Internal Marketing as a Basic in Building Job Satisfaction and Service Quality in Non-Star Hotel in Denpasar

This study aims to analyze the phenomenon of competition in the field of providing hotel lodging services, where the growing development of tourism causes the growth rate of tourism accommodation such as hotels to also increase. This causes non-star hotels as one of the providers of hospitality services to also improve to face this competition by changing the system they have in order to still have an advantage over their competitors. In this study using respondents as many as 91 people with quantitative analysis and testing the research path test was carried out using the Partial Least Square (Smart PLS) 2.0 analysis tool. Based on the results of the research analysis, it was found that internal marketing had a significant positive effect on job satisfaction, job satisfaction had an insignificant positive effect on service quality, and internal marketing had a significant positive effect on service quality. The implementation of this research is to maintain and improve internal marketing by rewarding work performance, to increase job satisfaction by listening more to the suggestions given by employees, and to maintain and improve service quality by always giving personal/special attention to guests who stay and understand the special needs of staying guests. In addition, the results of this study also create a gap for further research, where the relationship between internal marketing and service quality has no significant positive effect.

TAXES TO DIGITAL BUSINESS IN MEXICO

Tax collection is the pillar of public spending, which affects the execution of programs for the development of the country without the creation of new taxes, in accordance with this, in September 2019, was presented within the Package Fiscal 2020 the proposal to regularize the collection of value-added tax on products and services marketed online.In recent years, this type of trade has grown exponentially, representing 4.6% of Mexico’s gross domestic product, the tax referred to was already provided under our legislation, however, it was not Effectively regularized, the tax package proposal includes taxing services and goods, that is, platforms such as UBER, NETFLIX, UBER EATS, as well as those that offer lodging services in Mexico, are subject to the tax indicated. The purpose of this investigation is to determine the benefits and cons with respect to the aforementioned proposal, through the review of similar taxes in other countries, in order to analyze the behavior and contrast with the reform of said tax

The sectoral-regional structure of the wages in Mexico

The present study analyses the sectoral and the regional structure of the wages in Mexico. We exploit a pooled data model with information from the National Occupation and Employment Survey (ENOE) from 2005 to 2018. The results show generalized discrimination against women in all economic activities and regions of the country. The education return on wage differentiates among economic activities, and overall, it is more profitable for women. In professional servi-ces, an additional year of education increases 8.4 per cent the salary; in restaurants and lodging services, this return is 3.9 per cent. This study also shows that education is more profitable in the northeast than in other parts of the country. Wages in agriculture in the north double the wages in agriculture in the south. One of the main implications of this study is that education is a crucial instrument for narrowing the gap between women’s and men’s wages.

Examining the Relationship between Entrepreneurship Development Programs and Business Performance among Entrepreneurs in Tioman Island, Malaysia

Malaysia is an ecotourism destination that attracts foreign tourists, like ecotourism destinations in Bali, Chiang-Mai, Hat Yai, Phuket, and Aceh. Tioman Island is one of the most beautiful island destinations in Southeast Asia and receives an abundance of foreign tourists every year. This influx of tourists has built a new market segment and ecotourism concept approach, especially to micro and small entrepreneurs in Tioman Island. Some micro and small ecotourism operators in Tioman Island face competition problems with some medium-level companies that offer more competitive tourism products. This study examines the relationship between entrepreneurship development programs and business performance among entrepreneurs in Tioman Island. The findings showed that technology application and market access have a significant positive effect on business performance. Besides that, three other variables, namely, business networking, business financing, and training skill, do not significantly affect the business performance among entrepreneurs in Tioman Island. In conclusion, two significant variables that have contributed to entrepreneur business performance in Tioman Island are technology application and market access. This study can provide opportunities for some micro and small entrepreneurs among the island community, such as lodging services, homestays, chalets, and recreational services.

Consumers' perceptions of risks associated with the use of Airbnb before and during the COVID-19 pandemic

PurposeAfter the COVID-19 outbreak began, travel demand dropped sharply and the potential impact of COVID-19 on sharing accommodations appears to be significant. Thus, it would be meaningful to investigate how travelers have changed their perceptions of staying at sharing accommodations in the wake of the coronavirus pandemic. The purpose of this research was to compare consumers' perceived risks of using sharing accommodations, such as Airbnb, before and during the coronavirus pandemic.Design/methodology/approachPaired sample t-tests were applied, using two surveys collected in 2017 (pre-pandemic) and 2020 (peri-pandemic). The effects of stress levels from COVID-19 and previous experience with sharing lodging services on risk perception changes were also examined.FindingsConsumers showed higher social, physical, performance and convenience risk perceptions during the pandemic. Not surprisingly, those respondents who were more conscious of the pandemic in terms of concern and anxiety had higher changes in their risk perceptions. In addition, changes in risk perception differed by consumers' usage experience.Originality/valueThe results of this study add to the body of knowledge about consumers' risk perceptions of the sharing economy, particularly in connection with a huge disruption such as the COVID-19 pandemic.

