scholarly journals STUDE OF THE IMPACT OF THE PANDEMIC COVID-19 ON LAND RESOURCES BY E-TRACKING AND ANALYSIS OF SOCIAL MEDIA CONTENT

2021 ◽  
Vol 2 (2) ◽  
pp. 254-260
Author(s):  
S.O. Vynohradenko
Keyword(s):  
Social Media ◽  
Media Content ◽  
Land Resources ◽  
The Impact

scholarly journals Online Impact and Presence of a Specialized Social Media Team for the Journal of Neurosurgery: Descriptive Analysis (Preprint)

2020 ◽  
Author(s):  
Joseph R Linzey ◽  
Faith Robertson ◽  
Ali S Haider ◽  
Christopher Salvatore Graffeo ◽  
Justin Z Wang ◽  
...  
Keyword(s):  
Social Media ◽  
Media Use ◽  
Descriptive Analysis ◽  
Descriptive Statistics ◽  
Media Content ◽  
Scholarly Publications ◽  
Publishing Group ◽  
Research And Education ◽  
The Impact ◽  
Journal Impact

BACKGROUND Social media use continues to gain momentum in academic neurosurgery. To increase journal impact and broaden engagement, many scholarly publications have turned to social media to disseminate research. The Journal of Neurosurgery Publishing Group (JNSPG) established a dedicated, specialized social media team (SMT) in November 2016 to provide targeted improvement in digital outreach. OBJECTIVE The goal of this study was to examine the impact of the JNSPG SMT as measured by increased engagement. METHODS We analyzed various metrics, including impressions, engagements, retweets, likes, profile clicks, and URL clicks, from consecutive social media posts from the JNSPG’s Twitter and Facebook platforms between February 1, 2015 and February 28, 2019. Standard descriptive statistics were utilized. RESULTS Between February 2015 and October 2016, when a specialized SMT was created, 170 tweets (8.1 tweets/month) were posted compared to 3220 tweets (115.0 tweets/month) between November 2016 and February 2019. All metrics significantly increased, including the impressions per tweet (mean 1646.3, SD 934.9 vs mean 4605.6, SD 65,546.5; <i>P</i>=.01), engagements per tweet (mean 35.2, SD 40.6 vs mean 198.2, SD 1037.2; <i>P</i>&lt;.001), retweets (mean 2.5, SD 2.8 vs mean 10.5, SD 15.3; <i>P</i>&lt;.001), likes (mean 2.5, SD 4.0 vs mean 18.0, SD 37.9; <i>P</i>&lt;.001), profile clicks (mean 1.5, SD 2.0 vs mean 5.2, SD 43.3; <i>P</i>&lt;.001), and URL clicks (mean 13.1, SD 14.9 vs mean 38.3, SD 67.9; <i>P</i>&lt;.001). Tweets that were posted on the weekend compared to weekdays had significantly more retweets (mean 9.2, SD 9.8 vs mean 13.4, SD 25.6; <i>P</i>&lt;.001), likes (mean 15.3, SD 17.9 vs mean 23.7, SD 70.4; <i>P</i>=.001), and URL clicks (mean 33.4, SD 40.5 vs mean 49.5, SD 117.3; <i>P</i>&lt;.001). Between November 2015 and October 2016, 49 Facebook posts (2.3 posts/month) were sent compared to 2282 posts (81.5 posts/month) sent between November 2016 and February 2019. All Facebook metrics significantly increased, including impressions (mean 5475.9, SD 5483.0 vs mean 8506.1, SD 13,113.9; <i>P</i>&lt;.001), engagements (mean 119.3, SD 194.8 vs mean 283.8, SD 733.8; <i>P</i>&lt;.001), and reach (mean 2266.6, SD 2388.3 vs mean 5344.1, SD 8399.2; <i>P</i>&lt;.001). Weekend Facebook posts had significantly more impressions per post (mean 7967.9, SD 9901.0 vs mean 9737.8, SD 19,013.4; <i>P</i>=.03) and a higher total reach (mean 4975.8, SD 6309.8 vs mean 6108.2, SD 12,219.7; <i>P</i>=.03) than weekday posts. CONCLUSIONS Social media has been established as a crucial tool for the propagation of neurosurgical research and education. Implementation of the JNSPG specialized SMT had a demonstrable impact on increasing the online visibility of social media content.

scholarly journals Impact of Risk Perception on Trust in Government and Self-Efficiency During COVID-19 pandemic: Does Social Media Content Help Users Adopt Preventative Measures?

2020 ◽  
Author(s):  
Mohammed Salah Hassan ◽  
Hussam Al Halbusi ◽  
Ali Najem ◽  
Asbah Razali ◽  
Kent A. Williams ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Self Efficacy ◽  
Media Content ◽  
Trust In Government ◽  
Media Usage ◽  
Preventative Measures ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship

Abstract The public’s actions will likely have a significant effect on the course of the coronavirus disease (COVID-19) pandemic. Human behavior is conditioned and shaped by information and perceptions of people. This study investigated the impact of risk perception on trust in government and self-efficacy. It examined whether the use of social media helps people adopt preventative actions during the pandemic. To test this hypothesis, data were gathered from 512 individuals (students and academicians) who were based in Malaysia during COVID-19. Our results suggested that risk perception had a significant effect on trust in government and self-efficacy. Moreover, these correlations were stronger when social media was used as a source for gathering information on COVID-19, and in some cases it even helped the user avoid being exposed to the virus. This study assessed the relationship between risk perception and the awareness gained from using social media during the pandemic and also highlighted how social media usage influences trust in government and self-efficacy.

Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ai-Zhong He ◽  
Yi Cai ◽  
Ling Cai ◽  
Yu Zhang
Keyword(s):  
Social Media ◽  
Brand Personality ◽  
Moderating Effect ◽  
Media Content ◽  
Brand Attitudes ◽  
Content Type ◽  
Narrow Scope ◽  
The Impact ◽  
The Relationship ◽  
Content Marketing

PurposeThis paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM). The moderating effect of the brand content relevancy was also assessed.Design/methodology/approachA conceptual model was established and examined using two experiments with a total of 363 participants. Hierarchical regression analysis and an analysis of variance were performed to test seven research hypotheses.FindingsResults show that the three forms of brand-owned SMCM, namely: conversation, storytelling and customer interaction and participation, are positively correlated with consumers’ brand personality perceptions and brand attitudes. Also, consumers’ perceptions of brand personality can partially mediate the relationship between brand-owned content marketing and consumers’ brand attitudes. Furthermore, the brand content relevancy does not show a moderating effect on the relationship between content marketing and consumers’ brand personality perceptions or brand attitudes.Originality/valueFirst, a framework was established to delineate those paths by which owned social media content marketing (OSMCM) influences consumers’ attitudes towards a brand. Second, the study demonstrates the importance of conversation as a powerful method of OSMCM. Third, with respect to content in marketing strategies, firms do not need to confine themselves to a narrow scope of content or information that is closely related to the brands alone.

scholarly journals It’s the Content That Counts: Longitudinal Associations between Social Media Use, Parental Monitoring and Alcohol Use in an Australian Sample of Adolescents Aged 13 to 16 Years

2021 ◽  
Vol 18 (14) ◽  
pp. 7599
Author(s):  
Anna Smout ◽  
Cath Chapman ◽  
Marius Mather ◽  
Tim Slade ◽  
Maree Teesson ◽  
...  
Keyword(s):  
Social Media ◽  
Alcohol Use ◽  
Parental Monitoring ◽  
Media Use ◽  
Critical Factor ◽  
Media Content ◽  
School Students ◽  
Social Media Use ◽  
Cross Sectional ◽  
The Impact

(1) Background: More time spent on social media has been linked to increased alcohol use, with exposure to peer alcohol-related content on social media (content exposure) named as a critical factor in this relationship. Little is currently known about whether early content exposure may have lasting effects across adolescent development, or about the capacity of parental monitoring of social media use to interrupt these links. (2) Methods: These gaps were addressed in both cross-sectional and longitudinal contexts among a longitudinal sample of Australian secondary school students (n = 432) across the ages of 13–16. (3) Results: Evidence was found for links between social media use and alcohol use frequency in early development. Social media time at age 13 was significantly associated with concurrent alcohol use frequency. At age 13, alcohol use frequency was significantly higher among those who reported content exposure compared to those who reported no exposure. Longitudinally, the frequency of alcohol use over time increased at a faster rate among participants who reported content exposure at age 13. In terms of parental monitoring, no longitudinal effects were observed. However, parental monitoring at age 13 did significantly reduce the concurrent relationship between alcohol use frequency and content exposure. (4) Conclusion: The impact of social media content exposure on alcohol use in adolescence may be more important than the time spent on social media, and any protective effect of parental monitoring on content exposure may be limited to the time it is being concurrently enacted.

scholarly journals Field experiments on social media

2021 ◽  
Author(s):  
Mohsen Mosleh ◽  
Gordon Pennycook ◽  
David Gertler Rand
Keyword(s):  
Social Media ◽  
Field Experiments ◽  
Field Studies ◽  
Media Content ◽  
Attitudes And Beliefs ◽  
Online Environment ◽  
Online Behavior ◽  
Practical Advice ◽  
Experimental Approaches ◽  
The Impact

Online behavioral data, such as digital traces from social media, have the potential to allow researchers an unprecedented new window into human behavior in ecologically valid everyday contexts. However, research using such data is often purely observational, limiting its ability to identify causal relationships. Here we review recent innovations in experimental approaches to studying online behavior, with a particular focus on research related to misinformation and political psychology. In hybrid lab-field studies, exposure to social media content can be randomized, and the impact on attitudes and beliefs measured using surveys; or exposure to treatments can be randomized within survey experiments, and their impact observed on subsequent online behavior. In field experiments conducted on social media, randomized treatments can be administered directly to users in the online environment - e.g. via social tie invitations, private messages, or public posts - without revealing that they are part of an experiment, and the impacts on subsequent online behavior observed. The strengths and weaknesses of each approach are discussed, along with practical advice and central ethical constraints on such studies.

scholarly journals An Extended Cognitive Situation Model for Capturing Subjective Dynamics of Events from Social Media

