scholarly journals Internal Marketing as a Basic in Building Job Satisfaction and Service Quality in Non-Star Hotel in Denpasar

2021 ◽  
Vol 6 (2) ◽  
pp. 13-24
Author(s):  
I Gede Rihayana ◽  
Putu Pradiva Putra Salain ◽  
Putu Agus Eka Rismawan
Keyword(s):  
Job Satisfaction ◽  
Service Quality ◽  
Work Performance ◽  
Internal Marketing ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Significant Positive Effect ◽  
Lodging Services ◽  
Positive Effect

This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotels as one of the providers of hospitality services to also improve to face this competition by changing the system they have in order to still have an advantage over their competitors. In this study using respondents as many as 91 people with quantitative analysis and testing the research path test was carried out using the Partial Least Square (Smart PLS) 2.0 analysis tool. Based on the results of the research analysis, it was found that internal marketing had a significant positive effect on job satisfaction, job satisfaction had an insignificant positive effect on service quality, and internal marketing had a significant positive effect on service quality. The implementation of this research is to maintain and improve internal marketing by rewarding work performance, to increase job satisfaction by listening more to the suggestions given by employees, and to maintain and improve service quality by always giving personal/special attention to guests who stay and understand the special needs of staying guests. In addition, the results of this study also create a gap for further research, where the relationship between internal marketing and service quality has no significant positive effect.

scholarly journals ANALYSIS OF SERVICE QUALITY AND BRAND IMAGE ON CUSTOMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLE (CASE STUDY E-COMMERCE SHOPEE AT VILLA GALAXY HOUSING RT 002)

2020 ◽  
Vol 1 (6) ◽  
pp. 802-815
Author(s):  
Deviana Vierdwiyani ◽  
Afriapollo Syafarudin
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Brand Image ◽  
Partial Least Square ◽  
Least Square ◽  
Analysis Tool ◽  
Significant Positive Effect ◽  
Purchasing Decisions ◽  
Improve Service Quality ◽  
Positive Effect

This study aims to determine the effect of service quality and brand image on purchasing decisions and customer satisfaction in Shopee. This study also examines the indirect effect of service quality and brand image on customer satisfaction with purchasing decisions as a mediating or intervening variable. The study was conducted at RT 002 Villa Galaxy. The sample in this study was Shopee customers with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was carried out through a questionnaire with a Likert scale of 1-5. The method and analysis tool is Partial Least Square (PLS) with Smart PLS Software 3. The results of the study show that service quality has a significant positive effect on purchasing decisions, brand image has a significant positive effect on purchasing decisions, service quality has a significant positive effect on customer satisfaction, brand image significant positive effect on customer satisfaction, purchasing decisions significantly positive effect on customer satisfaction, and purchasing decisions mediate the effect of service quality and brand image on customer satisfaction. Shopee can improve service quality and brand image so that purchasing decisions and customer satisfaction can be improved, through improved features and application services.

scholarly journals Analysis of the Effect of Service Quality and Customer Satisfaction on the Repurchase Intention, Word of Mouth and Customer Retention for Party Equipment Rental ˋˋSuyono" in Surabaya

2021 ◽  
Author(s):  
Muchammad Zaenal Arifin Rahmatulloh ◽  
Tina Melinda
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Word Of Mouth ◽  
Service Providers ◽  
Customer Retention ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Repurchase Intention ◽  
Positive Effect

The purpose of this study was to provide an understanding of how service quality and customer satisfaction influence the repurchase intention, word of mouth and customer retention at the party equipment rental company “Suyono”in Surabaya. A survey was conducted with 70 service users of “Suyono”. The study used a quantitative approach to explain the causal relationship between the variables. The researcher selected the participants individually. The Partial Least Square analysis technique was used, assisted by the Smart PLS 3.0 application. The results of this study showed that the quality of service had a significant positive effect on customer satisfaction and customer retention; and customer satisfaction had a significant positive effect on repurchase intention and word of mouth. Customer satisfaction did not have a significant effect on customer retention. Therefore, service providers are strongly advised to focus on improving service quality and customer satisfaction to increase customer retention. These results can be applied by companies to increase repurchase intentions, word of mouth and customer retention, especially companies in the service sector. Keywords: service quality, customer satisfaction, repurchase intention, word of mouth

scholarly journals The Effect of Employee Engagement on Job Satisfaction through Affective Commitment at PT Ultra Medika Surabaya

2021 ◽  
Vol 2 (9) ◽  
pp. 634-647
Author(s):  
Dinda Mauliddya
Keyword(s):  
Job Satisfaction ◽  
Employee Engagement ◽  
Quantitative Research ◽  
Affective Commitment ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Sample Technique ◽  
Saturated Sample ◽  
Positive Effect

The purpose of this study was to determine the effect of employee engagement on job satisfaction through affective commitment in employees of PT. Ultra Medika Surabaya. The type of this research is quantitative research with saturated sample technique supported by a sample of 30 employees at PT. Ultra Medika Surabaya. The results of statistical analysis of this study using PLS (Partial Least Square) with PLS 6.0 warp software prove that employee engagement and affective commitment have a significant positive effect on job satisfaction, while employee engagement has a significant positive effect on affective commitment.