Perspektif Wisatawan Terhadap Brand Awareness Wisata Halal Sumatera Barat

<p><strong><em>Abstract:</em></strong><em> In the tourism industry, halal tourism is a different concept. Halal tourism is a tour that carries the concept of friendly Muslims for domestic and foreign Muslim tourists. Indonesia with a Muslim majority country has a lot of potential in the halal tourism industry sector. In the procurement of the halal tourism industry, this is implemented according to Islamic law. By providing a place of worship for Muslim tourists, prayer time info, lodging services that provide halal food and drinks, transportation services and other facilities. At present Indonesia has ten provinces with the title of the best halal tourist destination, one of which is the province of West Sumatra. However, the concept of halal tourism is still a lot of people and domestic tourists who do not know it yet. Awareness of halal tourism is also still unknown by the managers of attractions. This study aims to analyze tourist awareness about halal tourism in West Sumatra. In this study using descriptive qualitative methods, with 4 informants interview data collection techniques which are divided into 2 categories, namely, (1) tourists who have visited West Sumatra, and (2) tourists who have never been to West Sumatra. The results showed halal tourism in Indonesia is still classified as a new industrial sector. Travelers know the concept of halal tourism based on the management of tourist attractions that provide places of worship, halal food and beverage restaurants, and other supporting facilitation. And many tourists who are interested in visiting West Sumatra.</em></p>

Studi Kelayakan Pembangunan Hotel Sutan Raja Di Kota Kendari

Hotels are one of the accommodation business entities that use part or all of their parts as lodging services, food and beverage serviceproviders, and various other services for the general public which aremanaged by commercial means. Sutan Raja Hotel is one type of starhotel that will be built in Kendari city and it is hoped that this hotelcan help improve the welfare of the people of Kendari City. Buildinga star hotel in a developing city like Kendari is not an easy matter,because in the construction of a hotel, it must also pay attention tothe feasibility of building the hotel, both from the market, financialand technical aspects. The purpose of this research was to analyze the feasibility ofdeveloping Sutan Raja Hotel in Kendari City based on market,technical, and financial aspects. And to find out information andinput to the owner whether the construction of Sutan Raja Hotel inKendari City is feasible to be implemented in terms of market,technical, and financial aspects. The results of the technical aspects show that the construction ofSutan Raja Hotel in Kendari City is feasible, because it has a strategiclocation to carry out a business investment project for a hotel, withthe distance around relatively close to the tourist attractions andother entertainment places. From the market aspect to get hotelrooms rented at star hotels in Kendari City, it is found that thenumber of hotel rooms to be rented at Sutan Raja Hotel Kendari Cityis 12,370 units per year and will increase by 200-300 units annuallyfor 25 years of operation . The feasibility assessment of the projectproposal was carried out an analysis, namely NPV was generated Rp.320,941,000,000.00 (positive NPV) as desired, BCR obtained 2.55greater than 1, IRR obtained 26.512% greater than the 12%commercial interest rate

Effect of Marketing Mix Strategy on Customer Satisfaction and Loyalty of Mesari Luxury Villas Bali

Marketing, which has a lot of roles in lodging services, among others, provides services to consumers with friendly satisfaction, provides adequate facilities and operates to benefit.This study aims to determine the effect of Marketing Mix on Customer Satisfaction and Loyalty of Bali's Mesari Luxury Villas. This study uses a descriptive approach and verification research. Descriptive research is research that aims to obtain a description of the characteristics of variables (marketing mix strategy, loyalty and satisfaction). Verification research is a type of research that aims to determine the relationship between variables through a hypothesis testing using path analysis methods with the help of Smart PLS 3.2.8 application. The results showed that partially the marketing mix had a positive and significant effect on customer satisfaction, the marketing mix had a positive and significant effect on customer loyalty, and satisfaction had a positive and significant effect on customer loyalty. The influence indirectly shows that customer satisfaction can mediate the influence of the marketing mix on customer loyalty positively and significantly

HOW TO INCREASE PRODUCTIVITY IN LODGING SERVICE INDUSTRY IN JAPAN - REFERRING UNIQUE CASES OF BUSINESS HOTEL COMPANIES

Low productivity is regarded as a problem for Japan's service industry, especially in the lodging services. As a matter of course, improvement of productivity of this industry is required urgently. Therefore, it is necessary to clarify what the academic research has shown about the productivity of lodging services so far. In addition, there are companies that maintain high productivity in this service, it is necessary to derive implications from these cases and to consider the direction of research on productivity of lodging services in the future.

Main Generators of the Electronic Word-of-Mouth in the Case of Hotels

Web 2.0 has allowed the internet to be a space for the exchange of opinions and information between consumers. One of the topics with the most comments is tourist services. The purpose of this chapter is to examine the role that service quality, emotional experience, and customer satisfaction play in the generation of eWOM in the context of lodging services, by using SEM. A survey was conducted among residents of Punta del Este in 2017, asking them about their last lodging in a hotel. The structural model has been tested using PLS technique. Among the results obtained, it is worth mentioning the importance of service quality for the evaluation of the client's experience, the explanatory power of service quality and emotional experience in customer satisfaction, and the main explanatory cause of the generation of online comments is the emotional experience. The main contribution of this chapter is the determination of the composition of satisfaction, experience, and generation of online comments, highlighting that there is no clear relationship between satisfaction and eWOM.