scholarly journals Testing And Targeting A Mobile Application For Creatives

2021 ◽  
Author(s):  
Jack Hopkins
Keyword(s):  
Social Media ◽  
User Experience ◽  
Mobile Application ◽  
Target Market ◽  
Subsequent Research ◽  
Digital Landscape

Will another social media application that aims to connect creators have a chance at success in our crowded digital landscape? We are putting that question to the test, by working on our idea of helping anyone find specific workspaces or spots that help them do their craft. Within a mobile application, letting users quickly find and post such spaces in their community while being able to connect with other users behind those posts, is what our ideas (and subsequent research) led us to. From target market and user experience interviews we have conducted for nearly a year, we believe that the need for such a mobile application among creatives justifies the work that must go into creating it.

scholarly journals Testing And Targeting A Mobile Application For Creatives

2021 ◽  
Author(s):  
Jack Hopkins
Keyword(s):  
Social Media ◽  
User Experience ◽  
Mobile Application ◽  
Target Market ◽  
Subsequent Research ◽  
Digital Landscape

Will another social media application that aims to connect creators have a chance at success in our crowded digital landscape? We are putting that question to the test, by working on our idea of helping anyone find specific workspaces or spots that help them do their craft. Within a mobile application, letting users quickly find and post such spaces in their community while being able to connect with other users behind those posts, is what our ideas (and subsequent research) led us to. From target market and user experience interviews we have conducted for nearly a year, we believe that the need for such a mobile application among creatives justifies the work that must go into creating it.

scholarly journals Aqua-Vision (An underwater panoramic camera with computer vision and analytics)

2022 ◽  
Vol 2161 (1) ◽  
pp. 012062
Author(s):  
Siddharth Sudhakar ◽  
Shubham Yadav ◽  
Manav Dhelia ◽  
Pranav Taysheti ◽  
Arjun Hariharan ◽  
...  
Keyword(s):  
Computer Vision ◽  
Social Media ◽  
User Experience ◽  
Mobile Application ◽  
Rotary Motion ◽  
Camera System ◽  
Substantial Advantage ◽  
Camera Module ◽  
Portable Camera ◽  
Underwater Camera

Abstract In the present social media-bound lifestyle, capturing memories and keeping them accessible is gaining a significant demand globally. For this purpose, a robust, portable camera system for recreational or commercial purposes can be of substantial advantage to society. Aqua-Vision intends to bring an affordable underwater camera system with various innovative features to the hands of consumers. The smart module consists of a waterproof gimbal camera that can be used underwater, providing a hassle-free and reliable user experience and offers rotary motion along two axes. The camera features various general modes like panorama, burst shot, and smart modes using inbuilt computer vision algorithms. The gimbal camera setup can be controlled and switched remotely between all possible modes using a mobile application. All the above features will allow the user to capture photos/videos in any possible setup and use the camera module for various applications. The advent of such innovative, convenient, and robust modules will help cater to the market demands effectively.

scholarly journals User experience assessment of a COVID-19 tracking mobile application (AMAN) in Jordan

2021 ◽  
Vol 23 (2) ◽  
pp. 1120
Author(s):  
Ashraf Mousa Saleh ◽  
Hayfa Y. Abuaddous ◽  
Odai Enaizan ◽  
Fahad Ghabban
Keyword(s):  
Social Media ◽  
User Experience ◽  
Mobile Application ◽  
Research Method ◽  
User Interaction ◽  
Online Questionnaire ◽  
Positive Impression ◽  
Arabic And English ◽  
Experience Questionnaire

<p>This study assesses the user experience of a COVID-19 tracking application, as employed as a case study of AMAN mobile application based on user experience. This paper proposed an assessment of user experience (UX) for AMAN application (COVID-19 tracking mobile application in Jordan) by implementing a user experience questionnaire tool. The study aims to get feedback and identify UX based on user interaction and usage with the tracking application. The data are taken from 1208 participants who have experience using the application; an online questionnaire was implemented and distributed through social media groups. The research method that was adopted used the instrument from user experience questionnaire (UEQ) of Arabic and English versions. The results from the UX assessment using UEQ showed that there are four scales which are categorized as excellent; they are Attractiveness (Mean=1.9), Efficiency (Mean=2.4), Dependability (Mean=2.1), Stimulation (Mean=1.8), while the two scales on the benchmark of good are Perspicuity (Mean=2.0) and Novelty (Mean=1.6). From the scores, above &lt; 0.8 show a positive evaluation. All scores are above &gt;0,08 indicating that the evaluation of UX has a positive impression. It can be concluded that the AMAN application is very good–satisfying users to track infected cases of COVID 19. </p>