scholarly journals ANALISIS KINERJA: TRAINING, LINGKUNGAN KERJA, BUDAYA ORGANISASI DAN KEPUASAN KERJA

2019 ◽  
Vol 27 (2) ◽  
pp. 147-174
Author(s):  
Rifan Prasetyo ◽  
Titik Nurbiyati
Keyword(s):  
Job Satisfaction ◽  
Organizational Culture ◽  
Work Environment ◽  
Employee Performance ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Indirect Influence ◽  
Positive Effect

The purpose of this study is to test training, employee environment, and organizational culture on employee performance with satisfaction as an intervening variable. using a quantitative approach, the data of this study were collected from 100 employees Sekretariat Badan Pelatihan dan Pendidikan Keuangan Jakarta. The sampling technique used was random sampling. Partial Least Square (PLS) is used to test the hypothesis in this study by using SmartPLS 3.0. The results of this study found that there is a significant positive effect of training on employee performance, there is a significant positive effect of the work environment on employee performance, and there is a significant positive effect of organizational culture on employee performance. then, there is a significant positive effect on job satisfaction, there is a work environment that has a significant positive effect on job satisfaction, there is a significant positive organizational culture on job satisfaction, and there is a positive job satisfaction on employee performance. besides, it was found that the direct effect of training on employee performance was greater than the indirect effect of training on job satisfaction, there was a work environment that directly affected employee performance greater than the indirect influence of the work environment on job satisfaction, and there was an influential organizational culture directly on employee performance is greater than the indirect influence of organizational culture on job satisfaction.

scholarly journals PENGARUH KEPUASAN PELANGGAN SEBAGAI VARIABEL MEDIASI HARGA DAN KUALITAS PELAYANAN TERHADAP REPEAT BUYING (Studi Pada Pelanggan Barbershop di Kota Malang)

2020 ◽  
Vol 13 (2) ◽  
pp. 131
Author(s):  
Achmad Zaini ◽  
Diana Eka Poernamawati
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Analytical Tool ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Pls Analysis ◽  
The Relationship ◽  
Positive Effect

This study aims to analyze the variables of price and quality of customer in influencing repeat buying both directly and indirectly through variable of customer satisfaction. The analytical tool used in this study is Partial Least Square (PLS) analysis. The results showed several findings that were consistent with previous studies. The price variable has a significant positive effect on Barbershop customer satisfaction The service quality variable has a significant positive effect on customer satisfaction Variable customer satisfaction has a significant effect on repeat buying Price variable has no significant effect on repeat buying. Price variable has a significant positive effect on repeat buying through customer satisfaction variables The customer satisfaction variable is a full mediator. Service quality variable has a significant positive effect on repeat buying Service quality variable has a significant positive effect on repeat buying through customer satisfaction variables Variable customer satisfaction is a partial mediator. The relationship between the variables involved are: price, service quality, customer satisfaction and repeat buying of 89.56%,

scholarly journals Faktor – Faktor Yang Mempengaruhi Prestasi Belajar Mahasiswa Politeknik Negeri Samarinda Dan Implikasi Terhadap Waktu Tunggu Kerja Di Industri

2020 ◽  
Vol 1 (1) ◽  
pp. 34
Author(s):  
Tandi Kadang ◽  
Muhtar Sehe ◽  
Nita Harnitalia
Keyword(s):  
Service Quality ◽  
Waiting Time ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Quality Teaching ◽  
Significant Positive Effect ◽  
Learning Achievement ◽  
Positive Effect

This Research aim was to analyze how much the influence of the Lecturer Quality, Teaching Facilities, Service Quality and Learning Achievement on Waiting Time. The independent variables in the study were Lecturer Quality, Teaching Facilities, and Service Quality, while Learning Achievement as Intervening variable and Waiting Time as the dependent variable. This research used 85 respondents and it was conducted at Samarinda State Polytechnic. This study used SEM (Structural Equation Modeling) analysis tools with the help of PLS (Partial Least Square) software version 3.20 and SPSS version 24.The results of this study stated that the quality of lecturers had a significant positive effect on Learning Achievement, then teaching facilities had a significant positive effect on learning achievement,then the quality of service had a significant positive effect on learning achievement, then the quality of lecturers had a significant positive effect on Working Waiting Time, then Teaching Facilities had no significant positive effect on Working Waiting Time, then Service Quality was not a significant positive effect on Working Waiting Time, then Learning Achievement had a significant positive effect on Work Waiting Time.