2018 ◽  
Vol 22 ◽  
Author(s):  
Yujie Wang ◽  
Damminda Alahakoon ◽  
Daswin De Silva
Keyword(s):  
Social Media ◽  
High Speed ◽  
Situation Model ◽  
Media Content ◽  
Situation Models ◽  
Mainstream Media ◽  
Proposed Model ◽  
Event Models ◽  
Social Opinions ◽  
The Impact

The event-indexing situation models are introduced as event models derived from language to facilitate comprehension and memory retrieval. These models explain how fragmental information about events are collected, integrated and updated into a coherent set of views of what the text is about. The models are adopted as the basis of this study as an attempt to capture the event with contextual, dynamic, and social features, as conveyed by the vast volumes of online textual resources. Information in social media is received through highly personalized channels and is reshaped and interpreted in a more individual, segmental and real-time manner. The reprocessed information is then spread at high speed to a wider range of receivers. Therefore, the interpretation of mainstream media content is influenced by ongoing and dynamic contribution of opinions by users empowered by social media. This new phenomenon has not been examined so far from the perspective of the impact on conventional situation models. This paper explores how collaborative and sharing aspects of social media emphasize subjectivity of interpretation of mainstream media and proposes an extended cognitive situation model which better represents event-centric knowledge. This study investigates the mechanisms for constructing and updating the situation models with continuous textual information streamed from heterogeneous forms of media. It also empirically demonstrates how the proposed model can enhance the understanding of subjective aspects of events with dynamic social opinions.

scholarly journals Journalism, the pressures of verification and notions of post-truth in civil society

2017 ◽  
Vol 9 (2) ◽  
pp. 41-56 ◽  
Author(s):  
Nora Martin
Keyword(s):  
Social Media ◽  
Civil Society ◽  
21St Century ◽  
Media Content ◽  
Digital Era ◽  
Information Practices ◽  
Information And Communication ◽  
Information Consumers ◽  
The Impact ◽  
Journalistic Practice

‘Post-truth’ was not a new concept when it was selected as the international word of the year (2016) by Oxford Dictionaries. In the context of communications research, scholars were discussing journalism in the ‘post-factual’ age some thirty years ago (Ettema 1987). In the digital era, journalistic practice itself has changed; stories are generated by a multiplicity of actors in a participative and interactive way. This paper contemplates the nature of journalists’ information practices in the 21st century and relates these to the roles of information and social media in civil society. The methodology draws on the findings of pilot research studies investigating journalists’ information practices in the digital realm (Martin 2014; 2015) and investigates the pressures of verification. The author posits that that we are ostensibly living in a ‘post-truth’ society largely due to the impact of changes in the news milieu in the digital age. With so many diverse voices in the mix, it is increasingly difficult for citizens to separate fact from fiction; journalists thus have a role as verifiers. It is crucial for information consumers (citizenry) to have the requisite skills and knowledge to critically evaluate media content and deal with information and communication overload.

scholarly journals The Impact of Social Media Content Marketing (SMCM) towards Brand Health

2016 ◽  
Vol 37 ◽  
pp. 331-336 ◽  
Author(s):  
Nur Syakirah Ahmad ◽  
Rosidah Musa ◽  
Mior Harris Mior Harun
Keyword(s):  
Social Media ◽  
Media Content ◽  
The Impact ◽  
Content Marketing

scholarly journals THE IMPACT OF SOCIAL MEDIA ACTIVITY, INTERACTIVITY, AND CONTENT ON CUSTOMER SATISFACTION: A STUDY OF FASHION PRODUCTS

2020 ◽  
Vol 8 (4) ◽  
pp. 336-347
Author(s):  
Muhammad Tahir Jan ◽  
◽  
Johan de Jager ◽  
Naheed Sultan ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Factor Analysis ◽  
Customer Satisfaction ◽  
The Body ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Survey Method ◽  
Media Content ◽  
Daily Routine ◽  
The Impact

Malaysian companies have been using social media as a major platform for marketing their products or services. This trend is shared and preferred by various companies to interact with their customers in order to boost their sales. The primary objective of the study is to determine if the components of social media marketing, namely, social media activity, social media interactivity, and social media content, impact on customer satisfaction, in particular online fashion stores. A quantitative approach is adopted where data was collected using a selfadministered questionnaire. The respondents were consumers who use social media in their daily routine and those who have purchased any fashion product by using online platforms. A total of 393 useable questionnaires were collected using the online survey method. The collected data went through a process of analysis, where descriptive as well as inferential analyses were performed. Data analyses include reliability tests, validity tests, exploratory factor analysis, confirmatory factor analysis, and hypotheses testing using structural equation modeling. The purpose of this research was to investigate the impact of social media marketing on consumer satisfaction. The study reveals that all three (3) factors related to social media marketing, namely: social media activity, social media interactivity, and social media content, has been tested empirically and found that they all contribute significantly towards customer satisfaction. However, social media content emerged with a stronger positive impact than the other two factors. The result of this study should contribute to the body of knowledge and will be of significance to those companies who are interested/or using social media platforms for their marketing purposes.

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