Success Factors of Social Media Applications (SMA): Case Study among UUM Students

2021 ◽  
Vol 12 (3) ◽  
pp. 2733-2745
Author(s):  
Mazlan Mohd Sappri Et.al
Keyword(s):  
Social Media ◽  
Service Quality ◽  
User Satisfaction ◽  
Mobile Application ◽  
Information Quality ◽  
Success Factors ◽  
Reference Model ◽  
Mobile App ◽  
Media Applications

Social media application (SMA) shows several important functions that causing theincrement of usage among mobile application or mobile app users, especially among18 to 28 years-old users. This causing several developers to create their own SMA thathave been targeted to mobile app users. However, only several SMA managed tobecome popular and successful in term of usage, leaving other unpopular SMA in thelower rank of the Google PlayStore. SMA created by developer in Malaysia face thesame situation as mentioned before where those SMA were supposed to attractMalaysian mobile users more. To assess this situation, this study aims to identify thesuccess factors of SMA usage and develop a set of metric based on the success factorsusing research model that have been developed in the past. Information SystemSuccess Model (ISSM) were studied and chosen as the reference model for this studybecause the model is suitable and have been used by other researchers in studiesregarding social media and SMA. ISSM contains several success factors like systemquality, service quality and information quality that affect the user satisfaction and useof a system, where this model were modified in this study with the addition ofnetworking quality and perceive privacy factors. This study were conducted on 380Universiti Utara Malaysia (UUM) students and after analysing the data collected, allproposed success factors except of service quality were found to have a positive impacttowards user satisfaction and usage. The success factors were included in the metricdesign and the metric were presented in an evaluation form for SMA developer inMalaysia to evaluate and applied the metric in their SMA.

scholarly journals Global South teacher educators in digital landscape: implications on professional learning

2019 ◽  
Vol 11 (2) ◽  
pp. 19-28
Author(s):  
Maria Antonietta Impedovo ◽  
Sufiana Khatoon Malik ◽  
Kinley Kinley
Keyword(s):  
Social Media ◽  
Professional Learning ◽  
Teaching And Learning ◽  
Teacher Educators ◽  
Pedagogical Practices ◽  
Structured Interviews ◽  
Digital Resources ◽  
Use Of The Internet ◽  
Use Of Social Media ◽  
Digital Landscape

Abstract This article explores Pakistani and Bhutanese teacher educators’ digital competences about the use of social media, digital resources and professional online communities and implications of this on professional learning. The two countries, less discussed in international educational literature, are facing a growing use of the Internet in teaching and learning. Data include a survey completed by 67 teacher educators from Pakistan and 37 teachers from Bhutan, as well as semi-structured interviews from both countries. This study provides evidence of how teachers’ interaction on social networks and the use of digital resources play a central role in the introduction of innovative pedagogical practices of teacher educators, and teacher educators remain interested in knowledge sharing through social media for their professional learning.

scholarly journals Perancangan Komunikasi Visual Desain Website “Muggle Division” Menggunakan Kaidah UI & UX

2020 ◽  
Vol 4 (1) ◽  
pp. 567-577
Author(s):  
Gilang Endra Prastowo ◽  
Dian Prajarini
Keyword(s):  
Social Media ◽  
Customer Service ◽  
User Experience ◽  
Payment System ◽  
Self Service ◽  
Clear Information

"Muggle Division" is engaged in convection production services,founded 5 years ago, so far using Instagram promotion media.However, when social media cannot provide clear and completeinformation, problems arise such as when consumers are about toorder and have to wait for customer service to respond for quite along time. Therefore we need media to answer these obstacles,namely the website, to provide more complete, clear information andorder input services without having to wait for customer serviceresponses. This study aims to design a "Muggle Division" websiteequipped with a self-service order feature. The user experiencedesign method used is the five planes user experience elementsmethod followed by writing HTML, CSS, and Javascript tags. Theresult of the design is a "Muggle Division" website with UI and UXrules. The use of UI methods includes color, layout, typography,whitespace, icons, and animation. The use of the UX method is in thestep by the step payment system and page login which provides theoption of page register for visitors who are not yet a member of the"Muggle Division".

