absorptive capacity which is largely based on leadership, participative and open culture, and knowledge management. Strategic topics such as the knowledge based view, open innovation, and the pros and cons of ‘innovation’ orientation and ‘imitation’ orientation are discussed, together with the importance of supply chain innovation. Details of the practical role Communities of Innovation (CoInv) serve are clarified, together with explanations of why identifying and leveraging the influence of innovation champions and opinion leaders is essential to success. The concepts of Learning-to-Innovate and Innovating-to-Learn are also discussed.

The Role of Social Media in the Knowledge-Based Organizations

2014 ◽  
pp. 254-275 ◽  
Author(s):  
Kijpokin Kasemsap
Keyword(s):  
Social Media ◽  
Organizational Performance ◽  
Value Chain ◽  
Knowledge Integration ◽  
Knowledge Based ◽  
Business Environments ◽  
Growth Firms ◽  
The Difference ◽  
External Sources Of Knowledge

This chapter introduces the role of Social Media (SM) in Knowledge-Based Organizations (KBOs), thus explaining the concept of KBOs, the difference between KBOs and non-KBOs, the concept of Knowledge Management (KM), the concept of SM, the importance of SM to KBOs, the application of SM in the KBOs, and the challenges of SM in the KBOs. This chapter explains the significance of SM for organizational development and adaptation to the business architecture in order to create knowledge integration environment in the KBOs. SM enables the creation of knowledge value chain to customize information and delivery for a technological business growth. Firms need to be connected to their technological business environment through SM because interacting with external sources of knowledge can effectively improve their capabilities about industry benchmark and competitive advantage. Understanding the role of SM in the KBOs will significantly enhance the organizational performance and achieve business goals in the global business environments.

Valuing Knowledge-Based Initiatives

2013 ◽  
pp. 1-15
Author(s):  
Hind Benbya
Keyword(s):  
Empirical Analysis ◽  
Silicon Valley ◽  
Business Value ◽  
Theory And Practice ◽  
Knowledge Based ◽  
Current State ◽  
Knowledge Value

The objective of this paper is to provide an overview of the current state of theory and practice on valuing Knowledge-Based Initiatives (KBI). Drawing on the literature concerning IT and business value, this paper summarizes what is known about valuing IT-based initiatives, discusses the specificity of KBI and outline main challenges that continue to limit research in this area. This paper also examines how managers deal with these challenges and what metrics they use to assess knowledge value. These managerial insights are derived from interviews as well as empirical analysis of several Silicon Valley firms. This paper gives an emerging approach for valuing KBI and illustrates its implementation with a case study from IBM.

Moving On: From Metaparadigm to Midparadigm for Knowledge Development

2019 ◽  
Vol 33 (1) ◽  
pp. 38-40 ◽  
Author(s):  
Pamela G. Reed
Keyword(s):  
Doctoral Students ◽  
Theory Development ◽  
Conceptual Structure ◽  
Knowledge Development ◽  
Nursing Knowledge ◽  
Feature Article ◽  
Conceptual Innovation ◽  
Introductory Article ◽  
Relevant Context

This column on Philosophical Issues introduces a conceptual innovation, the midparadigm, designed to facilitate continued development of nursing knowledge while moving beyond the metaparadigm. The midparadigm is a conceptual structure lower in abstraction than a metaparadigm consisting of an organization of concepts that reflect shared scientific and practical values for theory development in reference to a practice-relevant context. In this introductory article, I explain its philosophical rationale and provide other groundwork about the midparadigm. The feature article is authored by a team of doctoral students who present an exemplar of a midparadigm, which they have called their prismatic midparadigm of nursing.

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