ANALISIS KINERJA: TRAINING, LINGKUNGAN KERJA, BUDAYA ORGANISASI DAN KEPUASAN KERJA

2019 ◽  
Vol 27 (2) ◽  
pp. 147-174
Author(s):  
Rifan Prasetyo ◽  
Titik Nurbiyati
Keyword(s):  
Job Satisfaction ◽  
Organizational Culture ◽  
Work Environment ◽  
Employee Performance ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Indirect Influence ◽  
Positive Effect

The purpose of this study is to test training, employee environment, and organizational culture on employee performance with satisfaction as an intervening variable. using a quantitative approach, the data of this study were collected from 100 employees Sekretariat Badan Pelatihan dan Pendidikan Keuangan Jakarta. The sampling technique used was random sampling. Partial Least Square (PLS) is used to test the hypothesis in this study by using SmartPLS 3.0. The results of this study found that there is a significant positive effect of training on employee performance, there is a significant positive effect of the work environment on employee performance, and there is a significant positive effect of organizational culture on employee performance. then, there is a significant positive effect on job satisfaction, there is a work environment that has a significant positive effect on job satisfaction, there is a significant positive organizational culture on job satisfaction, and there is a positive job satisfaction on employee performance. besides, it was found that the direct effect of training on employee performance was greater than the indirect effect of training on job satisfaction, there was a work environment that directly affected employee performance greater than the indirect influence of the work environment on job satisfaction, and there was an influential organizational culture directly on employee performance is greater than the indirect influence of organizational culture on job satisfaction.

scholarly journals Pengaruh Kepuasan Kerja terhadap Organizational Citizenship Behaviour (OCB) dengan Mediasi Komitmen Organisasional

2018 ◽  
Vol 6 (1) ◽  
pp. 50
Author(s):  
ANJA RAKSA PRADHIPTYA
Keyword(s):  
Job Satisfaction ◽  
Statistical Analysis ◽  
Organizational Commitment ◽  
Organizational Citizenship ◽  
Partial Least Square ◽  
Least Square ◽  
Mediation Effect ◽  
Significant Positive Effect ◽  
Positive Effect

In this era of globalization, competition is so high. An organization will be able to survive, compete and even thrive if an organization's performance continues to operate effectively and efficiently. This study aims to examine and analyze whether job satisfaction to OCB with mediation effect on organizational commitment in PT. Pilih Utama. The population of this research were 52 PT. Pilih Utama employees and use all of the population for sampled. Methods of statistical analysis was used “Partial Least Square” (PLS) with the help of SMART PLS software and “Statistical Product and Service Solutions” (SPSS) 17.0. This study was found a significant positive effect on job satisfaction to OCB, a significant positive effect on job satisfaction to organizational commitment, a significant positive effect on commitment organizational to OCB, and proves that organizational commitment mediates the effect of job satisfaction to OCB

scholarly journals PENGARUH KOMPENSASI FINANSIAL DAN NON FINANSIAL TERHADAP KINERJA KARYAWAN PT. BANK SYARIAH X MELALUI MOTIVASI KERJA SEBAGAI VARIABEL INTERVENING

2020 ◽  
Vol 22 (1) ◽  
pp. 42-50
Author(s):  
Rizky Aprilia Ayu Wardani
Keyword(s):  
Work Motivation ◽  
Partial Least Square ◽  
Least Square ◽  
Mediating Effect ◽  
Significant Positive Effect ◽  
Analysis Method ◽  
Indirect Influence ◽  
Pls Analysis ◽  
And Performance ◽  
Positive Effect

Abstract – performance is a record of the outcome of the function of a particular job or activity of an employee for a certain period of time (Gomes, 2000). This study aims to examine the effect of compensation financial and compensation non financial on performance of employee with motivation as intervening variabel involving 35 people as respondent with using partial least square (PLS) analysis method and sobel tests to test the mediating effect. Data were obtained through observation and questionnaire distribution.This study shows two point, first compensation financial has a significant positive effect on work motivation and work motivation has a significant positive effect on employee’s performance. Indirect influence between compensation financial on performance of employee through work motivation that is partial of mediation due to the effect between compensation financial variable on performance also significant. Second, compensation non financial has a significant positive effect on work motivation. Indirect influence between compensation non financial on performance through work motivation that is full of mediation due to the effect between compensation non financial variable on performance of employee not significant. Keywords:  compensation financial, compensation non financial, work motivation, and performance of employee

scholarly journals ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR

2020 ◽  
Vol 5 (1) ◽  
pp. 37
Author(s):  
Wahyudi Wahyudi ◽  
Brigitta Azalea Pulo Tukan ◽  
Dahlia Pinem
Keyword(s):  
Locus Of Control ◽  
Financial Literacy ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Behavior ◽  
Significant Positive Effect ◽  
Partial Least Square Analysis ◽  
Analysis Technique ◽  
Positive Effect ◽  
Financial Technology

<p>This research is a quantitative study that aims to determine the effect of financial literacy, financial technology, income, and locus of control on financial behavior. The population in this study were Lecturers at the Universitas Pembangunan Nasional Veteran Jakarta. The sample size was taken as many as 80 respondents, with methods through nonprobability sampling, purposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS 3.0 software. The results of this study indicate that (1) financial literacy has a significant positive effect on financial behavior. (2) financial technology has no influence and is not significant in financial behavior. (3) income has a significant positive effect on financial behavior. (4) locus of control does not influence financial behavior.</p>

Sign in / Sign up

Export Citation Format

Share Document