scholarly journals Segmentasi Pasar Ganda dalam Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra

2019 ◽  
Vol 4 (1) ◽  
pp. 1-7
Author(s):  
Gisela Anindita
Keyword(s):  
Social Media ◽  
Market Segmentation ◽  
Target Audience ◽  
Communication Strategy ◽  
Target Market ◽  
Marketing Communication ◽  
Important Thing ◽  
Product Service

Abstrak Komunikasi marketing adalah sebuah strategi dalam penyampaian informasi mengenai sebuah produk, jasa, ataupun kegiatan. Dalam komunikasi marketing, salah satu hal terpenting ialah segmentasi pasar. Target komunikasi dapat dibagi melalui demografis dan psikologis. Dalam artikel ini akan mendeskripsikan bagaimana ambiguitas target komunikasi marketing dapat terjadi pada Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG)pada tahun 2017. Secara garis besar, target komunikasi marketing KMG terbagi menjadi dua, yakni generasi X (kelahiran 1961-1980) dan generasi peralihan Y (1981-1997) dan Z (1998-2011). Hasilnya adalah karena adanya pengaruh perbedaan generasi dalam manajemen KMG itu sendiri. Nama Guruh Soekarno Putra, konsep acara, dan media sosial yang digunakan dalam strategi komunikasi marketing pun menimbulkan ambiguitas, sehingga target market yang dicapai terlalu luas dan menimbulkan ketidak-teraturan pada saat acara tersebut. Abstract Marketing communication is a strategy to give information about a product, service, or any activity. In marketing communication, one of the most important thing is a market segmentation. Communication target audience can be devided by demographic and psychology. This article will be describe about how ambiguity of communication target audience on Konser Malam Gembira: Merayakan Karya Cipta Guruh Soekarno Putra (KMG) 2017 can be occur. In larger scale, communication target audience KMG divide in to two, the X generation (born between 1961-1980) and transitional generation between Y (born between 19811997) and Z (1998-2011). The result found that the ambiguity is occur because of differencess between both generation inside the KMG organization itself. The name of Guruh Soekarno Putro, the concept of the concert, an social media that used in marketing communication strategy also make a ambiguity, thus maket the marketing target too widely and raises the chaotic at the concert.

scholarly journals The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

2021 ◽  
Vol 54 (3-4) ◽  
pp. 181-196
Author(s):  
Piotr Kwiatek ◽  
Radoslav Baltezarević ◽  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Virtual Environment ◽  
Word Of Mouth ◽  
Consumer Attitudes ◽  
Time Frame ◽  
Target Market ◽  
Online Environment ◽  
Purchasing Decisions ◽  
The Impact

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential people who are considered to be the creators of public opinion in a virtual environment. Nowadays, social media are crowded with micro and macro influencers, or at least those who present themselves as such. Their main job is to represent and recommend brands to other users (their followers) and thus influence consumer attitudes about brands and possibly strengthen their purchasing decisions. Very often, influencers on social media are hired by companies to promote their brands for a fee. In order to have more control over their communication activities, companies provide them, in advance, with the content they want to be conveyed to consumers, but also the time frame when the message should be launched. In this way, organizations try to reduce the risk of turning electronic word-of-mouth (EWOM) communication into a negative one. In order for consumers to trust the recommendations of influencers on social media, these people need to have significant expertise in a certain area, charisma and respect from other users, so that their credibility affects the value of content and recommendations they place in the online environment. The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their opinion on whether and in what way their credibility influences consumer attitudes towards brands.

scholarly journals How Social Media Changes Today’s Marketing Strategies

2020 ◽  
Vol 5 (9) ◽  
pp. 725-736
Author(s):  
Nasr Abdulaziz Murshed
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Target Market ◽  
Full Time ◽  
Positive Information ◽  
Social Events ◽  
Social Penetration ◽  
Shared Information ◽  
The Media ◽  
Awareness Raising

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content

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